Veronika Janyrova
"Sizokhudza zomwe zimachitika ndi phindu, koma momwe mapindulitsidwe amapezekera: mwachilengedwe, ochezeka komanso ochita bwino nthawi yomweyo
Dirk Lippold, University of Humbold, pa management yokhazikika
Kufunikira kwa ngozi zopitilira muyeso sikungakanikenso, mwina kuyambira 1992 United Nations Framework Convention on Climate Change, pomwe mayiko 154 ku New York adadzipereka kuti achepetse kutentha kwadziko ndi kuchepetsa zotulukapo zake. Kuyambira pamenepo, kuopseza kwa kusintha kwa nyengo sikunataye chilichonse. Palibe chilichonse chowononga zachilengedwe, chikhalidwe ndi thanzi zomwe bizinesi imakonda kusiya. Masiku ano, ngakhale makampani otsogola padziko lonse lapansi amawona zoopsa zachilengedwe komanso chikhalidwe chawo kukhala zovuta zazikulu za nthawi yathu.
Utatu Woyera Wokhazikika
Chifukwa chake sizosadabwitsa kuti makampani amakhudzidwa kwambiri ndi zomwe amachita chifukwa cha ntchito zawo. Mwakutero, zimatanthawuza kuti "ali ndi udindo pazogulitsa kapena ntchito zawo, kudziwitsa ogula za katundu wawo ndikusankha njira zokhazikika zopangira" - Umu ndi momwe makampani okhazikika amatanthauzidwira ndi njira yokhazikika ya Germany. Daniela Knieling, oyang'anira wamkulu wa KUYESA, nsanja yotsatsa malonda ku Austrian yochita bizinesi yabwino, imawona udindo wamakampani wokhazikika ngati wofunitsitsa kwambiri. Malinga ndi iye, "mabizinesi okhazikika amathandizira kuthetsa mavuto azachilengedwe, azikhalidwe komanso zachuma. Izi zikuphatikiza kutsata koyenera kwa chilengedwe komanso kupewa mavuto azachikhalidwe ".
Komwe udindo wa kampani umayambira ndikuti komwe umathera akhala akukambirana kwa zaka zambiri, ndipo upitiliza kutero. Chifukwa kumvetsetsa kwamadongosolo kumakhala kosintha nthawi zina. Pomwe makampani adapangidwa kuti aziyipitsa madzi ndi mpweya mu 1990s, cholinga chawo masiku ano ndi kutulutsa mpweya wowonjezera kutentha ndi kugwiritsa ntchito mphamvu, komanso maunyolo awo.
Kuchita bizinesi mosasamala: china chosiyana ndi aliyense
Kukhazikika kumatanthauza china chosiyana ndi kampani iliyonse. Ngakhale wopanga zoseweretsa akamaganiza za momwe opangira ake amapangira komanso momwe zinthu zimagwiritsidwira ntchito, chidwi cha wopanga chakudya ndikugwiritsa ntchito mankhwala ophera tizilombo komanso feteleza kapena nyama. Makonda-akampani,.
Komabe, ndikofunikira kuti kudalirika kumakhudza bizinesi yakampaniyo: "Si ntchito yowonjezera, koma mtundu wamaganizidwe oyendetsera bizinesi yayikulu: sizokhudza zomwe zimachitika ndi phindu, koma momwe amapangira phindu akhale: ogwirizana zachilengedwe, ogwirira ntchito komanso nthawi yomweyo zachuma, "akutero Pulofesa Dirk Lippold wa ku Yunivesite ya Humbold. Mizati itatuyi yakhazikika idatchulidwa kale: udindo wachuma, chikhalidwe ndi chilengedwe.
Florian Heiler, woyang'anira wamkulu wa plenum, Society for Sustainable Development GmbH imazindikira kampani yokhazikika chifukwa imagwira ntchito mosasunthika ndipo siyingotsatira njira zokhazikika. Amawonanso kudalirika ngati njira yachitukuko: "Ngati kulimbikitsidwa ndikofunikira kwa oyang'anira, kampaniyo imapanga kuwonekera poyera pokhudzana ndi chilengedwe chake komanso chikhalidwe chake ndipo zimakhudza omwe akukhudzidwa, ndiye kuti ili m'njira yoyenera," akutero Heiler.
Ngakhale kudzipereka kosasunthika kwa kampani iliyonse kungakhale kosiyana, pali miyeso yokhazikitsidwa paliponse pamagawo ofunikira kwambiri. Izi zomwe zimatchedwa miyezo ya GRI ndiwonso kutsogoleredwa kopangira malipoti olimbikitsidwa ndi Njira Yoyankhira Padziko Lonse (GRI).
Osati fano chabe
Komabe, kayendetsedwe ka mabungwe okhazikika sikutanthauza cholinga chongofuna kuthandiza anthu. Oyang'anira alangizi ochokera Ernst & Achinyamata ndiwofunikanso kwambiri pakuyenda bwino kwachuma ndi ntchito ya kampani, chifukwa kulimbikira "sikungolimbikitsa mbiri ya kampani, ndikofunikanso kwambiri pamaubwenzi ndi makasitomala, (omwe angathe kukhala antchito ndi omwe angagwiritse ntchito ndalama"). Malinga ndi Stephan Scholtissek, woyang'anira wamkulu pa Management kufunsa kampani Accenture, zimatengera kukubwera kwamakampani aliwonse, chifukwa m'kupita kwa nthawi "okhawo omwe amapanga bizinesi yawo yonse ndi okhazikika omwe amapikisana".
