Mitundu yokhazikika yamabizinesi

M’chigwa chokomera, dzuwa silimawala nthawi zonse. Iwo omwe amadzikongoletsa modzitama ndi eco ndi bio atasesa magazi kuseri kwa zochitikazo. Bizinesi yokhazikika nthawi zambiri imayika amalonda kutsogolo kwa zitseko zotsekedwa, ndikumaziluma ndi granite komanso mpaka kumanyoza. Koma injini ikangoyenda, mwayi wotuluka ngati ngwazi umakulirapo.

Chuma chokhazikika 

The United Nations Global Compact CEO Sustainability Study idafunsa Atsogoleri A 1.000 m'maiko a 103 za kayendetsedwe kazachuma padziko lonse lapansi pokhudzana ndi kukhazikika: kuchuluka kwa 78 amawona kudalirika ngati njira yokukula ndikukhala wopanga, ndipo 79 peresenti amakhulupirira kuti angathe bizinesi yokhazikika idzakhala ndi mwayi wopikisana mumakampani awo mtsogolo. 93 peresenti ya omwe anafunsidwa amawonanso zovuta zachilengedwe, zokhudzana ndi chikhalidwe cha anthu komanso kuwongolera mabungwe kukhala kofunikira ku tsogolo la bizinesi yamakampani awo. Komabe, momwe zinthu ziliri pano pachuma komanso zinthu zotsutsana zimalepheretsa ma CEO kuti azithandizira mabizinesi awo

Mzimu waupainiya siopezekanso. M'chipinda chocheperako Michaela Trenz nibbles zouma zidutswa za chinanazi ndikuwunika zaka ziwiri zapitazi. 2014 yapeza vegan yotsimikizika mdziko muno kuti ili ndi msika pamsika ndipo ikuyamba kugwira ntchito. "Opanga zodzikongoletsera zachilengedwe sakanakhoza kundiuza ine ngati ogula, kaya zinthu zawo ndizopanda zinthu zilizonse zanyama," akukumbukira mtsikana wazaka 30. Chifukwa chake Trenz wayamba kufufuza zosakaniza za zodzola zodzikongoletsera kuti azitha kukhala ndi moyo wosasintha. Zotsatira zake zidadabwitsanso. Mwachitsanzo, adazindikira kuti maimoni nthawi zambiri amakhala ndi nyama lanolin (mafuta aubweya) ochokera kumagulu ofunikira ku Far East. "Palibe tanthauzo lovomerezeka mwazinthu zodzikongoletsera zachilengedwe, zinthu zambiri zimakhala ndi zinthu zowononga thupi," akutero Trenz. Kenako adakhazikitsa Vegalinda, bizinesi yololembera makalata pa intaneti yodzikongoletsera mwachilengedwe. Malo omwe amagulitsira ena pokhapokha ndi okhwimitsa zinthu zomwe zimaloledwa kugula. "Ndimapatsa makasitomala anga chitsimikizo kuti zinthu zonse ndizopanda vegan, zopanda nyama komanso zopanda zinthu zowononga," akufotokoza Trenz. Sichinthu chovuta kuchita zodzikongoletsera, chifukwa kuyesa nyama ndikofunikira kuti msika waku China uwonjezeke. Zodzikongoletsera kwa misa zidzapitilizabe kuyesedwa pa nyama.
Trenz imayamba ndi opanga ang'onoang'ono omwe alibe zomangika m'magulu akulu. Amatumiza mafunso kwa omwe angakhale othandizira, kuti aigaye bwino bwino pazopakapaka komanso zopangira zida. "Ambiri samayankha konse, ena amangokhala", atero Trenz kuchokera koyambira koyamba ngati bizinesi. Komabe, tsopano adazindikira komwe pempho lake lingakumane ndi chikondi komanso osabisala.
Kwambiri, imapangidwa kuchokera kwa opanga ku Austria ndi Germany. Ntchito yofufuzira yotopetsa yapindula. Lero Trenz ili ndi pafupi ndi 200 zopangidwa zosiyanasiyana za opanga 30 pamlingo, makamaka zopanga ndi zosamalira khungu.

Mapulogalamu azikhala

Trenz angafune kukhala wokhazikika, koma pochita nthawi zina amayenera kukhala wakhungu. Diso pazokhudza mafuta a kanjedza, popanda omwe ambiri sapanga. "Mafuta amayenera kuchokera ku gwero labwino, momwe machitidwe ogwirira ntchito amapezekera," amadziika ngati chopondera ululu. Diso lachiwiri limamutsamira kukongoletsa ma pulasitiki. Amakondwera kwambiri ndi zomwe amapanga mu bokosi lamatoni.
Gawo loyambirira la kampani komanso kuchuluka kochepa kotumizira kumapangitsa kugula kukhala kovuta. Kuchulukitsa kwa dongosolo laling'ono kuchokera kwa othandizira sikugwirizana ndi kufunikira kwa makasitomala. Tanthauzo: zinthu zosungidwa zimawononga chifukwa cha moyo wawo waufupi ndipo zimatsogolera ku malonda otayika.

