Khalidwe losagwirizana ndi ogula ndi munthu

Kodi mwadzichitira nokha pizza wamtengo wotsika mu pizzeria kuzungulira ngodya ngakhale mumangofuna nyama yanyama? Kodi mumadzimva kuti ndinu wolakwa pankhani ngati imeneyi? Sikuyenera kutero. Chilichonse ndichabwinobwino. Amachita zinthu mosakwiya. Ndizomwe wina yemwe amadziwa kuti anena chifukwa chosasangalatsa ndi ntchito yake: wachuma wazikhalidwe Dan ariely.

Zomwe zimamuchitikira kuti atenga galimoto yamasewera m'malo mwa banja lakonzedwera limatsimikizira lingaliro lake: "Anthu satha kudziwongolera kuposa momwe amaganizira." Chifukwa choganiza kuti Ariely ndi zabodza. Katswiri wama kelello amatsimikiziranso kuti chithunzi cha ogwiritsa ntchito mwanzeru ndi nthano chabe Hans-Georgia Häusel, yemwe amalimbana ndi kusamutsa kwa zomwe zapezedwa muubongo kumafunso amachitidwe azogula:

"Kafukufuku waposachedwa wa ubongo akutikakamiza kuti tiganizirenso. Palibe zosankha zomwe sizosangalatsa. "

Hans-Georgia Häusel

Khalidwe losagwirizana ndi makasitomala: ndife zolengedwa

Katswiri wazachuma Ariely amadziwanso zomwe zimatilepheretsa kulingalira. Zizolowezi zili pamndandanda. Kutengera ndi momwe timagulira, izi zikutanthauza kuti: "Tikati tapeza chinthu chomwe chimakomera, nthawi zonse timagula zinthu zomwezi osaganiziranso." Reinhard Geßl, wolemba nawo kafukufuku "Chifukwa chake ogula ( ayi) mugule organic ”, akudziwa zomwe Ariely akukamba:" Ngati tidagula ndikudya nyama ku Austria m'miyoyo yathu yonse, ndiye kuti nyama iyi idalawa zabwino koma sizabwino kwa ife. Monga ogula, sindikuwona zotsatira za chilengedwe chake chifukwa sindimamvetsetsa. Chifukwa chake ndiyenera kupeza chifukwa chomveka chofotokozera chifukwa chake ndiyenera kuyika m'malo mwake nyama yodula. ”Anthu ambiri amalephera kufotokoza izi chifukwa ndi zovuta. Chifukwa chake, ambiri amafikira pamtengo wotsika mtengo, womwe kukambirana kulikonse ndikosafunikira. "Mtengo wotsika mtengo ndi mkangano wabwino wogula."

Khalidwe losagwirizana ndi makasitomala: malamulo okhudza zikopa ndi ufulu

Ndipo pali wolowa m'malo mwake - malingaliro am'malingaliro, malamulo am'manja kapena mawu ofotokozera omwe amatithandizira kupanga zisankho osadziwa pang'ono komanso nthawi. Mwachitsanzo, ogula nthawi zambiri amawona kuti supermarket organic ndi yosauka chifukwa kampani ikukhudzidwa, kapena amakonda katundu wam'deralo, ngakhale kuti malowa ndi osavomerezeka kwathunthu. Malinga ndi mawu akuti: "Dera ndiye organic watsopano". Hans-Georgia Häusel, wofufuza, wogulitsa ndi kuwongolera zamaubongo amadziwa zomwe zimapangitsa: "Kufuna kutetezedwa kunyumba ndikulakalaka kwambiri kwa anthu. Zogulitsa zam'deralo zimakwaniritsa izi. ”Panthaŵi imodzimodziyo, adanenanso chisamaliro, zachidziwikire komanso zopanda pake:" Mosiyana ndi "ozizira", zakudya zopangidwa mwaluso zomwe zimagwirizanitsidwa ndizoperewera, kufunafuna phindu ndi mabungwe. " osasamala pano - "Chikhulupiriro ndichokwanira".

A Geßl amadziwa kuti supermarket organic imakanidwa ndi ogula: "Ngati mungayankhe funso komwe mumagula organic yanu" yabwinobwino ", ndiye ayankhe" Ayi! "Chifukwa mumangogula m'sitolo yazamalonda. Sindikumvetsetsa izi. Ngati sindinakhutitsidwe ndi chinthu, sindingagule china chotsika mtengo m'magulu onse. "Mumagulanso galimoto yabwino ngati simunakhutitsidwe komanso osati yoipa. Ariely akutsimikizira izi. Monga lamulo, iye akuti, chikhalidwe chamunthu chogula moperewera chimayang'aniridwa ndi zikhumbo zazikulu, mwachangu, mopitilira. Nena: "Aliyense amene amayendetsa Toyota Boxter nthawi zambiri amalakalaka 911, yemwe ali ndi nyumba yaying'ono, yayikulu."

Kufunafuna kungakhalepo limodzi ndi kuwonongeka kwa kufanana. Kenako zitha kuchitika kuti muvomera mosavuta kuchuluka kwa ma euro 200 pachilichonse kwa maora masauzande angapo ndikubwezerani voti tsiku lotsatira kuti mupeze masenti 25 pa supu imodzi ya yuro.

