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Makhalidwe 8 ​​awa adzabwera kumakampani pazaka 10 zikubwerazi


Asayansi ochokera ku Institute for Integrated Quality Design ku Johannes Kepler University (JKU) ku Linz, mogwirizana ndi Quality Austria, monga gawo la kafukufuku wa "Quality 2030", adatsimikiza momwe lingaliro lamunthu lidzasinthira zaka khumi zikubwerazi. Kukhazikika ndi kofunikira. Makampani khumi odziwika kuchokera ku makampani nawo adagwira nawo ntchitoyi, kuphatikizapo Lenzing, BWT, Infineon Austria ndi KEBA. 

“Ku Austria anthu akhala akuchita upainiya nthawi zonse. Ichi ndichifukwa chake zinali zosangalatsa kwambiri kuti titha kugwiritsa ntchito kafukufuku wasayansi kuti tidziwe zofunikira za 2030 masiku ano, "akulongosola Anni Koubek, Manejala a Innovation ndi mkulu wovomerezeka ku Quality Austria. Kwa zoposa chaka chimodzi ndi theka, asayansi ochokera ku yunivesite ya Johannes Kepler (JKU) ku Linz adatuma Quality Austria kuti ipende malipoti a kafukufuku wa "Quality 2030", adachita msonkhano ndi makampani odziwika komanso adafunsa mafunso amtsogolo. Mwakuwonekeratu kotseguka, makampani onse a B2B ndi B2C a kukula kwakukulu ndi mafakitale adaphatikizidwa mwadala. Chifukwa mukamakambirana za zomwe zikuchitika, ndizazikulu kwambiri zomwe zimakhudza aliyense. Njira zisanu ndi zitatu zotsatirazi zatulukira:

Kuphweka: Ntchito yofunikira iyenera kukakamizidwa

Zisankho zogula zimapangidwa mwachangu komanso mwachangu. Kuchuluka kwa makasitomala pa intaneti ndi kochepa. Chifukwa chake tsogolo ndilosavuta, losavuta komanso lolunjika. Ngati kampani sikukwaniritsa zomwe makasitomala amayembekeza, ipita msika, ”atero woyang'anira polojekitiyi, Melanie Wowonjezera ochokera ku Johannes Kepler University Linz (JKU). Chifukwa mu bizinesi yapaintaneti, mpikisano nthawi zambiri umangokhala kungodulira. Magulu akulu ogulitsa makamaka akweza mipiringidzo kwa wina aliyense ndi ntchito yolondola kapena madongosolo amodzi.

Chidikizo: Europe ili ndi zopangira zambiri kuposa momwe zimayembekezeredwa

Ngakhale zaka zingapo zapitazi ngakhale mabatire a mafoni ambiri akhazikitsidwa mwachangu kwambiri kuti asasinthidwe ndi wogwiritsa ntchito, zomwe zikuchitika mtsogolo zikuyandikira chuma chozungulira. Kuti tichite izi, zinthu zonse zotheka ziyenera kupangidwa pakukonzekera kuti zitheke kukonzanso kapena kukonza. Kuphatikiza apo, pamapeto pa mayendedwe amoyo, zinthu ziyenera kuomboledwa ndikuyambiranso zinapangidwa mwapamwamba kwambiri. "Europe ndi dziko lopanda chidziwitso, koma ngati mungayang'ane zida zomanga zomwe 'zasungidwa' mnyumba zathu kuti zigwiritsenso ntchito, ndife dziko lokhala ndi chuma chambiri," akufotokoza motero bungwe la Institute for Integrated Quality Design ndi woyang'anira maphunziro. Prof. Eric Hansen.

Tanthauzo: Makampani ayeneranso kukhala ndi mfundo zawo

Greenwashing ndizovuta kwambiri kumakampani mtsogolo. Mabungwe komwe mtunduwo umakwanira, koma okhawo omwe amakhazikitsa mfundo zawo osakhala moyo, angayembekezere ogula. "Kudalira komanso kuwonekera poyera ndi mfundo zomwe zidzaphatikizidwe mu lingaliro labwino kwambiri mtsogolo," akatswiriwo akufotokoza.

