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Udindo Wamakampani - Chuma Chabwino?

"Udindo wa Corporate Social" ndiye dzina lofunikira kwambiri tsogolo labwino lazachuma. Koma otayika amtsogolo amagwiritsitsa ntchito zamalonda zakale ndi mphamvu zawo zonse. Mulole wogwiritsa ntchito wanzeru asankhe.

Udindo Wamakampani - Chuma Chabwino

"Pakadali pano, CSR idakhala gawo la malingaliro amachitidwe amakampani ambiri komanso yafika pamakampani apakatikati."

Peter Kromminga, UPJ

Kampani yamagetsi yamagetsi yotchedwa RWE AG migodi yamoto mu Rhenish lignite migodi kuti ipange magetsi kuchokera pamenepo. Migodi imachitidwa m'malo akuluakulu mgodi lotseguka, ndikusiya malo owoneka bwino a mwezi. RWE imadzudzulidwa chifukwa yokhala ndi mwayi wochepetsa pansi ndi kuwonongeka kwa mapiri. Madera ndi chilengedwe zidawonongedwa ndi kufukulaku.

RWE & nkhondo ya nkhalango ya Hambach

Umodzi pakati pa Cologne ndi Aachen Hambacher Forst ziyenera kudulidwa mu Seputembara 2018. Nkhalangoyi, yomwe ndi lalikulu makilomita awiri, ndi nkhalangozi za nkhalango zoyambilira 40, zomwe zachotsedwa mgodi wa Hambach opencast kuyambira 1978. Tsopano nkhalango yomalizira yayamba, ndipo omwe akuchita zionetserozi akhala akuchita ziwonetsero zaka zisanu ndi chimodzi pomanga nyumba zamitengo ndikukhala m'nkhalangomo. Pa Ogasiti 1, 2018, RWE Power idapereka chikalata kwa olamulira ndi apolisi kuti "achotse Hambacher Forst, yomwe ili ndi RWE," yogwira ntchito mosaloledwa ndi anthu ". RWE idalungamitsa kutsatira kwawo kosamalitsa ndiudindo kwa antchito ndi chitetezo chamagetsi.

Pa Okutobala 6, Khothi Lalikulu Kwambiri ku Münster lidalamula kuyimitsidwa koyambirira kwa nkhalango ya Hambacher ndipo motero ligwirizana ndi lingaliro la Boma la Federal zachilengedwe ndi kuteteza zachilengedwe ku Germany. BUND idatsutsa kuti nkhalangoyi imakhala ndi agalu omwe ali pachiwopsezo motero ayenera kutetezedwa ngati malo osungira ku Europe FFH.

Nkhondo yolimbana ndi nkhalango ya Hambacher sikungokhudza mitengo ndi mileme yomwe ili pangozi. Funso lalikulu ndilakuti, chifukwa cha kusintha kwanyengo ndi kuwonongeka msanga kwa chilengedwe ndi zachilengedwe, akadali ndi udindo wopanga ma lignite mgodi lotseguka ndikupanga magetsi kuchokera pamenepo. Malasha amatulutsa kaboni dayokisa kuposa mafuta kapena gasi lachilengedwe pa ola limodzi lamoto wamagetsi lopangidwa ndipo zimapereka gawo lalikulu pakusintha kwanyengo. Zotulutsa za RWE ku CO2 mu 2013 zinali zoposa matani 163 miliyoni, zomwe zimapangitsa gululi kukhala emitter wamkulu kwambiri wa CO2 ku Europe. Kuphatikizika kwa malasha kumaperekanso sulfure dioxide, zitsulo zolemera, zinthu zowulutsa ndi fumbi labwino.

Kuyambira chapakati pa zaka za m'ma 1970, RWE idadaliranso mphamvu za nyukiliya ndikumanga boma la Hesse ndi boma la Germany kuti liwonongeke pambuyo poti agamule chaka cha 2011. Chifukwa chiyani RWE siinasiyeko malasha a bulauni kale ndikusinthira ku mphamvu zatsopano? Mneneri wa RWE amatilembera kalata kuti: "Sizotheka kutuluka mu mphamvu ya nyukiliya komanso magetsi opangidwa ndi malasha nthawi imodzi. Pachifukwa ichi, kugwiritsa ntchito malasha kupangira magetsi ndizofunikira pantchito yamagetsi, yomwe yatsimikiziridwa mobwerezabwereza ndi ambiri andale. "Pofika chaka cha 2030, RWE idzachepetsa kutulutsa mpweya wowonjezera kutentha ndi 50 peresenti poyerekeza ndi 2015. Kusinthanitsa pakati pa RWE ndi E.ON kwapangitsa RWE kukhala wopanga wamkulu wachitatu wamphamvu zowonjezereka ku Europe. Ndipo dzenje lotseguka? Mneneri wa RWE adati mahekitala oposa 22.000 akhazikitsidwa kale mu Rheinische Revier, pomwe mahekitala 8.000 ndi nkhalango.

