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Izicwangciso ezizinzileyo: Iinkampani ezinkulu ziyayibonisa

izicwangciso ezizinzileyo

Izinto eziphilayo aziyiyo yonke into. Oku kuthathele ingqalelo ikakhulu i-bellaflora yegadi. "Siyacaphuka ukuba uzinzo lulibaleka ngokwendalo kuphela nakwindlela yezoluntu," Umlawuli olawulayo u-Alois Wichtl ucacisa izizathu zomgaqo wokuzinza omtsha apho i-2016 "iluhlaza inani lokuqala". Emva kokulahla ubumbano kumhlaba wokubumba kunye nokukhupha ngaphandle amayeza okubulala izitshabalalisi kunye ne-herbicides, inkampani yekhaya yangaphakathi ihamba inyathelo elinye: Inika isikhokelo esipheleleyo esingaqwalaseli kuphela imiba yokusingqongileyo, kodwa kunye ne-ecology, ezoqoqosho, intlalo-ntle nentlalontle. Hlanganisa ulawulo lweshishini- kwaye lonke uluhlu lokuhambisa kufuneka lubandakanyeke. Inyathelo elibalulekileyo elinokukhokelela kutshintsho kwindawo yegadi yase-Austrian. Ilebhile "Umbono olungileyo - umgangatho we-bellaflora" sele ubonakalisa enye yesihlanu yazo zonke iimveliso entwasahlobo.

"Siyacaphuka ukuba ukuqhubekeka kulibaleke kwindalo nakwindlela yezoluntu."
UAlois Wichtl, bellaflora

Isiqinisekiso esipheleleyo

Oku kufuna umbuzo ophambili: kutheni le nto ithatha iilebheli zobunikazi ezinje ngee-bellaflora okanye iimpawu ezifana "ewe kunjalo" nguRewe, ezinokuthi zidideke abathengi? Impendulo elula: Ukuza kuthi ga ngoku akukho satifikethi kulo lonke elaseYurophu elinika umbono ofanayo weemveliso kunye neenkampani. Ngalo lonke uthando kunye nokuthathelwa ingqalelo kweelebheli ze-EU eziphilayo, i-Fairtrade, ilebheli yokukhuselwa kwezilwanyana kunye Co: Ngelishwa, zijonga kuphela inxalenye yokusebenzisa ngokungazi. Imveliso efanelekileyo, nangona kunjalo, yeyommandla, e-organic, echanekileyo yokuthengisa, eveliswe ngaphandle kwezilingo zezilwanyana, phantsi kweemeko ezilungileyo zokusebenza - yonke into kunye. Kwaye: Izikhokelo ezingqongqo zishiya igumbi elincinci lokuzibandakanya ezahlukeneyo. Oku kunciphisa ukukhula okuzinzileyo kweenkampani, ngenxa yezizathu ezahlukeneyo, ezinokuthi zitshintshe kuphela inyathelo ngenyathelo. Kuba into enye iqinisekile: ukuguqulwa kwintengiso ezinzileyo akunzeki ngobusuku nje obunye.

Intsingiselo yehlabathi

"Ingabonakala ilula, kodwa ifuna uphuhliso olude, oluntsonkothileyo," ucacisa uKonstantin Bark, igosa elizinzileyo e-Unilever. Oku kubhekisele kuphuhliso lweemveliso zendalo, ezinje ngomgca kaKnorr omtsha "Umdalo wangempela". Ewe beva ngokuchanekileyo: Ingxilimbela ye-Unilever ishiya i-flavour yokufakelwa, izixhasi zokuncasa kunye nezinye ngoku izithako ezingafumanekiyo ngokupheleleyo ngasemva kwaye ziphendukele kwindalo ye-100. Ngendlela ekwakhona nakwi vegan kunye ne veganarian.
Kodwa inkxalabo, enabasebenzi abakwi-174.000 ejikeleze umhlaba, bayayibona njenge-bellaflora: ayisiyiyo imiba yendalo kuphela ebaluleke kakhulu, indlela ebanzi yokuzinza iyafuneka. Inkampani ayizimiselanga nje iinjongo zokufumana amandla afikelela kwinqanaba le-2020 100 ipesenti yemveliso yezolimo ephantsi kwe- "Unilever Sustainable Agriculture Code SAC" (iphuhliswe ngokudibeneyo neWWF kunye ne-Oxfarm). kunye nabasebenzi kunye noqoqosho olusempilweni. Ngokukodwa, oku kuya kumisela imigangatho emitsha kumazwe athengisayo ngaphandle kweYurophu. Impembelelo elungileyo, yehlabathi, enokufezekiswa kuphela ngumbutho wehlabathi jikelele.
Nangona kunjalo, iBark ikwaqinisekisa ukuba itywina elipheleleyo liyalahleka - isatifikethi esichaza kwaye sichaza indlela egcinakalayo yokuzinza kwilizwe jikelele. Kungenxa yoko le nto u-Unilever ephuhlise umgangatho weqela le-SAC.