"Green Spinner" wochokera kwa Waldviertel

Bwana wa Sonnentor a Johannes Gutmann, omwe lero ali ndi antchito a 250 ndikugulitsa zosakaniza azitsamba, tiyi ndi khofi kuchokera kudera la Waldviertel kupita ku Germany, akuganiza zazikulu. Koma iyenso, adayamba yaying'ono, momwe amakumbukira: "Pafupifupi zaka 30 zapitazo, ndidatchulidwa ngati sipinachi wobiriwira kuderalo."
Panthawiyo, organic idakali chinthu chosiririka ndipo Gutmann adayesetsabe kulimbikitsa alimi azitsamba omwe anali m'deralo kuti asinthane ndi ulimi wamalima. Chifukwa amafunikira mankhwala achilengedwe azitsamba. Adaluma mano ndipo pamapeto pake adamenya. "Ndinali munthu waziphuphu pazolakwika zonse zomwe mlimi mwiniyo anali nazo. Pambuyo pake, ndinasiya kutembenuza, "akutero Gutmann. Pang'onopang'ono, minda idadumphira sitimayi ndipo ntchito idakopeka. Kupita kukafuna zitsamba zopanda organic sichinakhalepo chosankha kwa Gutmann, ngakhale atangotenga theka la kugula kwawo.
Gutmann ali ndi malingaliro osatsutsika pa kayendetsedwe ka makampani. Iye samangokhala wopindulitsa, koma "phindu lokhalokha". Kodi izi zikutanthauza chiyani? "Mtengo wowonjezeredwa ndikuthokoza kwa ogwira ntchito", yankho lake lodabwitsa. Koma kumbuyo kwake ndi ndalama zandalama. Makamaka, ndi za 200.000 Euro, Gutmann imatengera zabwino zomwe zimachitika chaka chilichonse. Hafu ya izi imalowa muzakudya za tsiku ndi tsiku za ogwira ntchito pakampani ya canteen. Ma 50.000 ochulukirapo mu lipoti lokomera anthu onse. Zotsalazo zimapita munjira zina zothandizira anthu ogwira ntchito.
Ndipo kampani ingakwanitse bwanji kuchita izi? "Popeza kupatula kamodzi kamodzi palibe amene ali ndi gawo ku Sonnentor, sindiyenera kulipira chilichonse," akutero a Gutmann. Amasiya phindu pakampaniyo, samaika ndalama zambiri pamakina kuti azipanga koma makamaka kwa antchito ambiri. "Ndi chuma chokomera anthu onse, ndimapanga phindu lalikulu pakapita nthawi, chifukwa ndidzabwezeretsa chuma changa kwa anthu mtsogolomo," akutero Gutmann. Chizindikiro choyamba ndi chiwongola dzanja chochepa chantchito. Zili pansi pa 13%, pomwe avareji aku Austria ogulitsa ndi 30 peresenti. Kusagwiritsa ntchito mafuta amanjedza pazinthu za Sonnentor kumalumikizidwanso ndi ndalama zina. Sonnentor amagula ma cookie opanda mafuta ndipo amalipira masenti XNUMX kwambiri paketi iliyonse.

"Sitikuwona kupanga ku Europe ngati chodetsa nkhawa, ngakhale zimatipatsa zigawo zochepa komanso phindu lochepera."
Bernadette Emsenhuber, wopanga nsapato Ganizirani

