UVeronika Janyrova
"Akukona mayelana nokuthi kwenziwa ini ngenzuzo, kepha ukuthi inzuzo etholakala kanjani: inemvelo imvelo, inomthwalo wemfanelo emphakathini futhi ngasikhathi sinye iphumelele ngokwezomnotho"
UDirk Lippold, Humbold University, ekuphatheni okuqhubekayo
Ukubaluleka kwezingozi ezisimeme angeke kusaphikwa, okungenani kusukela ngonyaka we-1992 United Nations Uhlaka Lwesimo Sokuguquguquka Kwesimo Sezulu, lapho amazwe angu-154 eNew York esezibophezele ekunciphiseni ukufudumala komhlaba kanye nasekunciphiseni imiphumela yaso. Kusukela lapho, usongo lokushintshwa kwesimo sezulu alulahlekanga neyodwa yokuqhuma kwalo. Futhi awukho omunye umonakalo owenzeka emvelweni, wenhlalo nakwezempilo osomabhizinisi abathanda ukuwushiya ngemuva. Namuhla, ngisho nezinkampani ezihola phambili emhlabeni zibona ubungozi bemvelo nezenhlalo njengezinselelo ezinkulu zesikhathi sethu.
UZiqu-zintathu Ongcwele weSustainability
Akumangazi-ke ukuthi izinkampani ziya ngokuya zibhekene nemiphumela emibi yemisebenzi yazo yebhizinisi. Ngamagama akhonkolo, kusho ukuthi "banesibopho semikhiqizo noma ngezinsizakalo zabo, bazise abathengi ngezakhiwo zabo futhi bakhethe izindlela zokukhiqiza ezizinzileyo" - yile ndlela izinkampani ezizinzileyo ezichazwa ngayo isu lokuqinisa iJalimane. UDaniela Knieling, umphathi ophethe we UKUFUNDA, ipulatifomu yebhizinisi yase-Austrian yebhizinisi elibhekele, ibheka iqhaza lezinkampani ezizinzileyo njengezifiso ezinkulu ngokwengeziwe. Ngokusho kwakhe, “amabhizinisi azinzileyo afaka isandla ekuxazululeni izinkinga zangempela zemvelo, zenhlalo nezomnotho. Lokhu kufaka phakathi ukuncishiswa okungcono kakhulu kokulahleka kwendalo kanye nokugwema imithelela emibi yomphakathi ”.
Lapho ngqo umthwalo webhizinisi uqala futhi lapho uphela bekuyindaba yokuxoxisana nomphakathi amashumi eminyaka, futhi cishe uzoqhubeka nokwenza njalo. Ngoba ukuqonda kokuqina kuhlale kungaphansi kwezikhathi eziguqukayo. Ngenkathi izinkampani zenziwa ukuthi zibhekele ukungcoliswa kwamanzi namanzi kowe-1990s, ukugxila kwazo namuhla kungukukhishwa komoya komoya ongcolile kanye nokusebenzisa amandla, kanye namaketanga abo okuhambisa.
Ukwenza ibhizinisi ngokuzinzile: okuhlukile kuwo wonke umuntu
Ukusimama kusho okuthile okuhlukile kuyo yonke inkampani. Ngenkathi umenzi wamathoyizi ezocabanga ngezimo zokukhiqiza zabaphakeli bakhe kanye nokuhambisana kwezinto ezisetshenziswayo, ukugxila komenzi wokudla kusetshenzisweni yokubulala izinambuzane kanye nomanyolo noma inhlala-kahle yezilwane. Okuqondene nomkhakha, ngakho-ke.
Kodwa-ke, kubalulekile ukuthi ukusimama kuthinte ibhizinisi eliyinhloko lenkampani: "Akuwona umsebenzi owengeziwe, kepha uhlobo lokucabanga kokusebenza kwebhizinisi elisemqoka: Akukona ngalokho okwenziwayo ngenzuzo, kepha ukuthi inzuzo yenziwa kanjani Iba: iyahambisana nemvelo, inempilo emphakathini futhi ngasikhathi sinye ephumelelayo kwezomnotho, ”kusho uSolwazi Dirk Lippold waseHumbold University. Izinsika ezintathu zokusimama seziqanjwe ngegama: isibopho somnotho, senhlalo kanye nemvelo.
