esibhakabhakeni okusezingeni eliphezulu
Ososayensi abavela e-Institute for Integrated Quality Design eJohannes Kepler University (JKU) eLinz, ngokubambisana neClass Austria, njengengxenye yocwaningo lwe- "Quality 2030", banqume ukuthi umqondo wekhwalithi uzoshintsha kanjani eminyakeni eyishumi ezayo. Ukuzinza kungumkhuba obalulekile. Izinkampani eziyishumi ezaziwayo ezivela embonini nazo zibambe iqhaza kulo msebenzi, kubandakanya iLenzing, BWT, i-Infineon Austria ne-KEBA.
“Ikhwalithi yase-Austria ibilokhu iyiphayona endaweni esezingeni eliphezulu. Kungakho bekumnandi ngathi ukusebenzisa ucwaningo lwesayensi ukuhlola amazinga esezingeni lika-2030 namuhla, ”kuchaza. U-Anni Koubek, Imenenja ye-Innovation kanye nesiphathimandla esigunyaziwe kwaCarlada Austria Isikhathi esingaphezu konyaka nesigamu, ososayensi baseJohannes Kepler University (JKU) eLinz babeyalele i-Quality Austria ukuthi ihlaziye imibiko yesitadishi se- "Quality 2030", i-workshop ehleliwe nezinkampani ezaziwayo futhi yaxoxa nezazi ze-futurologists. Ngendlela evulekile yokubheka izinto zombili, zombili izinkampani zeB2B nezeB2C ezinobukhulu obuhlukahlukene nezimboni zihlanganiswe ngamabomu. Ngoba uma ukhuluma ngokuthambekela, zikhulu kangangokuba zithinta wonke umuntu. Kuqhamuke izinkambiso eziyisishiyagalombili ezilandelayo:
Ukulula: Ukusebenza okuyiqiniso kumele kwenziwe
Izinqumo zokuthenga zenziwa ngokushesha futhi ngokushesha. Isikhala sokunakwa kwamakhasimende ku-Intanethi sifushane ngokulandelana. “Ngakho-ke ikusasa lilula, lilula futhi liqondile. Uma inkampani ingahlangabezani nalokhu okulindelwe ngamakhasimende, izophuma ngokushesha emakethe, "kusho umphathi wephrojekthi yocwaningo, UMelanie Wiener from Johannes Kepler University Linz (JKU). Ngoba ebhizinisini eliku-inthanethi, ukuncintisana kwesinye isikhathi kumane nje kube ngokuchofoza nje. Amaqembu amakhulu asezitolo ikakhulukazi akhuphule ibha yawo wonke umuntu ngokusebenza okuqondile noma ama-oda wokuchofoza okukodwa.
Ukuqina: IYurophu inezinto eziningi zokusetshenziswa kunokulindelekile
Ngenkathi eminyakeni embalwa edlule ngisho namabhethri omakhalekhukhwini abaningi afakiwe ngokuqinile kangangokuba awakwazi ukushintshwa ngumsebenzisi, umkhuba esikhathini esizayo uzoba emnothweni oyindilinga. Ukuze wenze lokhu, yonke imikhiqizo engenzeka kufanele yakhelwe ngesikhathi sokuthuthuka ukuze ithuthukiswe kalula noma ilungiswe. Ngaphezu kwalokho, ekugcineni komjikelezo wempilo womkhiqizo, izinto zokwakha kufanele ziphinde zitholakale futhi ziphinde zenziwe kabusha ngekhwalithi ephezulu kakhulu. "IYurophu empeleni iyizwekazi elimpofu kakhulu kwezinsizakusebenza, kepha uma ubheka izinto zokwakha 'ezigcinwe' ezakhiweni zethu ukuze ziphinde zisebenzise, empeleni siyizwekazi elicebile ngezisetshenziswa," kuchaza ibhodi le-Institute for Integrated Quality Design nomqondisi wezezifundo. UProf. U-Erik Hansen.
Izincazelo: Izinkampani nazo kufanele ziphile ngamanani azo
I-Greenwashing izoba nzima kakhulu ezinkampanini ngokuzayo. Izinhlangano lapho ikhwalithi yomkhiqizo ilingana, kepha abazibekela nje kuphela amanani abo futhi bengahlali, bangalindela ukweqiwa kwabathengi. "Ukwethembana nokusebenza obala yizinto ezizofakwa emgqomweni wekhwalithi nangaphezulu ngokuzayo," kuchazwa ochwepheshe.
Digitization: ubuchule obuphezulu bungenza izinqumo
Okufanayo nokushayela okuzimele, ukufakwa kwidijithali kungahamba kude kakhulu ngokuzayo ukuthi izinqumo zebhizinisi zisuselwe "kudatha enkulu". "Ngubani othi i-algorithm ehlakaniphile ayiyona into enobuchule kune-Strategist," wayengomunye wabalingani ocwaningwe naye ocwaningweni njengesiqu somqondo ovusa inkanuko.