Sündteures zolemba zabwino

Chikopa chopangira nsapato nthawi zambiri chimasanjidwa ndi mchere wa chrome. Zowona kuti zotsalira ndizovulaza khungu la munthu ndizodziwikiratu. Wopanga nsapato wa Upper Austrian Ganizirani momwe amathamangitsira hare mosiyanasiyana. Apa ndipomwe "nsapato zathanzi" zimamveka kutanthauza kugwiritsa ntchito zida zotsika popanga zinthu. Pogwira ntchito motere: Mankhwala azitsamba amadzola mchere wa chromium poyambitsa khungu. Komabe, izi sizikugwira ntchito zamtundu uliwonse wachikopa, kotero mumadziyika nokha pakhungu lamkati, lomwe limakumana ndi khungu mwachindunji.
Kupatulako komanso panthawi yomweyo chithunzi cha kampani Ganizirani ndiye mtundu wa nsapato "Chilli-Schnürer", wopangidwa ndi zikopa zopangidwa ndi chrome. Kuti izi zitheke, adafunsira ku Ecolabel wa ku Austria ndipo adazipeza ngati woyamba kupanga nsapato. Koma mpakana pomwepo kudali gauntlet. Chifukwa choyesedwa kwambiri ndi Unduna wa Zachilengedwe munasinthiratu kangapo kuti muyike zomangamanga pazopopera. "Mwachitsanzo, milingo yodetsa inali yochulukirapo pamayeso oyaka okhawo," akutero a Bernadette Emsenhuber, wamkulu wa e-commerce komanso kudzidalira ku Think.
Pakadali pano, kampaniyo yalandila cholembera eco kwa mitundu ina isanu, yomwe idafunikanso kuyesetsa kwakukulu. "Zinatenga theka la chaka chilichonse chithunzithunzi chilichonse," akukumbukira Emsenhuber. Kugwiritsa ntchito mtengo kumawoneka kosiyana, chifukwa njira yotsimikizira, kuphatikiza ndalama za ogwira ntchito ndi njira zoyesera, zimakhudza kuzungulira kwa 10.000 Euro pa modula iliyonse. Chifukwa chakuti mayesowa amatenga nthawi yayitali, nsapatoyo sinalinso pagulu lodziunjikira, koma Ganizani amatulutsa pang'ono. Kuyesetsa kowonjezereka pokomera thanzi komanso chilengedwe. Zomwe Zikuganiza kuti zimatulutsa ku Europe kokha zimafuna ndalama. Ku nsapato yamasewera yopangidwa ku Asia, ndalama zogulira antchito zimakhala pafupifupi magawo khumi ndi awiri a mitengo yopanga; kwa Ganizirani, ali pa 40 peresenti. "Koma sitikuwona kupanga ku Europe ngati chodetsa nkhawa, ngakhale tili ndi zigawo zochepa komanso ndalama zochepa," atero a Emsenhuber. Ubwino wake umaposa Nachproduktion wosavuta m'mayendedwe ang'onoang'ono komanso mayendedwe afupifupi.

Kukolola zoletsa ndi bio

Kuyandikira kwambiri kwa Neusiedlersee-Seewinkel National Park chinali chifukwa chamapulogalamu a Esterhazy kuti asinthe 2002 kuulimi wokhala ndi chilengedwe kotero kuti ateteze madera ovuta. Tathamangitsa maudzu opha udzu ndi feteleza wa mankhwala kuchokera mahekitala a 1.600 a dziko lodziyang'anira lokha. Kudumphira m'madzi ozizira, chifukwa ulimi womwe ukukula bwino tsopano udakumana ndi zovuta zatsopano. M'malo mophulika ndi mankhwala, famuyo tsopano idalira kasinthidwe kazomera. Mbewu zosiyanasiyana, monga tirigu, mpendadzuwa ndi chimanga zimasinthiratu minda, kuti dothi lisatulutsidwe. Komabe, pali zaka zisanu ndi ziwiri zilizonse pazaka ziwiri zilizonse, zomwe zimamera nzomera kuti zithere ndipo palibe zokolola. "Mosiyana ndi zaulimi wamba, tili ndi zokolola zochepa," atero a Matthias Grün, Director a makampani a Esterhazy. Kutenga tirigu wozizira monga mwachitsanzo, izi zikutanthauza kuti matani atatu a zokolola pa hekitala imodzi mumayimidwe, poyerekeza ndi matani asanu ndi limodzi mpaka khumi ndi m'modzi ogwiritsa ntchito mankhwala. Green adasinthiratu malonda ake. M'malo mongogulitsa chimanga ndi maungu, Esterhazy tsopano akugulitsa mkate ndi mafuta a mbewu. Kukonzaku kumawonjezera phindu ndikuwonjezera zokolola zochepa.
Mutu wocheperako umakonzekeretsa kutayidwa. "Timachotsa namsongole mwaukadaulo," akufotokoza motero Grün. Ngakhale izi zimabweretsa ndalama zambiri zogwirira ntchito, koma poyerekeza ndi namsongole odula, mzere wapansi ndi womwewo. Koma pali lupanga la Damocles lopachikika pa sikweya iliyonse. "Tizilombo toyambitsa matenda, titha kungoyang'ana ndikuyembekeza chozizwitsa," ausa Green. Esterhazy adadziikira okha kuti palibe wowerengeka - ngakhale paulimi wokhazikitsidwa wovomerezeka - gwiritsani ntchito. Chopatula ndichikhalidwe, "pamenepo chimapitilira malo akulu wopanda."
Kaya zitsamba zamagulu, zodzikongoletsera za vegan kapena ulimi wopanda mankhwala, ochita masewerowa nthawi zonse amakhala ndi katundu wambiri. Mbali imodzi, ayenera kusamalira phindu la kugwira, kumbali, amachita mogwirizana ndi dera komanso chilengedwe.

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