"Ukulungiselela iRewe International AG, uzinzo ayisiyonto kodwa yinto ebalulekileyo yesicwangciso sobambiswano. Sahlula-hlula ukuzibophelela kwethu kuzintsika ezine - Iimveliso eziluhlaza, Amandla, Imo yezulu kunye neMo engqongileyo, abaSebenzi kunye nokuzibophelela kwiNtlalontle ", isithethi senkampani uLucia Urban uqinisekisa ububanzi bohlalutyo lozinzo e-Rewe, ethi" Ewe, kunjalo " anako. Urban ngoku uxakeke kakhulu: "Isikhokelo sisekwe, phakathi kwezinye, kwiSibhengezo seLizwe eliManyeneyo saMalungelo oLuntu, iiNdibano zoMbutho weZizwe ngeZabasebenzi (i-ILO) kunye ne-UN Global Compact. Iziqulatho zesikhokelo zibandakanya imigaqo yolawulo elungileyo, abasebenzi kunye nemilinganiselo yezentlalo, kunye nokusingqongileyo kunye nezilwanyana. Isikhokelo sethu soShishino oluZinzileyo sisiseko solungelelwaniso oluzinzileyo lomxokelelwano wokubonelela kwiqela lonke leRewe. Ichaze ukuzinikela okuthe kratya kuxanduva lokusingqongileyo nakwintlalontle. Yila isiseko sexabiso kunye neengcebiso zentshukumo, esebenza ngokufanayo kuwo onke amacandelo oshishino kwaye kufuneka isebenze njengesikhokelo kumaqabane. "

"Sibona uzinzo njengomqhubi wexabiso wexesha elide, okuthi ukongeza kokuziqhelanisa nokusebenza ngoxanduva kwindalo nakwezoluntu, nako kuzisa izibonelelo zeshishini."
U-IIrene Jakobi, Telekom Austria

Into yokuphumelela

Akukho mathandabuzo malunga nezibonelelo zoqoqosho zesicwangciso sobuchule sokuzinza. Impumelelo yophawu "Ewe ewe" iyazithetha. "Ukomelela kunye nempumelelo yezoqoqosho akunakuphikiswa. Seyisithembile iminyaka emininzi ukuba izinto ezibonakala elubala kunye nezizinzileyo ziyabaluleka ”, kuqinisekisa isithethi sika Rewe Urban.
Kodwa uzinzo lukwimeko yokuzibandakanya kwezemali yenja ephezulu e-Austria malunga nonxibelelwano, I-Telekom Austria Iqela. Irene Jakobi, iNtloko ye-CSR: "Sibona uzinzo njengomqhubi wexabiso wexesha elide elingazisi kuphela uxanduva lwendalo nokusingqongileyo, kodwa ke nezibonelelo zeshishini. Umzekelo, ukunyuka kokusebenza kwamandla kunokunciphisa ifuthe lendalo kunye neendleko. Inqaku lokumka kwenkqubo ehleliweyo yeQela le-Telekom Austria ukuze kugcinwe ulawulo oluzinzileyo yimodeli yeentsika ezintathu "Abantu, iPlanethi, Inzuzo". Umbono woxanduva ke ubandakanya ezoluntu, ezendalo nezoqoqosho. "

Isicwangciso, uyilo nefilosofi

Inkampani yaseMelika iInternet ngumyili omkhulu womhlaba kunye nomenzi weetayile zekhaphethi. Ukususela kwi-1994 inkampani iguqukile ngokupheleleyo. Umzekelo, i-Interface ngoku inikezela ngemveliso yemveliso ye-515 eyenziwe ngepesenti ye-100 ipesenti yelayitre okanye izinto ezenziwe-bio, esekwe kwimigangatho yecandelo lezemveliso. Ibhulorho phakathi kokuqina kunye noyilo nayo yaphulwe ngempumelelo.
U-Laura Cremer, uManejala ozinzileyo weYurophu: "Ukomelela kunye noyilo azikhethelanga macala. Umzamo wethu wokuzinzisa yiteknoloji yeshishini yokuhlala ehlanganiswe kuyo yonke imimandla yeshishini, inefuthe lomsebenzi wemihla ngemihla kunye nokuqhuba izinto ezintsha. "

