Consumer Goods Forum neChartered Institute of Marketing vanobvumirana kuti kufarira kwevatengi mukujekesa zvine chekuita nehukama, hutano, uye zvakatipoteredza uye kuchengetedzeka inyaya dzakakura kupfuura zvazvaive makore mashanu apfuura (90 muzana), uye izvo kufarira kwevatengi mukujekesa maererano neizvi zvinhu kuchawedzera mune ramangwana - kusvika 95 muzana