UKarin Bornett
"Ukuthintela ukuhlanjwa okuluhlaza, ulwazi oluthembekileyo noluthelekisekayo lubalulekile", utshilo uChristian Felber, uMdibanisi weScholar e-IASS kunye nentloko yophando "Ukuxela uxanduva kuZinzo" (isifundo sePuNa) sePotsdam Institute for Transformative Sustainability Research, IASS. Ukuzinza kokusebenza kweenkampani kufuneka kujongwe ngokwendalo nangqongqo njengeengxelo zazo zemali. Ngenxa yoku, ulwazi olusekelwe kwintsebenzo yozinzo kufuneka luxhaswe bubungqina. Ukuphicothwa komxholo wengxelo ngokwemigangatho echaziweyo liqumrhu langaphandle elicwangcisiweyo licwangcisiwe, elenza ukuba abo bachaphazelekayo kunye nabowiso-mthetho basebenzise umxholo wengxelo kwaye baxele iziphumo njengesiseko sokwenza izigqibo kunye nommiselo ”, iyaqhubeka intloko yesifundo.
Olu sasazo lukwathi: “Ovavanyiweyo Ulungelelaniso oluqhelekileyo olufanelekileyo amanqaku kakuhle kakhulu kuvavanyo lwazo zonke iimfuno. Njengomphuhlisi wesixhobo, uFelber wayengeyonxalenye yeqela labahleli kwaye engabandakanyekanga kuvavanyo lwemigangatho. "
Izakhelo ezihlalutyiweyo zivela kwiindidi ezine ezahlukeneyo:
- Iikhowudi zokuziphatha zeshishini elizinzileyo nelisemthethweni (umzekelo izikhokelo ze-OECD),
- Izidingo zolawulo lokuzinza (ezinje ngomgangatho we-ISO 26000),
- Ukuzinza ukunika ingxelo (i-GRI, i-DNK, i-Common Good Balance Sheet, i-B Corp) kunye
- Izixhobo zokukhetha ii-indices zokulingana ezizinzileyo kunye nemali (umz.i-Natur-Aktien-Index, NAI).
Ifoto ngu Umkristu uJoudrey on Unsplash