Khalidwe losagwirizana ndi makasitomala: Kukhulupirira malodza

Kupusa kwathu kumawonekera kwambiri m'malo okongola. Kumeneko, ambiri amapeza genetic engineering ndi stem cell tiba ndizosangalatsa ndipo ali ofunitsitsa kulipira mtengo uliwonse. Chikhulupiriro chimachitanso chimodzimodzi pano, akutero mtsogoleri wamaganizidwe a neuromarketing Häusel: "Timakhulupirira nyenyezi, timakhulupirira kuti munthu akafa, ndipo timakhulupirira kuti zonona zimapha makwinya athu. Chiyembekezo komanso chikhulupiriro chogwirizanitsidwa - palibe zamatsenga - ndizofunikira kwambiri pakukhalapo kwa anthu. "Onsewa ndi machitidwe amkati:" Ngakhale chikhulupiriro chimapereka chitetezo ndi chitetezo, chiyembekezo chimalonjeza kusintha. "Ndipo ali kuti? ili? "Chikhulupiriro chimalumikizidwa kwambiri pamalingaliro athu, chitetezo chathu, tikuyembekeza zambiri pamakina athu oyembekezera mphoto."

Koma kodi sayansi imati chiyani, yemwe amadziwika kuti samangochita chilichonse? Ökotest wotsiriza adayesa mafuta okwanira 2017 amtengo wapatali mu 22, kuphatikiza ochiritsira khumi ndi awiri ndi khumi zodzoladzola zachilengedweOdzola osiyanasiyana. Pomwe palibe chidandaulo ndi chomaliza, zinthu zachilendo zinali ndi zinthu zambiri zovuta monga. B. Zochokera ku PEG / PeG, mankhwala opangira ma halogen okhala ndi mafayilo, mafayilo okayikitsa a UV kapena zonunkhira zake zina.

Chifukwa chiyani ogula ambiri amagwiritsirabe ntchito zodzoladzola? "Ndi chifukwa chakuti pano sitikuwona kulumikizana kwachindunji pakati pa zinthu zokongola ndi thanzi lathu," akutero a Sophia Elmlinger, oyambitsa makina opanga zodzikongoletsera a vegan. Timawonabe zodzoladzola ngati zinthu zomwe timangogwiritsa ntchito kunja.

Malipiro ndi chilolezo chamakhalidwe

Zoyenera kugula kapena kusagula, monga tikudziwira tsopano pakufufuza kwaubongo, ndizabwino zomwe timapeza mu zinthu. Tsopano mutha kuganiza kuti izi ndi zomwe zimachitika kwa ogula obiriwira kusamala, Koma sizowona: Cholinga champhamvu kwambiri ndikulakalaka kolemekezeka kwambiri ndi anthu ena, monga Rotterdam School of Management ikupezeka limodzi ndi mayunivesite awiri aku US.

Koma zimafika poipa: Nina Mazar ndi Chen-Bo Zhong ochokera ku Yunivesite ya Toronto adawonetsa kuti ogula, atatenga mfundo zowonjezeranso mu "account yawo" yogula ndi organic, adatero egoist mutated. Maphunzirowa adayeserera ngati adakumana ndi zinthu zopangidwa ndi organic. Komabe, ngati samangowayang'ana, komanso kuwagula, amakhalanso mosasamala ndikubera kawiri kawiri m'mayeso amtsogolo. Chilolezo Chamakhalidwe Nthawi yaukadaulo imayitanidwa ndipo imati: Aliyense amene akukhazikitsa akaunti yake yakhalidwe mu gawo limodzi la moyo amawona ufulu wololeza kupita kwina. Mwanjira ina yopanda nzeru. Koma mwina mutha kutenga madongosolo apakati?

Khalidwe losagwirizana ndi makasitomala:
Zambiri kuchokera ku neuromarketing

1. Kuchotsera kumatsimikizira kugula - Zizindikiro zochotsera zimawonjezera mphamvu pakugwiritsa ntchito. Malo operekera mphotho amakonzedwanso pomwe gawo laubongo lomwe limayang'anira ntchito zawo limachepetsa ntchito zake. Poyesera, matebulo awiri owoneka ngati oyipa omwe ali ndi masokosi adayikidwa patsogolo pa shopu. Pa dzanja limodzi, awiriwa anali kupezeka kwa ma euro atatu, pafupi ndi iwo ndalama zomwe akuti zinali zotsika mtengo zimakhala zitatu mauro 15. Ngakhale kuwerengera kosavuta, matumba atatuwo adagulidwa.
2. Ziwerengero zoyenera zimatilimbikitsanso - Ngati tiwona chithunzi ndi chithunzi chabwino ndikumwetulira kwa ife, izi zimayendetsa malo operekera mphotho, omwe ali ndi "kufunikira" ndikusangalala.
3. Nkhope zimakhala - Ngati mukufuna kuti mukumbukiridwe, mumadalira nkhope, osatinso pamawu. Nkhope zimayendetsa malo a ubongo mwamphamvu kwambiri, zomwe zimalumikizana ndikumverera komanso kukumbukira.
4. Tikukumbukira chizindikiro choyambirira - mayeso mu sikani ya MRI iwonetsa kuti dzina lachiwonetsero limakonda kukumbukiridwa pomwe limasuntha pazenera kumayambiriro kwa malo otsatsa.
5. Mtundu wa chithunzichi udasintha malingaliro - Kuyesera komwe mitu yomwe adapatsidwa Coca Cola ndi Pepsi kuti amwe idawonetsa bwino: Ngati omwe amayesedwa kuti sanamve zomwe amamwa, ambiri a Pepsi adalawa bwino, amawadyera podziwa chizindikirocho, Coca Cola ,

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