Abalimi Ku-inthanethi: Thenga ku-inthanethi kubalimi esifundeni

nguRobert B. Fishman

Isidingo ngumama wokusungulwa. Abalimi abawatholi amanani anele okudla kwabo kubathengisi: izindleko ziyakhuphuka, iholo liyantengantenga noma liyehla. Ngaphezu kwalokho, kunezidingo eziqinile zemvelo kanye nenhlalakahle yezilwane. Ngo-1950 kwakunamapulazi ayizigidi ezingu-1,6 eJalimane. Ngo-2018 babebalelwa ku-267.000. Eminyakeni eyishumi edlule iyodwa, wonke umlimi wesithathu wobisi useyekile. Ithinta kakhulu abancane. Uma ufuna ukusinda empini yamanani emakethe yomhlaba, kufanele ukhiqize ngokushibhile nakakhulu, nakuba imvelo kanye nemvelo kuwela eceleni kwendlela. Yingakho abalimi abaningi bethengisa imikhiqizo yabo ngqo kubathengi. I-inthanethi iyabasiza ngalokhu. Ezimakethe zamasonto onke ezingu-24, amakhasimende a-oda ku-inthanethi. Kusihlwa, i-cooperative yabakhiqizi iletha imikhiqizo emnyango wakho. 

Ngemva kwendlu yokugcina impahla epaki yezimboni yase-Bielefeld, kuduma iveni yokulethwa kukagesi ekhoneni. Ngemizuzwana nje, uvalelisa ozakwabo abasebenzisa udizili. Umfelandawonye i-Wochenmarkt 24 eG iletha igrosa ngokuqondile emapulazini anamaveni okulethwa kwesithuthuthu sikagesi emgwaqweni. Ama-oda afakwa ku-inthanethi. 

ukudla ngamasondo

"I-Post manje ithengisa izithuthuthu zasemgwaqweni ezingamasekeni ngesilinganiso sama-euro ayi-18.000," kusho u-Eike Claudius Kramer, ilungu lesigungu esiphezulu seWochenmarkt24. “Sishayile.” Ukumamatheka komuntu owinile kundiza ebusweni obuncane bomuntu oneminyaka engama-35 ubudala obenziwe ngamabomu. Njengamanje umfelandawonye wakha isistimu kagesi welanga ophahleni lwehholo layo elisha lezokuthutha. Emini, lokhu kukhokhisa izimoto ezisetshenziselwa ukukhipha ukudla ebusuku: nsuku zonke ngaphandle kwamaSonto, abashayeli base-Bielefeld kanye nendawo ezungezile baletha amaphasela okudla abiza isilinganiso sama-euro angu-800 emizini ecishe ibe ngu-40. Isitolo siyachuma. Ilokhu idlondlobala kusukela kwaqala ubhubhane lwe-corona.

Ngo-2018, abalimi, abaqhubi bezindawo zokudlela kanye nabanye abaprosesa abancane e-East Westphalia bahlangana ukuze bakhe umfelandawonye wezimakethe wamasonto onke we-24. Lokhu ngokuhlanganyela kunikeza imikhiqizo yabo ngokuqondile ukuze baqedele abathengi ku-www.wochenmarkt24.de. Inkampani yezokuthutha icosha izimpahla emagcekeni izilethe ehholo lempahla. Yilapho abasebenzi behlanganisa khona amaphakheji ezimpahla kumakhasimende. Noma ubani o-ode ku-inthanethi ngo-18 p.m. phakathi nesonto futhi ngo-14 p.m. ngoMgqibelo uzothola i-thermobox yakhe egcwele phambi komnyango ngobusuku obulandelayo. Kusenzima kubahlali basenkabeni yedolobha. Abashayeli abadilivayo abayikhali insimbi ebusuku futhi abazibeki izimpahla eceleni komgwaqo. Amaphakheji angantshontshwa noma alimale lapha. 

"Sisebenzela ukuthola isisombululo," kuthembisa u-Eike-Claudius Kramer. Amakhasimende asedolobheni kufanele asheshe akwazi ukuyolanda amaphasela awo ezitolo ezingomakhelwane.

Okukhethwa kukho: izithelo ezintsha, imifino, inyama, ubisi, amaqanda, ushizi, izinto ezibhakiwe, inhlanzi, amasaka, ujamu kanye nezitsha esezilungile ezivela ezindaweni zokudlela zendawo, kusukela ku-spaghetti elula kuya e-Ethiopian chickpea wot (uhlobo lwesitshulu) kuya kuma-dessert angajwayelekile. .  

