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Veruzhinji yakanaka mhanza: kushandura hupfumi mudenga pasi nemakumbo ayo

Zvakajairika zvakanaka zviyero

Ruwa rweEast Westphalia rweHöxter runoda kuve dunhu rekutanga reGermany kune zvakanaka zvakafanana. Dhorobha reSteinheim rakatoburitsa huwandu hweruzhinji rwehutano, seve nemabhizinesi mazhinji mudunhu iri. Itaundi diki reWillebadessen rinoda kuendesa zvaro kuchengetedzwa kwayo munaGunyana. Iro guta diki rinozvipa zvaro zvizere kubva rinowanikwazve simba uye iri kuchinjisa chikoro charo kuve nzvimbo yemhuri.

Njodzi yemamiriro ekunze, kutsakatika kwemarudzi, kuparadzwa kwezvisikwa - veduwe Yehupfumi system yakurisa nyika. Zuva rekupera simba pasi rose, iro pane vanhu rave kushandisa zviwanikwa kupfuura iro pasi “rinogona kuzara” mugore rimwe chetero, riri kuenderera mberi nekuenderera mberi. Muna 2019 yaive Nyamavhuvhu 29, Chivabvu 3th kuGermany. Dai isu tese tairarama sezvataizoda isu, vanhu vaizoda mapuraneti matatu nehafu. Dambudziko: Isu tine chete. 

Izvo zvisiri zvakasvibira kana zvematongerwo enyika kuruboshwe-bapiro World Economic Forum WEF muDavos inoziva Kusvibiswa kwezvakatipoteredza 2020 kwenguva yekutanga sekutyisidzira kukuru kuupfumi hwenyika. Mumushumo waro wazvino njodzi, iyo WEF inodudza mamiriro ekunze akanyanya, kutsakatika kwemarudzi, kutadza kungangoita kwemamiriro ekunze mamiriro ekunze uye kufambisirwa mberi kwekuparara kwezvikamu zvezvisikwa sekutyisidzira kukuru kuhupfumi. Iyo WEF inoisa kukosha kwezvinhu uye masevhisi ayo anogadzirwa pasi pano pahwaro hwenzvimbo dzakagadzikana pamitengo makumi matatu nematatu emadhora ekuAmerica gore rimwe nerimwe. Izvo zvinoenderana nehuwandu hwehupfumi hweUSA neChina zvakabatanidzwa.

Mari uye kuwedzera mukurumbira zvave magumo mavari

Kwete raramo yedu chete inotambura nemamiriro ezvinhu: kupisa, hurombo, nzara dzemubhadharo - semuenzaniso mumafekitori anodhura eAsia, ayo dzimwe nguva anopisa nevashandi vevakadzi vanovharirwa mukati mavo kuti titenge kunyange zvipfeko zvakachipa. Kuenzanisira mhedzisiro yehupfumi system yedu, Christian Felber anotendeuka kumusoro - uye kumashure pamakumbo ake zvakare.

Mitengo yezvigadzirwa zvedu inoreva nhema

MaAustria anodawo kudzosa hupfumi ipapo. “Mari”, inodaro nyanzvi yezvehupfumi, “yafamba ikava nzira kuenda kumagumo kune imwe mugumo”. Makambani anoonekwa seabudirira pavanowedzera iwo purofiti zvisinei nekurasikirwa. Aya makambani “anoburitsa” makambani mazhinji: mitengo yekushandiswa kwemvura, kusvibiswa kwemhepo, kufa kweuchi, mhuka dzinodonha, vakawirwa nenjodzi kana mhedzisiro yekudziya kwepasirese kwakadai sekusanaya kwemvura, mafashama kana dhiziri pamusoro pekukwira kwemahombekombe egungwa haionekwi mune chero kambani yekuenzanisa sheet. Bhiri rinoenda kune ruzhinji rwevanhu uye mazera anotevera. Isu tinorarama pachikwereti.

"Vaya vanoita bhizinesi zvine hunyanzvi vakwikwidza uye avo vanokuvadza nharaunda yedu uye nharaunda vane mutengo uye makwikwi mikana. "Izvo zvakaipa."

