UJakob Horvat
Itshizi yegusha evela eGrisi, okokuqala ayiveli eGrisi kwaye okwesibini ayinayo netshizi yegusha. Ukuba ujika emva kokupakisha kwaye uyifunde, unokubona ukuba yitshizi yobisi yenkomo evela eJamani kwioyile edlwenguliweyo. Wonke umntu ubona umalusi onjengaye, ioyile yomnquma, igama lemveliso elivakalayo lesiGrike. Kwaye uphile ngayo kwihlabathi lothando, iingcali zentengiso ziyakhela zona.
U-Katrin Mittl usebenza eVerein für Konsumenteninformation kwaye ujonge iwebhusayithi Lebensmittel-Check. Iqonga elivelisa inkohliso enjalo kunye efanayo. Amangenelo ashicilelwe nge450 angafumaneka apho. "Abasebenzisi baxela iimveliso ezibalahlekisayo, siyazipapasha kwaye sinxibelelana nomvelisi. Sinokubeka imveliso enjalo kuphela eqongeni kabini ngeveki -sibonelelo sethu asivumeli ngaphezulu. Ukuba senze njalo, singashicilela amatyala aliqela ngosuku. "
Indoda yilahleko engqondo
Ukuthengisa kobuqili, ukuthengisa okuphumelelayo zizinto ezenziwa ziinkampani. Njengobuqhophololo ngabom abameli babathengi. Kwaye phakathi, u-Anna Winkler uhambahamba ngevenkile enkulu, exakwe zizigqibo ezininzi azifunayo apha. Unksz Winkler unentombi yakhe eneminyaka elishumi ubudala xa iyokuthenga. Kuba alinalo ixesha lokujongana nemveliso nganye ngokweenkcukacha, ukujika ipakeji enemibala kwaye ufunde malunga nokuba iziqulatho zivela phi kwaye zivela phi. UAnna Winkler unombulelo kwinkxaso yesigqibo. Ungumntu ovuthiweyo kule meko - kodwa abantu abafana naye banokufumaneka phambi kweshawudi nganye efrijiweyo, bekhangela ukuqhelaniswa kwaye bahlala belandela iinkqubo ezizenzekelayo zokwenza izigqibo.
"Indoda yilahleko engqondo. Silivila ukucinga kwaye sixhomekeke kwimithetho yengqondo yesithupha, silandela intuition kwaye ke sigcina amandla afanelekileyo. Le migaqo isetyenziswa ngabom kwintengiso. "
UJulia Pitters, ugqirha wezengqondo kunye nophando ngemikhwa
"Umntu ngumntu oqondayo ukuba ungaphili kakuhle," ucacisa watsho ugqirha wezengqondo noqoqosho uJulia Pitters: "Silivila ngokucinga kwaye sixhomekeke kwimithetho yengqondo yesithupha, silandela intuition kwaye ke sigcina amandla axabisekileyo. Le migaqo isebenzisa ngabom kwintengiso. Inokulawula imbono yethu ukuze sikwazi ukubona oko simele ukukubona. "
Le mithetho yengqondo yesithupha ibandakanya iindlela zentlalo - kokukhona uyithengayo, uya kuyithenga kwakamsinya. Umzekelo: Abafazi abalithoba kwabalishumi baziva bhetele ngeli tyhefu lococeko. Akukho mntu unokuqinisekisa ukuba yinyani na le. Kodwa kuvakala kulungile. Okanye: abantu abangoogqirha abamhlophe babonwa njengogunyaziwe: bayakholelwa koko bakuthethayo.
