UJakob Horvat
Ushizi wemvu ovela eGrisi, okokuqala hhayi waseGrisi futhi okwesibili alikho ushizi wezimvu. Uma uvula umphakeji futhi uwufunde, ungabona ukuthi kuwushizi wobisi lwenkomo ovela eJalimane kawoyela odlwenguliwe. Bonke abanye abantu babona umalusi onjengaye, i-olive yamafutha, igama lomkhiqizo onomsindo wamaGrikhi. Futhi uphile nakho emhlabeni wothando, ochwepheshe bezentengiso bawakhekela.
UKatrin Mittl usebenza eVerein für Konsumenteninformation futhi engamele iwebhusayithi iLebensmittel-Check. Ipulatifomu eveza ukukhohlisa okunjalo futhi okufanayo. Okufakiwe okushicilelwe nge-450 kungatholakala lapho. "Abathengi babika imikhiqizo ebadukisa, siyayishicilela bese sixhumana nomakhi. Singabeka umkhiqizo onjalo kuphela endaweni yesikhulumi kabili ngesonto - izinsizakusebenza zethu azivumeli okuningi. Ukube senze njalo, besingakwazi ukushicilela amacala amaningi ngosuku. "
Umuntu ungumuntu okhonze ukuqonda
Ukukhangisa ngobuqili, ukukhangisa okuphumelelayo yikho izinkampani ezikubiza. Njengokukhohlisa ngamabomu abameli bomthengi. Futhi phakathi, u-Anna Winkler uhamba ngezitolo esitolo, ekhungathekile yizinqumo eziningi azifunayo lapha. Unksz Winkler unendodakazi yakhe eneminyaka eyishumi ubudala lapho iyothenga. Njengoba engenaso isikhathi sokubhekana nomkhiqizo ngamunye ngokuningiliziwe, ukuvula elinye iphakethe elinemibala futhi afunde ngalokho okuqukethwe futhi avelaphi. U-Anna Winkler uyabonga ngokuxhaswa kwesinqumo. Ungumuntu osunguliwe kuleli cala - kepha abantu abafana naye batholakala phambi kweshalofu ngalinye eliqandisiwe, bebheka ukuzilolonga futhi bavame ukulandela izinqubo zokuthatha izinqumo ezizenzakalelayo.
"Umuntu ungumuntu okhonze ukuqonda. Singabantu ubuvila bokucabanga futhi sincike emithethweni yengqondo yesithupha, silandela ukuqonda bese sigcina amandla abalulekile. Lezi zimiso zisetshenziswa ngamabomu ekukhangiseni. "
UJulia Pitters, isazi sezengqondo sebhizinisi kanye nomcwaningi ngezinto eziqhubekayo
"Umuntu ungumuntu odabukisayo," kuchaza uchwepheshe wezengqondo nezomnotho uJulia Pitters: "Siyivila ekucabangeni futhi sincike emithethweni yengqondo yesithupha, silandela umbono futhi ngaleyo ndlela songa amandla abalulekile. Lezi zimiso zisebenzisa ukusetshenziswa ngamabomu kwezikhangiso. Kungalawula ukuqonda kwethu ukuze sikwazi ukubona okufanele sikubone. "
Le mithetho yengqondo yesithupha ifaka izinkambiso zomphakathi - lapho uyithenga kakhulu, uzokuthenga ngokushesha. Isibonelo: Abesifazane abayisishiyagalolunye kwabayishumi bazizwa bengcono ngaleli bhulukwe lokuhlanzeka. Akekho umuntu ongakuqinisekisa uma lokhu kuyiqiniso. Kepha kuzwakala kukuhle. Noma: abantu abodokotela abamhlophe ababonwa njengabaphathi: bayakukholwa abakushoyo.
