Pfungwa
Sangano revatengi chikafu chewachi yakashoropodza kushambadzira kweshuga mabhomba uye zvidyo zvakakora. Makambani akadai seMcDonald's, Pizza Hut neCoca-Cola akanyatsoshandisa nyeredzi dzesocial media pakushambadzira kwavo, vanonakidzwa nekunyanya kuvimbana pakati pevana nevechidiki. Mukubatana nevapesvedzeri, makambani, semuenzaniso, akagadzira akakosha edisheni ezvigadzirwa zvavo, akaronga zviitiko zvinodhura uye nzendo uye zvisingaite akatangisa kushambadzira kwemhando pamatashi avo. foodwatch yakayambira kuti kushambadzira kwejunkfluencer uku kwaikurudzira kushomeka uye kufutisa pakati pevechiri kuyaruka.
“Vapesvedzeri vose zvidhori uye shamwari dzakanakisisa dzemamiriyoni evechiduku. Nyeredzi dzesocial media ndivo vamiriri vakanaka vanoshambadza kumakambani ezvekudya zvisina kudya kuti vatengese mabhomba eshuga akawanda uye zvidyo zvine mafuta - kunzvenga kutonga kwevabereki zvakananga kuburikidza nemafoni evana nevechidiki. "Akadaro Luise Molling aripafoodwatch.
Sangano revatengi rakadaidzira kuti vechidiki vadzivirirwe zviri nani kubva pakushambadzira kwekudya zvisina kunaka paInternet: Vanofurira vanofanirwa kubvumidzwa chete kushambadza zvigadzirwa zvine mwero. Gurukota rezveChikafu Cem Özdemir anoda kuunza zvipingamupinyi zvekushambadzira kuchengetedza vana. Pakati pezvimwe zvinhu, kushambadza kwezvokudya zvisina mwero paTV kunofanira kazhinji kazhinji kurambidzwa manheru uye pakupera kwevhiki, apo nhamba huru zvikuru yevana inoshandisa zvinobudisa nhau. Foodwatch yaida kuti mutemo uyu uendeswe kunzvimbo yesocial media. Instagram posts kana Tiktok mavhidhiyo anogona kuwanikwa nguva dzese anofanirwa kunge aine kushambadzira kwezvakaringana zvigadzirwa. Nekuda kwekupokana kweFDP, hurongwa hwaÖzdemir huri munjodzi yekuwedzerwa mvura, chikafu chakayambira. Nekudaro, kuti zvinyatso chengetedza vana nevechidiki kubva mukushambadza kwechikafu chisina mbiriso, mutemo wekunyorwa waifanira kusimbiswa mune dzimwe nzvimbo, sangano revatengi rakada.
Iyo "junkfluencer mazano" eindasitiri yezvekudya
Makambani echikafu parizvino ari kushandisa nzira nhatu huru pasocial media kusimudzira kutengesa kwezvigadzirwa zvavo:
- Kudyidzana kwechigadzirwa: Makambani anoshanda nevanokurudzira vezvenhau kuti vatange mitsara yezvigadzirwa zvakasiyana. McDonald's yakatanga "McFlurry Shirin" nemufananidzo wemuimbi uye nhepfenyuro yezvemagariro evanhu Shirin David. Runako runopesvedzera "Julia Beautx" anonzi akagadzira yake donut yeKaufland. Uye Lipton akaburitsa yakakosha edition yakagadzirwa uye kutengeswa nequeer muimbi uye influencer "Twenty4tim" ine anopfuura mamirioni gumi nerimwe makani.
- Kufamba uye zviitiko: Mapati mahombe, nzendo dzinonakidza, matambudziko anofema - makambani arikuuya nemamwe mazano ekuhwina vanofurira senhume dzekushambadzira. Coca-Cola yakapa mutsigiri weSweden Lotta Stickler rwendo rwekuenda kuLapland kuitira kuti ashambadze ikoko munzvimbo yeKisimusi ine chando. Fanta naMcDonald's vakagadzira patsva bazi reMcDonald reHalloween kuitira kuti anofurira Max Müller ("Max Echtso") ashambadze menyu yeHalloween ipapo ine spooky content. Uye panguva imwecheteyo, bhazi reFanta "Holween" rakamira muBerlin, uko Fabian Busch ("Iamzuckerpuppe"), uyo anozivikanwa nevechiri kuyaruka, akazviratidza sezviri pachena uye akaita vhidhiyo. Red Bull inodawo kushandisa zviitiko senge yesocial media kushambadzira kumashure: mugadziri wezvinwiwa zvesimba akakoka vakati wandei vapesvedzera nevatambi kuchiitiko che "Mitambo Pandege".
- "Yakavanzika" kushambadzira: Iwo makambani anosanganisa mavhidhiyo ekushambadzira akafukidzwa nevanofurira 'zvakajairika zvemukati kuitira kuti vavape kuvimbika uye kuwana zvakanyanya kusvika. "MinimaLara", anozivikanwa nemazano ake ekubika vegan, akaisa vhidhiyo mune yakajairwa marongero maakagadzira Choco Crossies kubva kune vegan Ritter Sport chokoreti. Maxine Reuker, anowanzo kuoneka murudo pamwe chete nemukomana wake, anogona kuonekwa aine mukomana wake papikiniki inotonhorera yematsutso nepizza kubva kuPizza Hut. Uye mupesvedzeri Aaron Troschke anotumira rimwe rematambudziko ake mazhinji, panguva ino achiravira Pepsi neupofu nemumwe anofurira.
"Nenzira dzehunyengeri dziri kuramba dzichiwedzera, indasitiri yezvekudya iri kubudirira mukuratidza kunwa kwezvinwiwa zvine shuga uye svutugadzike nguva dzose semazuva ese evadiki venyeredzi vezvenhau uye panguva imwe chete vachiwedzera kubatanidza zvinyorwa uye zvekushambadzira.", akatsanangura Luise Molling kubva pafoodwatch.
Kushambadza kwechikafu kwakaratidza kupesvedzera hunhu hwekudya kwevechidiki. Vana vanodya zvihwitsi zvakapetwa kaviri asi hafu chete yemichero nemiriwo yakawanda sezvainokurudzirwa. Maererano nezviyero zvezvino zvinomiririra, zvakapoteredza 15 muzana yevana uye vechidiki vane uremu hwepamusoro uye zvikamu zvitanhatu kubva muzana zvakatonyanya kuwandisa (kufutisa). Iwe uri panjodzi yezvirwere zvakadai sechirwere cheshuga chechipiri, matambudziko emajoini, high blood pressure uye chirwere chemwoyo gare gare muupenyu. Maererano nemashoko anobva kuSangano Romubatanidzwa Wenyika Dzepasi Pose (OECD), munhu mumwe chete pavanomwe vanofa muGermany anogona kunzi anokonzerwa nekudya kusina kunaka.
Kwakabva uye rumwe ruzivo:
- OECD 2021: Hutano hwenyika mbiri, kusanganisira kufa nekuda kwekushaya chikafu
- Press kuburitswa: foodwatch inoshoropodza kushambadzira kweshuga zvinwiwa uye zvinwiwa zvesimba
- Kushambadza zvipingamupinyi zvekudya zvisina hutano: Masangano anodarika makumi matanhatu ari kuda rutsigiro kubva kumutungamiri webato reFDP Christian Lindner nezvemutemo wekudzivirira vana.
Photo / Video: foodwatch eV.