UFlorian Heiler, umqondisi ophethe we plenum, I-Society for Sustainable Development GmbH ibona inkampani esebenzayo ngeqiniso lokuthi isebenza ngokuzinzile futhi ayilandeli nje isu lokusekelwa. Ubuye abheke ukuqina njengendlela yentuthuko: "Uma ukuqina kuyinto ebakhathaza ngempela abaphathi, inkampani idala ukuvela obala maqondana nethonya layo lokuphilisana kwendalo kanye nenhlalo futhi ibandakanye nabathintekayo abathintekayo, lapho-ke isendleleni efanele," kusho uHeiler.
Noma ukuzibophezela okuqhubekayo kwenkampani ngayinye kungahluka, manje kunamazinga asunguliwe emikhakheni ebaluleke kakhulu yomsebenzi. Lezi zibizwa ngamazinga we-GRI futhi ziwuhlaka oluholayo ekubikeni okusimeme ngalo I-Global Reporting Initiative (GRI).
Hhayi isithombe nje
Kodwa-ke, ukuphathwa okuzinzile kwezebhizinisi akuyona neze inhloso yokulekelela. Abaphathi kwezokuxhumana abavela U-Ernst & Young bakubona njengokubaluleke kakhulu empumelelweni yezomnotho nokwenza kahle kwenkampani, ngoba ukusimama "akubeki nje nomthelela omuhle enkampanini yenkampani, kubaluleke kakhulu nasebudlelwaneni namakhasimende, (abangahle) abasebenzi nabatshalizimali". Ngokusho kukaStephan Scholtissek, umphathi olawulayo ku- Ukuphathwa kokubonisana kwenkampani i-Accenture, ekugcineni kuncike ekusebenzeni kwesikhathi esizayo kwayo yonke inkampani, ngoba ngokuhamba kwesikhathi "yilabo kuphela abaqinisa isandla ebhizinisini labo elisemncintiswaneni".
Yabelana futhi nalabo ababambe iqhaza
Namuhla abathengi nabatshalizimali balindele ukuthi izinkampani zisebenze ngokuzinzileyo. Lokhu kungabonakala kahle embonini yokudla, isibonelo. Isithakazelo ekudleni okuphathelene nezinto eziphilayo siye sakhula kancane kancane e-Austria iminyaka. Lokhu kukhulisa inzuzo yezinkampani kanye nokwabelana ngezindawo namabhizinisi ahlanganiswe ngokuhlanganiswe ndawonye. Yize kunjalo, amaphesenti angaphezu kwama-23 omhlaba wezolimo wase-Austrian asetshenziselwa ukulima okwenziwa ngomanyolo. Isibalo esiphezulu kwi-EU.
Ithonya labatshalizimali futhi akufanele libukelwe phansi. Ngenkathi abanamasheya babevame ukubonwa njengesithiyo esikhulu kubhizinisi elizinzileyo, namuhla kwesinye isikhathi bangamandla okuqhuba. Kusukela ekuqaleni kwenkulungwane yeminyaka, amakhulu emali yokutshala imali ekhethekile ezinkampanini ezizinzileyo iye yalungiswa, yabekwa futhi yanikezwa capital in the USA and Europe. Umthamo wokutshala imali ezinkampanini eziqhubekayo ulawulwa yi-New York esekelwe ocwaningweni nasezinhlanganweni zokubonisana I-Impactinvesting LLC kulinganiselwa ku- $ 76 billion ngonyaka owedlule - futhi lo mkhuba uyakhula. I-Europe iyisikhungo sokudonsela phansi sale ntuthuko ngamaphesenti angama-85 omthamo wokutshala imali esimeme emhlabeni jikelele. Kepha abatshalizimali balindele nokubika okuningilizayo nangokuhlelekile.
