Kutembenuka kwachuma & mphamvu za ogula

Ndikukhulupirira kuti kampani anakulitsa kuzindikira kwatsopano. Wogwiritsa ntchito amathana ndi mavuto monga kusasinthika ndikukhala ovuta kwambiri. Makampani sangathenso kuthana ndiudindo. ”Isabella Hollerer, Mutu wa Sustainable Development ku bellaflorasalinso yekha mu malingaliro ake. Makampani ambiri tsopano ayandikira kuthandizira, organic ndi co. Koma zikutanthauza chiyani? Kodi ndizotsatira za ogula? Zabwino pankhani zachuma? Kapena ndiudindo kwa anthu ndi chilengedwe?

Kukhazikika & Chuma - Chilichonse ndichotheka

Pafupifupi kuyambira chaka chatha bellaflora amadziwika kuti ndi munthu wamkulu wachitsanzo. Palibe kampani ina iliyonse yomwe idatembenuza zonse monga momwe chimakhalira munda: Chaka chatha, mbewu zonse zopopera zomwe zidachotsedwa m'masamba, chaka chino, feteleza wopanga mankhwala atuluka. Ndipo osati zilembo zachinsinsi zokha zomwe zasinthidwa, othandizira amangolandiridwa mwachilengedwe, akufuna kupitilizidwa kuyimilidwa ku "green number 1". "Sitimamvetsetsa izi ngati PR gag, koma ngati nzeru. Icology ikhoza kugwirizanitsidwa ndikupanga phindu popanda mavuto, "atero a CEO wa bellaflora Alois Wichtl.

"Ecology ikhoza kuyanjanitsidwa ndi chuma popanda mavuto."
Alois Wichtl, bellaflora

Ngakhale kulimba mtima konse, kudali ndi nkhawa, Hollerer akutiuza kuti: "Zowonadi panali zilingaliro ngati tingakwanitse kugula. Kaya kasitomala avomera. Koma taganiza - - ndipo zikugwira ntchito. "Kupambana - kukulitsa kuchuluka kwa malonda kwa 20 peresenti kukuwonjezereka mu gawo la kupopera mbewu mankhwalawa - bellaflora akunena zoona - komanso kulimba mtima kuti muchitenso zina.

"Green Corner"

Alexander adapandukira pamsika wosiyana kotheratu Skrein. Wosungirako golide ku Viennese wayambanso kupanga kuchokera ku "golide wabwino"- M'mawu ena: zitsulo zamtengo wapatali kuchokera kuzikongoletsa zakale kapena golide woyenera. Afuna kuwonetsetsa kuti mikhalidwe munyumba zagolide za mdziko lapansi ikhale yabwino kwambiri. Ngakhale malingaliro aliwonse, mwachionekere osati aliyense. Skrein akuti: "60 peresenti ali ndi chidwi makamaka ndi momwe mkanda umawonekera. Wachitatu amafunsa. Pafupifupi mmodzi pa twente ndi wokangalika. "Chiyambire, koma mantha otaya makasitomala omwe adalipobe amakhalabe otseguka:" Chifukwa tikuyikidwa ku Green Corner. M'gawo lathu makamaka, muyenera kusamala kwambiri pankhaniyi. "

"Kupititsa patsogolo phindu ndichinthu chamanyazi masiku ano ndipo sichitenganso ntchito zachitukuko komanso anthu."
Alexander Skrein, wosula golide

Chuma ndi udindo wake

Mulimonse momwe zingakhalire, zachuma mwachikhalidwe zimayenda m'njira zokhazikika. Skrein wotsutsa: "Ngati sanapotoze. Kuchulukitsa phindu masiku ano kumakhala kochititsa manyazi ndipo sikumakhala ndi chifukwa chokhazikika ndi anthu. M'mafomu akampani kutali ndi makampani abanja kupita m'makampani aboma palibenso udindo ndi kukhulupirika. Palibe amene akumva kuti ali ndi udindo. "

Kodi zili choncho? bellafloras Sustainability Commissioner Commissioner Isabella Hollerer angatsimikizire izi kuchokera pamalingaliro ake: "Zowonadi, makampani azinsinsi ndi osiyana kwambiri ndi mabungwe akuluakulu. Kukaniza kwathu sikunali koyamba. Kukhazikika kumafunidwa ndi eni ake a Hilde Umdasch. Ndipokhapokha ntchito yanga idapangidwa. "

"Kupambana kwachuma ndiko patsogolo pathu, koma kumaganizira nthawi zonse zachilengedwe komanso zinthu zina."
Isabella Hollerer, bellaflora

Chuma ngati woyendetsa

Mitengo yochepetsetsa ilibe malo. Ndipo Hollerer akuvomereza kuti: "Kuchita bwino pazachuma ndiko patsogolo pathu, koma kumaganizira nthawi zonse zachilengedwe ndi zochitika zina." Kusasinthika ndi vuto lalikulu m'makampani ambiri. Palibe kukana ntchito ya upainiya ya Rewe. Zikadakhala kuti zanakhalapo lero - popanda "Inde! Zachidziwikire ”, chomwe chikondwerera zaka 20 zapitazo? Mu 2014, Bipa yomwe idathandizira idzayika mndandanda wazinthu 23 za mtundu Wanga chifukwa cha zosakaniza zotsutsidwa, kapena kusintha zinthu 14 mwazomwe zimapangidwa. "Kukhazikika si chikhalidwe chathu, chomwe timatsatira monga ena ambiri, koma gawo la njira yamakampani," akufotokozera wolankhulira Ines Schurin.