Christian Felser

Kuti achinje izvozvo, Felber nevamwe vaaitsigira navo vakagadzira hupfumi hwakajairika. Kusvika pari zvino, makambani anodarika mazana matanhatu, maguta nemakanzuru akaongororwa uye kuongororwa nevanoongorora vakazvimirira maererano nematanho makumi maviri ezvakanakira vanhu vese. Maitiro acho kuremekedza chiremerera chevanhu, kururamisira, kugadzikana kwezvakatipoteredza, kutora chikamu kwevanhu uye kujeka.

Vaongorori vacho vanoongorora kuti kambani kana nharaunda iri kucherechedza izvi zvina zvakakosha muhukama hwayo nevashandi, vatengesi, vatengi, vavakidzani nevanokwikwidza. Pfungwa dzinopihwa, semuenzaniso, yekushandurwa kwevashandi, zvehupfumi kushandiswa kwezvinhu zvakasvinwa, zvakapoteredzwa kufamba-famba, vegan chikafu chakagadzirwa kubva kumatunhu masumbu mune cant gumi, zvipo kumasangano asiri mapundu, masosi ezuva padenga, zvigadzirwa, zvigadzirwa zvinogadziriswa, zvibvumirano nevatambi vemagetsi girini kana kuparadzira kwakaderera.

Chinangwa: Munhu akabhadharwa kwazvo - kazhinji bhosi - anofanirwa kuwana yakakwira zvakapetwa kashanu kuwanda muhoro semunhu ane mubairo wakaderera. Iwo emaketani ekupa, kugoverwa kwemubhadharo, matunhu ehupfumi macircuit uye nehurongwa hwemari zvinoongororwa. Avo vanoisa mari yavo mubhanga rinochengetedza senge Ethics bank, GLS kana Triodos, zviri nani iri muveruzhinji chiyero.

"Mubhizinesi, rinofanirwa kuita sehukama hunobudirira. "Tinobatidzana nekuremekedzana uye nekuteererana."

Christian Felser

"Zvivakwa zvinotarisirwa", inodaro muChinyorwa 14, ndima 2 yeMutemo wekutanga. "Kushandiswa kwayo kunofanirawo kubatsira zvakanaka." Asi mumakwikwi, makambani asina hanya nemagariro nemagariro echiitiko chavo chehupfumi. Ivo vanodzikisa mutengo wavo vachishayisa ruzhinji, nekudaro vachigadzira zvakachipa uye vachimanikidza kukwikwidza kubva kumusika. Tora kurima semuenzaniso: kana ukakiya zvipfuyo zvako mumatanga zvakatsemuka sezvazvinogona, uvape zvekudzivirira senge mishonga yekudzivirira kubva kuzvirwere uye nekuwedzeredza ivhu, unowana chikafu chinodhura. Ivo vanotapura vanoteedzera zvakaderera mitengo.

Fairytale hupfumi

Panguva imwecheteyo, Germany munguva pfupi inotevera ichabhadhara zviuru mazana masere emadhora pazuva kuEuropean Union yakawandisa nitrate mumvura yepasi nekuti varimi vanoshandisa minda yavo nekunyanyisa. Kurapa kwemvura yekunwa kuri kuwedzera kuwanda kune kwakaitwa kwemvura. Hupfumi hunoburitsa pachena purofiti nekushamwaridzana kurasikirwa. Mutengo wekushandisa mishonga inorwisa mabhakitiriya: Rwisa mabhakitiriya pamusoro pazvo izvo vanhu havachakwanise kuzvidzivirira. Vanobhadharisa uye vanobhadharisa vanobhadhara mari inodyisa mhuka mapurazi kwete chete nemari kubva kuEU yezvekurima bhajeti.

