Veronika Janyrova
"Izvo hazvisi pamusoro pe izvo zvinoitwa nemabhenefiti, asi kuti iwo mapundufuro anowanikwa sei: zvakatipoteredzwa, ane hukama munharaunda uye panguva imwechete hupfumi hwakabudirira"
Dirk Lippold, Humbold University, pane maneja manejimendi
Kukosha kwengozi dzinosimudzira hakugone kurambwa, zvirinani kubvira 1992 United Nations Framework Convention on Climate Change, apo nyika 154 muNew York dzakazvipira kudzora kudziya kwepasirese uye kuderedza mhedzisiro yayo. Kubva ipapo, kutyisidzira kwekushanduka kwemamiriro ekunze hakuna kurasikirwa nekuputika kwayo. Uyezve hapana kumwe kuenderera kwechisiko, zvemagariro uye zvehutano zvakakanganisika izvo zvemabhizimusi zvinoda kusiya. Nhasi, kunyange makambani anotungamira epasi rose anoona njodzi dzemhoteredzo nemagariro sezvinetso zvikuru zvenguva yedu.
Hutatu hutsvene hweSustainability
Naizvozvo hazvishamise kuti makambani ari kuwedzera kubatwa nemhosva yezvisina kukanganiswa pamabasa avo ebhizinesi. Kunyanya, zvinoreva kuti "ivo ndivo vanoita basa ravo rekugadzira zvigadzirwa kana masevhisi, zivisa vatengi nezvezvivakwa zvavo uye sarudza nzira dzekugadzira dzakasimba" - aya ndiwo makambani anogadzirisa anotsanangurwa nehurongwa hwekusimudzira kweGerman. Daniela Knieling, maneja maneja we KUFUNGWA, yeAustria yekudyara bhizinesi kune bhizinesi rine mutoro, inoona basa remakambani anogadzirisa sekuwedzera chishuvo. Sekureva kwake, "mabhizinesi akasimudzika anobatsira mukugadzirisa matambudziko epamoyo, zvemagariro uye zvehupfumi. Izvi zvinosanganisira kuderedzwa kwakanyanya kwezviratidzo zvezvipenyu pamwe nekudzivirira kwezvakakanganiswa munharaunda ”.
Iko kunonyatsotarisirwa nebasa rekambani uye kwarinopedza rave riri nyaya yekukurukurirana neruzhinji kwemakumi emakore, uye zvimwe vacharamba vachidaro. Nekuti kunzwisisa kwekusimba kunogara kuri pasi pekuchinja nguva. Ipo makambani akaitwa kuti ave nebasa rekudzivirira kwavo kwemvura uye yemhepo mumakore e1990, tarisa yavo nhasi pane kupisa gasi rinobuda uye kushandisa simba, pamwe necheni yavo yekugovera.
Kuita bhizinesi zvakachengeteka: chimwe chinhu chakasiyana kune wese
Kugadzikana zvinoreva chimwe chinhu chakasiyana kune kambani yese. Ipo mugadziri wehuku anofunga nezvemamiriro ekugadzira evanotengesa uye nekuenderana kwezvinhu zvinoshandiswa, chinangwa chemugadziri wezv chikafu chiri mukushandiswa kwemishonga yekuuraya zvipuka nefetiraiza kana hutano hwemhuka. Indasitiri-yakananga, saka.
Nekudaro, zvakakosha kuti kusimudzira kuchinjise bhizinesi repakati rekambani: "Haisi chiitiko chekuwedzera, asi imhando yemafungiro ekushandisa bhizinesi repakati: Hazvisi nezve izvo zvinoitwa nemari purofiti, asi kuti purofiti yacho inogadzirwa sei." vanova: vanowirirana pamamiriro ekunze, vane hutano munharaunda uye panguva imwechete vakabudirira mune zvehupfumi, "anodaro purofesa Dirk Lippold anobva kuHumbold University. Iyi mbiru nhatu dzekusimudzira dzakatotumidzwa zita: hupfumi, hukama hwemagariro uye chisikwa.
Florian Heiler, maneja maneja we plenum, Society for Sustainable Development GmbH inoona kambani inosimudzira nenyaya yekuti inonyatsoita zvinoshanda uye haingoteedzere zano rekusimudzira. Iye zvakare anoona kusimudzira senzira yekusimudzira: "Kana kusimba kuri kushushikana chaiko kune mamaneja, kambani inogadzira pachena pachena nezve hunhu hwayo nemamiriro ekunze uye inosanganisira avo vane chekuita navo, ipapo iri munzira kwayo," anodaro Heiler.
Kunyangwe kuzvipira kwakasimba kwekambani yega yega kunogona kunge kwakasiyana, ikozvino pane zviyero zvakagadziriswa paminda yakakosha kwazvo yechiitiko. Izvi zvinonzi GRI zviyero zvakare ndiyo inotungamira dhizaini yekusimudzira kuudzwa ne Global Kubika Initiative (GRI).
Kwete mufananidzo chete
Nekudaro, hutongi hwejekerere hunoshanda hachisi chikonzero chehungwaru. Iwo manejimendi ekukurukura anobva Ernst & Mudiki vanozviona sekukosha kwakanyanya kubudirira kwehupfumi uye kushanda kwekambani, nekuti kusimudzira "hakuna kungogadzirisa mukurumbira wekambani, kwakakosha zvakanyanya kushamwaridzana nevatengi, (vangangoita) vashandi nevashandisi". Sekureva kwaStephan Scholtissek, maneja maneja pa Management kubvunza kambani Accenture, pakupedzisira zvinoenderana nekubudirira mune ramangwana kwekambani yega yega, nekuti nekufamba kwenguva "ivo chete vanoita zvigadziriso chikamu chebhizinesi ravo rinokosha vanoramba vachikwikwidzana".
