Nchiyani chimapangitsa kampani kukhala yokhazikika?

Kampani imakhala yokhazikika pomwe imakwaniritsa zosowa zenizeni ndi zosafunikira za anthu m'njira yopatsa chisangalalo ndi kugwiritsa ntchito mwachindunji kapena kosagwiritsa ntchito zinthu zoyambira (chisangalalo m'malo mwakuthupi). Chifukwa chake, sichowunikira pa malonda kapena ntchito, koma anthu ndi zabwino wamba ("Design for Human Nets" m'malo mwa "Design of Products / Services"). Kuphatikiza apo, kampani yotereyi, iyenera, kupulumuka ndikukhalitsa mpikisano nthawi yayitali popanda kukula. Kukula sikuyenera kukhala mwayi wabizinesi payokha, koma monga chilengedwe, ziyenera kuchitika pokhapokha chitukuko ("unyamata") "chikule" kukulira kwachuma.

Matthias Neitsch, wobwezeretsa

Kampani yokhazikika imaganiza zotsatira za zochita zake kwa anthu ndi chilengedwe - osati zongowoneka mwachangu, komanso chifukwa chazowunikira zomwe nthawi zambiri zimawonongeka. Kampani yokhazikika imapanga katundu ndi ntchito zomwe zimafunikira kuti zithandizire anthu kukhala ndi moyo wabwino, wosavuta, watanthauzo, wathanzi, komanso wokhutitsidwa zauzimu. Chifukwa chake pamafunikira kutsatsa pang'ono kwa aufzuschwatzen makasitomala izi. Kampani yokhazikika imaganiza zokhudzana ndi thanzi la ogwira ntchito, kuyanjana kwa ntchito ndi mabanja, kumalimbikitsa ntchito yodzipereka komanso kudzipereka kwa anthu.

Wilfried Knorr, wolankhulira zachuma wamba

Kukhazikika tsopano kwakhala kopanda pake. Ndani amene amakhulupirira m'makampani ndi mabungwe ngati amadzitcha okhazikika? Nthawi zina pomwe kampani iliyonse imapanga yake yokhala ndi dzina, ndikupangitsa kuti ikhale yopambana kwambiri pamsika, maphunziro ndiye chinthu chofunikira kwambiri. Kwa iwo omwe amayang'anitsitsa, okhazikika ndi omwe amapambana kale, ndipo kwa aliyense ndi nkhani yanthawi.

Makampani okhazikika ayenera kukhala owona mtima komanso owonekera - chifukwa kudalirika kumakhala kokhazikika munthawi yochepa, ngakhale othandizira, makasitomala ndi antchito omwe amagwirizana ndi kampaniyo akuwona kuti lingaliro lililonse linapangidwa mogwirizana ndi momwe lingakhalire. Kodi zimatulutsa zochuluka zingati? Ndi ma kilomita angati "opanda tanthauzo" omwe amayambitsidwa ndi izi? Kodi timathandizira kuti miyoyo ya anzathu, othandizira athu ndi makasitomala athu ikhale yambiri?

Zomwe ndikutanthauza pamenepa ndizongonena kuti: "Kuona mtima ndikutali komanso kukhazikika ndi okhawo amene amawona zinthu zambiri zokhazikika pazosankha zomwe sizingatheke - komanso pazisankho zomwe sizinachite bwino, m'malo ena. "Zabwino kwambiri" limasankha.

Lukas Hader, Multikraft

Makampani okhazikika amalemekeza ufulu wa anthu ndi kuteteza zachilengedwe, kuphatikiza pazomanga zawo zapadziko lonse lapansi. Amakhazikitsa malamulo okhazikitsidwa ndi UN Guiding Mfundo pa Bizinesi ndi Ufulu wa Anthu komanso amathandizira malamulo omangirira bizinesi.

Juliane Kippenberg, Wowona za Ufulu wa Anthu

Makampani okhazikika ndi zitsanzo kwa ena, omwe cholinga chawo ndi kusungitsa tsogolo labwino kwa onse, kusungira zofunikira komanso kupereka modzipereka pagulu ndi chilengedwe mwakuzipereka kwawo mokhulupirika. Cholinga chachikulu chiyenera kukhala kulingalira padziko lonse lapansi, kuchita zachigawo komanso kukonza kapena kubwezeretsa zachilengedwe.

Uli Retter, Hotelo Yabwino

Zili pafupi kuyesa kuchepetsa kuchuluka kwa zinthu zosagwiritsidwanso ntchito ndi zinthu zopanga ndi mtundu womwewo wazogulitsa momwe mungathere. Gawo lachiwiri, lofunikira limakhudza kukonzanso pakampani yamafuta ngati Baumit. Cholinga chachikulu pano ndikupanga zinyalala zochepa momwe zingathere ndikuzigwiritsa ntchito momwe mungathere kuti muzigwiritsanso ntchito. Kwa zaka zambiri, Baumit yakhala ikulimbikitsa mfundo zamachuma pano. Gawo lachitatu likugwirizana ndi kusamalira ndi kukopa kwa ogwira ntchito ndi / kapena malipiro oyenera komanso mwayi wakutukuka kwa inu. Zowona kuti Baumit ili njira yoyenera pano zikutsimikizira kutuluka kogwira ntchito kwambiri kwazaka zambiri.