Pano, nawonso manambala amadzilankhulira okha: "Inde! kumene"Kuchulukitsa malonda ake kuchokera pa mamiliyoni 290 miliyoni mu 2010 kufika mamiliyoni 323 mu 2012." Pro Planet "idayamba 2010 ndi mayuro 2012 miliyoni ndipo mu 58 kale idagulitsa ma euro 2015 miliyoni. Schurin: "Kuphatikiza apo, kampani posachedwapa idawonjezera chidwi chake pazogulitsa zam'madera, mwachitsanzo ndi Billa Regional Regal kapena Merkur Regional Initiative. Gulu la Rewe lidakwanitsanso kupita patsogolo mderali la "Energy, Climate and chilengedwe". Cholinga cha chitetezo cha nyengo chomwe chimakhazikitsidwa mchaka cha 30 - kutsika kwa 2020 peresenti kwa mpweya wochotsa mpweya wowonjezera kutentha - zidachitika kale chaka cham'mbuyomo chifukwa cha njira zambiri zosiyanasiyana. Monga gawo la "klima: aktiv pakt 2", Rewe International AG ikuyesetsanso kupititsa patsogolo mpweya wa CO16 peresenti 2020 pofika XNUMX. "

"Tikukhulupirira ndi mtima wonse kuti titha kuchita bwino pakanthawi kochepa mochita zinthu moyenera."
Friedhelm Dold ndi Günther Helm, Hofer

Zomwezi zikugwiranso ntchito kwa Aldi Hofer. Ntchito imodzi makamaka yopereka magetsi obiriwira mwachindunji pamsika idakopa chidwi. Kuyambira kumapeto kwa chaka cha 2013, Hofer wakhala akugwirizanitsa ntchito zonse zachitukuko ku Austria ndi ntchito ya "Project 2020". "Tili otsimikiza kuti titha kuchita bwino m'tsogolo ngati tichita zinthu moyenera. Kuphatikiza pa kuphweka komanso kusasunthika, udindo ndi chimodzi mwazofunikira za Hofer ndipo zimawonetsa zochita zathu pabizinesi kuyambira pansi mpaka pamtunda. Chifukwa chake, timamvetsetsa udindo monga gawo lofunikira pakupanga chisankho pamakampani ndipo zaka zingapo zapitazo tinapeka mfundo zathu zonse mu ndondomeko yathu ya "Corporate Udindo", "a Fofhel a Dofer ndi a Günther Helm amafotokoza mogwirizana.

"Ndife chiwonetsero cha makasitomala athu. Amasankha komwe adzagula ndi kugula. "
Ines Schurin, Rewe

Mphamvu ya ogula

Mneneri a Rewe Schurin akuyika pansipa "Ndife chithunzi cha makasitomala athu. Amasankha komwe adzagula ndi kugula. "Aliyense avomera. "Ngati mungayang'ane njira zonse zapa TV, mukudziwa kuti mitu ingafikire anthu mwachangu kwambiri. Pachifukwa ichi, ndikukhulupirira kuti ogula ali ndi mphamvu zambiri, "akutsimikizira bellafloras Hollerer. Ndipo a Rainer Dunst, woyambitsa oyambitsa GoFair, yemwe akukwapula msika ndi makina okhazikika a makina am'madzi otentha: "Wogula ali ndi mphamvu pa bizinesiyo. Ndi yekhayo amene amasankha mwa kugula kwake, zomwe malonda amabwera pamsika ndi zomwe zimazimiririka. "

Tsogolo la chuma

GoFair adapangidwa m'dera la Kaindorf. Dunst: "ecoregion ya Kaindorf yakhala ikukhudzidwa kwambiri ndi mutu wokhazikika ndi zachuma kuyambira 2007. GoFair ikuyenera kuwonetsa njira yatsopano, yachilungamo komanso yokhazikika pamalondiyi ndipo izi zikuthandizira kuti pamapeto pake makampani onse akusintha momwemo. "

"Pazaka khumi, bizinesi yokhazikika ndizokhazikika pamakampani ambiri."
Rainer Dunst, GoFair

Wochita bizinezi wofunitsitsa amayang'ananso m'tsogolo: "Tikukhulupirira kuti bizinesi yokhazikika iyenera kukhala tsogolo. Palibe njira ina ngati tingafune kusiya mbadwa zathu kukhala malo abwino. Makampani ochulukirachulukira akusunthira uku ndipo akuyamba kufunafuna njira izi kuchokera kwa anzawo ndi othandizira. Pazaka khumi, bizinesi yokhazikika izikhala yokhazikika pamakampani ambiri. "

Photo / Video: nun, Pflügl, Skrein, Hofer, Rewe, GoFair.