Izimvu ezihambisana nomuntu

Ungakwazi uku-oda izibiliboco ku-inthanethi usebenzisa i-Wochenmarkt24.de ngokuqondile kubalimi nabaphrosesa esifundeni. Isibonelo ku-Wilhandel transmitter e-Verl eduze ne-Gütersloh:

UStephan Graute ufuya izimvu kanye nezinhlobo ezindala zezingulube. Akabatholi abathengi bayo ekuhwebeni. Amanani mancane kakhulu futhi inyama ayihlangabezani nezinkambiso. Udinga "ubhekeni ophusile" ukuze uhambe nenyama yakho yegeyimu engenawo amandla. Uyithola kuphela ezingulubeni zezinhlobo ezindala. Kodwa lezi zilwane zikhula kancane kancane. Lokho kwenza inyama ibize kakhulu. 

Ngokuphindaphindiwe, umlimi unikeza izimvu nezingulube zakhe ukuphila okuvumelana nezinhlobo zezilwane. Umlimi onezwi elipholile neliphansi uzibona engumuntu othanda izinto ezinhle. Uhamba nezilwane zakhe "ngenhliziyo nangomphefumulo kusukela ekuzalweni kuze kube yilapho indlela yazo isiphelile ngathi". Uba nomcabango. "Uma sifuna ukudla inyama kumele sibhekane nokuthi yonke into inesiqalo futhi yonke into inesiphetho." UGraute uletha izilwane zakhe ebhusha eliseduze naye.

Izimvu zakhe ze-Valais-black-nosed azikakwazi lokhu okwamanje. Bathanda ukuphululwa phezu kwamakhanda abo amnyama. Emini zidla ngaphandle emadlelweni ethafa lezwe laseSenne. U-Graute uguqule i-caddy yegalofu elahliwe abalethela ngayo amanzi nokudla.  

I-Graute ingasebenza kuphela ngendlela evumelana nenhlalakahle yezilwane ngoba imaketha ngokuqondile. Ngale ndlela, angakwazi ukufinyelela amakhasimende edolobheni ngaphandle kokushayela lapho.

Umfelandawonye wabalimi

Izinkampani zikhokha ama-euro angama-500 ngesabelo senhlangano. Umgomo: Ilungu ngalinye linevoti elilodwa, kungakhathaliseki inani lomnikelo. I-Wochenmarkt24 iqale ngokutshalwa kwezimali kwabantu abayisithupha kuka-Robert Tönnies, umshana webhusha uClemens Tönnies eRheda-Wiedenbrück eseduze. Sekuyiminyaka ababili laba bephikisana ngekusasa lombuso wenyama. Yingakho uRobert Tönnies engasafuni ukuziveza obala.

U-Eike Claudius Kramer, ilungu lesigungu esiphezulu, wakhulela epulazini yena. Uyise wayenepulazi elincane elinokuthengisa kwakhe okuqondile. Kodwa akekho uchwepheshe osenesikhathi sokuyothenga epulazini. Kuyashesha futhi kulula ku-inthanethi.

Abahlinzeki badlulisela amaphesenti angu-20 okuthengisa ku-Wochenmarkt24 - ezokuthutha, ubuchwepheshe nokuphatha. Esitolo se-inthanethi, amakhasimende akhokha cishe ngendlela efanayo naleyo yasesitolo - okuhlanganisa ukulethwa kwamahhala. Inani elincane le-oda: ama-euro angama-20. Kubalimi, kuyafaneleka uku-oda ama-oda ayi-10 kuye kwangama-20 ngosuku noma ngaphezulu.

Igalelo kwezolimo oluzinzile

I-Wochenmarkt24, njengezinye izinhlinzeko zokuthengisa eziqondile, isiza ukwenza ezolimo zisimame, zivumelane nemvelo futhi zivumelane nesimo sezulu. Amapulazi amaningi amancane aphila kuphela ngoba athola amanani aphezulu emikhiqizo yawo lapha. Izilinganiso ezincane nokudla okungajwayelekile nakho kungathengwa ku-inthanethi. Ngale ndlela, abalimi bangakwazi ukuhlukanisa izindawo zabo futhi batshale izitshalo ezihlukene ezindaweni ezincane. Ziletha izinhlobonhlobo emasimini, ziqinisa ukuvunda komhlabathi kanye nezinhlobonhlobo zezinto eziphilayo. Izinambuzane zithola ukudla ezitshalweni eziqhakazayo ezikhula phakathi kwamasimu amancane, ahlukahlukene.