Udindo Wachikhalidwe Chachikhalidwe

Kutsutsidwa pagulu chifukwa chosowa udindo wamakampani kumangoyang'ana m'magulu apadziko lonse lapansi. Kodi ndichifukwa makampani awa amawonekera kuposa ang'ono? Kuti amaonedwa ngati owopsa? Kapena chifukwa samadera nkhawa za anthu chifukwa chazachuma? Zingakhale zosiyana kwambiri.

Peter Kromminga, oyang'anira wamkulu wa CSR network UPJ wokhala ku Berlin, samawona kusiyana kulikonse pakati pa makampani akulu ndi ang'ono pomwe pankhani yaukampani, maukadaulo a CSR (Corporate Social Udindo): "CSR idalinso gawo la malingaliro opanga makampani ambiri komanso yafika kumakampani ang'onoang'ono komanso apakatikati, osati okhawo zazikulu. ”Ndi makampani ang'onoang'ono, kufunikira kwa eni ake ndikofunikira kuti adzipereke. "Kuponderezedwa ndi anthu kukukhala kofunikira kwambiri kwa makampani akuluakulu, koma malamulo amakhalanso ndi udindo, monga CSR ikupereka zofunika kumakampani omwe atchulidwa ku European Union.

Nestlé & Investor Factor

Gulu lomwe limanenera kuchitira anthu zambiri, koma likutsutsidwa kwambiri, ndilo Nestlé wamkulu wakudya ndi likulu lake ku Switzerland. Nestlé akuimbidwa mlandu wowononga nkhalango yamvula kuti ichotse mafuta a mgwalangwa, kugwiritsa ntchito madzi, kuyesa nyama kapena kusamalira ana.

"Tikukhulupirira kuti tikhala opambana pakapita nthawi ngati tikhala tikuwonjezera phindu kwaomwe tili nawo ndikugawana nawo nthawi imodzi. Njira iyi yopangira zinthu zomwe tikugawana ndizofanana zomwe timachita ndipo izi zimapangitsa kuti malingaliro athu azigwirizana: kukonza moyo wabwino ndikuthandizira tsogolo labwino, "adalemba Nestlé mu lipoti la 2017 pokhudzana ndi udindo womwe ali nawo. Zitsanzo zikuphatikiza: Zopitilira 1000 zopangidwa ndi michere zatsopano zomwe zayambitsidwa, 57 peresenti ya kuchuluka kwa magawo khumi ndi awiri azakudya zofunika kwambiri komanso pepala lopezedwa bwino, alimi 431.000 ophunzitsidwa, kuchepetsa kupezeka kwa mpweya wowonjezera kutentha, kuwononga zinyalala ndi kugwiritsa ntchito madzi, ndipo kotala la magetsi limachokera kumagwero obwezerezedwanso. ,

Nestlé amayesetsanso kuchepetsa zinyalala za pulasitiki posinthira kumapangidwanso kapena kuyikonzanso, chidziwitso chokwanira pakuchotsera zolondola ndikuthandizira kukonza kwazosakanikirana, kukonza ndikusinthanso ma CD. Ma CD onse ayenera kusinthidwa kapena kusinthidwa pofika 2025. Mu malingaliro, mutha kutsutsana, ali kale. Ndizowona, komabe, kuti moyo wamasiku ano, momwe zakudya ndi zakumwa zimagwiritsiridwa ntchito mwachangu ndikuyenda, zimataya zinyalala zambiri. Chakumwa cha botolo la PET kapena aluminium chimatha kuledzera m'mphindi zochepa, burger, mbale ya pasitala kapena snack imatha. Zomwe zimatsalira ndikunyamula, zomwe nthawi zambiri zimathera kwinakwake pamtunda.