Digitization: ma algorithms amatha kupanga zisankho

Zofanana ndi kuyendetsa pawokha, kujambulitsa pamasamba kumatha kupita patsogolopa kuti zosankha zamakampani zakhazikitsidwa "data yayikulu". "Ndani akunena kuti algorithm yanzeru siwabwino kuposa katswiri," anali m'modzi mwa omwe anali nawo pachiwonetsero ngati wowerenga.

Chitsimikizo: Ogula amafuna mayeso odziyimira pawokha

Ogwiritsa ntchito akuyamba kukayikira okopa, ngakhale atakhala ndi otsatira masauzande ambiri. Achinyamata akudziwa zambiri kuti nyenyezi zapa media nthawi zambiri zimalipira ndalama zawo akatsatsa malonda pa YouTube kapena papulatifomu ina. "Simukufuna kudalira munthu amene wagula. Anthu ambiri amakonda kuonedwa ndi bungwe lodziyimira pawokha komanso kuti zitsimikizike ngati zili ndi chiphaso, ”akutero Wiener. Pali chikhumbo kumbali yamakampani kuti ayang'anire m'nkhalango zovomerezeka, pamene kuchuluka kwa miyezo kukukula.

Makonda: Zopeza zambiri zipitiliza kukula

Kufunikira kwakukulu kwa zinthu zomwe zimafunso zaka makumi angapo zapitazi zikupereka njira ku chikhumbo cha katundu wopangidwa ndi ntchito zopangira. Komabe, kudzipangira pawokha kuyenera kutsogolera kuwonjezeka kophatikiza deta komanso nkhani zoteteza data zomwe zikugwirizana.

Kutsutsana Kwabwino: Zogulitsa ziyenera kukhazikitsidwa mwachangu

Ogwiritsa ntchito akufuna zinthu zaposachedwa nthawi zonse. M'madera ena,, kuthamanga ndi kupangidwira mphamvu kwawonjezera kulondola kwa XNUMX peresenti, chifukwa makampani akuyembekeza kuti njirayi ikupereka mwayi wopikisana nawo. "Mkulu pakapulogalamu yogulitsa, imangobwera msika chifukwa zolakwika zilizonse zimatha kukonzedwanso pogwiritsa ntchito zosintha," akutero Wiener, pofotokoza kutsutsana uku.

Kuchita bwino: Kutaya mabungwe azigawo komanso maukadaulo

Mabungwe omwe amagwira ntchito m'makampani aku Austra nthawi zambiri amakhala otsogola komanso otsogola. Tchati cha bungwe wamba chimakhala ndi magawo asanu. Kuti apulumuke munthawi zomwe zikuyenda mwachangu, makampani ayenera kukhala odikirapo. Wogwira nawo ntchito pakampani yake anathetsa maudindo oyang'anira. M'malo mwake, ogwira ntchito amapatsidwa maudindo m'magulu awo. Izi zikutanthauza ufulu wambiri kwa iwo omwe akhudzidwa, komanso udindo waukulu pazomwe amachita.

Kutsiliza

"Monga zotsatira zowerengera zikuwonetsa, pali mawonekedwe omveka kuchokera ku 'Small-Q', zomwe zimangotanthauza kuti zofunika zonse zogulitsidwa zimakwaniritsidwa, kupita ku 'Big-Q'. Izi zikutanthauza kuti lingaliro lamakhalidwe abwino likukula kwambiri, ”akufotokoza Wiener. "Izi zikutanthauzanso kuti makampani omwe akufuna kupitiliza kuchita bwino mtsogolo sayang'ana kwambiri makasitomala okha, koma kwa omwe akuchita nawo kapena omwe akuchita nawo," akumaliza a Hansen.

Za phunziroli

Akatswiri ndi owona m'mabungwe osiyanasiyana apakhomo adayambitsa ntchito ya "Quality 2018" mu June 2030 ndi cholinga chodziwitsa zomwe zingalimbikitse tsogolo labwino. Kuphatikiza pa Quality Austria, yomwe idalamulira kafukufukuyu ku Institute for Integrated Quality Design ku Johannes Kepler University ku Linz, makampani otsatirawa adachitanso nawo kafukufukuyu: AVL LIST, BWT, Erdal, Infineon, Geriatric Health Center of the City of Graz, Green Earth, KEBA, gulu la neoom, Lenzing, TGW.

Chithunzi: Melanie Wiener, Director of Study "Quality 2030", Johannes Kepler University Linz (JKU) © Christoph Landershammer

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