Abasebenzisi babhentsiswa zizikhukula ezingakholelekiyo kwaye iimarike zigcwala kakhulu. […] Udinga isibonelelo esongezelelekileyo esifikelela kwinqanaba lokukhuthaza lomthengi. Kwaye ukuba ayikho, nikhangela enye. "
UFlortje Schilling, intengiso yengqondo
"Iivithamini kunye nokutya"
Into yokuba iinkampani ezininzi ingaqinisekanga kangako ngenyaniso iboniswa yimizekelo emininzi. I-yoghurt emele ukunciphisa isisu esinegazi. Iziqwengana zeziqhamo ezisempilweni ziphantse zabakho ngenxa ye "vithamini kunye nokutya". Ngaphandle kwephakheji kuphakamisa "i-organic" kumxholo, kodwa ayihambelani nezibakala.
U-Floortje Schilling ngugqirha wezengqondo opapashiweyo kwaye ubona kuzo zonke ezi ndlela zokuzama ukuzama kweenkampani ukuba ngandlela thile kuphumelele kwiimarike ezigcweleyo: "Abathengi bavezwa ngumthwalo omkhulu weemvakalelo kwaye iimarike zongaphezulu. Kuyinto kwinkampani ukuba iqapheleke konke. Ukuba sele kukho amashumi amahlanu e yogurts zonke ezo zinambitha zifana, umntu angaphikisana njani amashumi amahlanu ananye? Udinga isibonelelo esongeziweyo esifikelela kwinqanaba lokukhuthaza lomthengi. Kwaye ukuba oko akakho, ukhangela enye. "
Umda ufikelelwa kuFlortje Schilling, apho kuxokwa khona inyani: "Ukuba ubonelela ngenkomo yobisi lwenkomo kunye ne-idyll yobisi lwegusha kunye nokunambitheka ngokulungileyo kwaye kwenzakalisa nabani na, unokukhetha oku phantsi kwekota yothando lwemveliso. , Iivithamini kunye nokutya okukhoyo 'Ndiyifumana inengxaki kakhulu. Oko kucetyiswayo akuyonyaniso. Wonke umthengisi wemoto esetyenzisiweyo uya kuyenza ibe yefanelekileyo iimpahla zayo kwaye angabinako ukubonisa ubuthathaka kuqala. Oko kusemthethweni. Mangaxoke. "
Olufutshane luluhlu lwezithako, olungcono. Ukuba andinakukwazi ukubiza isiqingatha somxholo, ke andizukuthenga mveliso. "
Katrin Mittl, Umbutho woLwazi lwabaThengi
Kubathengi abanjengo-Ana Winkler ubuncinci, eli lizwe kunzima ukubona kulo. Nangona ezichaza njengomthengi ovuthiwe othenga ngengqondo eqhelekileyo. Nangona kunjalo, uhlala ephawula ukuba imveliso ebeyisebenzisa ephindaphindiweyo ixesha elide ayinaso isithembiso esithembisiweyo. Okanye okubi kakhulu: kunokusokola okukhulu, okufihlileyo emva komxholo ongathandabuzekiyo. UHeinz Schöffl wokhuselo lwabathengi beChamber of Labour ucebisa ukuba ajonge ukuprintwa okuhle. Nantoni na enkulu nebonakalayo kufuneka ibuzwe ukusuka kwindawo yokujonga intengiso. "Ukuba isongezelelo sivakala silungile, sibizwa ngegama. Ukuba iyavakala isoyikisa, uyayifihla emva kwe-e-igama. Okanye uthatha i-preservatives, umzekelo, kwaye ubancome kakhulu - kodwa imveliso emva koko i-flavour okanye i-color, yona ayikho. "U-Katrin Mittl ovela kwi-Association for Consumer Information ucebisa athi:" Lufutshane uluhlu lwezithako. Ukuba andinakukwazi ukubiza isiqingatha somxholo, ke andizukuthenga mveliso. "
Ingakanani inyani enokunyamezelwa?