Woyipitsa wamkulu

Greenpeace ndi mabungwe ena azachilengedwe agwira ntchito mmaiko 42 padziko lonse lapansi m'miyezi yapitayi zinyalala pulasitiki atoleredwa m'mizinda, m'mapaki ndi m'mphepete mwa nyanja ndikulemba mitundu ya 187.000 ndi dzina la chizindikiro. Ambiri mwa pulasitiki adachokera ku Coca-Cola, PepsiCo ndi Nestlé, kutsatiridwa ndi a Danone ndi Mondelez - makampani omwe amalamulira msika wazakudya.
Zikuwoneka zosamveka kuti madzi ofunikira amaminolo amadzazidwa m'mabotolo apulasitiki ndikuyenda padziko lonse lapansi. Chomera chachikulu cha mabotolo otchedwa Nestlé chili m'tawuni ya Vittel ku French Vosges. Nestlé akhala ndi madzi pompopompo chakumapeto kwa 1960s ndipo amalola kuti azitha kutulutsa mamilimita miliyoni pachaka. Fakitale yankhokwe yakomweko ipukuta mamitala mita 600.000 pachaka. Kuyambira 1990s, madzi apansi pansi atsika pafupifupi masentimita 30 pachaka. Pofunsidwa ndi ARD, a Jean-Francois Fleck, Purezidenti wa bungwe loyang'anira zachilengedwe VNE, adatsutsa Nestlé kuti sateteza madzi, koma amawononga. Njira yomwe nzika za kuderalo "Eau 88" ikuchita ikutsutsa kukhudzidwa kwa madzi awo ndipo akhazikitsa "chipata chopita kuchipululu" chopangidwa ndi ma bales kumapeto.

Tsopano mzere umangidwa mamiliyoni 20 miliyoni, zomwe zimabweretsa madzi ochulukirapo kuchokera pagulu loyandikira kupita ku Vittel. Meya wa Vittel adauza ARD kuti Nestlé sangalephereke kutunga madzi chifukwa ntchito 20.000 ziziwadalira mwachindunji komanso mopanda tanthauzo pamabotolo amadzi.

Kampani ya Nestlé yati madzi osungunuka sakhala pachiwopsezo ndipo adadzipereka kuti mwaufulu azitha kufika mamilimita 750.000 pachaka chifukwa iwonso ali ndi chidwi pakuwonetsetsa gwero lake. Akatswiri azamalamulo tsopano akuyenera kusankha ngati mafakitale apitilizabe kugwiritsa ntchito madzi ambiri ngati kale, ngati zilolezo zinali zovomerezeka kale komanso ngati kupezeka kwa madzi padziko lapansi kukugwirizana ndi EU Water Framework Directive.

Komanso ndizosiyana kwambiri

M'malo mwake, makampani ambiri amati atha kuchita zinthu molongosoka komanso mosamala. Komabe, nthawi zambiri zimakhala zovuta kwa ogula kuti awone ngati zomwe akudziwa zili zolondola komanso ngati ungakhulupirire kapena ayi. Nkhani yotchedwa "kutsuka wobiriwira" imanenanso za filimu yatsopano ya Werner Boot "The Green Lie", pomwe wolemba Kathrin Hartmann amafotokoza za "mabodza obiriwira" m'mabungwe, mwachitsanzo za mafuta a kanjedza. Mwachitsanzo, Nestlé akuti akusintha mafuta a mgwalangwa “opangidwa bwino”. Akatswiri azachilengedwe akuti palibe mafuta azigwalangwa, mwina osakhala pa mafakitale.

Pali zinthu zambiri zomwe sindimaganiza kuti ndizabwino momwe anthu amapitira kumeneko. Tikufuna kukhala yankho. "

