in , ,

Greenwashing isigwebo: VKI iphumelele inkqubo ngokuchasene Brau Union

I-Association for Consumer Information (VKI) yayimangalele i-Brau Union Österreich AG (i-Brau Union) egameni loMphathiswa weMicimbi yezeNtlalo ngenxa yesibhengezo sebhiya ye-Gösser. I-Brau Union yabhengeza ibhiya eyivelisayo kwaye ithengisa zombini kwipakethe kunye nakwiintengiso zeTV kunye nezilogeni ezifana ne-"CO2-neutral brewed", "Siye senza i-2015% CO100-neutral ukususela ngo-2" okanye "100% yamandla afunekayo inkqubo yokwenziwa kwebhiya iphuma kumandla ahlaziyekayo”. Ngokombono wezomthetho weVKI, le ntengiso iyalahlekisa. Inkundla yengingqi (LG) Linz ngoku iqinisekisile uvavanyo lweVKI. Isigwebo ayisosiphelo.

NgoMatshi ka-2021, iprojekthi yokuHlola iGreenwashing www.vki.at/greenwashing waqala, apho i-VKI yenza kube ngumsebenzi wayo ukuhlolisisa izithembiso eziluhlaza ezenziwe ziinkampani, iilebhile kunye neemveliso. Ekuqaleni kwe-2022, i-VKI yafumana intengiso evela kwi-Brau Union, ngokubhekiselele apho i-Gösser ibhiya yenziwe nge-100 ekhulwini CO2-neutral. Xa kujongwa ngokusondeleyo, nangona kunjalo, kwafumaniseka ukuba iinkqubo zemveliso ephuma ngasentla nasezantsi, ngakumbi inkqubo yokusetyenziswa kwamandla ngamandla emalting, yayingeyonxalenye yokubala.

Ngokutsho kweVKI, abathengi badla ngokuqonda "ukuphuza" ukuba kuthetha yonke inkqubo yokuvelisa ubhiya (ukusuka ekuvuneni). I-Brau Union yabona izinto ngokwahlukileyo, ithatha imbono yokuba imalting ngokobuchwepheshe yayingeyonxalenye yenkqubo yokwenziwa kwebhiya, kodwa yayithetha kuphela ukulungiswa kwamanzi, iihops kunye ne-malt.

NgoJuni 2022, iVKI yafaka isimangalo egameni leSebe lezeNtlalo. Kwiinkqubo, kwaphikiswa ukuba ngaba inkqubo yokwenziwa kwebhiya ikwaquka nokuveliswa kwemalt eyimfuneko kwimveliso yebhiya. Ngenxa yokuba i-Brau Union okanye i-Göss brewery ayivelisi i-malt ngokwayo, kodwa ithenge kwizindlu ze-malt okanye ivelise ngabo. Ubushushu obufunekayo kule nto bufumaneka ikakhulu kwigesi yendalo. “Imveliso yemalt ayithathi cala yiCo2. I-malting ibangela inxalenye ebalulekileyo yongcoliseko lwe-CO2 olwenzeka ngexesha lokwenziwa kwebhiya, oko kukuthi malunga neepesenti ezingama-30,” wongeza uGqr. UBarbara Bauer, igqwetha elinoxanduva kwiVKI.

I-LG Linz ngoku yavumelana ne-VKI: Nokuba i-malting kwingqiqo yobugcisa ayiyonxalenye yenkqubo yokwenziwa kwebhiya, abathengi abanolwazi oluqhelekileyo kunye nengqiqo abayi kwenza umahluko ochanekileyo. ukuba ingcaciso yenkqubo yokwenziwa kwebhiya kwiphepha lasekhaya le-Gösser, imalting ibonakaliswe ngokucacileyo njengenxalenye yenkqubo yokwenziwa kwebhiya.

“Siyawamkela onke amabhongo oshishino kunye negalelo kukhuseleko lwemozulu kunye, ewe, nalawo aseGösser. Nangona kunjalo, kubalulekile ukwenza ulwazi malunga nonxibelelwano olucacileyo noluselubala kule ndawo. Umkhwa wentengiso ngokungakhethi buso kunye nemibandela enxulumene nokusingqongileyo kwaye ke ngoko ukunkcenkceshela ngokwandayo kufuneka kuliwe, utshilo uGqr. UBarbara Bauer.

Inkundla ayizange iqinisekise uluvo lwezomthetho lwe-VKI ukuba ukugqamisa amanyathelo okuvelisa angathathi hlangothi kwi-CO2 ihlala ilahlekisa ukuba ayibekwanga ngokumalunga nefuthe lemozulu jikelele elibangelwa yimveliso. Kule nto uGqr. UBarbara Bauer: "Ekupheleni kosuku, i-CO2 footprint ebangelwa yimveliso iyonke ithatha isigqibo sokukhusela imozulu. Ke ngoko, oku kukwaluphawu oluphambili lokuvavanya ubunjani bemozulu yemveliso, ngaphandle kokuba abathengi bangakwazi ukufumana umfanekiso wokwenyani. ”I-VKI ibhenele kule ngongoma.

I-Brau Union yabhena ngesigwebo ngokupheleleyo.

Photo / Ividiyo: UBrian Yurasits kwi-Unsplash.

Ibhalwe ngu option

Inketho yinto enqwenelekayo, ezimeleyo ngokupheleleyo kunye neqonga leendaba zentlalo yehlabathi ngokuzinzileyo kunye noluntu lwasekuhlaleni, olusekelwe kwi-2014 nguHelmut Melzer. Sisonke sibonisa ezinye iindlela ezilungileyo kuzo zonke iinkalo kwaye sixhasa iinguqulelo ezinentsingiselo kunye nemibono ejonge phambili - eyakhayo-ebalulekileyo, enethemba, phantsi emhlabeni. Ukhetho loluntu luzinikele kuphela kwiindaba ezifanelekileyo kunye namaxwebhu enkqubela phambili ebalulekileyo eyenziwe luluntu lwethu.

Shiya Comment