Jakob Horvat
Werner Pritzl amatsogolera kampani yomwe imatsegula njira yobwererera ku ntchito ya anthu. Ndi maphunziro, zina zowonjezera komanso njira zina zophunzitsira. Ntchito iyi ku kampani siyochita bizinesi imodzi, koma cholinga cha kampani. "Transjob" ndi kampani yophatikizira anthu ena: "Timalandila ndalama zothandizira anthu, kuphatikiza ndi a Public Ntchito Ntchito. Chifukwa aliyense amene wapeza ntchito kudzera muntchito yathu amabweretsa ndalama kuboma ndipo zimawononga ndalama zochepa. "
Zotsatira: Zogulitsa = 2: 1
Izi ndalama mu kampani amalipira. Ndipo mpaka pamlingo womwe udasangalatsidwa mpaka posachedwapa. Pazifukwa izi, Olivia Rauscher ndi ogwira nawo ntchito kuchokera ku Competence Center for Nonprofit Organisation and Social Entrepreneurship of Vienna University of Economics and Business Administration adapereka zotsatira za kafukufuku wawo. Zikuwonetsa kuti yuro iliyonse yomwe idayika ndalama pakuphatikizira anthu ovutika mumsika waogulitsa amapanga ndalama zofanana ndi 2,10 Euro. Makampani onse aku 27 Otsitsa ku Austria adayesedwa ndi mayeso otchedwa SROI. Izi zikuyimira "Social Return on Investment", imayesa phindu la omwe akukhudzidwa, amawasanthula m'magulu azandalama ndikuyerekeza iwo ndi zomwe zimasungidwa. "Kampaniyo imapeza phindu kuchokera pazowonjezera kawiri poyerekeza ndi zomwe zabzala. Bungwe limakhazikitsa misonkho yowonjezera, AMS imasunga phindu la ntchito, ndipo njira yothandizira zaumoyo imagwiritsa ntchito ndalama zochepa kwa anthu omwe akuvutika chifukwa cha ntchito, "akufotokoza wolemba kafukufuku Olivia Rauscher.
Mabungwe Achikhalidwe
Pali matanthauzidwe ambiri abizinesi yothandiza anthu. Miyezoyi iyenera kukhala yokhudzana ndi chikhalidwe cha anthu kapena chilengedwe ngati cholinga chabungwe ndipo sapereka kapena kugawa phindu pang'ono, koma kubwezeretsanso zochuluka. Ndalama zomwe zimagulitsidwa zimayenera kupezedwa kuti kampani izisunga yokha ndipo ogwiritsa ntchito bwino ndi ena onse "omwe akuchita nawo mbali" ayenera kugawana nawo pazabwino. Kafukufuku wopanga mapu a WU Vienna akuyerekeza kuchuluka kwa mabizinesi azamagulu ku Austria malinga ndi tanthauzo ili ku 1.200 ku mabungwe a 2.000 - mwachitsanzo, oyambitsa ndikukhazikitsa mabungwe omwe siopeza phindu. Pazachuma chazachuma komanso gawo lopanda phindu la 5,2 peresenti ya onse ogwira nawo ntchito, phindu lalikulu lomwe langowonjezeredwa limangokhala pansi pa mabiliyoni asanu ndi limodzi. Kuyambira 2010, masheya onse akhala akukulira kwambiri kuposa chuma chonse. Chizindikiro choti malowa ali panjira. Zoneneratu kuchokera kwa akatswiri azachuma amaganiza kuti 1.300 kupita ku 8.300 mabizinesi azachikhalidwe cha 2025. Mwanjira ina, kuchuluka kwa mabungwe kumachulukitsa kawiri pazaka khumi zikubwerazi. AMS idalipira mabungwe awa omwe amadziwika kuti ndi "mabizinesi azachuma" kapena "ntchito zopanda phindu" mchaka 2015 ndi ndalama pafupifupi ma 166,7 euro.
