Iindlela ezinokuzinza zeshishini

Kwintlambo yokuqina, ilanga alihlali likhanya. Abo baziqhayisa ngokuziqhayisa nge-eco kunye ne-bio batyhile igazi ngasemva kwesigcawu. Ishishini elizinzileyo lihlala libeka oosomashishini phambi kweminyango evaliweyo, libakhonkotha ngegranite bade babagculele. Kodwa yakuba injini iqhubeke, ithuba lokuvela njengeqhawe likhulu.

Uqoqosho oluzinzileyo 

Uphononongo lozinzo lwe-CEO yeZizwe eziManyeneyo ye-Global Compact ibuzile ii-CEO ze1.000 kumazwe e-103 malunga nenkqubela phambili yoqoqosho lwehlabathi ngokubhekisele kuzinzo: ipesenti ze-78 zibona uzinzo njengendlela yokukhula nokuba nobuchule, kwaye i-79 ipesenti ikholelwa ukuba bangakwazi amashishini azinzileyo aya kuba nakho ukuxhamla kwishishini lawo kwixesha elizayo. Iepesenti ze-93 zabaphenduli nazo zithathela ingqalelo imiba yokusingqongileyo, imiba yezentlalo kunye nolawulo oluxanduva lwequmrhu njengebalulekileyo kwikamva leshishini leenkampani zabo. Nangona kunjalo, imeko yangoku yezoqoqosho kunye nokuphambili okuphikisanayo kuthintela ii-CEOs ukuba zikwazi ukugcina uzinzo kumashishini abo

Umoya wobuvulindlela abukho nje ipikniki. Kwigumbi elincinci lokuhlangana uMichaela Trenz nibbles iziqwenga zamapayina ezinomileyo kunye nokuphononongwa kwiminyaka emibini edlulileyo. I-2014 ifumene i-vegan eqinisekisiweyo kweli lizwe isithuba semarike kwaye ngoko nangoko isetwe ukuba isebenze. "Abavelisi bezithambiso zendalo abanakuze bandixelele ukuba ndingumthengi, nokuba ngaba iimveliso zabo azinazinto kwaphela zezilwanyana," ukhumbula u-30-oneminyaka ubudala. Ke i-Trenz sele iqalile ukuphanda izithako zeemveliso ze-cosmetics ukuze baphile i-veganism yabo ngaphandle kokungaxhomekeki. Iziphumo zimmangalisile. Umzekelo, wafumanisa ukuba iikhrimu zihlala ziqukethe i-lanolin yezilwanyana (ioyile) evela kwimithombo ebalulekileyo kwiMpuma Ekude. "Akukho nkcazo ichazwe ngokusemthethweni yezithambiso zendalo, iimveliso ezininzi zide ziqulethe izinto zesifo somzimba," utshilo uTrenz. Emva koko waseka iVegalinda, ishishini loku-odola nge-imeyile kwi-intanethi ye-vegan cosmetics yendalo. Indawo yabo ekhethekileyo yokuthengisa ziikhrayitheriya ezingqongqo xa iimveliso zivunyelwe kwi-assortment yazo. "Ndinika abathengi bam ukuba baqiniseke ukuba zonke iimveliso zi-vegan, azinazilwanyana kwaye azinazithako zinobungozi," ucacisa uTrenz. Ayingomsebenzi olula wezinto zokuthambisa, kuba uvavanyo lwezilwanyana lunyanzelekile kwimarike yaseTshayina ekhulayo. Izinto zokuthambisa zobuninzi ziya kuqhubeka kuvavanywa kwizilwanyana.
I-Trenz iqala ngabavelisi abancinci abangenamaqhina kumaqela amakhulu. Uthumela iincwadana zemibuzo kubanikezeli abanokuba ngabathengisi, ukwenzela ukuba babambe ngokutyibilikayo kwizithako nakwizixhobo ezingabaniki impahla. "Uninzi aluphenduli konke, ezinye zinqabile", uxela uTrenz ngamanyathelo akhe okuqala njengosomashishini. Nangona kunjalo, ngoku unoluvo lokuba isicelo sakhe singadibana phi na kwaye kungekho nto ayifihlayo.
Ubukhulu becala, ifunyanwa ngabavelisi e-Austria naseJamani. Umsebenzi wophando odandathekileyo uhlawulile. Namhlanje i-Trenz ine-200 ejikeleze iimveliso ezahlukeneyo ze-30 abavelisi kuluhlu, ikakhulu olwenziwe-up kunye nolondolozo lolusu.