"Abathengi babhekana nokugqwala okukhulu kwemizwa futhi izimakethe zisetshenziswa ngokweqile. [...] Udinga inzuzo eyengeziwe efinyelela endaweni yokuma yomthengi. Futhi uma lokho kungatholakali, ubheke eyodwa. "
UFlortje Schilling, isazi sokusebenza kwengqondo esikhangisayo
"Amavithamini kanye nokudla okulula"
Iqiniso lokuthi izinkampani eziningi zingaqinisekile ngeqiniso likhonjiswa ngezibonelo eziningi. I-yoghurt efanele ukunciphisa isisu esinegazi. Izinsini zezithelo ezinempilo cishe ngenxa yokuthi "ngamavithamini kanye nokudla okulula" Ngaphandle kwephakheji kuphakamisa "i-organic" kokuqukethwe, kepha akuhambelani namaqiniso.
UFlortje Schilling yisazi sokusebenza kwengqondo sokukhangisa futhi ubona kuwo wonke la masu imizamo evame ukufiswa yizinkampani yokuzibophezela ngandlela thile ezimakethe ezigcwele: "Abathengi bavezwa umthwalo omningi wemisindo futhi izimakethe zande ngokweqile. Kuya kwinkampani ukuthi ibonwe nhlobo. Uma sekunama-yogurts angamashumi amahlanu manje anambitheka ngokufana, umuntu angakuphikisa kanjani okungamashumi amahlanu nanye? Udinga inzuzo eyengeziwe efinyelela endaweni yokuma yomthengi. Futhi uma lokho kungatholakali, ubheke eyodwa. "
Umkhawulo ufinyelelwa kuFlortje Schilling, lapho empeleni kuqanjwa khona amanga: "Uma uhlinzeka ngoshizi wobisi lwenkomo nge-idyll yobisi yemvu yamaGrikhi futhi ukunambitheka kukuhle futhi kulimaze noma ngubani, ungahle uhlukanise lokhu ngaphansi kwezikhathi zothando lomkhiqizo. , Amavithamini kanye nokudla okulula 'Ngikuthola kuyinkinga enkulu. Okuphakanyisiwe kumane akulona iqiniso. Wonke umuntu othengisa imoto esetshenzisiwe uzokwenzela impahla yakhe ubuhle futhi angakhombisi ubuthakathaka kuqala. Lokho kusemthethweni. Akumele aqambe amanga. "
"Mfushane uhlu lwezithako, olungcono. Uma ngikwazi ukusho ingxenye yokuqukethwe, khona-ke ngeke ngawuthenga umkhiqizo. "
Katrin Mittl, Inhlangano Yolwazi Lwabathengi
Kubathengi abanjengo-Ana Winkler okungenani, kulukhuni ukuthola umhlaba. Yize ezichaza njengomthengi ovuthiwe othenga ngomqondo ovamile. Kodwa-ke, uhlala ephawula ukuthi umkhiqizo abewusebenzisa kaninginingi isikhathi eside awunayo inzuzo ethenjisiwe. Noma okubi kakhulu: kunobunzima obukhulu, obufihle ngemuva kokuqukethwe okungabazekayo. UHeinz Schöffl wokuvikelwa kwabathengi kweChamber of Labour utusa ukuthi kubhekwe kakhulu ukuphrinta okuhle. Noma yini enkulu futhi ebonakalayo kufanele ibuzwe kusuka endaweni yokubuka yokumaketha. "Uma isengezo sizwakala kahle, sibizwa ngegama. Uma kuzwakala ethusa, ufihla ngemuva kwegama le-e. Noma uthatha iziguli, ngokwesibonelo, futhi ubancome kakhulu - kepha umkhiqizo uyabe unambitheka noma udayiwe, okungekho kuwo. Uma ngikwazi ukusho ingxenye yokuqukethwe, khona-ke ngeke ngawuthenga umkhiqizo. "
Kungabekezelelwa iqiniso elingakanani?