Reinhard Raffenberg anodana hurongwa hwedu hwehupfumi kuti "hupfumi hwehupfumi". Muna Detmold, anomhanya neyekudya yemiriwo nemumwe VeraVeggie nebindu ravo remuriwo uye rinovaitira Hwaro hwehupfumi hwezvakanaka zvese muNorth Rhine-Westphalia. Izvi zvinoshambadza pfungwa yaChristian Felber neyekutanga-up capital yeEUR 300.000. Kwemamiriyoni mazana maviri nemaviri euros, ari kushandura fenicha yakasarudzika mune yekuvakidzana Steinheim kuti ive chenzvimbo yekutengeserana inosimudzira: masimba masimba anovandudza, nzvimbo yekubatira, mahofisi uye yakawanda nzvimbo yekushanda pamwe pahupfumi hunogara. Chivakwa ichi ndeche wemuridzi wefodya Albrecht Binder, uyo akaverengera makemikari ake maviri zvichienderana nehumwe hupfumi hwakanaka.

Akasvitsa 455 kubva pamatanhatu angangoita mapoinzi mukutanga kumhanya. "Zvakawanda," ane makore makumi mashanu nemashanu anofunga, uye akataura zvakanakira: "Vashandi vanoshanya vasinganyanyi kurwara uye vaizivikanwa nekambani kunyange zvakapfuura." Chekutanga huwandu hwehutano hwemagariro hwakaratidza "zvatiri kutoita mukugadzikana kwakawanda uye mamiriro ekushanda akanaka. ndisingazive nezvayo zvizere. "Binder akashamisika kuti, kunyangwe mota yemagetsi uye nehupfumi kushandisa zviwanikwa, haana kuita zvakanaka nenyaya ye" kuchengetedzwa kwezvekugara ". Asati aongorora kwechipiri, akagadzira chiyero che CO1000 chemishonga, nekudaro achipeta chikamu chake mumunda wezvipenyu. Zvizhinji hazviratidzike mu sheet sheet kune zvakajairika zvakanaka nekuti hapana akazvinyora pasi.

Binder akasimukirawo neicho chinodiwa pachena uye kutora chikamu kwevashandi: maneja ebazi rake akashamisika paakavabvunza mazano ekuti vangagovera sei marii. Semutengesi akazara, haatenderwe kupinza vashandi mukambani. Asi mukukurukurirana kwakawanda vakasarudza pamwe chete kuti yakawanda sei bhosi yaanofanirwa kuwana mwedzi wega wega. Iyo inosara purofiti ichadzoserwa kana kupiwa kune anobatsira emunharaunda. Vatengi vanogona kusarudza kuti ndiani anowana mari. Nechinangwa ichi, Binder akaisa bhokisi remunhu wese anogamuchira mumishonga yake. Vaya vanotenga mu pharmacy vanogona kukanda mumapuranga emari uye nekudaro vane chirevo mune izvo zvipo zvinotevera kuenda kunaani.

Iye wemishonga, bhizinesi economist uye muzvinabhizimusi, anofunga zvishoma nezve "basa-hupenyu hwakaenzana". Asi, kambani inovavarira kupa vashandi vayo makumi maviri neshanu nevatengi humwe hupenyu hupenyu. Anoona basa rine musoro sechikamu chehupenyu hwakazadzikiswa.

Imwezve pfungwa yekuwedzera: Sezvo kwese kwese, makambani ari mudunhu reHöxter anotsvaga vashandi vane hunyanzvi. Huwandu hwekushaikwa kwemabasa hwatosvika pamakumi mana muzana. Kujeka, mamiriro ekushanda akakodzera uye mibairo inobatsira kuchengeta vashandi mukambani. Nenzira iyi, kambani inochengetedza mari yekubhadhara uye kudzidzisa vashandi vatsva.

Peji yekuenzanisa yezvakanaka zvakajairowo seyakasarudzika nzvimbo yekutengesa, yekushambadzira chishandiso uye kune icho chinozivikanwa seye mutsva wechiGerman mushandirwi Ongororo dzakawanda dzinoratidza kuti vadiki, vanhu vane hunyanzvi vanhu kunyanya vari kutsvaga basa rine musoro. Iyo Goodjobs.eu portal inongomiririra zvakadaro mabasa akadaro, kunyanya mumasangano asiri mapato uye kunyanya makambani anogadzikana. Varairidzi vacho vanoti nhamba yekushanya kwemapeji yavakaita yakawedzera zvakapetwa gore rimwe nerimwe kubvira pakatangwa kambani iyi muna 2016, sezvakaita nhamba yemabasa aripo.

