Chidzidzo cheBrand: kutonhora chinhu chakakosha kupfuura eco-tsoka

Ongororo yechiratidzo ye104 mamineral uye emvura yematafura emvura anowanikwa pamusika weGerman anouya kumhedzisiro inoshamisa. Izvo zvido zvezvizvarwa zvakasiyana hazvigone kuve zvakasiyana. "Mune runyorwa rwemhando yepamusoro gumi yemvura inoenderana yeGeneration Z hapana kana chiratidzo chimwe chete chakakosha kune Vacheche Boomers," sekureva kwevanyori vekudzidza kubva kuBrandTrust.

Hunhu uye kuziva nezvezvakatipoteredza zvakakosha kune vana vacheche. Chidzidzo ichi chinotsanangura vamiririri veGeneration X sevavhimi vanotenga mitengo.Mitengo yakaderera uye mhando yepamusoro hazvina kukosha zvakanyanya kuGeneration Y. Kwavari, maererano neongororo, mvura inoshanda "sosi yesimba uye - zvakanyanya kukosha - yekuzvigadzirisa". 

Chizvarwa Z, chinozivikanwawo seChishanu cheRamangwana Chizvarwa, chinonyanya kushamisa: Izvi zvipenga senge zvakasununguka uye, sekureva kweBrandTrust, isa dhizaini uye kunakidza pamusoro pekusimudzira. Hazvicherechedzwe zvicherwa kana mhando yacho. "Kugadzikana kwe Instagram, uko kunosanganisira magadzirirwo emabhodhoro emvura uye kutonhora kwechiratidzo, kwakakosha kunaGen Z pane eco-tsoka," anodaro Benedikt Streb, munyori wekudzidza uye Senior Brand Consultant paBrandTrust.

Izvo hazvina kuratidzwa kuti mhedzisiro inogona kuendeswa kune mamwe mapoka ezvigadzirwa nenyika. Nehurombo, iyo pfungwa iri pachena ...

Ongororo yakazara inowanikwa pano mahara Download (Asi iwe unofanirwa kuisa email kero).

Mufananidzo ne mupunga bhora on Unsplash