Inyaniso ilindelwe emntwini - kodwa iyahlala inqweneleka njalo. Ngokongeza ukwenza lula umhlaba ontsonkothileyo, kukho inani lezizathu zengqondo zokuba kutheni le nto inyani ingekho nto ngaphandle kwenyani eya kumthoba umntu. Ugqirha wezengqondo uJuliaia Pitters ucacisa le thesis ngolu hlobo lulandelayo: "Abantu bazabalaza ngokuziphatha kakuhle nangokuzinzileyo. Ubuncinci uthanda lo mfanekiso ozenzekelayo ungcono kunxamnye nalo. Ukuba wenza into ehamba ngokuchasene noko, kukho umsantsa phakathi komfanekiso kunye nokwenza, ukunganyaniseki kwengqondo. Le yinto engathandekiyo. Emva koko kuya kufuneka atshintshe indlela aziphethe ngayo umthengi-leyo iya kuba yindlela exhalabisayo - okanye atshintsha umbono wakhe aze ajolise kwezo zinto zilungele umbono wakhe. Intengiso idlala okuhle ezandleni zakhe. ”U-Anna Winkler uthengela intombi yakhe iiswiti, kuba ingenampilo. Intombazana encinci isafuna ukuba neentsini zeziqhamo. Isiqubulo sentengiso esithi "Iivithamini kunye nokutya" kwenza impilo kaNkosikazi Winkler ibe lula. Uyamhlisa ukungaboni kakuhle.
Ubuqhophololo: Inyaniso inokusoyisa
I-psychology yentengiso iphande ukuba kutheni izilumkiso ezikwiipakethi zecuba zingasebenzi kakuhle. "Ukutshaya kunokubulala" yinto enqabileyo kakhulu: "Oku kukude kakhulu ukuba ukutshaya, unokukufihla, kuba akakwazi ukwahlula. Kwelinye icala, ukuma kwipakethi, ukutshaya kwenza umoya ombi 'okanye, ukutshaya kwenza kakubi', ke kuyakufuneka ajongane nako, ngoba kuyamchaphazela ngqo, ”uJulia Pitters uyichaza le nto. Ukholelwa ukuba indoda iyakwazi ukuyinyamezela inyaniso lo gama nje inokwanelisa isidingo sayo solawulo. Ukuba yonke inyaniso ibikuyo yonke imveliso, ebeya koyiswa. "Ukuba ndibona into eyingxaki kuyo yonke imveliso-nokuba yinto epakishwe iplasitiki-ke umnqweno wam wokutya okuphilayo ungasaphumeleli. Ndiyaphulukana nolawulo kwaye andizikhathazi ngayo kuba andikwazi ukufikelela kwinjongo zam. Yonke le nyaniso iya kuba nzima ukuba idaye. Xa kubonakala kunzima kakhulu ukuziphethe ngokuchanekileyo, ungena ekuncedeni, ungene ekubulaleni, uyekeleleni, utshilo uPitters.
"Iimodeli ezithandekayo zihlala zisithi intengiso inetyala. Kodwa enyanisweni, imalunga neenqobo zentlalo, malunga nobuhle, malunga nokuzibamba malunga nokuboniswa ngokusisigxina kwemodeli yabasetyhini yomelezelwe kwaye ilolwe kwintengiso. "
UFlortje Schilling, intengiso yengqondo
Ngamanye amagama, asifuni kuphela ukuba sikhohliswe ngandlela ithile ukuze sigcine umfanekiso wethu, kodwa kwakhona kuba kungenjalo kuya kugxobha amandla ethu okuqonda.
Yintoni intengiso ayenzayo kuthi ihlala ivumela izinto esizivumelayo. Ke, intengiso-nokuba isenziwa kakuhle kakhulu - abantu kunzima kakhulu ukuphatha. Inokuqinisa iindlela zokwenza izinto kunye nezinto ezinomdla ezinikwa kunjalo. Kodwa ayinakuhlala yenza ukuba abantu bathenge okanye benze izinto ezingabalingani konke konke. Yiyo loo nto ugqirha wezengqondo opapashiyo uPlortje Schilling abona intengiso ngokubanzi njengeglasi yokwenza ubungangamsha beendlela zentlalo nanjengesipili se-zeitgeist: "Kwimodeli engaqondakaliyo, kuhlala kunjalo, intengiso inetyala. Kodwa enyanisweni, imalunga neenqobo zentlalo, malunga nobuhle, malunga nokuzibamba malunga nokuboniswa ngokusisigxina kwemodeli yabasetyhini yomelezelwe kwaye ilolwe kwintengiso. "
Ukuthengisa okanye ukukhohlisa?
