Helmut Melzer
Kwayoyin halitta ba komai bane. Wannan ya musamman san lambu bellaflora. Daraktan Gudanarwa Alois Wichtl ya ce "Mun ji haushi da cewa an manta da dorewar ne kawai ta hanyar muhalli da kuma kan hanyar dogo," in ji Manajan Darakta Alois Wichtl yayi bayanin dalilin sabbin matsayin dorewar ci gaba wanda 2016 shine "lambar kore mai lamba". Bayan watsi da peat a cikin tukunyar ƙasa da kuma ɓoye magungunan ƙwayoyin cuta da ƙwayoyin cuta, ƙungiyar flagship ta gida tana ɗaukar matakai na gaba: tana tsara cikakkun jagororin waɗanda ba kawai la'akari da fannonin muhalli ba amma har da lafiyar ƙasa, tattalin arziki, kyautata jin daɗin rayuwa da waɗanda suke lafiya. Hada shugabanci na kamfani - kuma dole ne a samar da dukkanin sarkar samar da kayayyaki. Babban mataki wanda zai iya haifar da canji a cikin lambun lambun Austrian. Lakabin "Kyakkyawan ra'ayi - ma'aunin bellaflora" ya nuna kashi ɗaya cikin biyar na samfuran duka a bazara.
"Muna jin takaicin cewa an manta da dorewa ne kawai ta hanyar muhalli da kuma hanyar jirgin kasa."
Alois Wichtl, bellaflora
Tabbatacciyar shaida
Wannan ya tambayi tambaya mai mahimmanci: me yasa yake ɗaukar alamun lakabi kamar na bellaflora ko samfuran kamar "Ee babu shakka" ta Rewe, wanda zai iya rikitar da masu amfani? Amsar mai sauƙi: Har yanzu babu takaddun shaida a duk Turai wanda ke ba da irin wannan ra'ayi na samfuran da kamfanoni. Ga duk ƙauna da girmamawa ga alamun alamun ƙungiyar ta EU, Fairtrade, alamar kariya ta dabbobi da Co: Abin takaici, suna ɗaukar wani ɓangaren ɓangare na amfani da hankali. Kyakkyawan samfurin, duk da haka, yanki ne, na halitta, ciniki na adalci, wanda aka samar ba tare da gwaje-gwajen dabbobi ba, a ƙarƙashin yanayin aiki mai kyau - komai tare. Kuma: guidelinesa'idodi masu tsauri suma suna barin ɗan ƙarami don aiki dabam. Wannan yana rage jinkirin ci gaba na kamfanoni waɗanda, saboda dalilai daban-daban, waɗanda kawai zasu iya fuskantar canje-canje ta mataki-mataki. Domin abu daya tabbatacce ne: canji zuwa kasuwa mai dorewa ba ya faruwa dare ɗaya.
Ma'anar duniya
"Yana iya zama da sauƙi, amma yana buƙatar haɓaka mai wahala," in ji Konstantin Bark, jami'in ci gaba a Unilever. Wannan yana nufin haɓaka samfuran halitta, kamar sabon layin Knorr "Real Natural". Haka ne, sun ji dama: gian girma Unilever yana barin ƙanshin mutum, kayan haɓaka kayan dandano da sauran abubuwan da ba a iya ba su gaba ɗaya gaba ɗaya kuma sun juya zuwa yanayin 100 na cent. Af ta hanyar ma vegan da vegatarian.
Amma damuwa, tare da kusan ma'aikatan 174.000 a duniya, suna ganinta azaman bellaflora: ba kawai yanayin muhalli suna da mahimmanci ba, ana buƙatar hanyar da ta dace. Kamfanin ba wai kawai ya kafa wa kansa maƙasudin ci gaba mai ɗorewa ba har zuwa 2020 100 bisa dari na kayan aikin gona a ƙarƙashin nasa "Unilever Sustainable Agriculture Code SAC" (haɓaka tare da WWF da Oxfarm). da albarkatun ɗan adam da lafiya, tattalin arzikin gida. Musamman, wannan zai saita sababbin ka'idoji a cikin ƙasashe masu sayarwa a wajen Turai. Kyakkyawan tasiri, tasiri na duniya, wanda kawai kamfani na duniya ne kawai zai iya cimma.