Goverana uye nevatori vechikamu
Mazuva ano vatengi uye vanoisa mari vanotarisira kuti makambani anoshanda zvakasimba. Izvi zvinogona kuoneka kwazvo muindasitiri yezvikafu, semuenzaniso. Kufarira chikafu cheganyama kwave kuwedzera zvishoma nezvishoma muAustria kwemakore. Izvi zvinowedzera kushanduka kwemakambani pamwe nekugoverwa kwenzvimbo dzakarimwa pamwe nemabhizinesi. Mushure mezvose, zvinopfuura 23 muzana yepasi pekurima yeAustria inoshandiswa pakurima. Nhamba yepamusoro kune iyo EU.
Kufurira kwevanoita mari havafanirewo kurerutswa. Nepo vagovani vacho vaiwanzoonekwa sechipinganidzo chikuru kune bhizinesi rakagadzikana, nhasi dzimwe nguva ibasa rekutyaira. Kubva panguva yekutendeuka kwemireniyamu, mazana emari yemari inoisa makambani akasimba akave akakosheswa, kupihwa nzvimbo uye kupihwa mari muUSA neEurope. Huwandu hwekudyara mumakambani anogadzikana hunotarisirwa neNew York-based search uye yekubvunza kambani Impact Investing LLC vanofungidzirwa pamadhora mazana matanhatu nemakumi matanhatu emadhora gore rakapera - uye maitiro ari kuwedzera. Europe ndiyo nzvimbo yemagariro ekuvandudza iyi iine 76 muzana yehuwandu hwenyika hwekudyara. Asi vanoisa mari vanotarisirawo kuzere uye kurongeka kurondedzera.
Nice inoti
Zviri pachena kuti mishumo yakajeka haisati yatungamira mukugadziriswa kwemakambani akagadzikana. Nekudaro, hazvisi pasina mhedzisiro. Mushure mezvose, parutivi rwemakambani ivo vakaunza kuongororwa kwakarongeka uye kuwedzera pachena pachena nezvekutenderera kwezvinhu, kushandiswa kwesimba, pesvedzero yezvakatipoteredza, kodzero dzevanhu nezvido zvevashandi.
Panguva imwecheteyo, iyi yakasimbiswa mishumo haigone kuve inoreva kana kufananidza nekuda kwesimba risingaverengeke rekubika masisitimu, maitiro uye zviyero. Iko kusimudzira kuri kuzvitaurira kwakatyisidzira kuora kupinda muindasitiri yakavimbika yekudyara, umo masangano uye PR nyanzvi vanopa makambani jira rakasvibirira rekupenda nerubatsiro rwemishumo yakanaka.
Yekutungamira inotungamira SDGs
Pangangoita GRI standard kubva musango re standard seyakafanana pasi rose, makambani atove kutanga kutendeukira kune itsva chimiro: United Nations Sustainable Development Goals (SDG).
UN Agenda 2030, muchimiro icho SDGs dzakaburitswa muna 2015, pasi pebasa rakagovaniswa rezvematongerwo enyika, bhizinesi, sainzi uye veruzhinji veruzhinji kusimudzira. Makambani eAustria anoratidza kufarira zvikuru chimiro ichi chepasi rose uye anofanidza mabasa avo nemaSGG akakodzera kwazvo. Sekureva kwaMichael Fembek, munyori weAustria CSR-Guides, chinangwa # 17 ("Tora nhanho yekukurumidza kurwisa shanduko yemamiriro ekunze uye kukanganisa kwayo") parizvino ndiyo yakakurumbira. Maererano naye, "chinhu chinonakidza nezve SDGs inzira yekuyera, nekuti chimwe nechimwe chezvikamu-zvidiki zvakare chine chiratidzo chimwe kana chinopfuura icho kufambira mberi chinogona kuyerwa munyika dzese," anodaro Fembek muAustria CSR Guide 2019. .
Kuita bhizinesi zvakachengeteka: kubudirira uye kukundikana
Pasinei nezvimisikidzo zvakati kuti munharaunda uye kusimukira kwekufamba uye matambudziko anotyisa, kunewo kwakawanda kubudirira. MuAustria, semuenzaniso, kuchengetedzwa kwezvakatipoteredza uye kusimudzira kwave kuchisungirwa mubumbiro remubatanidzwa kubva muna 2013. Iyo yeruzhinji yekumwa mvura yekuwanikwa yakawana nzira yayo mairi - uye kwete yeAustria senzvimbo yebhizinesi. Munyika ino, makambani ari pasi pemamiriro ekunze nemagariro, izvo zvakanyanya kutora basa rekambani. MuNgezi Transition Index 2019 yeWorld Economic Forum, Austria inzvimbo dzegumi nenhatu kubva muzana dzegumi neimwe dzakaongororwa. Kuburikidza nekubatana pakati pebhizimusi nezvematongerwo enyika, zvave zvichibvira (kubvira 6) kuderedza zvakanyanya greenhouse emissions kubva kuzvivakwa (-115 muzana), marara (-1990 muzana) kana kurima (-37 muzana). Kushandiswa kwesimba kwakaramba kuchingoramba kuchingoitika kubvira 28, kunyangwe hazvo hupfumi hwakawedzera hwema makumi mashanu muzana, nepo chikamu chemasimba masimba chakapetwa zvakapetwa kaviri. Tichifunga nezve budiriro iyi chidimbu, zvinongoita kuti zvisaitike kutaura kuti shanduko haigoneke.
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