Mhando dzebhizinesi dzakachengeteka

Mune mupata wekusimudzira, zuva harigari rakajeka. Avo vanozvirongedza nekuzvishongedza ne eco uye bio vakatsvaira ropa kuseri kwezvibodzwa. Bhizinesi rakasimba rinowanzoisa varidzi vemabhizimusi pamberi pemasuo akavharika, vachiriruma pane granite uye kunyange kuvanyomba. Asi kana injini yave kufamba, mukana wekubuda segamba wakakura.

Sustainable economics 

United Nations Global Compact CEO Sustainability Study yakabvunza ma1.000 CEO munzvimbo dze103 nezve kufambira mberi kwehupfumi hwenyika maererano nekusimudzira: 78 muzana inoona kuchengetedzwa senzira yekukura uye kuwedzera hunyanzvi, uye 79 muzana vanotenda kuti vanogona bhizinesi rakagarika richawana mukana wemakwikwi muindasitiri yavo mune ramangwana. 93 muzana yevakabvunzwa vanotarisawo nezvenzvimbo nharaunda, nyaya dzemagariro uye hutongi hwemakambani anotarisirwa kuti hwakakosha kune ramangwana rebhizinesi remakambani avo. Nekudaro, mamiriro ezvehupfumi aripo uye zvinopesana nezvinokoshesa zvinodzivirira CEO vekusimudzira kuchengetedza mumabhizinesi avo

Mhepo yeupiyona haingori pikicha. Mukamuri diki rekusangana Michaela Trenz nibbles akaomeswa mapinetsi epineapple uye ongorora makore maviri apfuura. 2014 yakawana iyo yakavimbika vegan munyika ino kusiyana mumusika uye pakarepo vakatanga kushanda. "Vagadziri vezvimonyo zvechisikigo havafi vakambondiudza semutengi, kunyangwe zvigadzirwa zvavo zvisina dhiri remhuka," anoyeuka akadaro 30-ane makore. Saka Trenz yatotanga kutsvaga zvisungo zvezimonyo zvigadzirwa kuti vararame veganism yavo vasingazungunuke. Mhedzisiro yacho yakamushamisa. Semuenzaniso, akawana kuti mafuta emafuta anowanzove nemhuka lanolin (mafuta emvere) kubva kunhu dzakaoma muFar East. "Iko hakuna kutsanangurwa kuri pamutemo kwema cosmetics, zvigadzirwa zvakawanda zvine kunyange zvinhu zveccinogenic," anodaro Trenz. Ipapo akatanga Vegalinda, iyo online mail order bhizinesi vegan zvakasikwa cosmetics. Nzvimbo yavo yekutengesa yakasarudzika ndiyo miuyo yakaoma iyo zvigadzirwa zvinotenderwa mune yavo assortment. "Ini ndinopa vatengi vangu chokwadi chekuti zvigadzirwa zvese ndezvegan, zvisina mhuka uye zvakasununguka pazvinokuvadza," anotsanangura Trenz. Haisi iri nyore basa rekurongedza, nekuti mhuka dzinoyedzwa zvinosungirwa pamusika wekuwedzera weChina. Zvizoro zvemasasi zvicharamba zvichinoedzwa pamhuka.
Trenz inotanga nevagadziri vadiki vasina matare kune mapoka makuru. Iye anotumira mibvunzo kune vangangove vanogovera, kuitira kuti vanyatsogaya pane zvinwiwa uye zvakasvibirira vatengesi. "Vazhinji havapindure zvachose, vamwe vanongopusa", anorondedzera Trenz kubva pamatanho ake ekutanga sabhizimusi. Zvisinei, iye zvino ave neruzivo rwekuti iko chikumbiro chake chingasangana nerudo uye asina kana pekuhwanda.
Kuti ive yakawanda, inobikwa kubva kuvagadziri muAustria neGerman. Basa rinonetesa rekutsvaga rakabhadhara. Nhasi Trenz ine yakakomberedza 200 dzakasiyana-siyana zvigadzirwa zve30 vagadziri vari mumhando, kunyanya kugadzira-up uye kuchengetedza kweganda.

Zvinofambidzana zvinofanira kunge zviripo

Trenz anoda kuwedzera zvakanyanya kusimudzira, asi mukudzidzira dzimwe nguva anofanirwa kusvinudza maziso. Ziso pane chinyorwa chemafuta emuchindwe, pasina izvo vazhinji chigadzirwa hachifambidzani. "Mafuta anofanira kubva kune yakanaka, panoshanda mamiriro akanaka," anozvimisa sechikumburidzo. Ziso repiri rinomusundira akananga kupurasitiki kurongedza zvishongo. Iye anonyanya kufadzwa ne make-up mubhokisi remabhokisi.
Chikamu chekutanga chekambani uye chidiki chidiki chekutakura chinoita kuti kutenga kuome. Minimum order huwandu kubva kunevatengesi haisi kuenderana nezvinodiwa nevatengi. Zvinoreva: zvigadzirwa zvekuchengetedza zvinopamba nekuda kwehupenyu hwazvo hupfupi hwefu uye zvinotungamira kutengesa kwakarasika.

