Helmut Melzer
"Kukula ndi chitukuko sizofanana," akutero wolimbikitsa kulumikizana Fred Luks - motero amakumana ndi zochitika zazikulu zachuma zaka zingapo zikubwerazi, ngati sizitengera zaka zambiri: kukula m'makampani kukuwonjezedwanso ndipo mwina kungayambitse gulu lowonjezeka. "Zimatengera makampani omwe ali makampani ndi momwe amagwirira ntchito. Zachidziwikire kuti poyambira amafunika nthawi yakukula kuti ikhazikike. Bizinesi yokhazikika yokhazikika mwina ilibe njira yokukula ndipo saifunikira. Makampani ambiri apakatikati mulibe njira yopangira kukula. Kukula ndi zomwe zimachitika chifukwa umachita bwino. Ndipo nthawi zina makampani amawonda chifukwa cha msika womwe ukugwiramo. Koposa zonse, nkhani ya kukula ndi imodzi mwakampani zazikulu, "akutero André Reichel, wofalitsa wa" Next Kukula ", mu zoyankhulana za SZ.
"Tili pachiyambi cha nyengo ya Next Kukula komwe kuchita bwino kwachuma sikumangotanthauzidwanso kokha mwa kutukuka kosalekeza kwa kukula kwamunthu. Chifukwa chake, malingaliro atsopano akufalikira, chidziwitso chatsopano chomwe sichikuwona kukula monga gawo lachuma chokha, koma monga kuphatikiza pamagulu, chilengedwe ndi anthu. Kuzindikira uku kukukula kumafuna kuti azachuma akhale osiyanasiyana ", ikutero Zukunftsinstitut, yomwe idaperekedwa pamutu wankhani" Kukula Potsatira "ndipo imafuna kuti" amasulidwe kuchoka ku kukula. "
Momwemonso, zozungulira zachuma ndizoyambira njira zam'mbuyomu zachuma kuposa mulu woti utaye. "M'malo moyendetsa mosafunikira zinthu zomwe sitikufuna kapena kuzifuna, titha kupewa kugulitsa zoipa ndikuchepetsa mayendedwe azinthu," atero a Nancy Bocken a Zukunftsinstitut.
Zolosera zam'magulu amatsimikizira kuti "kukula kwina" komanso chuma chozungulira zikulonjeza njira zina. Kafukufuku wopangidwa ndi kampani yopanga upangiri ya Bain & Company akulengeza "zaka khumi zopitilira muyeso": "M'zaka za m'ma 2020, anthu okalamba mwachangu, kuwonjezeka kopitilira muyeso kwaukadaulo komanso kusalingana kowonjezeka kudzagundana, kuchititsa chipwirikiti chachikulu komanso kusakhazikika kwachuma komanso anthu. Kugwiritsa ntchito digito pakapangidwe kazinthu ndi gawo lazantchito kumawonjezera zokolola pantchito ndi avareji ya 2015% poyerekeza ndi 30. Popeza kufunika kumakula pang'onopang'ono kuposa momwe zingapangidwire, ntchito zimatayika. Komabe, pafupifupi 20 peresenti yokha ya anthu omwe akugwira ntchito ndi omwe amapindula ndi kutulutsa digito mdziko muno. Awa ndi omwe ali oyenerera pazakufunafuna mtsogolo. Ngakhale kuti malipiro awo akukwera kwambiri, anthu wamba apakati azikakamizidwa kwambiri m'zaka khumi zikubwerazi. Kusagwirizana kwa ndalama ndi chuma zomwe zilipo kale lero zipitilizabe kukula. Zomwe zimadza chifukwa chakukalamba, ulova ndi kusalinganirananso ndizowopsa. Maboma atha kuyankha ndi malamulo okhwima pamisika, malamulo okhwimitsa chitetezo kapena misonkho yokwera. "
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