Amamodeli webhizinisi ongazinza

Esigodini sokuqina, ilanga alihlali likhanya. Labo abaziqhenya ngokuziqhenya nge-eco ne-bio bashaye igazi ngemuva kwezigcawu. Ibhizinisi elizinzileyo livame ukubeka osomabhizinisi phambi kweminyango evaliwe, lizilume kugranite lize libahlekise. Kepha uma injini ihamba, ithuba lokuqhamuka njengeqhawe likhulu.

Umnotho ongazinza 

Umphathi we-United Nations Global Compact CEO Sustainability Study ubuze abaphathi be-1.000 emazweni e-103 ngenqubekela phambili yomnotho wezwe lonke mayelana nokusimama: Amaphesenti we-78 abona ukuqina njengendlela yokukhula futhi abe nobuchwepheshe obukhulu, futhi amaphesenti we-79 akholelwa ukuthi angakwazi ibhizinisi elizinzileyo lizoba nokuncintisana embonini yalo ngokuzayo. Amaphesenti ama-93 abaphendulile futhi abheka izindaba ezithinta imvelo, izindaba zenhlalo kanye nokuphathwa kwebhizinisi okunomthwalo obalulekile njengekusasa lebhizinisi lezinkampani zabo. Kodwa-ke, isimo sezomnotho esikhona njengamanje kanye nezinto eziza kuqala ezingqubuzanayo zivimbela ama-CEO ekungeneleleni ukuqina kwamabhizinisi abo

Umoya wamaphayona awusilo ipikiniki. Ekamelweni elincane lokuhlangana uMichaela Trenz nibbles izingcezu zezinkukhu ezomisiwe futhi abukeze iminyaka emibili edlule. I-2014 ithole i-vegan eqinisekile kuleli lizwe igebe emakethe futhi yaqala ukusebenza ngokushesha. "Abakhiqizi bezimonyo zemvelo bebengeke bangitshele ukuthi ngingumthengi, noma ngabe imikhiqizo yabo ayinazo ngokuphelele izinto zezilwane," kukhumbula u-30 oneminyaka engu-18 ubudala. Ngakho-ke i-Trenz isiqalile ukucwaninga izithako zemikhiqizo yezimonyo ukuze iphile nge-veganism yabo ingaphenduki. Imiphumela imangazile. Isibonelo, uthole ukuthi ama-okhilimu ajwayele ukuqukethe i-lanolin yezilwane (amafutha woboya) emithonjeni ebalulekile e-Far East. "Akunakuchazwa okusemthethweni okuchazwa izimonyo zemvelo, imikhiqizo eminingi iqukethe izinto ezi-carcinogenic," kusho uTrenz. Wabe esesungula iVegalinda, ibhizinisi le-online online oda lezimonyo zemvelo ze-vegan. Iphuzu labo elihlukile lokuthengisa yizinto eziqinile lapho imikhiqizo ivunyelwe ku-assortment yabo. "Nginikeza amakhasimende ami isiqiniseko sokuthi yonke imikhiqizo i-vegan, ayinazilwane futhi ayinazo izithako eziyingozi," kuchaza uTrenz. Akuwona umsebenzi olula wezimonyo, ngoba ukuhlolwa kwezilwane kuyaphoqelekile emakethe yase-China ekhulayo. Izimonyo zezinduna zizoqhubeka nokuhlolwa ezilwaneni.
I-Trenz iqala ngabakhiqizi abancanyana abangabophayo kumaqembu amakhulu. Uthumela amaphepha emibuzo kulabo abangabahlinzeki, ukuze uwagaye ngobunono kwizithako nakwabahlinzeki bezinto ezinguluhlaza. "Abaningi abaphenduli nakancane, abanye abanankinga nje", kubika uTrenz ezinyathelweni zakhe zokuqala njengosomabhizinisi. Kodwa-ke, manje usenomqondo wokuthi isicelo sakhe singahlangana kuphi nothando futhi akukho lutho angalucasha.
Ngokwengxenye enkulu, ithungathwa kusuka kubakhiqizi e-Austria naseJalimane. Umsebenzi wokucwaninga okhathazayo ukhokhile. Namuhla i-Trenz inemikhiqizo ehlukahlukene ye-200 ehlukahlukene yabakhiqizi be-30 ebangeni, ikakhulukazi lokwakha nokunakekela isikhumba.

Okumele kube khona

UTrenz angathanda ukukwazi ukusimamisa kakhudlwana, kepha uma eprakthiza kwesinye isikhathi kufanele akushaye iso. Iso endabeni yamafutha esundu, ngaphandle kwalokhu umkhiqizo omningi awuhambelani. "Amafutha kumele aqhamuke emthonjeni omuhle, lapho kusebenza khona izimo zomsebenzi ezinobulungiswa," azibeka njengomkhawulo wobuhlungu. Iso lesibili limsunduzela ebhekise imihlobiso yepulasitiki. Ujabulisa kakhulu ukwakheka kwebhokisi lamabhokisi.
Isigaba sokuqala senkampani kanye nevolumu encane yokuthumela kwenza kube nzima ukuthenga. Inani elincane le-oda elivela kubahlinzeki alihambelani nesidingo samakhasimende. Okushiwo: imikhiqizo yokubekisa yonakalisa ngenxa yempilo yayo emfishane yeshelu futhi iholele ekuthengisweni okulahlekile.