Iyo "Green Spinner" kubva kuWaldviertel

Sonnentor mukuru Johannes Gutmann, iye nhasi ane vashandi ve250 uye anotengesa mishonga yemaketi, tei uye kofi kubva munzvimbo iri muWaldviertel kuenda kuGermany, anofunga muzvikamu zvakakura. Asi iye, zvakare, akatanga zvidiki, sezvaanoyeuka: "Anenge 30 makore apfuura, ini ndakarondedzerwa seye girinari yakasvibira munzvimbo."
Panguva iyoyo, organic yaive ichiri chinhu chinoshamisa uye Gutmann akaramba achiedza kunyengerera varimi vemakwenzi munzvimbo iyi kuti vatendeukire kurima kwemaitiro. Nekuti aida zvinhu zvinogadzirwa nezvinhu zvemakwenzi. Akaruma mazino uye pakupedzisira akarova. "Ini ndaive mubatiri wechiitiko chose chekukanganisa chaive nemhosva iye murimiwo." Mushure meizvozvo, ini ndakabva ndangomira kushandura, "anodaro Gutmann. Zvishoma nezvishoma, mapurazi asvetuka muchitima yechisimba uye bhizinesi rakakwezva. Kuenda kune asiri-organic herbs kwaisambove sarudzo yeGutmann, kunyangwe ivo vangori chete hafu yekutenga kwavo.
Gutmann ine maonero asiri iwo ekutonga kwemakambani. Haasi kunyanya kutungamira-mari, asi "yakajairika-yakanaka yezvehupfumi". Zvinorevei izvo? "Yakawedzera kukosha ndiko kukoshesa kune vashandi", saka mhinduro yake inoshamisa. Asi kumashure kwayo kune mari yemari. Kunyanya, iri nezve 200.000 Euro, iyo Gutmann inodhura izvo zvakajairika zvakanaka gore rega. Hafu yeizvi inopinda muzvikafu zvezuva nezuva zvevashandi mukambani canteen. Yakawedzera 50.000 mune yeruzhinji kufarira mushumo. Iyo yekuzorora inopinda mune mamwe mabhenefiti ezvemagariro evashandi.
Uye kambani inogona sei kuwana izvozvo? "Sezvo, nekusiyana kudiki, hapana munhu ane danda muSonnentor, ini handifanirwe kubhadhara chero kudzoka," anodaro Gutmann. Iye anosiya purofiti mukambani, anoisa mari shoma mumakina ekushandisa asi pane vamwe vashandi. "Nehupfumi hwacho hwakanakira vanhu vese, ini ndinowana purofiti mukati menguva refu, nekuti ndichadzorera mari muvanhu mune ramangwana," Gutmann anopedzisa. Chiratidzo chekutanga ndeye yakaderera mushandi turnover. Icho chiri pasi peanomwe chete muzana, nepo muAustria avhareji mukutengesa iri gumi muzana. Kusashandisa mafuta emuchindwe muSonnentor zvigadzirwa zvakare kunosanganisira yekuwedzera mari. Sonnentor anotenga mafuta emuchindwe asina-makuki uye anobhadhara masenti makumi matatu pakiti rimwe chete.

"Hatisi kuona kugadzirwa muEurope sekusina kunaka, kunyangwe ichitipa marara akadzika uye shoma purofiti."
Bernadette Emsenhuber, shangu mugadziri Funga