Iimpawu ezihambelana noko kufuneka zibe

UTrenz angathanda ukuba zizinzileyo, kodwa xa esenza amaxesha ngamaxesha kufuneka ajike angaboni. Iliso kumxholo weoli yesundu, ngaphandle kwayo imveliso emininzi ayihambelani. "Ioyile kufuneka ivele kumthombo olungileyo, apho iimeko zisebenza ngokufanelekileyo," uzibeka njengomqobo wentlungu. Iliso lesibini liyamshukumisela ekufakweni kwezixhobo zeplastiki. Wonwatyiswa nangakumbi ngulowo wenziwe kumdlalo wamanqindi.
Inqanaba lokuqala lenkampani kunye nevolumu encinci yokuhambisa yenza ukuba kube nzima ukuthenga. Inani elincinci loku-odola kubaxhasi akuhambelani nemfuno yabathengi. Intsingiselo: iimveliso zokugcina ziphanga ngenxa yobomi babo beshelufu elifutshane kwaye zikhokelela kwintengiso elahlekileyo.

"IGreen Spinner" evela kwiWaldviertel

Umphathi we-Sonnentor uJohannes Gutmann, namhlanje unabasebenzi be-250 kwaye athengise ukuxutywa ngamakhambi, iti kunye nekhofi kwindawo eWaldviertel ukuya eJamani, ucinga ngobukhulu obukhulu. Kodwa naye, waqala kancinci, njengoko ekhumbula: "Phantse i-30 kwiminyaka eyadlulayo, ndachazwa njengesipinatshi eluhlaza kule ndawo."
Ngeli xesha, i-organic yayisele iyinto exotic kwaye uGutmann ngokuqhubekayo wazama ukweyisela abalimi bamayeza endaweni ukuba batshintshele kwifama yemvelo. Kuba wayefuna izithako zezinto eziphilayo kwimveliso yakhe yezamayeza. Waluma amazinyo aze ekugqibeleni wabetha. "Ndaba lazo izityholo zayo yonke impazamo anetyala ngayo umfama ngokwakhe. Emva koko, ngoko nangoko ndayeka ukuguqula abantu, ”utshilo uGutmann. Kancinci, iifama ziye zatsiba kuloliwe oqhelekileyo ukuze ishishini libe nomtsalane. Ukuya ngamayeza e-non-organic kwakungeyiyo ukhetho kwi-Gutmann, nokuba baxabisa kuphela isiqingatha sokuthenga kwabo.
UGutmann unembono engekho semthethweni yolawulo lwendibaniselwano. Akajonganga inzuzo, kodwa "uqoqosho oluqhelekileyo". Ithetha ukuthini loo nto? "Ixabiso elongeziweyo kukuxabisa kubasebenzi", ke impendulo yakhe ebalaseleyo. Kodwa emva kwayo yimali ezinkozo. Ngokukodwa, malunga ne-200.000 Euro, iGutmann ibiza ixabiso eliqhelekileyo rhoqo ngonyaka. Isiqingatha soku singena kwizidlo zemihla ngemihla zabasebenzi kwinkampani ye-canteen. Ingakumbi i-50.000 kwingxelo yomdla woluntu. Ukuphumla kuya kwezinye izibonelelo zentlalo zabasebenzi.
Kwaye inkampani inokufikelela njani kuloo nto? Ukusukela, ngaphandle kwento enye encinci, akukho mntu unesabelo kwi-Sonnentor, akukho mfuneko yokuba ndihlawule nayiphi na imbuyekezo, utshilo uGutmann. Ushiya inzuzo kwinkampani, utyala imali encinci koomatshini abazisebenzelayo kodwa endaweni yabasebenzi abaninzi. "Ngezoqoqosho ukulungelwa ngumntu wonke, ndenza ingeniso eninzi kwixesha elizayo, kuba ndiza kulubuyisa utyalo-mali lwam kubantu kwixa elizayo," ushwankathela watsho uGutmann. Isalathisi sokuqala yintlawulo ephantsi yabasebenzi. Ingaphantsi kweepesenti ezisixhenxe, ngelixa i-avareji yase-Austrian kwintengiso yiipesenti ezili-13. Ukungasebenzisi ioyile yesundu kwiimveliso zeSonnentor kukwabandakanya iindleko ezongezelelweyo. USonnentor uthenga ii-cookies ezingenasundu kwaye uhlawula iisenti ezingama-30 ngaphezulu kwepakethi nganye.