bellaflora
Umgangatho we-bellaflora usekwe kwizigqibo ezisebenzayo ze-SAFA (uQinisekiso loVavanyo lweeNkqubo zokuTya kunye nezoLimo), okt uvavanyo oluzinzileyo lweenkqubo zokutya kwezolimo, kunye neenkampani zezolimo ziqinisekisiwe ngokupheleleyo ziziko elizimeleyo leziqinisekiso zomzimba, hayi kumaqela emveliso nganye. Kwimimandla ye-ecology, ezoqoqosho, imicimbi yezentlalo kunye nolawulo oludibeneyo, iinkqubo ze-100 ziye zaphuhliswa kwiindawo ezinobuncinci beemfuno, iimfuno ezikhethwe ngokukodwa yinkampani, ukuzivandlakanya inkampani kunye nokuzibophelela, okuhlaziywa rhoqo emva kweminyaka emibini.

Unilever
I-Unilever Sustainable Agriculture Code (i-SAC) igxile kwizinto ezilishumi elinanye kwezolimo oluzinzileyo, kubandakanya ukhuseleko lwezityalo, izityalo nezilwanyana ezohlukeneyo, amandla, inkunkuma kunye nezempilo yezilwanyana, kunye nokufumana indawo yokuphila yama fama. "IsiCwangciso sokuPhila esiNgagungqiyo ngokuPhilayo" siquka imiba eyahlukeneyo, ngakumbi ukuphuculwa kwempilo, ukunciphisa ifuthe lendalo nokuphucula iimeko zokuphila.
U-Unilever uzibekele iinjongo ezintle, kubandakanya: Kude kube ngu-2020, inkampani i-100 ngokuzinzileyo ithenge ipesenti yezixhobo ezilinyiweyo zezolimo. Yenza ihafu yegalelo lokugcina greenhouse kwiimveliso ecaleni komjikelo wobomi uye kwi-2020. Halisa inani lamanzi achithwe ngumthengi xa iimveliso zisetyenziswa kude kube yi-2020. Ukulahla inkunkuma ukuya kwi-2020 kubangelwa ukulahlwa kwemveliso.

Rewe
URewe ulandelela iindlela ngeendlela ezahlukeneyo: ukwandisa uluhlu lweemveliso zezinto eziphilayo nezingingqini kwicandelo lokutya, ukwandisa uluhlu lweemveliso ezenziwe ngengqungquthela kunye nelebheli leProetet, kuphuculwe ukuhlanjwa okuzinzileyo, ukucoca kunye nokukhathalela iimveliso nokwenza indlela Izikhokelo ezikhethekileyo zezinto ezikhethekileyo. Amanyathelo abonakala ngaphakathi kweentsika ezine: ukusuka kwisebe ngaphandle kwesithintelo kunye neiwebhusayithi, ngokusebenzisa izixhobo ezihle zedolophu, amasebe olwakhiwo oluhlaza, ukufakelwa okuluhlaza okanye ukuphuculwa kozinzo lobuhle be-BIPA. Ngokusekwe kwisikhokelo seShishini oluzinzileyo, imigangatho ethile sele ikho kwaye iyaphuhliswa esebenza kumaqela emveliso nganye. Oku kubekwe phantsi kwezikhokelo ezahlukeneyo kwaye kusebenza kubo bonke abathengisi beelebhile zabucala zikaRewe. Ukuza kuthi ga ngoku, kumiselwe imigangatho nganye yeoyile yesundu kunye nemveliso ye cocoa, intlanzi, crustaceans, molluscs kunye nesoya njengokutya.

Telekom Austria
Isicwangciso-qhinga sokuzinza kweQela le-Telekom Austria sisekele kwimiba emine yokwenza: Ukubonelela ngeemveliso eziThembekileyo, uLuhlaza oPhilayo, Ukuxhobisa abantu kunye nokuDala amathuba aLinganayo. La macandelo okusebenza asekwe kwiinjongo kunye namanani aphambili, emva kwayo kukho inkqubo epheleleyo yemilinganiselo ephononongwa ngokuqhubekayo. Uluhlu lwamanyathelo okuqala ukusuka ekuphuhlisweni kweemveliso ezinobuhlobo bemozulu ngexabiso elongeziweyo, njengenethiwekhi ye-Co2 yokungathathi hlangothi e-Austria, kusetyenziswa iziseko ezingamandla zamandla kwiinkqubo zoqeqesho kunye namanyathelo okufunda nokubhala eendaba.

Photo / Ividiyo: Shutterstock.

Ibhalwe ngu Helmut Melzer

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