Amakhasimende amaningi abamakethi abaqondile azimisele kakhulu ukukhokhela igilosa kancane kunomthengi wesitolo sesaphulelo. Cishe amaphesenti angu-13 ezimpahla ezi-odwe e-Wochenmarkt24 ziyimikhiqizo yemvelo, enhle ngokuphindwe kabili kunezitolo zaseJalimane.

Imfucuza encane

Imakethwa kuphela endaweni efanele. Imizila yezokuthutha ihlala imifushane. Abalimi bakhiqiza lokho amakhasimende aku-odile. Lokhu kudala ukumoshwa kokudla okuncane kakhulu. “Ngihlaba inkomo kuphela lapho zonke izingxenye sezidayisiwe,” kuchaza uHeike Zeller, ocwaninga ngokumaketha okuqondile kwezolimo e-Weihenstephan University of Applied Sciences. 

Umthelela wengqondo akufanele uthathwe kancane noma: Iningi labakhangisi abaqondile bahlinzeka ngohambo lwasemapulazini lapho abalimi nabathengi bazana khona. “Abalimi bathola ukuthi abathengi bafunani futhi ngokuphambene nalokho.” Ngokuphindaphindiwe, uZeller naye wezwa kubadayisi abaqondile ukuthi babenomuzwa wokuthi bona nomsebenzi wabo baziswa lapho behlangana namakhasimende. Ezikhathini lapho abalimi behlushwa isithombe esibi sokucekela phansi isimo sezulu nemvelo, lokhu kuyisici esibalulekile. Isimo sezulu, ukukhiqizwa kokudla kanye nomthelela wako kwezemvelo nakho kungabonakala “ngqo” emapulazini kubahlali basemadolobheni. Ngaleyo ndlela, abantu bazokuqonda kangcono ukuxhumana.

Regional, fresh and more organic

Umphumela usemncane, nokho, ngoba cishe amaphesenti ayisithupha kuya kwayisishiyagalombili kuphela ezinkampani ezimaketha imikhiqizo yazo ngokuqondile. Amapulazi amaningi, ikakhulukazi amancane, anemikhiqizo embalwa ehlukene anikezwayo ezitolo zawo zasepulazini noma ezitolo ze-inthanethi, kusho u-Jürgen Braun. Ufundisa ezolimo ezisimeme kanye nokuphathwa kokudla e-University of Economics and Environment eNürtingen.

Imakethe yamasonto onke 24 ifingqa okunikezwayo okuhlukahlukene kwe-niche kwabakhiqizi ngabanye kuwebhusayithi eyodwa. Amakhasimende athola imikhiqizo kubahlinzeki abaningi ngokudiliva okukodwa nje, abakhokha ngokugcwele ku-inthanethi. I-Wochenmarkt 24 isabalalisa ukuthengisa kubahlinzeki abahilelekile.

Ku-Jürgen Braun no-Heike Zeller, izinkundla zokumaketha eziqondile zihambisana nezikhathi: Abathengi abaningi ngokwengeziwe bafuna ukwazi ukuthi ukudla kwabo kwenziwa kanjani nokuthi kuvelaphi. Kubantu abaningi, isifunda sibaluleke kakhulu kune-organic.

Iningi lamalungu e-Wochenmarkt 24 selivele limakethe ngokuqondile ngaphambili - ngokwesibonelo ngesitolo sawo sasepulazini. Kuwo wonke umuntu, umzamo muhle ekuqaleni. Kufanele bapakishe, bathwebule futhi bethule imikhiqizo yabo. Esikhundleni sokuthi iloli lobisi licoshe ubisi kanye ngosuku, kunama-oda amaningi amancane, imibuzo evela kubathengi, ama-imeyili kanye nezingcingo usuku lonke. Ukusebenzela kukho konke lokhu kuthatha isikhathi namandla. Kodwa labo abahilelekayo ngokuvamile bayovuzwa.

Ipharadesi lezingulube

I-Wochenmarkt24 iqale ekuqaleni kuka-2020 esifundeni esingumakhelwane sase-Osnabrück e-Bielefeld. Lapha uGabriele Mörixmann uyamqhuba "Isibaya esisebenzayo sezingulube". Lapho owesifazane ojabule ebiza futhi eshaya ikhwela, amakhulu amaphuphu engulube aphinki eza egijima ehholo eligcwele utshani obusha. Izilwane ziyasondela kuye futhi zimbambatha izicathulo nama-ovaroli abomvu klebhu. Wonke umuntu ufuna ukuthola ama-pats ambalwa. 