Manfred Tisch, Woyang'anira Director Baumit

M'makampani okhazikika, osati kupambana kwachuma kwakanthawi kochepa ndikofunikira, komanso miyeso yachitukuko chapakatikati komanso kwanthawi yayitali. Kuchokera pamalingaliro azachilengedwe, izi zikuphatikiza kuchepetsedwa kwa mphamvu ndi kugwiritsa ntchito chuma, njira zothetsera zinyalala kwambiri, kapangidwe kachilengedwe kanyumba kanyumba komanso kathandizidwe ka njira zodzifunira zodzifunira ndi ogwira ntchito kapena othandizira zachilengedwe ndi mabungwe omwe siaboma.

Dagmar Breschar, Union Conservation Union

Zosasinthika kwa ine ndi makampani omwe amadziwa udindo wawo wamakampani komanso udindo wawo wophatikizira zosankha zawo. Masomphenya athu ndi gulu lomwe makampani mwachilengedwe amatenga udindowu - mothandizana ndi zosowa zawo zonse. Izi sizigwira ntchito usiku wonse, makamaka m'dziko lapansi lamatangadza amtengo wapatali komanso zovuta zamalonda. Komabe, Fairtrade ikhoza kupereka kale chithandizo pakuwongolera maunyolo opezeka mwachilungamo, kuwonekera kwambiri ndi kuwongolera zoopsa. Ntchito zokhazikika zachuma ndizotheka lero, monga makampani ambiri opambana akuwonetsa. Pali zitsanzo zokwanira!

Hartwig Kirner, Fairtrade Austria

Makampani ndi okhazikika ngati atsatira malamulo agolide okhalitsa, omwe

- Khazikitsani maubwino azachuma

- kukhala ndi udindo pagulu

- Kuphatikiza kwathunthu chilengedwe ndi ntchito yawo.

Kufuna kuchita izi kuyenera kukhazikitsidwa ndikukhala mtsogoleri wapamwamba. Kukhazikika kumafunikira njira yotsimikizika ndi kutsata, njira yomwe imasinthidwa panthawi yake ndikusintha kwamachitidwe. Chisamaliro chapadera chikuyenera kulipidwa ku ubale wamakasitomala, ogwira ntchito ndi othandizira.

Ndi malingaliro ndi malingaliro awa, nthawi yanga monga membala wokangalika, ndatsogolera bwino makampani osiyanasiyana ndipo gawo langa lachitatu la moyo, ndakhazikitsa maziko abwino omwe ndakhala ndikuwatsogolera bwino kwambiri kuyambira zaka za 19.

Kurt Pfister, Purezidenti Green Ethiopia

Kukhazikika kwa ine ndikutembenuza mutu wake. Gwiritsani ntchito zomwe zimadziwika kuti "nzeru." Chifukwa ndiye kuti ndizodziwikiratu kuti mtundu wa bio wochokera ku Argentina sungakhale wokhazikika. Ngati mukuganiza zomveka, mukudziwa kuti kupanga chilengedwe kumayenera kukhala m'chigawo osati Dubai. Umu ndi momwe kudalirika kumayambira pazinthu zoyambira: magetsi, magetsi ndi madzi kapena pampopi. Pokhapokha zakudya, zovala ndi "zabwino kukhala nazo" zibwera.

Magdalena Kessler, hotelo yachilengedwe Chesa Valisa

Kwa makampani okhazikika ndi ma NGOs ngati ife, miyezo yodziwerengera ndizofunikira monga jenda, kuwonekera komanso ndondomeko za chilengedwe. Otsatira athu amayang'ana kwa ife kukhala okhazikika, opanda chilungamo komanso owonekera. Ndi mapulogalamu athu ndi mapulojekiti athu, nthawi zonse timaganizira zomwe zimapangitsa chilengedwe. Makampani ndi ma NGOs akuyenera kudziwa zomwe zimagwirizana ndi chilengedwe komanso chikhalidwe. Izi zikugwiranso ntchito m'maiko athu komanso m'maofesi athu ku Europe ndi Africa. Kudzutsa kodziwitsa ndikofunikira kwambiri pano - kuchokera pakulekanitsidwa kwa zinyalala kudzera pakusankhidwa kwa mabungwe omwe amagwirizana nawo ndikujambulidwa kwa pepala loyimira la CO2 ndikuwabwezera.

Sabine Prenn, Woyang'anira Director Light wa Dziko Lonse ku Austria