I "Green Spinner" evela kwaWaldviertel

Umphathi we-Sonnentor uJohannes Gutmann, namuhla onabasebenzi be-250 futhi athengise ukuhlangana kwamakhambi, itiye nekhofi kusuka endaweni eseWaldviertel iye eJalimane, ucabanga ngobukhulu obukhulu. Kepha naye, waqala omncane, njengoba ekhumbula: "Cishe iminyaka eyi-30 eyedlule, ngangichazwa njengomuntu ongahluthi isipinashi endaweni."
Ngaleso sikhathi, i-organic yayiseyinto exotic futhi uGutmann waphikelela wazama ukuncenga abalimi bamakhambi endaweni ukuthi bashintshele epulazini le-organic. Ngoba wayedinga izithako ze-organic zemikhiqizo yakhe yamakhambi. Wamluma amazinyo futhi ekugcineni washaywa. “Bengiwumhlaseli kuwona wonke amaphutha enziwa ngumlimi ngokwakhe. Ngemuva kwalokho, ngawuyeka ngokushesha ukuguqula abantu, ”kusho uGutmann. Kancane kancane, amapulazi agxume esitimeleni esijwayelekile futhi ibhizinisi lihehile. Ukuya ngamakhambi angenawo i-organic kwakungeyona neze inketho kwabakwaGutmann, noma ngabe babiza kuphela ingxenye yokuthenga kwabo.
IGutmann inombono ongajwayelekile wokuphathwa kwebhizinisi. Akagxili kakhulu kunenzuzo, kepha "okuhle kwezomnotho". Kusho ukuthini lokho? "Inani elingeziwe ukubonga kubasebenzi", ngakho impendulo yakhe emangalisayo. Kepha ngemuva kwayo imali engukheshi. Ngokuqondile, imayelana ne-200.000 Euro, iGutmann ibiza okuhle okuvamile njalo ngonyaka. Ingxenye yalokhu ingena ekudleni kwansuku zonke kwabasebenzi enkampanini ye-canteen. I-50.000 engaphezulu kumbiko wezintshisakalo zomphakathi. Konke okunye kungenela kwezinye izinzuzo zenhlalo zabasebenzi.
Futhi inkampani ingakukhokhela kanjani lokho? "Njengoba, ngaphandle kokukodwa okuncane, akekho onengxenye kuSonnentor, angidingi ukukhokha noma iyiphi imbuyiselo," kusho uGutmann. Ushiya inzuzo enkampanini, utshala imali encane emishini ukuze izisebenzele kodwa kunabasebenzi abaningi. "Ngomnotho ngenhloso yokuzuza bonke abantu, ngenza inzuzo ethe xaxa ngokuhamba kwesikhathi, ngoba ngizobuyisa imali engiyitshale kubantu ngokuzayo," ufingqa uGutmann. Isibonisi sokuqala inzuzo engenayo yabasebenzi. Kungaphansi kwamaphesenti ayisikhombisa nje, kanti isilinganiso sase-Austrian ekuthengiseni singamaphesenti ayi-13. Ukungasebenzisi uwoyela wesundu emikhiqizweni yeSonnentor nakho kuhlotshaniswa nezindleko ezingeziwe. USonnentor uthenga amakhukhi angenamafutha esundu futhi ukhokha amasenti angama-30 ngaphezulu kwephakethe ngalinye.

"Asikuboni ukukhiqizwa eYurophu njengento engeyinhle, noma kusinikeza imishado ephansi kanye nzuzo encane."
UBernadette Emsenhuber, umenzi wezicatu Cabanga