Imibiko emihle
Kuyacaca ukuthi imibiko emihle ayikaholeli ekuphathweni okuzinzile kwezinkampani. Kodwa-ke, azinawo umphumela. Ngemuva kwakho konke, ngakolunye uhlangothi lwezinkampani balethe ukuhlolwa okuhlelekile nokwanda obala ngemijikelezo yezinto ezibonakalayo, ukusetshenziswa kwamandla, ithonya lezemvelo, amalungelo abantu kanye nezintshisekelo zabasebenzi.
Ngasikhathi sinye, le mibiko yokusimamisa ivame ukungasho lutho futhi ingaqhathaniswa ngenxa yezinhlaka zokubika ezingenakubalwa, izinkambiso namazinga. Ukubikwa kwesimeme uqobo kusongele ukuvela kabusha embonini yokuqina kokutshala okuhlaza, lapho abenzeli kanye nochwepheshe be-PR benika izinkampani ingubo eluhlaza ngopende ngosizo lwemibiko emihle.
Umhlahlandlela wokuqondisa we-SDGs
Lapho nje iqophelo le-GRI selivele lavela ehlathini lezindinganiso njengezinga lomhlaba wonke, izinkampani seziqala ukuguqukela ohlakeni olusha: Izinjongo Zokuqina Ezihlangene ze-United Nations (SDG).
I-UN Agenda 2030, esimeni lapho ama-SDG ashicilelwa khona ngonyaka ka-2015, agcizelela umthwalo wemfanelo owabiwe kwezepolitiki, webhizinisi, wesayensi nowomphakathi wentuthuko esimeme. Izinkampani zase-Austrian zikhombisa isasasa elikhulu kulolu hlaka lomhlaba jikelele futhi zivumelanisa imisebenzi yazo nama-SDG afanele kakhulu. NgokukaMichael Fembek, umbhali wase-Austrian CSR-Guides, umgomo # 17 ("Thatha isenzo masinyane ukulwa nokushintsha kwesimo sezulu kanye nemithelela yaso") okwamanje ithandwa kakhulu. Ngokusho kwakhe, "into ethakazelisa kakhulu ngama-SDGs yindlela yokulinganisa, ngoba inhloso ngayinye ngayinye inezinkomba eyodwa noma ngaphezulu zokuthi intuthuko ingalinganiswa kuwo wonke amazwe," kusho uFembek ku-Austrian CSR Guide 2019 .
Ukwenza ibhizinisi ngokuzinzile: impumelelo kanye nokwehluleka
Ngaphandle kwezingqinamba eziningi zemvelo nokunyakaza okusimeme kanye nezinselelo ezesabekayo, kukhona impumelelo eminingi. E-Austria, ngokwesibonelo, ukuvikelwa kwemvelo nokusimama kuye kwafakwa kumthethosisekelo wezwe kusukela ngo-2013. Ukuhlinzekwa kwamanzi okuphuza umphakathi kusanda kungena kukho - hhayi i-Austria njengendawo yebhizinisi. Kuleli lizwe, izinkampani zingaphansi kwezindinganiso eziphakeme zezemvelo nezenhlalo, ezibheka kakhulu umthwalo wemfanelo webhizinisi. Ku-Energy Transition Index 2019 yeWorld Economic Forum, i-Austria ibeka amazwe ayisithupha kwayi-6 ahloliwe. Ngokubambisana phakathi kwebhizinisi nezepolitiki, kungenzeka (ukusukela ngo-115) ukunciphisa kakhulu ukuphuma kwezomoya okuvela ezakhiweni (amaphesenti angama-1990), imfucuza (amaphesenti ama-37) noma ezolimo (amaphesenti angama-28). Ukusetshenziswa kwamandla kuye kwahlala kucishe kube njalo ukusuka ngo-14, yize bekukhona ukukhula komnotho ngamaphesenti angama-2005, kanti isabelo samandla we-biiogenic sesiphindaphindwe kabili. Uma sibheka le mpumelelo engxenye, kumane nje akusekho ukuthi ukusho ukuthi ushintsho alwenzeki.
Photo / Video: Ugogo.