Mamwe makambani anowanzotengesa mari zvakare ari kutarisisa kugadzikana kwemakambani mavanodyara. Zvakavimbiswa pakupera kwegore Blackrock- Managing Director Larry Fink, kambani yake icha "ita kuti kuchengetedzwa kuve chikamu chakakosha chechinongedzo". Njodzi dzemamiriro ekunze dzatova njodzi dzekudyara nhasi. Wepfuma mukuru wepasi rose wemari anokwanisa kutengesa emadhora mazana manomwe emadhora emadhiza.

Centennial basa

Mudunhu reHöxter, kambani yekusimudzira bhizinesi inotsigirawo varidzi vemabhizimusi vakaita seBinder nemasipanari pakuzvidavirira mune zvakanaka. European Union's LEADER chirongwa chinopa rubatsiro kune izvi. Mumagumi mapfumbamwe emaguta gumi mudunhu, makanzuru akafunga zvekutora zviyero zveveruzhinji rwevanhu kudunhu ravo.

Hermann Bluhm, meya weCDU weguta diki reWillebadessen (vagari ve8.300) vanoona "kuti vanhu vazhinji vanoona mamiriro ezvehupfumi aripo seasina kururamisira" nekuti vashoma chete ndivo vanobatsirwa nekuwedzera kuri kuwedzera. Guta rake rakatoderedza mashandisiro aro emafuta nefossil nezvikamu makumi mapfumbamwe kubva muzana, richidziisa dziva rekushambira, nzvimbo yechikoro uye horo yedhorobha nekupisa kwemarara kubva kuchirimwa chebiogas. Vashandi vekuchenesa vachiri kushanda neguta. Pano vaizobhadharwa zvine mutsindo. Nechiyero chezvakanaka zvakajairika, Willebadessen anoda kuratidza izvo zvatove zvakanaka. Bluhm inonyanya kunetsekana neshanduko mupfungwa dzevagari - nevashandi muhoro yeguta. Kufungazve kunotora nguva yakareba: "Iri rinenge riri basa rezana".

Axel Meyer akasangana zvakare nekunetseka kwazvakaita kuchinja kune hupfumi hwakanyanya. Akariviga makore makumi matatu apfuura muDetmold Taoasis, inogadzira zvinonhuwira nemafuta anokosha anogadzirwa kubva kumanyowa. Iyo kambani ikozvino ine inosvika makumi mashanu evashandi venguva yakazara uye inogadzira gore negore kutengesa kwemamiriyoni gumi euros. Mune yekutanga kwayo yeruzhinji yakanaka, Taoasis yakawana zviuru makumi manomwe nematanhatu. "Maitiro mazhinji haakwane kambani yese," anoshora Meyer, uyo anomhanyisa kambani pamwe chete nemwanakomana wake.

Akapa kumwezve kudzidziswa uye kutora chikamu kwevashandi vanowana mapoinzi pamwe nemabhasikoro emagetsi uye chiteshi chekuchaja panzvimbo yacho. Nekudaro, hapana kana chimwe cheizvi chakasangana nekufarira kushoma kwevashandi. Aivewo nematambudziko nekuti iro pasi rekutanga remuzinda wekambani yake haina chipingaidzo. "Tinofanirwa kufurira sei sevaroja?" Anobvunza Meyer uye achirambawo kumwe kushoropodzwa: Kuti ruzhinji ruenzane, anofanirwa kuburitsa pachena mabikirwo emafuta ake anonhuwirira. Nekudaro, iye aisada kuburitsa zvinopfuura izvo zvigadzirwa. Iwo mapepeti ndiwo chinhu chake chakakosha kwazvo. Taoasis saka yakatofunga kusaendesa zvigadzirwa kuUSA. Tsika dzeUS dzakange dzakumbirawo kuumbwa chaiko kwemafuta nezvinonhuwira.