Ilebula yekhwalithi ye-Sündteures

Isikhumba sokukhiqizwa kwezicathulo zivame ukuvinjwa ngosawoti we-chrome onobuthi. Iqiniso lokuthi izinsalela ziyingozi esikhunjeni somuntu zisobala. Umakhi wezicucu wase-Austrian Upper Cinga i-hare ngokuhlukile. Yilapho "izicathulo eziphilile" ziqondakalayo zisho ukusebenzisa izinto ezisetshenziselwa ukuphuma kancane ekukhiqizeni. Ukwenza lokhu kusho: Amakhambi e-Herbal asusa usawoti we-chromium onobuthi enkambisweni yokwenza izicubu. Kodwa-ke, lokhu akusebenzi zonke izinhlobo zesikhumba, ngakho-ke uzikhawulela esikhunjeni sangaphakathi, esihlangana ngqo nesikhumba.
Okuhlukile futhi ngasikhathi sinye isithombe senkampani Cabanga yisimodeli sezicathulo "iChilli-Schnürer", eyenziwe ngokuphelele ngesikhumba esivalwe nge-chrome. Lokhu kwenziwe, bafaka isicelo se-Ecolabel yase-Austrian futhi bakuthola njengomkhiqizi wezicathulo wokuqala. Kepha kuze kube yilapho kwakuyi-gauntlet. Ngenxa yokuhlolwa okuqinile okwenziwe nguMnyango Wezemvelo kuye kwadingeka ukuthi ulungise kaningi ukuze ubeke ibhokisi lokugcina elingcolile lokuphuma kwezinto. "Isibonelo, amazinga angcolisayo ayephezulu kakhulu lapho kuhlolwa kuphela ukushiswa," kusho uBernadette Emsenhuber, inhloko ye-e-commerce kanye nokusimama kuFunga.
Okwamanje, inkampani ithole ilebuli ye-eco yezinye izinhlobo ezinhlanu, ezibandakanya nomzamo omkhulu. "Kwathatha isigamu sonyaka imodeli ngayinye," kukhumbula u-Emsenhuber. Ukusebenza kwezindleko kubukeka kwehlukile, ngoba inqubo yokuqinisekisa, kufaka phakathi izindleko zabasebenzi nezinqubo zokuhlola, inomthelela wokuzungeza i-10.000 Euro ngemodeli ngayinye. Ngoba izivivinyo zithatha isikhathi eside kangaka, isicathulo manje asisekho eqoqweni elijwayelekile, kepha uFunga ukhiqiza ngamanani amancane. Umzamo owengeziwe wokuxhasa impilo kanye nemvelo. Iqiniso lokuthi uFunga likhiqiza ngokukhethekile eYurophu libiza imali. Esicathulweni sezemidlalo esenziwe e-Asia, izindleko zabasebenzi zibiza cishe amaphesenti ayishumi nambili wezindleko zokukhiqiza; kwaCabanga, bangamaphesenti ama-40. "Kepha asikuboni ukukhiqizwa eYurophu njengento engeyinhle, noma sinamamashi aphansi futhi singenayo inzuzo encane," kusho u-Emsenhuber. Izinzuzo zidlula i-Nachproduktion engenakubalwa ngamanani amancane nemizila emifushane yokuhamba.

Ukuvuna ukuvimbela nge-bio

Ukusondela ngokushesha kweNeusiedlersee-Seewinkel National Park kwakuyisizathu sokuthi amapulazi e-Esterhazy ashintshe i-2002 kwezokulima okusobala futhi ngenxa yalokho ukuvikela izindawo ezibucayi. Sesixoshile ababulala ukhula kanye nomanyolo wamakhemikhali kusuka kumahektha we-1.600 womhlaba ozilawulayo. Sigxumela emanzini abandayo, ngoba ukulima okuchuma manje kwabhekana nezinselelo ezintsha. Esikhundleni sokufafaza kwamakhemikhali, ipulazi manje lithembele ekushintsheni kwezilimo. Izilimo ezahlukahlukene, ezinjengokolweni, ojongilanga kanye nommbila zishintsha njalo amasimu, ukuze inhlabathi ingakhishwa. Kodwa-ke, kuneminyaka eyisikhombisa njalo eminyakeni emibili, izitshalo ezitshalwe kuzo ukuze zikhiqizwe futhi akukho isivuno. "Ngokungafani nezolimo ezijwayelekile, sinesivuno esingaphansi kwesithathu," kusho uMatthias Grün, onguMqondisi Wezinkampani zezinkampani ze-Esterhazy. Ukuthatha ukolweni ebusika njengesibonelo, lokhu kusho ukuthi amathani amathathu wesithelo ngehektha ngalinye kumodi yokuphilayo, kuqhathaniswa namathani ayisithupha kuya nanye asebenzisa amakhemikhali. Ngakho-ke uGreen waphendulela ibhizinisi ngamandla. Esikhundleni sokuthengisa okusanhlamvu namathanga kuphela, u-Esterhazy manje uthengisa isinkwa namafutha embewu. Ukucwilisa kukhulisa inani elingeziwe futhi kunxephezela isivuno esiphansi sesilimo.
Ukulimala kancane kwekhanda kulungiselela ukumiswa kwesifutho. UGrnn uyachaza: "Sisusa ukhula ngomshini ngokuhlwitha. Yize lokhu kuholela ezindlekweni eziningi zabasebenzi, kepha uma kuqhathaniswa nokhula olubizayo, umugqa ophansi uyefana. Kepha kukhona inkemba yeDamocles elenga ngaphezulu kwesikwele ngasinye. "Izinambuzane zigxoba isiko, singabuka kuphela futhi sithembe isimangaliso," kububula uGreen. U-Esterhazy ubeke engxenyeni yokuthi akukho okuspaza - ngisho nakwezokulima okubonakalayo - ukusetshenziswa. Ukukhishwa kungukudalwa kwezithelo, "lapho kuqhubeka khona indawo enkulu ngaphandle."
Kungakhathalekile ukuthi amakhambi e-organic, izimonyo ze-vegan noma ezolimo ngaphandle kwamakhemikhali, abadlali kumele bahlale bethwele umthwalo ophindwe kabili. Ngakolunye uhlangothi, kufanele balondoloze inzuzo yokubamba, ngakolunye uhlangothi, basebenzela ukuzuzisa umphakathi kanye nemvelo.

Photo / Video: Ugogo.