Halin mabukaci ɗan adam ne

Shin kun kula da kanku da ƙwallar salami mai araha a cikin pizzeria a kusa da kusurwa duk da cewa kawai kuna so ku je neman abincin ne? Shin kuna jin mai laifi a cikin irin wannan yanayin? Ba lallai bane yakamata. Komai na al'ada ne. Mutum yana aikata ba daidai ba. Wannan abin da wanda ya san shi ya ce saboda rashin daidaituwa aikin sa ne: masanin tattalin arziƙi Sai Ariely.

Kasancewar hakan ta same shi cewa ya samu motar motsa jiki a maimakon motar dangin da aka shirya, ya nuna karara da cewa: “Mutane ba su da ikon mallakar kansu fiye da yadda suke zato.” Dalili ya ce Ariely hasali ne kawai. Masanin ilimin halayyar dan adam kuma ya tabbatar da cewa hoton mai amfani da hankali shine tatsuniyoyi Hoton Hans-Georg Häusel, wanda ke hulɗa da canja wurin sakamakon binciken kwakwalwa zuwa tambayoyin halayen masu amfani:

"Binciken kwakwalwa na yanzu yana tilasta mana mu sake tunani. Babu wasu hukunce-hukuncen da ba su da tausayawa. "

Hoton Hans-Georg Häusel

Halin mai amfani da mara hankali: mu halittu ne na al'ada

Masanin tattalin arziƙi Ariely kuma ya san abin da ke hana mu hankali. Habit yana saman jerin. Dangane da yadda muke siyayya, wannan yana nufin: "Da zarar mun sami samfurin da ke dandana mai kyau, koyaushe muna sayan abu iri ɗaya ba tare da sake tunanin komai ba." Reinhard Geßl, marubucin nazarin "Dalilin da ya sa masu cin kasuwa ( a'a) sayi kwayoyin ", ya san abin da Ariely ke magana game da:" Idan mun sayi kuma muka ci nama daga Ostiryia tsawon rayuwarmu, to wannan naman ya dandana mai kyau kuma hakan bai yi mana kyau ba. A matsayina na mabukaci, ban tsinkayo ​​sakamako ba ga yanayin garkar dabbobi saboda ban fahimce su ba. Don haka dole ne in nemo wata tabbatacciya dalilin kaina don me yanzu zan maye gurbinsa da nama mai tsada irin na gargajiya. ”Yawancin mutane sun gaza tabbatar da wannan saboda abu ne mai wuya. Saboda haka, mutane da yawa suna isa ga mafi arha farashin, wanda kowane tattaunawa ba lallai ba ne. "Farashin mai rahusa shine kyakkyawar hujja don siye."

Halin mai amfani da mara hankali: ka'ido yatsa da kuma kyauta

Sannan akwai warkewar - dabarun hankali, ka'idojin yatsa ko raguwa waɗanda ke taimaka mana yanke shawara tare da ƙarancin sani da lokaci. Misali, masu cin kasuwa galibi suna daukar supermarket Organic a matsayin mafi talauci na halitta saboda kamfani ya shiga ko ya fi son kayan yanki, kodayake wannan yanki bashi da tsari. Gaskiya ga taken: "Yanki shine sabon abu". Hans-Georg Häusel, dan kasuwa, tallace-tallace da kuma mai binciken kwakwalwar ya san dalilin hakan: “muradin samun tsaron gida babban muradin mutane ne. Kayayyakin yanki suna yin wannan fata. ba damuwa anan - "Bangaskiya ta isa".

Geßl ya san cewa manyan masu sayar da kayan gargajiya sun ƙi cewa: "Idan kun amsa tambayar inda kuka sayi kwayoyin" mafi "mafi kyau, to, ku amsa" A'a! " Ban gane wannan dabaru ba. Idan ban gamsu da samfurin ba, ba zan sayi mafi ƙarancin inganci a cikin duka rukunan ba. "Hakanan zaku sayi ingantacciyar motar idan kun gamsu kuma ba mafi muni ba. Ariyon ya tabbatar da wannan ilmin. A matsayinka na mai mulkin, in ji shi, halayen mutum na rashin cancantar sa ya mamaye halayen da suka fi girma, sauri, gaba. Ka ce: "Duk wanda ya bugo akwatin Porsche Box sau da yawa yana son 911, wanda ya mallaki ƙaramin ɗaki, mafi girma."

Neman na iya, kodayake, tafi hannu da hannu tare da asarar daidaituwa. Don haka zai iya faruwa cewa sauƙin karɓar ƙarin kuɗin Yuro 200 akan lissafin don fewan dubban Yuro da kuma fansho kaset ɗin mai zuwa a ranar don adana cents 25 akan kuɗin Euro ɗaya.

