U-Alexandra Binder
“Izinkampani zenza konke kuze kube yilapho leli themba liba yikhasimende langempela. Amakhasimende akhona, nokho, angamakhasimende esigaba sesibili. "
Uyakwazi lokho? Ukhuluma nesevisi yamakhasimende bese ubuza ngesizotha: “Ngisacela ukubuza igama lakho?” Kubuya okufishane okuthi “Akudingeki ukuthi ngisho igama lami”. Okunye okuhlukile komdlalo ofanayo: uthola i-imeyili. Umnikezeli wakho wesevisi uzokwazisa ngoshintsho olubucayi oluthinta nomkhiqizo wakho. Uma ufuna ukwazi okunye, chofoza Izimpendulo, kepha awukwazi. Lo mkhuba omubi ubizwa ngama-imeyili angaphendulwa futhi uyasabalala. Ingabe lokho kuyisevisi yamakhasimende? Ngabe usazizwa uyinkosi noma indlovukazi ikhasimende namuhla? Cha? Nawe akufanele.
"Alikho ilungelo lokuthola ukunakekelwa okungcono kakhulu," kusho uBarbara Bauer, isazi sezomthetho ku Inhlangano yolwazi lwabathengi (VKI). Futhi ngokomthetho leyo impendulo yombuzo wokuthi kunjani namuhla nezinkampani namakhasimende abo. Uyazi futhi ukuthi kungani ukulethwa kwamakhasimende abo kuya ngokuya kuba kubi futhi kungaziwa ukuthi ngubani: "Zonke izinyathelo ezingazenzekela azibizi muntu wabasebenzi," esho. UMaria Kubitschek, iNhloko Yezomnotho ku AK Vienna ikubona ngokufanayo: “Ukuhlinzekwa kwamakhasimende okuhle kusho ukuthi kufanele ngitshale imali kubantu futhi izinkampani zivame ukufuna ukwenza okuphambene, okuwukuthi ukonga izindleko zabasebenzi.” Uma unikezela ngosizo lwamakhasimende esikhungweni sezingcingo, akudingeki uqashe abantu, unezindleko ezibonakalayo kunezindleko zabasebenzi ukuvumelana nezimo okwengeziwe. Ngalokhu, kuphendulwa imibuzo ejwayelekile kuphela lapho, alikho inani elibekwa kwikhwalithi futhi, esimweni esibi kakhulu, limane libhekiswe kwezinye izinketho.
Kepha lokho akusikho ukubona okuncane kakhulu? Impela, kusho umholi ocabangelayo kanye nesikhulumi sosuku u-Anne Schüller. Nokho kubo, le nkinga iyinkinga endala: “Izinkampani zenza konke kuze kube yilapho lowo ongase abe yikhasimende abe ikhasimende langempela. Amakhasimende akhona, nokho, angamakhasimende esigaba sesibili. "
Isimo sengqondo sabazingeli
Ngemuva kwalokho uSchüller uphonsa umcabango wokuthi umzingeli. “Indoda ijaha owesifazane ize ibe naye futhi yenza konke ukumnqoba. Ngemuva kwalokho impilo yansuku zonke. Kuyafana nasebudlelwaneni bamakhasimende futhi. ”Kuzwakala kunengqondo, kepha kulokhu akunangqondo. Ngoba asisaphili esikhathini esingenakho InternetLapho bekungekho imibono yomuntu wesithathu, akukho bufakazi, ama-asterisk noma izilinganiso, futhi izinkampani bezingazenza zikhululeke.