Bizinesi Yachikhalidwe: Mtundu wowonjezeredwa phindu m'malo mopindulitsa kwambiri
Kuthetsa mavuto azaumagulu ndi njira zamabizinesi akuyamba kukhala achikale. Zomwe zimakhala mabungwe othandizira komanso mabungwe osagwiritsa ntchito ndalama zakhala njira yopanga bizinesi yothandiza anthu azamalonda. "Mabizinesi achikhalidwe ali ndi cholinga chopeza phindu. Mabungwe omwe siaboma (mabungwe omwe si aboma.). Otsatsa mabizinesi amayesa kuphatikiza zonse, mwachitsanzo, akufuna kuthana ndi mavuto abizinesi ndi njira zamabizinesi. Makampani ngati awa ali pafupi ndi malingaliro amakhudzidwe ndi chikhalidwe. Koma ngakhale makampani azikhalidwe amayenera kuwonetsa zoyipa zawo. Ndikukhulupirira kuti makampani ambiri atulutsa zabwino chifukwa cha ntchito zawo ", a Olivia Rauscher akuwonetsa lingaliro lakelo la bizinesi yokhazikika. Ndikofunika kuyeza ndikupereka zotsatirazi. Mpaka pano, izi zachitika makamaka ndi ma NGOs ndipo munthawi ya ntchito za Corporate Social Responsible (CSR), mwanjira zina makampani ambiri amangowonetsa phindu lazachuma, koma osati lachigulu. Rauscher akuchonderera zochulukira kuti: "Kenako wina amawona kuchuluka kwa zotsatira za ntchito zamakampani payekha. Kampaniyo imatha kusankha komwe ikufuna ndalama zambiri komanso zochepa. Izi zitha kutilola kuchoka ku meritocracy kupita kumayiko omwe akukhudzidwa ndi nthawi yayitali.
Zojambula kapena kusintha?
Njira zapenshoni, kuchuluka kwa kusowa kwa ntchito kuli kwakukulu ndi 9,4 peresenti ndi anthu a 367.576 (Marichi 2016), zovuta zomwe anthu ogwira nawo ntchito ndi magwiridwe azachuma akuchulukirachulukira. Ndipo zikuwoneka kuti boma lokhalo ndilopanikizika. Chuma chingakhale ndi gawo lofunikira pano. Kungoganiza kuti zinthu zikuchepa kwambiri. Chifukwa choti pakadali pano makampani apamwamba pakukweza phindu azigwiritsa ntchito mavuto amtundu uliwonse, a Judith Pühringer ku bungwe la maambulera pama bizinesi yotsogola amafuna kuti tiganizirenso izi: "Ngati malingaliro anga ngati abizinesi amangotanthauza nthawi yomwe ndimakhala bwana wa kampaniyo. am, ndiye kulingaliranso kumakhala kovuta. Koma ndikaganiza za m'badwo wotsatira ndi mbadwo pambuyo pake, ndi za mikhalidwe iti yomwe adzaipeza, moyenera, kukweza phindu sikungakhale patsogolo. Kenako ndiyenera kudalira mgwirizano ndi kukhazikika. Izi ndi zomwe zikuchitika, momveka bwino. "
Phunzirani "Zachikhalidwe zimabweza"
Bungwe la Competence Center for Nonprofit Organisation and Social Entrepreneurship of Vienna University of Economics and Business lachita kafukufuku ndipo lawerengera ndalama zochuluka motani pakuphatikiza anthu ovutika pamsika wa antchito amalipira. Zotsatira zake: Pa Euro iliyonse yomwe yabzala, ndalama zofanana za 2,10 Euro zimapangidwa. Kutumiza kwa zinthu kuchokera ku mabizinesi achikhalidwe mderali m'malo mopita kumayiko ochepa omwe amalandila ndalama zochepa kumathandizanso kuti Austria ikhale bizinesi. Kuphatikiza apo, kafukufukuyu adazindikiritsa ena ambiri omwe amagwira ntchito zamagulu ena, monga Public Ntchito Ntchito, Unduna wa Zachuma, Chigawo cha Lower Austria, boma la feduro, oyang'anira tauni, mabungwe a inshuwaransi ya anthu ndipo - omaliza, koma osachepera - anthu ambiri.