Muchokwadi, munhu anogona kupokana nezve maitiro ezvakawanda zvakanaka uye kuongorora kwavo zvakadzama. Mubvunzo ndewani anosarudza ivo uye mukuita kwacho. Felber, saReinhard Raffenberg anobva kuCommunity Welfare Foundation, anoreva "chirongwa chegutsaruzhinji" umo izvi zvinofanirwa kuramba zvichikudziridzwa. Pakupedzisira, maparamendi akapfuura mimwe mitemo iyo iyo hupfumi hwaifanira kutevedzera. Nhepfenyuro yakatsanangurawo zvirimo uye mafomu emazuva ano zviyero zvemari maseta muCommerce Code. "Tinofanirwa kusarudza kuti tinoda capitalism yakachena here kana hurongwa hwehupfumi hunogovanisa hupfumi uye zvigadzirwa zvinowana mukana mushe uye umo munhu wese anogona kutora chikamu."

Hupfumi hwezvakanakira vanhu hunongokunda chete kana vezvematongerwo enyika vachipa mikana kumakambani akatarisana nezvakanaka. Christian Felber anokurudzira, semuenzaniso, kudzikiswa kwemitero, kukoshesa mubairo wezvibvumirano zveruzhinji uye zvikwereti zvakachipa kumakambani akaverengerwa kubudirira kune zvakajairika. Mukupedzisira, izvi zvinongobhadharira zvikanganiso zvishoma zvavanogamuchira nekutarisisa kwavo ruzhinji rwevanhu. Nekuunzwa kwemutengo pane CO2 chisi, zvirinani kutanga kwagadzirwa.   

Info:
Zvichakadaro, makambani anodarika 2000, maguta nemaguta anotsigira hupfumi kuitira zvakanaka. Vanopfuura mazana matanhatu vakatotora imwe kana kupfuura zviyero zveveruzhinji zvehutano.

Semuenzaniso: iyo Sparda-Bank Munich, inogadzira mbatya yekunze VauDe, iyo Detmold yemunhuwi inonhuhwirira inogadzira Taoasis, iyo inokura nekugadzirisa yayo yega organic lavender mudunhu, akati wandei mahotera nenzvimbo dzemisangano yemubatanidzwa weGreen Pearls, pepanhau rezuva nezuva taz, iyo organic Iyo Märkisches Landbrot bhekari, kambani yekugezesa yeStadtwerke München, inogadzirwa nechando yechikafu Ökofrost, inoshambadzira agency Werk Zwei muBielefeld, makambani akati wandei mudunhu reBaden-Württemberg (uko hupfumi hwezvakanaka chinangwa chinangwa mu chibvumirano chemubatanidzwa chegirinhi-dema nyika hurumende) iyo Mattias Eigenbrodt mazino maitiro muBerlin, akati wandei matunhu muAustria.

Maitiro:

1. Iwo makambani anogadzira yekuzviongorora pachako zvinoenderana neyekutarisa matrix ezvakawanda zvakanaka zvehupfumi 

Wobva wanyorera bhavhu rehuremu pakumburera sangano ebook.com

3. Iwe unobva waenda nekuongororwa uye unogashira chitupa chako. 

Zvikasadaro, iro bhaidhi rehuremu rinogona kukwezvwa muboka revamwe nemamwe makambani uye rinoperekedzwa nemupi wezano.
Mari yeAccounting: zvinoenderana nesaizi yekambani uye maitiro, pakati pe3.000 ne20.000 euros

Links:
ebook.com
Nheyo Yehupfumi Yezvakanaka Zvakanaka
Veruzhinji runyararo nharaunda mudunhu reHöxter
Kuvandudzwa kwehupfumi mudunhu reHöxter

Ruzhinji Kukosha Atlas kwakaongorora mupiro wemasangano eGerman uye makambani kune zvakanaka zvinoenderana nemaitiro "kuzadzikiswa kwebasa, kubatana, kunaka kwehupenyu nehunhu". Nzvimbo yekutanga yakaenda kumoto brigades muna 1, nzvimbo yechipiri kune tekinoroji yerubatsiro sangano THW. gemeinschaftwohlatlas.de

Ruzivo rwese nezve zvakajairika pano.

Yakanyorwa na Robert B Fishman

Freelance munyori, mutori wenhau, mutori wenhau (redhiyo uye anodhinda midhiya), mutorwa mifananidzo, mudzidzisi wewekishopu, moderator uye gwara rekushanya

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