Gawani NDI omwe akuchita nawo mbali
Masiku ano ogula komanso ogulitsa amayembekeza makampani kuti azigwira bwino ntchito yawo. Izi zitha kuwoneka bwino m'makampani ogulitsa zakudya, mwachitsanzo. Chidwi ndi chakudya chachilengedwe chakhala chikuwonjezeka pang'onopang'ono ku Austria kwazaka. Izi zimakulitsa kutuluka kwamakampani komanso gawo la malo omwe amalimidwa ndi mabizinesi. Kupatula apo, zoposa 23 peresenti ya malo azaulimi aku Austria amagwiritsidwa ntchito paulimi wachilengedwe. Chiwerengero chapamwamba ku EU.
Mphamvu za ogulitsa siziyenera kunyalanyazidwa. Pomwe eni masheya nthawi zambiri amawonedwa ngati cholepheretsa chachikulu bizinesi yokhazikika, masiku ano nthawi zina amakhala oyendetsa. Chiyambire zaka chikwi, ndalama zambiri zogulitsa zomwe zimapanga makampani okhazikika zakhala zikuyitanidwa, ndikugawidwa ndikugawana likulu ku USA ndi Europe. Kuchuluka kwa ndalama m'makampani okhazikika kumayendetsedwa ndi kafukufuku wothandizira ku New York komanso kampani yothandizira Impact Investing LLC akuyerekeza $ 76 biliyoni chaka chatha - ndipo izi zikuwonjezeka. Europe ndiye malo achikondwerero chotukuka ndi 85 peresenti ya kuchuluka kwachuma padziko lonse lapansi. Koma ogulitsa amayembekezeranso lipoti latsatanetsatane komanso mwatsatanetsatane.
Malipoti abwino
Ndizachidziwikire kuti malipoti okongola samatsogolera pakuwongolera makampani. Komabe, sikuti zili zopanda ntchito. Kupatula apo, kumbali zamakampani abweretsanso mwatsatanetsatane ndikuwonetsa kuwonekera bwino kwa kayendedwe kazinthu, kagwiritsidwe ntchito ka mphamvu, zochitika zachilengedwe, ufulu wa anthu ndi zofuna za ogwira nawo ntchito.
Nthawi yomweyo, malipoti othandizawa nthawi zambiri amakhala osatanthauzanso kapena kufananizidwa chifukwa cha kuchuluka kwa malipoti, machitidwe ndi miyezo. Kudziyimira kwadongosolo komweko kumawopseza kusinthika kukhala makampani owoneka ngati obiriwira, momwe mabungwe ndi akatswiri a PR amapatsa makampani chovala chovala chobiriwira mothandizidwa ndi malipoti okongola.
Mayendedwe a SDG
Miyoyo ya GRI ikangotuluka kuchokera ku nkhalango za miyezo ngati mulingo wapadziko lonse lapansi, makampani ayamba kale kutembenukira ku dongosolo latsopano: The United Nations Sustainable Development Goals (SDG).
UN Agenda 2030, mu momwe ma SDG adasindikizidwira mu 2015, ikuwunikira udindo womwe adagawana ndale, bizinesi, sayansi ndi mabungwe azachitukuko. Makampani aku Austrian akuwonetsa chidwi chachikulu ndi dongosolo lapadziko lonse lino ndipo amagwirizanitsa ntchito zawo ndi ma SDG ofunikira. Malinga ndi a Michael Fembek, wolemba wa Austria CSR-Guides, cholinga # 17 ("Chitapo kanthu mwachangu kuthana ndi kusintha kwa nyengo ndi zomwe zimawakhudza") ndiwotchuka kwambiri. Malinga ndi iye, "chosangalatsa kwambiri ndi ma SDG ndi njira yoyezera, chifukwa chilichonse mwa zolinga zing'onozing'ono zilinso ndi chizindikiro chimodzi kapena zingapo zomwe chitukuko chikuyenera kuyesedwa mdziko lililonse," akutero Fembek mu AustR CSR Guide 2019 .
Kuchita bizinesi mosasamala: kuchita bwino komanso zolephera
Ngakhale pali zovuta zingapo zachilengedwe ndi kayendedwe kazolimba komanso zovuta zovuta, palinso zabwino zambiri. Mwachitsanzo, ku Austria, kuteteza zachilengedwe ndi kuteteza chilengedwe zakhazikitsidwa palamulo lachigwirizano kuyambira 2013. Madzi akumwa akumwa anthu ambiri ayipeza posachedwapa - osati dziko la Austria ngati bizinesi. Mdziko muno, makampani ali ndi mwayi wokhala ndi chilengedwe komanso chikhalidwe, zomwe zimayang'anira mabungwe ambiri. Mu Energy Transition Index 2019 ya World Economic Forum, Austria ili ndi mayiko 6 kuchokera pa 115 omwe adayesedwa. Mwakugwirizana pakati pa bizinesi ndi ndale, zakhala zikuchitika (kuyambira 1990) kuchepetsa kwambiri mpweya wochoka ku nyumba (-37 peresenti), zinyalala (-28 peresenti) kapena ulimi (-14 peresenti). Kugwiritsa ntchito mphamvu kwa magetsi kwakhalapo pafupifupi kuyambira 2005, ngakhale kukula kwachuma kwachulukirapo 50%, pomwe gawo lamphamvu zachilengedwe limachulukanso. Poganizira za kupambana kwakanthawi, sikungatheke kunena kuti kusintha sikungatheke.
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