Kuyini ukushisahlaza?

I-Greenwashing, ngencazelo, "umzamo wokuzivikela ngokunikela ngemali ngamaphrojekthi wemvelo, izinyathelo ze-PR noma okufanayo. njengohlonze imvelo futhi onobuhle bemvelo ". Kungasuselwa kumqondo "wobuchopho" - uhlobo lokulawula noma lokusebenzisa imicabango.

Kungani izinkampani zenza i-greenwashing?

Izinkampani eziningi zingaphansi kwengcindezi enkulu ekunyakazeni kwesimo sezulu sanamuhla njengoba izidingo zabathengi ziyaguquka. Kugcizelelwa kakhulu imikhiqizo e-organic, e-eco-friendly ne-fair, futhi ukuphrinta okuhle ngemuva kokufakwa manje sekufundwa manje.

I-Greenwashing isiza izinkampani ukuthi zithuthukise isithombe zazo ngokuthenga umkhiqizo ngonembeza ohlanzekile. Ngenxa yalokho futhi nemvelo oyithandayo ukumba ngokujulile - izinkampani zifuna intengo ephakeme. Uma imikhiqizo ithengiswa ngokweqiniso, imithetho yezemvelo ayilawulwa kangako.

Izindlela Zokusebenzisa Greenwashing

Ngokuya kwe-Climate Change Global Portal, kunezindlela ezithile ezenziwa yizinkampani ukugcina isithombe esiluhlaza:

1. Akunamongo: Isibonelo, kusekhona imikhiqizo ekhangisa ngelebuli "ye-CFC-free". Yize lokhu kuyiqiniso, lolu lwazi alunamsebenzi ngoba umphikisi uvinjelwe eJalimane kusukela eminyakeni ye-90.
2. obfuscation: Izakhiwo ezingezinhle "zifihliwe" ngamagama afingqiwe afanele. Isibonelo: i-Bahncard "eluhlaza". Izitimela ezihamba amabanga amade manje zisebenzisa u-100% kagesi oluhlaza, kepha lokhu akusebenzi kwinethiwekhi esele enkulu, okuyimizila yezokuthutha yasendaweni, njengoba lezi zihamba ngogesi ophehlwa ngamalahle.  
3. palliation: Abakwa-Adidas bathi ezinye izicathulo zenziwe nge "Ocean Plastic". Kodwa-ke, izicathulo azenziwanga ngampela udoti wasolwandle, kepha "zivinjelwe ngokuthenga (...), ukuthi udoti wepulasitiki ungena olwandle". Lokhu kufanele kusebenza kanjani impela, ake sithi nje. Iqiniso lokuthi i-Adidas ithengisa izicathulo ezine ezingavuselelwa minyaka yonke inyakaziswa lapha.
4. izitatimende ezingamanga: Wake wafunda okubhaliwe "Okuqinisekisiwe kwebhayoloji"? Eqinisweni, le ilebula ayikho - okungukuthi, imane nje ikhulume amanga.
5. Amagama angajwayelekile: Lapha, amagama anjengokuthi "imvelo" noma "eluhlaza" asetshenziselwa ukuchaza umkhiqizo, yize amagama ahambelana nomkhiqizo awasho lutho.

Kusho ukuthini ukushisa umbala ohlaza okotshani kithi?

Kuyinkinga engathi sína, ngoba ukufaka amazambane aluhlaza kungukukhohlisa kwabathengi ngamabomu. Kithina abathengi, lokho kusho ukuthi kufanele sinake kakhulu. Ngakolunye uhlangothi, ulwazi mayelana nokusiza Izindlela namasu ebhizinisi njengoba kuchaziwe ngenhla. Lokhu kungenziwa ngesikhulu cachet kukwazise ukuthi ugweme izitatimende zamanga. Ngokuka Thorge Jans ovela kubahleli beRETET, "umkhiqizo omusha onjengezithelo nemifino ungenziwa uqiniseke ukuthi imikhiqizo evela endaweni ezungezile. Isifunda woza (...) futhi seasonality". Ukuthenga ngaphandle kwesizini noma isifunda nakho kusho izindlela ezinde zokuhamba futhi yingakho sikumema ukukopela lapho uthuthukisa ukusimama.

Futhi ekugcineni, kunjalo, kukhona nomqondo ocacile nokubuza okulula - ingabe ukupakisha okuluhlaza komkhiqizo nakho kuyayilimaza imvelo? Ngabe ukuphuza amakesi amathathu kabhiya kungasindisa ihlathi lemvula?

Imininingwane engaphezulu, izindatshana kanye nezifundo ezivela kumbhalo we-RESET: https://reset.org/knowledge/greenwashing-%E2%80%93-die-dunkle-seite-der-csr