Bizinesi Yachikhalidwe: Kodi pali amene angachite izi?
Kupanga dziko kukhala labwino ndi malingaliro abizinesi ndi kuchitapo kanthu kuyenera kukhala kovomerezeka pamagulu. Izi zikutanthauza kuti, si mabizinesi ang'onoang'ono okha komanso oganiza bwino okha omwe ayenera kuwakonda, komanso ogwiritsa ntchito zolimba ndalama m'madipatimenti azachuma amakampani akulu. Kodi zingagwire ntchito? "Chikhulupiriro changa ndichakuti mutha kuyendetsa bizinesi iliyonse ngati bizinesi yachitukuko. Ngakhale omwe ali m'malo opeza phindu amatha kulingalira zomwe angapereke, mwachitsanzo, pakuphatikiza anthu olumala kapena osagwira ntchito komanso kuteteza chilengedwe. Sizikwanira kungotembenuzira scR CSR ndikugulitsa zotsatira m'njira zotsatsa. Koma zimatengera kudzipereka kwanthawi yayitali komanso kutha, "atero a Pühringer.
Pali zotsutsana zabwino pamabizinesi ochezera. "Olemba ntchito omwe amagwira ntchito mu kampani yomwe ili ndi phindu lowonjezera pazinthu zina amawona kuti ntchito yawo ndi yabwino, amalimbikitsidwa. Popeza ndodo ndicho chinsinsi choti kampaniyo ichite bwino, mungamve zotsatira zake, "atero a Judith Pühringer. Olivia Rauscher akuwona kuti m'maiko ena, monga ku United Kingdom, ndalama zothandizira maboma ambiri zimalumikizidwa kale ndi zomwe zimawakhudza anthu: "Padziko lonse lapansi, zomwe zikuchitika zikuwonekera kwambiri. Ku Austria, uwu ndiye woyamba. Makampani angalangizidwe bwino lero kuti akwere sitima dumphani ndikuwonetsa mapindu awo ochezera ena ngati woyamba kusuntha. Makasitomala akufuna zochulukirapo, onani malonda amalonda. Ndipo kupanikizika kukupitilizabe. "
Kulingalira kwakuda ndi koyera kumatha
Kufunika kwamabizinesi azachuma ku EU ndikwabwino, opitilira miliyoni khumi ndi imodzi amagwira ntchito pano, ndiye kuti pafupifupi asanu ndi limodzi mwa anthu onse ogwira ntchito. Kukwera kwamachitidwe. Nyuzipepala ya European Commission yonena kuti: “Ngati makampani avomereza udindo wawo pothandiza anzawo, nthawi zambiri amatha kudalirana pakati pa anthu ogwira nawo ntchito, ogula ndi nzika monga njira zodutsira bizinesi. Kukhulupirirana kwambiri, kumathandizanso kukhazikitsa malo omwe makampani angagwiritsire ntchito mwaluso ndikukula. "Judith Pühringer akuwonanso njira yothandiza" posagwirizana ndi cholinga chothandizirana ndi mabungwe azachuma, koma ndikupanga magulu omwe siabizinesi omwe osapanga phindu, koma muziyang'ana kwambiri pagulu lachilengedwe komanso zachilengedwe. Phindu limabwereranso moyenera. Yakwana nthawi yoti tisiye kuganiza zakuda ndi zoyera, zomwe zatha ntchito. "
Werner Pritzl ndi bizinesi yake yothandiza anthu sayendetsedwa ndi phindu, amayenera kupeza ndalama makumi awiri panjira yake, zina zonse ndizothandizidwa. Kampani yake iyeneranso kuwerengera kuti: "Simuyenera kupitilira ngati bizinesi yanga sinalipira, sindinachitire aliyense zabwino. Koma ine ndi malo agolide apakati. Mwina kugawa kocheperako kwa omwe akugawana nawo, ma euro masauzande ochepa kwa ma CEO, ganyu ochepa ogwira ntchito ndikupatsanso zina pagulu. "