Koyaya, Bark ya kuma tabbatar da cewa an ɓoye cikakke hatimin - takardar shaidar ce wacce ta fayyace kuma tana tantance cikakkiyar ƙa'idodin kiyayewa a duniya. Wanne ya sa Unilever ta haɓaka Groupungiyar ta SAC.
"Ga kamfanin rewe International AG, dorewa ba sabon abu bane amma muhimmin abu ne game da dabarun kamfaninmu. Muna rarrabuwa game da dorewarmu zuwa ginshiƙai huɗu - Green Products, Energy, Climate da Muhalli, Ma’aikata da Alƙawarin jin daɗin Jama'a ", in ji mai magana da yawun kamfanin Lucia Urban ta tabbatar da girman nazarin ci gaba kuma a Rewe, wanda tare da" Ee, ba shakka "ya buɗa hanyar samar da kwayoyin halitta a Austria yana. Urban ya fi damuwa yanzu: "Jagorar tana dogara ne a kan bayanin Majalisar Dinkin Duniya ta Duniya game da 'Yancin Dan Adam, Yarjejeniyar Kungiyar Kwadago ta Duniya (ILO) da Majalisar Dinkin Duniya ta Duniya. Abubuwan da ke cikin jagorar sun ƙunshi ka'idodi na kyakkyawan shugabanci, ƙwadago da ƙa'idodin zamantakewa, da kiyaye muhalli da dabbobi. Jagorarmu don Kasuwanci mai Dorewa shine tushe don samar da daidaituwa tsakanin jigilar kayayyaki a cikin weungiyar Rewe. Ya tsara babban miƙar sadaukarwa ga alhakin muhalli da zamantakewa. Tana kafa harsashin ka'idodi da shawarwari don aiwatarwa, wanda ya shafi daidai ga duk sassan kasuwanci kuma ya kamata ya zama jagora ga abokan haɗin gwiwa. "
"Muna ganin dorewa a matsayin direba mai amfani na dogon lokaci, wanda, baya ga yin aiki da yanayin aiki da kyautata rayuwar jama'a, shi ma yana kawo fa'idodin kasuwanci."
Irene Jakobi, Telekom Austria
Nasarar nasara
Babu wata shakka game da fa'idodin tattalin arziƙi na ingantaccen dabarun dorewa. Nasarar da alama "Ee babu shakka" yayi magana don kansa. "Dorewa da nasarar tattalin arziki babu makawa babu sabani. Mun tabbatar shekaru da yawa cewa nuna gaskiya da kasuwanci mai dorewa suna da daraja ", in ji kakakin Rewe Urban.
Amma dorewar abune mai mahimmaci ga kasuwanci ga babban kishiyar Austria dangane da sadarwa, da kamfanin Telekom Austria. Irene Jakobi, Shugaban CSR: "Muna ganin dorewa a matsayin direba mai darajar da ba ta kawai ba yana haifar da aiki mai wuyar muhalli da zamantakewa, har ma da fa'idodin kasuwanci. Misali, karin karfin kuzari na iya rage tasirin muhalli da farashin su. Matsayin tashi don tsarin tsari na Telekom Austria Group don gudanarwa mai dorewa shine samfurin rukuni na uku "Mutane, Planet, Riba". Don haka ma'anar alhakin ta hada da yanayin zamantakewa, muhalli da tattalin arziki. "
Dabarun, tsari da falsafa
Kamfanin Intanet na Amurka shi ne mafi girma a duniya da kuma masana'anta na keɓaɓɓun fale-falen fata. Tun lokacin da 1994 kamfanin ya canza gaba daya. Misali, yanzu haka Interface tayi launuka iri iri na 515 wanda aka yi da 100 bisa dari da aka sake amfani dasu ko kayan masarufi na rayuwa, saita matsayin masana'antu. Haka kuma gadar tsakanin dorewa da ƙirar kuma an samu nasarar karye ta.