Johannes Gutmann, Sun Gate

Margarine wopanda mafuta a kanjedza

Kampaniyo sonnentor kuchokera ku Sprögnitz ku Lower Austria motero adayang'ana ndikupeza njira zina zothandizira ma cookie: Kampani yaying'ono ya Naschwerk ku Waldviertel yapanga Margarine yake kuti athe kuphika ma cookie a vegan popanda mafuta a kanjedza a Sonnentor.
Johannes Gutmann, woyambitsa ndi woyang'anira wamkulu wa Sonnentor, adayambitsa organic ndikugulitsa zitsamba pamisika ya alimi zaka 30 zapitazo. Masiku ano, anthu 400 ogwira ntchito ndi alimi 300 opanga nawo mgwirizano amapanga zinthu pafupifupi 900 mu bizinesi ya banja lake - kuyambira zonunkhira ndi tiyi mpaka maswiti. Sonnentor adadzipereka kuti azigwira ntchito mosasunthika, machitidwe ogwira ntchito mwachilungamo komanso malonda achilungamo ndipo akuchita upainiya pazachuma chodziwika bwino. Gutmann akuti amachita mogwirizana ndi mfundo: aliyense amene amasuntha, amasunthanso ena. Gutmann: "Pali zinthu zambiri zomwe sindikuganiza kuti ndizabwino pazomwe anthu amapanga kumeneko. Tikufuna kukhala yankho. ”Malingana ngati satenga nawo ndalama mwadyera, angathe kuchita mwanjira imeneyi komanso kukula bwino. Ndilinso njira yabwino yolimbana ndi kutopa kwanu.

Chocolatier ndi wolima organic Josef Zotter waku Riegersburg ku Styria amawona zinthu chimodzimodzi. Mu 1987, wophika wothandizira ndi woperekera zakudya adayambitsa shopu ku Graz ndi mkazi wake Ulrike, adapanga keke yachilendo ndipo adapanga chokoleti chopangidwa ndi manja. Mu 1996 adasankha kupanga bankirapuse, ndipo patatha zaka zitatu adadzichotsanso chokoleti. Kwa chokoleti chake chachilengedwe, tsopano akugula nyemba za cocoa mwachindunji kuchokera kwa alimi ku Latin America pamitengo yoyenera ndipo alandira kale mitengo yambiri chifukwa cha mbiri yake yapamwamba komanso malingaliro atsopano. Zotter pakadali pano ali ndi antchito 210, ndipo ana ake awiri akuluakulu nawonso amagwira ntchito pakampani. "Ndife bizinesi yabwinobwino kwathunthu, yomwe ili ndi malamulo otchedwa mabanja, malinga ndi zomwe timachita," akutero. Zomwe zimapangitsa kuti bizinesi yake ikhale yotsimikizika mwina inali bankirapuse, akuwunika mwachidwi kuti: "Kuchita banki kumabweretsa zotsatirapo ziwiri: Mukamatsatira malamulo onse azachuma kapena mumachita zomwe mumachita chifukwa simungataye china chilichonse. , Ambiri amagwiritsa ntchito mfundo zamalonda pamsika. Sindinkafuna zimenezo. "

"Mwa mindandanda yazogulitsa mankhwala, titha kukwiyitsa makasitomala ena, koma tidapambananso makasitomala atsopano."

Isabella Hollerer, Bellaflora

Ogulitsa minda atembenukira kunja

Chomwe chikuwopsa pamakampani ngati awa ndikuti nawonso amadziika pachiwopsezo pazikhulupiriro zawo. Kampani bellaflora Kuchokera ku Leonding ku Upper Austria, mwachitsanzo, umagwirira wazomera udaletsedwa ku malo ake osungiramo ziweto mu 2013, mtunduwo unasinthidwa kukhala feteleza wachilengedwe mu 2014 ndipo kugwiritsa ntchito peat kwachepetsedwa kuyambira mu 2015. Ntchito za anthu omwe ali ndi zosowa zapadera, mphamvu ya dzuwa kuchokera pakupanga kwathu komanso kugwiritsa ntchito madzi ndi zinyalala mwachuma zili pafupi. Kudzipereka koteroko kuli pachiwopsezo, ati a Isabella Hollerer, omwe ali ndi udindo wachitukuko ku Bellaflora: "Mwa kutchula zinthu zomwe zingapangidwe ndi mankhwala, titha kukwiyitsa makasitomala ena, komanso kupambana makasitomala atsopano." Komabe, ogwira ntchito amayenera poyamba kuphunzitsidwa ndipo khalani okangalika panjira yokhazikika. Kusintha kwazikhalidwe zilizonse kumakhala kovuta, koma tsopano aliyense amanyadira izi, atero mkulu wothandizira. Chuma china chimayimira.

Photo / Video: Shutterstock.

Wolemba Sonja Bettel

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