Sündteures quality label

Leather yekugadzira shangu inowanzo gadziriswa nehupfu chrome salts. Icho chokwadi chekuti zvasara zvinokuvadza paganda remunhu zviri pachena. Iyo yepamusoro yeAustria shangu inogadzira Shangu Inomhanya harete nenzira dzakasiyana. Apa ndipo panonzi "shangu dzine hutano" zvinonzwisiswa zvinoreva kushandisa zvakaderera-emission zvinhu mukugadzira. Muchiitiko ichi zvinoreva kuti: Mishonga yemakwenzi inotsiva munyu une mucheturo wechero munyu mukukecha. Nekudaro, izvi hazvishande kune ese marudzi ematehwe, saka unozviisa pachako kunyanya kuneganda remukati, iro rinouya rakanangana nekubata neganda.
Iko kusarudzika uye panguva imwecheteyo mufananidzo weiyo kambani Funga ndiyo shangu mhando "Chilli-Schnürer", iyo inogadzirwa zvizere neyechrome-yakarukwa ganda. Kune izvi, ivo vakanyorera iyo Austrian Ecolabel uye vakawana iyo yekutanga shangu inogadzira. Asi kusvika ipapo yaive gauntlet. Nekuda kwekuyedzwa kwakasimba ne Ministry of the Environment iwe waifanira kudzokorora kazhinji kuti bhokisi yekupedzisira yekusvibiswa kunze kwezvinhu zvacho. "Semuenzaniso, zviyero zvakasvibisa zvakange zvakawandisa mune iyo chete yekupisa bvunzo," anodaro Bernadette Emsenhuber, musoro we e-commerce nekusimudzira kuFunga.
Zvichakadaro, kambani yakagamuchira eco-label yemamwe mashanu mamodheru, ayo zvakare aisanganisira kuedza kukuru. "Zvakatora hafu yegore kumuenzaniso wega wega," anoyeuka Emsenhuber. Kuita-mutengo unobata kwakasiyana, nekuti maitiro echiratidzo, anosanganisira mutengo wevashandi uye maitiro ekuedza, ane zvinovhiringidza zvakatenderedza 10.000 Euro pamodeli. Nekuti iyo bvunzo inotora nguva yakareba, shangu iyi haisisiri muunganidziro yenguva dzose, asi Funga inogadzira muzvishoma. Kuwedzera kwekuedza mukufarira hutano uye nharaunda. Icho chokwadi chekuti Funga chinogadzira chete muEurope chinodhura mari. Mune shangu yemitambo yakagadzirwa muAsia, mari yevashandi inosunga gumi nemaviri muzana emitengo yekugadzira; paFunga, ivo vari pa40 muzana. "Asi isu hatisi kuona kugadzirwa muEurope sekusina basa, kunyangwe isu tiri nemakiromita akaderera uye mari shoma," anodaro Emsenhuber. Izvo zvakanakira zvinopfuura zvisingaenzaniswi Nachproduktion mune zvidiki zvidiki uye zvipfupi mafambiro mafambiro.

Kukohwa zvinodzivirira neBio

Kuswededza pedyo neNeusiedlersee-Seewinkel National Park ndiyo yaive chikonzero chekuti mapurazi eEsterhazy achinje 2002 kurima kwemanyowa nekudzivirira nzvimbo dzinotyisa. Isu takadzinga masora mhondi nemakemikari mafetiza kubva ku1.600 mahekita epasi anozvibata. Kusvetukira mumvura inotonhora, nekuti iyo kusvika ikozvino kurima kwakatarisana nematambudziko matsva. Panzvimbo yekumera kwemakemikari, purazi ikozvino rinovimba nekutenderera kwezvirimwa. Zvirimwa zvakasiyana, zvakaita segorosi, mabvazuva uye chibage zvinogara zvichichinja minda, kuti ivhu rirege kubviswa Nekudaro, pane makore manomwe ega ega makore maviri, pane izvo zvidyarwa zvinodyarwa kuti zvifambe uye hapana goho. "Mukusiyana neredhiyo yekurima, isu tine zvikamu zvitatu kubva muzana," anodaro Matthias Grün, maneja Director wemakambani eEsterhazy. Kutora nguva yechando gorosi semuenzaniso, izvi zvinoreva matani matatu emichero pahekita imwe mumanyowa. Green saka yakashandura bhizinesi iri nesimba. Panzvimbo yekutengesa chete zviyo uye mapungu, Esterhazy ikozvino anotengesa chingwa uye mafuta embeu. Iko kunatsiridza kunowedzera kukosha kwakawedzerwa uye kunopindirana kwemaoko akaderera ezvirimwa.
Kunyorovesa musoro kugadzirira kuraswa kwekupfira. "Tinobvisa masora muchina nekubira," anotsanangura kudaro Grün. Kunyangwe izvi zvichitungamira kumabhadharo ekuwedzera ebasa, asi zvichienzaniswa nemadura anodhura, iyo yepazasi yakafanana. Asi pane pfumo reDamocles rakaturika pamusoro penzvimbo imwe neimwe. "Chipembenene chiri kukanganisa tsika, isu tinogona kungotarisa uye tariro yechishamiso," anogomera Green. Esterhazy yakazvisimbisa pachinhu chekuti hapana kupuruzira - kunyangwe kurima kwema organic kunozivikanwa - shandisa. Kunze ndiko huticulture, "uko kunoenderera pane nzvimbo hombe kwete pasina."
Kunyangwe organic herbs, vegan cosmetics kana kurima pasina makemikari, vatambi vanofanirwa kutakura mutoro wakawedzera. Kune rimwe divi, ivo vanofanirwa kuchengetedza mukana wekubata, pane rumwe, ivo vanoitira kubatsira munharaunda uye nharaunda.

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