Iqiniso kufanele lilindelwe kumuntu - kepha okufiswa njalo akuyona. Ngoba ngaphezu kokwenza umhlaba ube yinkimbinkimbi, kunezizathu eziningi zengqondo zokuthi kungani iqiniso futhi kungenalutho ngaphandle kweqiniso elingeqisa umuntu. Isazi sezengqondo kwezamabhizinisi uJulia Pitters uchaza le thesis kanje: "Abantu balwela ukuziphatha kahle nangokuzinzile. Okungenani usithanda kangcono lesi sithombe sakhe. Uma enza okuthile okuphikisana nalokho, khona-ke kukhona igebe phakathi kokuzithiba nesenzo, ukungaboni ngaso linye. Lokhu kuyinto engathandeki kakhulu. Ngemuva kwalokho-ke kufanele aguqule indlela yakhe yokuziphatha yabathengi - leyo kungaba yindlela eqeda amandla - noma ulungisa umbono wakhe abheke lezo zinhloso ezihambelana nomqondo wakhe. Ukukhangisa kudlala okuhle ezandleni zakhe. "U-Anna Winkler uthengela indodakazi yakhe amaswidi, ngoba ayinampilo. Le ntombazanyana isafuna ukuba nezinsini zezithelo. Isiqubulo sokukhangisa esithi "Amavithamini kanye nokudla" senza impilo kaNkk Winkler ibe lula. Wehlisa ukungazwisisani kwengqondo.
Inkohliso: Iqiniso lingangeqa
I-psychology yokukhangisa icwaningile ukuthi kungani izexwayiso emaphaketheni kagwayi zingasebenzi ngempumelelo ikakhulukazi. "Ukubhema kungabulala" kumane nje kuyinto eyinqaba: "Lokhu kude kakhulu nomuntu obhemayo, angakufihla, ngoba akakwazi ukukuhlukanisa. Ngakolunye uhlangothi, ukuma kwiphakethe, ukubhema kwenza umoya omubi ',' ukubhema kwenza kabi ', khona-ke bekuzodingeka ukuthi abhekane nakho, ngoba kumthinta ngqo, "uJulia Pitters echaza le nto. Ukholelwa ukuthi indoda ingabekezelela iqiniso inqobo nje uma ingasanelisa isidingo sayo sokulawulwa. Ukube lonke iqiniso belikuwo wonke umkhiqizo, ubengakhungatheka. "Uma ngibona okuthile kunenkinga kuwo wonke umkhiqizo - noma ngabe kungumbala weplastiki kuphela-ke isifiso sami sokudla kwemvelo asisakwazi ukufezeka. Ngiyehluleka ukulawula futhi angazihluphi ngakho ngoba angikwazi ukufinyelela umgomo wami. Lonke iqiniso kuzoba nzima kakhulu ukuligaya. Uma kubonakala sengathi kuyinkimbinkimbi ukwenza kahle, ungena ekungasizakali, ungene ekubulalekeni, ekungakhathaleni, ”kusho uPitters.
"Amamodeli wesikhumba uhlale esho ukuthi ukukhangisa kunecala. Kepha eqinisweni, imayelana namanani ezenhlalo, mayelana nobuhle, mayelana nokuzithiba nangokwethulwa okuhlala njalo kwezibonelo zabalingisi eziqiniswayo futhi ezibukhali ngokukhangisa. "
UFlortje Schilling, isazi sokusebenza kwengqondo esikhangisayo
Ngamanye amagama, asigcini nje ngokufuna ukukhohliswa ngandlela thile ukuze sigcine isithombe sethu, kodwa futhi ngoba uma kungenjalo kuzodonsa amandla ethu okuqonda.
Lokho ukukhangisa okusenzela kona kuhlale sikuvumela. Ngakho-ke, ukukhangisa - noma ngabe kusenziwa kahle - abantu kunzima kakhulu ukukhohlisa. Ungaqinisa ukuthambekela nezintshisakalo ezinikezwe noma kunjalo. Kepha akuvamisile ukwenza abantu bathenge noma benze izinto ezingahambelani nhlobo. Ngakho-ke, isazi sokusebenza kwengqondo esikhangisa uPlortje Schilling sibona ukukhangisa ngokubanzi njengengilazi ekhulisa isimo senhlalo nanjengesibuko somuntu we-zeitgeist: "Kumamodeli angenamikhawulo, kuhlale kukhangisa. Kepha eqinisweni, imayelana namanani ezenhlalo, mayelana nobuhle, mayelana nokuzithiba nangokwethulwa okuhlala njalo kwezibonelo zabalingisi eziqiniswayo futhi ezibukhali ngokukhangisa. "
Ukukhangisa noma ukukhohlisa?