Izitifiketi: Abathengi bafuna izivivinyo ezizimele
Abathengi baphenduka kakhulu abagqugquzeli, noma ngabe kufanele babe nezinkulungwane zabalandeli. Intsha iya ngokuya ibona ukuthi izinkanyezi zemidiya yomphakathi zivame ukukhokhelwa uma zikhangisa imikhiqizo ku-YouTube noma kwamanye amapulatifomu. “Awuthandi ukwethemba umuntu othengile. Abantu abaningi bakhetha ukuthi ihlolwe yisikhungo esizimele kanye nekhwalithi okumele iqinisekiswe ngokusebenzisa isitifiketi, ”kusho uWiener. Kunesifiso engxenyeni yezinkampani ukusesha ehlathini lesitifiketi, njengoba inani lamazinga liyanda.
Ukwenza ngokwezifiso: Amaqoqo wedatha azoqhubeka nokukhula
Ukufunwa okuphezulu kwabathengi bemikhiqizo eningi eyenziwe yaqina emashumini eminyaka adlule kuya ngokuya kunikeza isifiso sezimpahla nezinsizakalo ezenziwe ngensizakalo. Kodwa-ke, ukuzimela okufanele kuholele ekukhuleni okuningana kokuqoqwa kwedatha nezinkinga ezihlobene nokuvikela idatha.
Ukuphikisana kwekhwalithi: Imikhiqizo kufanele yethulwe ngokushesha
Abathengi bafuna imikhiqizo yakamuva ngezikhathi ezimfushane. Kwezinye izindawo, amandla okushesha namandla okwenza izinto-ke-ke azinaphutha ngaphezulu kwamaphesenti ayi-XNUMX, ngoba izinkampani zinethemba lokuthi le ndlela yokuphayona izobanikeza ithuba lokuncintisana. "Uma izinga lesoftware lomkhiqizo liphezulu, kusheshe kulethwa emakethe ngoba noma iziphi iziphene zingalungiswa ngokusebenzisa isibuyekezo," kusho uWiener, echaza lokhu kungqubuzana ngekhwalithi.
Ubuhle: balahla izinhlaka zenhlangano ezifunda ubukhosi kanye nezinhlaka eziphezulu
Izinhlaka zenhlangano ezinkampanini zase-Austrian zivame ukubusa kakhulu futhi zibambe iqhaza. Ishadi lenhlangano elijwayelekile liqukethe cishe amazinga ayisihlanu. Ukuze zisinde ezikhathini ezihamba ngokushesha, izinkampani kufanele zikhululeke ngokwengeziwe. Umhlanganyeli ophrojusa enkampanini yakhe usuqede ngokuphelele igunya labaphathi. Esikhundleni salokho, abasebenzi babelwa izindima ngaphakathi kwamaqembu abo wephrojekthi. Lokhu kusho inkululeko eyengeziwe kulabo abathintekile, kodwa futhi nesibopho esengeziwe sezenzo zabo.
Isiphetho
"Njengoba imiphumela yocwaningo ikhombisa, kunokuthuthuka okucacile okuvela 'Encane-Q', okusho ukuthi zonke izidingo zomkhiqizo ziyafezekiswa yini, eziya 'ku-Big-Q'. Lokhu kusho ukuthi umqondo wekhwalithi uya ngokuya ubanzi, ”kuchaza uWiener. "Le ntuthuko isho nokuthi izinkampani ezifuna ukuqhubeka ziphumelele esikhathini esizayo akumele zigxile kwikhasimende kuphela, kepha kubathintekayo noma abathintekayo abathintekayo," kuphetha uHansen.
Mayelana nocwaningo
Ochwepheshe kanye nemibono evela ezinhlanganweni ezifuywayo ezahlukahlukene baqala iphrojekthi "Yekhwalithi 2018" ngoJuni 2030 ngenhloso yokuthola intuthuko ezothinta izidingo zekhwalithi esizayo. Ngokungezelela ikhwalithi yase-Austria, eyalela lolu cwaningo e-Institute for Integrated Quality Design eJohannes Kepler University eLinz, lezi zinkampani ezilandelayo zibandakanyekile kulolu cwaningo: AVL LIST, BWT, Erdal, Infineon, Geriatric Health Center of the City of Graz, Green Earth, I-KEBA, iqembu le-neoom, i-Lenzing, TGW.
Isithombe: UMelanie Wiener, Umqondisi Wezifundo “Ikhwalithi 2030”, UJohannes Kepler University Linz (JKU) © Christoph Landershammer
OKUQUKETHWE YOKUVULA I-AUSTRIA