"Asiboni imveliso eYurophu njengengafanelekanga, nangona isinika imida esezantsi kunye nengeniso encinci."
Bernadette Emsenhuber, umenzi wezihlangu Cinga

Iimpawu zelebula yomgangatho

Isikhumba sokuvelisa izihlangu sihlala sijongwa ngetyhefu ye-chrome. Inyaniso yokuba iintsalela ziyingozi kulusu lomntu ziyabonakala. Umvelisi wezihlangu oPhezulu wase-Austrian Cinga ukuqhuba umvundla ngokwahlukileyo. Kulapho "izihlangu eziphilile" ziqondwa ukuba zithetha ukusebenzisa izixhobo zokukhupha ezisezantsi kwimveliso. Ukuziqhelanisa nale nto: Amayeza e-Herbal asusa ityuwa yetyhefu yecromium kwinkqubo yokuthunga. Nangona kunjalo, oku akusebenzi zonke iintlobo zesikhumba, ngoko ke, umda umda kwisikhumba sangaphakathi, esingena ngqo kwesikhumba.
Ngaphandle kwayo kwaye kwangaxeshanye umlinganiswa wenkampani Cinga imodeli yezihlangu "I-Chilli-Schnürer", eyenziwe ngokupheleleyo ngesikhumba esenziwe nge-chrome. Ngenxa yoku, bafaka isicelo se-Ecolabel yase-Austrian kwaye bayifumana njengemveliso yokuqala yezihlangu. Kodwa kude kube yile gauntlet. Ngenxa yovavanyo olungqongqo olwenziwe nguMphathiswa Wezendalo kuye kwafuneka uhlengahlengise amaxesha amaninzi ukuze ubeke ibhokisi yokugqibela engcolileyo kwezixhobo. "Umzekelo, amanqanaba angcolisayo ayephezulu kakhulu kuvavanyo lokutsha," utshilo uBernadette Emsenhuber, intloko ye-e-commerce kunye nokuzinza kuCinga.
Okwangoku, inkampani ifumene ilebhile ye-eco yeminye imizekelo emihlanu, ebandakanya umzamo omkhulu. "Kwathatha isiqingatha sonyaka kwimodeli nganye," ukhumbula uEmsenhuber. Ukusebenza kwexabiso kubukeka kwahlukile, kuba inkqubo yokufumana isatifikethi, kubandakanya iindleko zabasebenzi kunye neenkqubo zokuvavanya, inefuthe lokujikeleza i-10.000 Euro ngemodeli nganye. Kuba iimvavanyo zithatha ixesha elide, isicangu ngoku asisekho kwingqokelela eqhelekileyo, kodwa cinga ngemveliso encinci. Umzamo owongezelelweyo wokuxhasa impilo kunye nokusingqongileyo. Isibakala sokuba ucinga ukuvelisa ngokukhethekileyo eYurophu sibiza imali. Kwicandelo lezemidlalo elenziwe eAsia, iindleko zabasebenzi zenza malunga neepesenti ezilishumi elinambini zeendleko zokuvelisa; kwiCinga, bakwiipesenti ze40. "Kodwa asiyiboni imveliso eYurophu njengengafanelekanga, nangona sinemigca esezantsi kwaye singenayo inzuzo encinci," utshilo uEmsenhuber. Izibonelelo zizigqithileyo iiNachproduktion ezingekho lula kumanani amancinci kunye neendlela ezimfutshane zothutho.