Lapho umthengi wethu oyisampula ehla enyuka futhi esiqandisini, uthola amagama amaningi omkhiqizo, imininingwane nokuphakeji okungamtsheli iqiniso. "I-mushroom carver", ngokwesibonelo - "i-classic enhle" njengoba imile kwiphakheji - imnika umbono wokuthi ucezu lwenyama olukhulile. Ngakho-ke, ngokusho kwekhodi yokudla, lokho kufanele kube yinto efanayo lapho ubiza okuthile "schnitzel". Ukuchazwa kwe- "Schnitzerl" nge "r" engabhekeki, noma kunjalo, akulawulwa ndawo. Eqinisweni, luhlobo lwenyama, okungukuthi, inyama eyenziwe ngezingcezu ezincane zengulube. Lokhu akuyona ingozi empilweni - kepha uma udla inyama ebunjiwe, nawe uyakwazi lokho. Amanye amashalofu, isimo esifanayo: Ubhiya ongabuphuzo oludakayo uvame ukungabuphuzi utshwala, kodwa unokuqukethwe kotshwala ngaphansi kwamaphesenti we-0,5. Noma lokhu kungasebenzi emzimbeni, ngaphandle kwe-alcohol kungenye into engenye.
Inkohliso: isimo somthetho kanye nenqubekela phambili
Ngokomthetho, lokhu kulawulwa ngokulula futhi indawo engwevu igxekwa imboni yezentengiso. Sekuyisikhathi eside abathengi becela ukuthi kunikezwe imithetho eqondile ekufakweni komkhiqizo, uHeinz Schöffl weChamber of Labour uyachaza: "Kufanele kube nemithetho efanayo eYurophu yokuqanjwa kwamakhethini nokuqukethwe. Okwamanje, icala ngalinye kumele lihlale lihlolwe 'ukuncintisana okungalungile'. Lokhu kubiza kakhulu futhi kuletha umthengi kancane. Uma kukhona ama-apula amathathu kwiphakeji, kepha umkhiqizo uqukethe ukunambitheka kwe-apula kuphela, ngakho-ke lokhu kufanele kube kufakwa. Futhi hhayi okuncane kakhulu. "
Kusuka imininingwane ye-2016 yokudla okungenamsoco yokudla kuyimpoqo - kuHeinz Schöffl isinyathelo esibalulekile: "Kuze kube manje, lokhu kuphela obekumele kukhombise leyo mikhiqizo ukuthi ngokwesibonelo yenze kahle kumanani aphansi noma kilojoule ophansi, ngakho-ke benze isimangalo sokudla kwenye indawo." Imininingwane yokudla okunempilo Ingaphambili lomkhiqizo, okunye okufunwa ukusakazwa kweqiniso okwanele, okuhlulekile ukumelana nezinhlangano, kusho uSchöffl: "Ekugcineni, sasihamba sodwa nale mfuneko. Umkhiqizo awuthengisi kahle kangako, noma kucacile ngaphambili ukuthi inokuqukethwe okunamafutha amaningi. "
I-Association for Consumer Information ithi ukuhlanganiswa kwamaphuzu amathathu aqakathekile: Ukulunga okungaphezulu kwezinkampani, imithetho eqinile yokuvikela abathengi. Futhi okokugcina kodwa okuncane: Ukubuzwa okungathathi hlangothi nokubucayi kwabathengi ngokwabo. Ngemuva kwalokho isuphamakethe kungaba indawo eyiqiniso eyiqiniso. Futhi uma umuntu engenakukwazi ukulimela lonke iqiniso - kufanele okungenani azi ukuthi ulithola kuphi.
Photo / Video: Ugogo.