Xa umthengi wethu ongumzekelo, u-Anna Winkler eshamba ngapha kwefriji kwakhona, ufumana amagama angenakubalwa emveliso, ulwazi kunye nokupakisha okungamxeleliyo inyani. "Umkhweli wekhowa", umzekelo - "uhlobo olusulungekileyo" njengoko lumi kwiphakheji-limnika umbono wokuba sisiqwenga senyama esindileyo. Ke, ngokwe khowudi yokutya, loo nto mayibe yinto efanayo xa ubiza into "schnitzel". Inkcazo ye "Schnitzerl" ene "r" engakhange icingelwe, nangona kunjalo, akukho ndawo ilawulwa apho. Ngapha koko, luhlobo lwenyama, oko kukuthi, inyama eyenziwe ngamaqhekeza amancinci engulube. Oku akunabungozi empilweni - kodwa ukuba utya inyama ebunjiweyo, kuya kufuneka uyazi loo nto. Enye ishelufu, imeko efanayo: Ibhiya enganxilisi inotywala ihlala ingelotywala, kodwa inomxholo wotywala ongaphantsi kwe-0,5 pesenti. Nangona oku kungafanelekanga emzimbeni, ngaphandle kwotywala ngokuqinisekileyo yenye into.
Inkohliso: imeko yezomthetho kunye nenkqubela phambili
Ngokomthetho, oku kulawulwa ngokulula kwaye indawo engwevu iphawulwa lishishini lentengiso. Abathengi kudala becela ukuba bafumane imigaqo ecacileyo ngokufakwa kwemveliso, u-Heinz Schöffl weChamber of Labour ucacisa esithi: "Kufanele ukuba kubekho imithetho efanayo eYurophu yokuqulunqa uyilo kunye nomxholo. Okwangoku, imeko nganye kufuneka ihlolwe 'kukhuphiswano olungalunganga'. Oku kubiza kakhulu kwaye kuzisa umthengi kancinci. Ukuba kukho ii-apile ezintathu kwipakeji, kodwa imveliso iqulethe kuphela i-apple flavour, ke oku kuya kufuneka ukuba kufakwe. Kwaye hayi kancinci.
Ukusuka kwi-2016 ulwazi lwesondlo ngokutya kunyanzelekile- ku-Heinz Schöffl inyathelo elibalulekileyo: "Ukuza kuthi ga ngoku, oku kufanelekileyo kubonise ezo mveliso ziye zenza umzekelo kumaxabiso aphezulu okanye aneekhalori ezisezantsi, ke ngoko ziye zenza amabango esondlo kwenye indawo." Umphambili wemveliso, enye imfuno yokusasazwa kwenyani eyoneleyo, engaphumelelanga ukumelana nemibutho, utshilo uSchöffl: "Ekugqibeleni, sasindodwa ngale mfuno. Imveliso ayithengisi kakuhle kangako, nokuba icacile ukuba ngaphambili inomxholo onamafutha aphezulu.
Umbutho woLwazi lwaBathengi uxoxa ngokudityaniswa kweengongoma ezintathu eziphambili: Ubulungisa obuninzi kwicala leenkampani, imithetho engqongqo yokukhusela abathengi. Kwaye okokugqibela kodwa kungaphelelanga apho: Ubuncinci obunqabileyo kunye nemibuzo ebuhlungu ngakumbi yabathengi ngokwabo.kwaye Ivenkile enkulu iyindawo efanelekileyo yokwenyani. Kwaye ukuba umntu akanakuyimela yonke inyani- kuya kufuneka okungenani azi ukuba uyayifumana phi.
Photo / Ividiyo: Shutterstock.