"Kuwebhu ukhohliswa ukungathembeki njalo ngemizuzu," kusho uSchüller. "Uma ngiyikhasimende elikhona nje, uhambo lwamakhasimende luzoqala futhi ngokushesha." Kanjani lokho? Ucwaninga ukuthi umbambile yini umhlinzeki ongcono kunabo bonke, ukuthi yikuphi okuhlangenwe nakho okukhona, yiziphi izingosi zokuqhathanisa amanani ezishoyo. "Uma kukhona okungcono engikunikezayo, ngizophinde ngihambe," kuchaza uSchüller. Futhi izinkampani? Imvamisa ababoni nokuthi amakhasimende ayeqa futhi ngakho-ke awungabazi ukuziphatha kwabo. Uma ingekho isoftware ehambisanayo ekhombisa ukuthi ikhasimende elijwayelekile alithenganga lutho izinyanga, lokhu kudlula izinkampani. "Bese bezenza banethezeke, basebenze ngokusebenza kwabo kahle futhi baphikelele ekutheni amakhasimende kufanele alandele ngomusa izinqubo zawo," kusho uSchüller. “Izinsimbi ezifana nokungaphendulwa kwama-imeyili nazo ziyasebenziseka kakhulu. Akudingeki ukhathazeke ngakho futhi awunawo namakhasimende acasulayo aqhubeka ekhala futhi angapheli amandla. "
I-EU iyangenelela
I-EU ithi cha futhi izobeka ikusasa Isiqondisi se-Omnibus okuphambene. "Kubeka, phakathi kokunye, ukuthi usomabhizinisi kumele aqinisekise ukuthi izindlela zokuxhumana azenza zitholakale ziyasebenza", kusho uBauer. Ukuthi lokhu kuzohamba kanjani nezikhungo zezingcingo zaseNdiya kusazobonakala. Uma umsebenzi osebenzela amakhasimende enqaba ukudalula igama lakhe, uma izitatimende zakhe zinganikezwa osomabhizinisi ngokusemthethweni, umhlahlandlela lowo uyasebenza. Kepha uma inkinga ibizophelela enkantolo, umuntu kuzofanele akufakazele.
Iqiniso lokuthi abathengi bathola izimpendulo zezikhalazo ezivela ezinkampanini ezinkulu futhi akucaci noma ngabe inkampani noma isikhungo sezingcingo esithunyelwe ngaphandle yiso esithunyayo - lokho nakho ngeke kusaba khona ngokuzayo. Igama nekheli kufanele kudalulwe. Njengekhasimende, ubuye ube namathuba amahle uma uhlobo lwenkontileka ephelile lisho ukuthi kufanele kube khona insizakalo etholakala unomphela yokuxhaswa maqondana nezehlakalo. Lokhu kunjalo ngezinkampani zokuxhumana ngocingo, isibonelo. Uma ngabe umsebenzi oyedwa kuphela ongaxazulula le nkinga ngokuyimpumelelo, kodwa kungasekho ukwesekwa komuntu, khona-ke unelungelo lokwehliselwa umholo.
Phinda uvule isiteshi somuntu
Umholi wokucabanga kwabaphathi uSchüller uqinisekile ukuthi inkinga ngokuhlinzekwa kwamakhasimende okungalungile izozixazulula. Ngisho nanamuhla, uthi, amakhasimende azimisele ngokuncane ukukukhuthazelela. “Konke ukuziphatha okungenabungani kwamakhasimende kuyisango labaphazamisayo. Izinkampani ezisencane ezisebenzisa la maphuzu abuthaka futhi zinikeze insizakalo efanayo, umkhiqizo ofanayo nokuqala ngezinsizakalo ezingcono. ”Ingasaphathwa eyabathonya, abavame ukudonsa yonke inethiwekhi yabo uma bebika isipiliyoni sesevisi esibi futhi ngaleyo ndlela kube amagagasi angempela okulahleka kwamakhasimende kubangelwe.
Ucabanga ukuthi yini inkampani efuna ukusinda emakethe ngokombono wamakhasimende okufanele ikwazi ukuyenza? Yenza lula izinqubo ezizenzakalelayo bese ubeka abantu abanekhono ezindaweni ezifanele futhi. KuSchüller lokhu kungumongo wendaba: “Uma ngifuna ukukhuluma nothile njengekhasimende, kufanele ngikwazi ukwenza njalo. Futhi abantu kufanele babe ngcono kunanoma iyiphi inqubo ezenzakalelayo, noma iyiphi i-bot nanoma iyiphi imodyuli yombhalo. "
Photo / Video: Ugogo.