Umlimi uhola ngentshiseko epharadesi lakhe lezingulube: indawo, ekhanyayo, enophahla futhi enkulu kunezimbili zesikole zokuzivocavoca ezinendawo yokudla, ishawa, ubhavu, ikona le-hay, iziteshi zokugenca, amabhakede okuphatha, amabhola epulasitiki aphuzi kanye namanye amathoyizi. Izilwane ziphuza echibini njengokungathi ziphuma emfuleni. Ngemuva kwayo iphumela "ethaleni", lapho izingulube zengulube zilala ilanga, zihlangene ndawonye otshanini. Kubalulekile kuMörixmann ukuthi bonke bagcine imisila yabo egobile iqinile: “uphawu lokuthi izilwane ziphilile”.

Ngo-2020 uNgqongqoshe Wezolimo Wombuso waklomelisa uMörixmann iNdondo Yegolide kaSolwazi Niklas ngombono wakhe “njengomthombo obalulekile wogqozi kwezolimo”. 

Izindleko zenhlalakahle yezilwane

Inkampani imaketha inyama ngebhusha. Iphinde ithengise lezi nge-Wochenmarkt24. UMörixmann ujabulile ngabafonayo abaningi abangathanda ukubona isitebele esisebenzayo - ngevidiyo. Ngokuqokwa, uphinde ahlinzeke ngokuvakasha ngaphansi kwezimo zeCorona. Uyabuthokozela ubudlelwano bomphakathi. Umlimi uhlinzeka ngokuqhubekayo abalandeli ababalelwa ku-5000 ku-Instagram ngezithombe ezintsha zezilwane zakhe. Lapho, ku-Facebook naku-YouTube, wathola ukuphawula okujabulisayo.

Kodwa inhlalakahle yezilwane ibiza imali. Inyama yabo ibiza ngamaphesenti angama-30 kuye kwangama-50 uma kuqhathaniswa nempahla evamile ekhiqizwa ngobuningi. I-Mörixmann ithatha ingxenye yezindleko ezengeziwe ngokweqa uhwebo olumaphakathi. Futhi abantu abalaziyo ipulazi bazimisele kakhulu ukukhokha imali eyengeziwe ukuze bathole inyama.

Ngaphezu kokuphindwe kabili ilitha yobisi

Unokuhlangenwe nakho okufanayo Umlimi wobisi uDennis Strothlüke e-Bielefeld. Ngaphandle kokumaketha kwakhe okuqondile, oneminyaka engu-36 ubudala ngabe "mhlawumbe useyikhiyile unomphela iminyango". Ilitha lobisi, alithengisa emakethe yamasonto onke engu-60, limlethela okulingana namasenti angama-24. Ubisi lukhokha ngaphansi kwesigamu: amasenti angama-29,7. Uchwepheshe kagesi oqeqeshiwe kanye nomlimi ubiza le ntengo “ngokuxova okudabukisayo, okudabukisayo nomkhiqizi”.

Kodwa futhi unezindleko ezengeziwe kanye nomsebenzi. Pasteurize ubisi, gcwalisa, ilebula nokunye. Ibhizinisi lomndeni elinomfundi oyedwa libe yinkampani enabasebenzi abathathu abengeziwe abaqashwe ngokugcwele kanye nabasebenzi ababili abangama-euro angama-450. “Futhi wonke umndeni uzoqhuma nawe uma kunesidingo.” Kwengezwe kulokhu izindleko: owakho ubisi, ukufakwa kwe-pasteurization, ukugcwalisa, amabhodlela, izivalo, amalebula nokunye. Umlimi uba ngusomabhizinisi. Imali ayiholayo kumele ayitshale futhi. “Futhi sibhekana nengozi,” kunezela uStrothmann, owashada kule nkampani eminyakeni edlule. “Kumelwe ubale yonke into futhi kufanele uzibeke engozini.” Ngisho noma ezizwa “ewozela ngezinye izikhathi” ngenxa yezindleko nobungozi, uthi namuhla: “Leso kwakuyisinyathelo esifanele kithi.

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Imakethe yamaviki onke24 kuze kube manje isinikeze izinsiza zayo zokulethwa kokudla okusha ngokuqondile okuvela epulazini elisezindaweni zase-East Westphalia, e-Osnabrück, naseLörrach-Basel. NgoMashi 2021, umnikelo wethulwa futhi esifundeni saseMunich-Northeast esizinze esifundeni sase-Erding. Izifunda zasePaderborn naseMünster zizongezwa maduze.