Halin mabukaci na ban mamaki: camfin kyau

Rashin daidaitakarmu shine mafi bayyananne a cikin yankin kyakkyawa. A can, mutane da yawa suna ganin injinin kwayoyin halitta da kuma sigar ƙwaƙwalwar ƙwayar cuta mai ban sha'awa kuma suna shirye su biya kowane farashi. Bangaskiya tana yin daidai a nan, in ji shugaban tunani, neuromarketing Häusel: "Mun yi imani da taurari, mun yi imani da rayuwa bayan mutuwa, kuma mun yi imanin cewa kirim yana kashe alamu. Fata da imani da ake dangantawa - babu camfi - muhimmin bangare ne na rayuwar dan adam. "Dukansu matakai ne na tausayawa:" Yayinda imani ke isar da tsaro da kwanciyar hankali, fata na fatan alkhairi. "Kuma ina suke? located? "Bangaskiya na da alaƙa da daidaitawarmu, da tsarinmu na tsaro, da fatan alheri ga tsarin biyan bukatunmu."

Amma menene ilimin kimiyya, wanda aka sani yayi aiki a waje da kowane irin motsa rai? Ökotest ya bincika kirim mai tsada guda 2017 a shekara ta 22, gami da sha biyu na al'ada da goma halitta kayan shafawaCreams. Duk da yake babu korafi tare da na ƙarshen, samfuran al'ada sun ƙunshi kayan abinci masu yawa irin su. B. Abun PEG / PEG, abubuwan halogen na kwayoyin, abubuwanda ba a tantance UV ba ko ƙanshin rashin lafiyan.

Me yasa yawancin masu amfani har yanzu suke amfani da kayan kwaskwarima na al'ada? Sophia Elmlinger, wanda ya kirkiro da kayan kwalliyar kayan kwalliyar vegan sabo Imiko yace. Har yanzu muna daukar kayan kwaskwarima azaman samfuran da muke amfani dasu kawai.

Sakamako da lasisin halaye

Mai alhakin siye ko ba sayayya, kamar yadda muka sani daga binciken kwakwalwa a yau, sune ƙimar lamuran da ba a sani ba na samfuran. Yanzu zaku iya tunanin wannan lamari ne game da masu sayan kore kiyayewa, Amma ba gaskiya ba ne: Babban dalili shi ne sha'awar samun ɗaukaka tare da sauran mutane, kamar yadda Makarantar Gudanarwa ta Rotterdam ta samu tare da jami'o'in Amurka biyu.

Amma ya yi muni: Nina Mazar da Chen-Bo Zhong daga Jami'ar Toronto sun nuna cewa masu siyarwa, bayan sun tattara ƙarin abubuwa a cikin "asusun ɗabi'a" tare da siyan kwayoyin, sun yi hakan egoist mutated. Abubuwan gwajin sunyi aiki da kansu ba da gangan ba idan an taɓa fuskantar samfuran kwayoyin. Koyaya, idan basu dube su kawai ba, har ma sun sayi su, suna nuna halin banbanci da rahusa ko ma sata akai akai a yanayin gwaji mai zuwa. Lasisin halayen kirki Ana kiran kalmar fasaha sannan ya ce: Duk wanda ya cika lissafin halinsa a wani ɓangare na rayuwa yana da haƙƙin barin kansa ya shiga wasu fannoni. Ko ta yaya ba m. Amma wataƙila zaku iya ɗaukar takamaiman bayan duk?

Halayyar mabukaci ba a ciki:
Fadakarwa daga neuromarketing

1. Rangwamen kudi ya tabbatar da sayayya - alamomin ragi yana tabbatar da babban ci gaba a amfani. Cibiyar lada ta farfado yayin da wani yanki na kwakwalwar da ke da alhakin sarrafa ya rage ayyukanta. A cikin gwaji, an sanya alluna biyu masu kama da rumfa tare da safa a gaban wani shago. A gefe guda, an samo biyu don kudin Tarayyar Turai uku, kusa da shi zargin da aka yi na ragi uku da aka shirya kudin Tarayyar Turai 15. Duk da sassaucin lissafin, an sayi fakiti uku musamman.
2. Abubuwan da suka dace suna motsa mu - Idan muka ga wani samfurin da ya dace kuma ya yi mana murmushi, wannan yana kunna cibiyar lada, wacce ke da alhakin "so" da kuma farin ciki.
3. Fuskokin zama - Idan ana son a tuna da ku, kun dogara da fuskoki, ba akan tambari ba. Fusoshin suna kunna ɓangaren kwakwalwa da ƙarfi sosai, waɗanda ke da alaƙa da ji da ƙuƙwalwa.
4. Muna tuna alamar a farkon - gwaje-gwaje a cikin na'urar binciken MRI da ke nuna cewa alama ce da alama za a tuna da sunan alama yayin da ta yi kan allo a farkon wurin talla.
5. Hoton alamar yana canza tsinkaye - Gwaje-gwajen da aka baiwa batutuwa Coca Cola da Pepsi sha sun nuna a sarari: Idan batutuwan gwajin basu san abin da suke sha ba, yawancin Pepsi sun ɗanɗana mafi kyawu, suna cinye shi a cikin sanin alama, Coca Cola ,

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