Foodwatch ya soki tallace-tallacen masu tasiri don rashin lafiya 

Kungiyar masu amfani da kayan abinci ta soki tallace-tallacen masu tasiri don bama-bamai masu sukari da kayan ciye-ciye masu maiko. Kamfanoni irin su McDonald's, Pizza Hut da Coca-Cola sun yi amfani da taurarin sada zumunta musamman don tallan su, waɗanda ke jin daɗin amincewa musamman tsakanin yara da matasa. Tare da haɗin gwiwar masu tasiri, kamfanoni, alal misali, sun ƙirƙiri bugu na musamman na samfuran su, shirya abubuwan da suka faru da tafiye-tafiye masu tsada da kuma ƙaddamar da tallan tallan talla a tashoshin su. agogon abinci ya yi gargadin cewa wannan tallan tabar wiwi yana inganta rashin abinci mai gina jiki da kiba a tsakanin matasa.

“Masu tasiri duka gumaka ne kuma aminai ne ga miliyoyin matasa. Taurarin kafofin watsa labarun sune cikakkun jakadun talla ga kamfanonin abinci masu rarrafe don siyar da bama-bamai masu sukari da kayan abinci mai kauri - ketare ikon iyaye kai tsaye ta wayoyin hannu na yara da matasa."in ji Luise Molling daga agogon abinci.

Ƙungiyar mabukaci ta yi kira da a samar da mafi kyawun kariya ga matasa daga tallace-tallacen kayan abinci na ta Intanet: Masu tasiri kawai a bar su su tallata daidaitattun kayayyaki. Ministan Abinci na Tarayya Cem Özdemir yana son gabatar da shingen talla don kare yara. Daga cikin wasu abubuwa, ya kamata a hana tallan abinci marasa daidaituwa akan TV gabaɗaya da maraice da kuma a ƙarshen mako, lokacin da yawancin yara ke amfani da kafofin watsa labarai. Foodwatch ya bukaci cewa dole ne a fadada wannan ka'idar zuwa fannin kafofin watsa labarun. Saƙonnin Instagram ko bidiyoyin Tiktok waɗanda za a iya isa ga kowane lokaci kowane lokaci yakamata su ƙunshi talla don daidaitattun samfuran kawai. Saboda juriyar FDP, shirye-shiryen Özdemir na cikin hatsarin kara shayar da su, in ji agogon abinci. Duk da haka, don kare yadda ya kamata a kare yara da matasa daga tallan kayan abinci, dole ne a tsaurara daftarin dokar a wasu wuraren, kungiyar masu amfani da kayayyaki ta bukaci.

"Dabarun junkfluencer" na masana'antar abinci

Kamfanonin abinci a halin yanzu suna amfani da manyan dabaru guda uku akan kafofin watsa labarun don haɓaka tallace-tallacen samfuran su:

• Haɗin gwiwar samfur: Kamfanoni suna aiki tare da masu tasiri na kafofin watsa labarun don ƙaddamar da layin samfur daban. McDonald's ya ƙaddamar da "McFlurry Shirin" tare da kwatankwacin mawaƙi kuma ɗan social media Shirin David. Mai tasiri mai kyau "Julia Beautx" ta yi zargin cewa ta ƙirƙiri nata donut don Kaufland. Kuma Lipton ya fitar da wani bugu na musamman wanda mawaƙi kuma mai tasiri mai suna "Twenty4tim" suka tsara da tallata shi tare da fiye da gwangwani miliyan goma sha ɗaya.
• Tafiya da abubuwan da suka faru: Babban jam'iyyu, tafiye-tafiye masu ban sha'awa, ƙalubale masu ban sha'awa - kamfanoni suna zuwa tare da ƙarin ra'ayoyi don cin nasara masu tasiri a matsayin jakadun talla. Coca-Cola ya ba wa ɗan wasan Sweden Lotta Stichler tafiya zuwa Lapland don ta iya yin talla a wurin a cikin yanayin dusar ƙanƙara ta Kirsimeti. Fanta da McDonald's sun sake tsara reshen McDonald don Halloween domin mai tasiri Max Müller ("Max Echtso") zai iya tallata menu na Halloween a can tare da abun ciki mai ban tsoro. Kuma a lokaci guda, bas ɗin Fanta "Holoween" ya kasance a Berlin, inda Fabian Busch ("Iamzuckerpuppe"), wanda ya shahara da matasa, ya bayyana ba da daɗewa ba kuma ya yi bidiyo. Red Bull kuma yana son yin amfani da abubuwan da suka faru azaman bayanan talla na kafofin watsa labarun: masana'antar abin sha mai ƙarfi ta gayyaci masu tasiri da 'yan wasa da yawa zuwa taron "Wasanni akan Jirgin sama".
• Tallace-tallacen "Boye": Kamfanonin sun haxa bidiyon tallan su wanda aka kama tare da abubuwan da aka saba amfani da su na masu tasiri don ba su ƙarin tabbaci da samun isarwa. "MinimaLara", wanda aka sani da shawarwarin girke-girke na vegan, ta buga bidiyo a cikin yanayin da ta saba inda ta shirya Choco Crossies daga cakulan Ritter Sport vegan vegan. Maxine Reuker, wanda sau da yawa yakan bayyana a cikin soyayya tare da saurayinta, ana iya ganinta tare da saurayinta a wurin shakatawa mai dadi na kaka tare da pizza daga Pizza Hut. Kuma mai tasiri Haruna Troschke ya sanya ɗayan kalubalensa da yawa, wannan lokacin yana dandana Pepsi a makance tare da wani mai tasiri.

"Tare da sabbin dabarun lalata, masana'antar abinci suna samun nasarar gabatar da ci gaba da amfani da abubuwan sha masu zaki da kayan ciye-ciye a matsayin al'ada ta yau da kullun na matasa tauraruwar kafofin watsa labarun kuma a lokaci guda suna haɓaka haɓaka edita da abubuwan talla.", ya bayyana Luise Molling daga agogon abinci.

An tabbatar da tallan kayan abinci don yin tasiri ga halayen abinci na matasa. Yara suna cin zaƙi fiye da ninki biyu amma rabin 'ya'yan itatuwa da kayan marmari kamar yadda aka ba da shawarar. Dangane da ma'aunin wakilai na baya-bayan nan, kusan kashi 15 na yara da matasa suna da kiba kuma kashi shida ma suna da kiba sosai (kiba). Kuna cikin haɗarin kamuwa da cututtuka irin su ciwon sukari na 2, matsalolin haɗin gwiwa, hawan jini da cututtukan zuciya daga baya a rayuwa. Dangane da bayanai daga Kungiyar Hadin Kan Tattalin Arziki da Tattalin Arziki (OECD), ɗaya cikin bakwai da suka mutu a Jamus ana iya danganta su da rashin abinci mai gina jiki.   

Tushen da ƙarin bayani:

• OECD 2021: Bayanan lafiyar ƙasar, gami da mace-mace saboda rashin abinci mai gina jiki
• Sakin manema labarai: agogon abinci ya soki tallace-tallacen masu tasiri don abubuwan sha da abubuwan sha masu kuzari
• Sanarwar da aka fitar: Abubuwan da ke hana tallan abinci mara kyau: Sama da kungiyoyi 60 ne ke neman goyon bayan shugaban jam'iyyar FDP Christian Lindner kan dokar kare hakkin yara. 

Photo / Video: abincin agogon e.V..