Laura Cremer, Manajan Gudanar da Turai: "Dorewa da ƙira ba su da rarrabuwar kawuna. Gudanar da dorewarmu wata falsafar kasuwanci ce wacce take hade da dukkan bangarorin kasuwanci, tana tasiri kan ayyukan yau da kullun da kuma kirkirar wasu sabbin abubuwa. "
bellaflora
Ba'idar bellaflora ta dogara ne da jagororin SAFA na duniya mai inganci (Tsarin Cigaba da Tsarin Abinci da Aikin Noma), watau akan kimantawa na ci gaba da tsarin tsarin abinci, da kamfanoni na aikin gona da aka tabbatar gaba ɗayansu ta hanyar takaddara mai zaman kanta ta agroVet, ba kawai cikin rukunin samfuran mutum ɗaya ba. Ga bangarorin kimiyyar halittu, tattalin arziki, al'amuran zamantakewa da kuma gudanar da mulki, an samar da ka'idojin 100 a bangarorin mafi karancin bukatun, abubuwan da kamfanin ya zaba daban-daban, kimanta kansu na kamfanin da sadaukar da kai, wanda aka sabunta kowace shekara biyu.Unilever
Dokar Unilever Sustainable Code Code (SAC) tana mai da hankali kan fannoni goma sha ɗaya na ingantaccen aikin gona, gami da kare amfanin gona, rabe-raben halitta, makamashi, sharar gida da kiwon dabbobi, da kuma tabbatar da wadatar manoma. Har ila yau, "Tsarin Rayuwa Mai Ruwa Tsakani" wanda ya haɗa da fannoni daban-daban, musamman inganta kiwon lafiya, rage tasirin muhalli da inganta yanayin rayuwa.
Unilever ya kafa wa kansa manyan manufofi, ciki har da: Har zuwa 2020, kamfanin 100 na kamfanin ya samar da wadataccen kayan albarkatun gona. Rage tasirin gas na kore na samfuri tare da zagayowar rayuwar zuwa 2020. Rage adadin ruwan da mai amfani ke cinyewa lokacin da aka yi amfani da samfuran har zuwa 2020. Rage sharar gida zuwa 2020 ya haifar da zubar da kayan.Rewe
Rewe yana bin hanyoyi daban-daban: fadada kewayon samfuran kwayoyin halitta da na yanki a cikin abincin abinci, fadada kewayon samfuran da aka saba gabatarwa da lakabin Pro Planet, haɓaka ƙarin tsabtace tsabtace, tsaftacewa da samfuran kulawa da tsarawa. albarkatun kasa takamaiman bayanai. Matakan suna bayyane a cikin ginshiƙai guda huɗu: daga reshe mai shinge da yanar gizo, ta hanyar amfani da kayan aikin birane masu ma'ana, rassan ginin kore, kunshin kore ko ci gaba na alama mai kyau a BIPA. Dangane da Ka'idoji na Kasuwanci mai Dorewa, takamaiman ka'idoji sun kasance kuma ana haɓakawa waɗanda ke dacewa da ƙungiyoyin samfuran mutum. Waɗannan an saka su cikin ƙa'idodi dabam kuma ana amfani da su ga duk masu sayar da alamar masu zaman kansu na Rewe. Ya zuwa yanzu, an kafa matsayin daidaitattun abubuwa na dabino da kayan koko, kifi, crustaceans, molluscs da soya a matsayin abinci.Telekom Austria
Dabarun dorewar kungiyar Telekom Austria Group sun dogara ne akan fannoni hudu na aikin: Bayar da samfurori masu alhaki, Rayuwar Rayayyun Green, Samun mutane da Opirƙirar Samun Dama. Wadannan fannonin aiwatarwa suna dogara ne akan manufofi da mahimmamnci, wanda a baya wanda yake tattare da cikakken tsarin matakan matakan cigaba. Matsakaitan matakan yana gudana daga haɓaka samfurori masu dacewa da yanayi tare da ƙara darajar, kamar cibiyar sadarwar Co2 a cikin Austria, ta hanyar yin amfani da ababen more rayuwa mai ƙarfi zuwa shirye-shiryen horarwa da shirye-shiryen karatu.
Photo / Video: Shutterstock.