Ukuvuna ukuthintelwa yi-bio

Ukusondelelana kweNdawo kaZwelonke ye-Neusiedlersee-Seewinkel yayisizathu sokuba iifama ze-Esterhazy zitshintshe i-2002 kwezolimo lwezinto eziphilayo kwaye ke nokukhusela iindawo ezinobuthathaka. Sigxothise ukubulala ukhula kunye nezichumisi zemichiza kwi-1.600 hectares yomhlaba olawulwa ziindawo. Ukutsiba emanzini abandayo, kuba ukulima okuchumileyo kwajamelana nemiceli mngeni emitsha. Endaweni yokuhluma kwemichiza, ifama ngoku ixhomekeke ekujikelezisweni kwesityalo. Izityalo ezahlukileyo, ezinje ngengqolowa, ojongilanga kunye nombona zihlala zitshintsha amasimi, ukuze umhlaba ungaxovulwa uphume. Nangona kunjalo, kukho iminyaka esixhenxe kwiminyaka emibini nganye, apho izityalo zikhuliselwe isichumiso kwaye akukho sivuno. "Ngokwahlukileyo kwezolimo oluqhelekileyo, sinesivuno esingangekota ezintathu," utshilo uMattias Grün, uMlawuli oLawulayo weenkampani ze-Esterhazy. Ukuthatha ingqolowa ebusika njengomzekelo, oku kuthetha ukuba iitoni ezintathu zesivuno ngehektare nganye kwimodi yendalo, kuthelekiswa neetoni ezintandathu ukuya kwezilishumi elinanye zisebenzisa imichiza. Olu luhlaza ke lujike ishishini ngamandla. Endaweni yokuthengisa kuphela iinkozo kunye nethanga, i-Esterhazy ngoku ithengisa isonka kunye neoyile yembewu. Ukucocwa konyusa ixabiso elongeziweyo kwaye kulungele isivuno esincinci sesityalo.
Intloko engaphantsi ilungiselela ukutshitshiswa kokutshiza. U-Grün uthi: "Sisusa ukhula ngoomatshini ngokudubula. Nangona oku kukhokelela kwiindleko ezingakumbi zabasebenzi, kodwa xa kuthelekiswa ne-weedkiller eqolo, umgca osezantsi uyafana. Kodwa kukho ikrele le-Damocles elixhonywe kwisikwere ngasinye. "Isilwanyana siyonakalisa inkcubeko, sinokubukela nje kwaye sinethemba lomangaliso," kuncwina uGreen. I-Esterhazy ibeke kwinto yokuba akukho sitshizi-nokuba sesezolimo siyamkelwa - ukusetyenziswa. Ingaphandle yintsholongwane, "iyaqhubeka indawo enkulu ngaphandle."
Nokuba ngamayeza e-organic, ii-cosmetics ze-vegan okanye ezolimo ngaphandle kweekhemikhali, abadlali kufuneka bahlale bephethe umthwalo ophindwe kabini. Kwelinye icala, kufuneka bagcine inzuzo yokubamba, kwelinye icala, basebenzela izibonelelo zoluntu kunye nokusingqongileyo.

Photo / Ividiyo: Shutterstock.