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I-Association for Consumer Information (VKI) yayimangalele i-Brau Union Österreich AG (Brau Union) egameni loMnyango Wezindaba Zomphakathi ngenxa yesikhangiso sikabhiya we-Gösser. I-Brau Union ikhangise ubhiya ewukhiqizayo futhi idayise kokubili emaphaketheni nasezikhangisweni ze-TV ngeziqubulo ezinjengokuthi "i-CO2-neutral brewed", "Besenza i-2015% CO100-neutral kusukela ngo-2" noma "100% wamandla adingekayo inqubo yokuphuza iphuma emandleni avuselelekayo”. Ngokombono wezomthetho we-VKI, lokhu kukhangisa kuyadukisa. Inkantolo yesifunda (LG) Linz manje ukuqinisekisile ukuhlolwa VKI. Ukwahlulela akukona okokugcina.
NgoMashi 2021, iphrojekthi ye-Greenwashing Check www.vki.at/greenwashing waqala, lapho i-VKI ikwenza umsebenzi wayo ukuhlolisisa izithembiso eziluhlaza ezenziwa izinkampani, amalebula nemikhiqizo. Ekuqaleni kuka-2022, i-VKI yathola isikhangiso esivela e-Brau Union, ngokusho ukuthi ubhiya we-Gösser waphiliswa ngamaphesenti angu-100 we-CO2-neutral. Nokho, lapho kubukisiswa kahle, kwavela ukuthi izinqubo zokukhiqiza ezikhuphuka nomfula kanye nezansi nomfula, ikakhulukazi inqubo edinga amandla amaningi e-malting, yayingeyona ingxenye yokubala.
Ngokusho kwe-VKI, abathengi bavame ukuqonda ukuthi "ukuphuza" kusho yonke inqubo yokukhiqiza ubhiya (kusukela ekuvuneni). I-Brau Union yabona izinto ngendlela ehlukile, ithatha umbono wokuthi i-malting ngokobuchwepheshe yayingeyona ingxenye yenqubo yokuphisa, kodwa yayisho kuphela ukucutshungulwa kwamanzi, ama-hops kanye ne-malt.
NgoJuni 2022, i-VKI yafaka icala egameni loMnyango Wezindaba Zezenhlalakahle. Ezinqubeni, kwaphikiswana ngokuthi inqubo yokuphisa iphinde ihlanganise nokukhiqizwa kwemvubelo edingekayo ekukhiqizeni ubhiya. Ngoba i-Brau Union noma i-Göss brewery ayikhiqizi i-malt ngokwayo, kodwa ithenga ezindlini ze-malt noma ikhiqizwa yizo. Ukushisa okudingekayo kulokhu kutholakala ikakhulukazi kugesi yemvelo. "Ukukhiqizwa kwe-malt akuyona i-Co2-neutral. I-malting idala ingxenye ebalulekile yokungcoliswa kwe-CO2 okwenzeka phakathi nenqubo yokuphisa, okungukuthi cishe amaphesenti angama-30, "kwengeza uDkt. UBarbara Bauer, ummeli onomthwalo wemfanelo eVKI.
I-LG Linz manje isivumelene ne-VKI: Ngisho noma ukuvuthwa ngokomqondo akuyona ingxenye yenqubo yokuphisa, abathengi abanolwazi olulinganiselwe futhi abanengqondo ngeke benze umehluko oqondile. Inkantolo yamangalela i-Brau Union ikakhulukazi ngeqiniso. ukuthi incazelo yenqubo yokuphisa ekhasini eliyisiqalo le-Gösser, i-malting yethulwa ngokusobala njengengxenye yenqubo yokuphisa.
“Siyazamukela zonke izifiso zamabhizinisi kanye neqhaza ekuvikelweni kwesimo sezulu kanye nalezo zakwaGösser. Noma kunjalo, kubalulekile ukuqwashisa ngokuxhumana okucacile nokusobala kule ndawo. Umkhuba wokukhangisa ngokungakhethi namagama ahlobene nendawo ezungezile futhi ngaleyo ndlela ukuwacekela phansi ngokwandayo kumelwe kuliwe,” kuchaza uDkt. UBarbara Bauer.
Inkantolo ayizange iqinisekise umbono ongokomthetho we-VKI wokuthi ukugqamisa izinyathelo zokukhiqiza ezingathathi hlangothi ze-CO2 kuhlale kudukisa uma zingabekwa maqondana nomthelela wesimo sezulu jikelele obangelwa umkhiqizo. Kulokhu uDkt. UBarbara Bauer: “Ekupheleni kosuku, i-CO2 footprint ebangelwa umkhiqizo uwonke ithatha isinqumo sokuvikela isimo sezulu. Ngakho-ke, lokhu futhi kuyinkomba eyinhloko yokuhlola ubungane besimo sezulu somkhiqizo, ngaphandle kwalokho abathengi abangakwazi ukuthola isithombe esingokoqobo. ”I-VKI isinxuse leli phuzu.
I-Brau Union isidlulise lesi sinqumo ngokuphelele.
Photo / Video: UBrian Yurasits ku-Unsplash.
