Zalando: kukhazikika kwachuma

Khirisimasi 2019 | Zalando | DE

Zalando ndi amodzi mwamisika yayikulu kwambiri ku Europe ku Europe: tili ndi zovala, nsapato, matumba ndi zowonjezera banja lonse, komanso zovala zamasewera osiyanasiyana, zida zamasewera ndi zopanga. Zalando ikubweretserani mafashoni amakono kuchokera kuma brand apamwamba padziko lonse lapansi ndi kutumiza kwaulere komanso kubweza kwaulere.

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Ndi zolemba zochulukirapo, zilembo "Sustainability" zimapezeka mu Zalando Fashion Store. "Cholembachi chimagwiritsidwa ntchito pazinthu zonse zomwe zimakumana ndi chitsimikizo chokhazikika cha Zalando. Mchitidwewu umakhala wokhudzana ndi chikhalidwe cha anthu, zachilengedwe ndi nyama komanso miyezo yapadziko lonse komanso yotsimikizika, "watero atolankhani a Zalando. Uku ndikudzudzulanso kwakukulu kuti si njira zonse zomwe ziyenera kukwaniritsidwa, koma chimodzi chokha ndi chokwanira.

Kwenikweni, Zalando akuwoneka kuti adziyambitsa okha njira yolimbikitsira. Kumapeto kwa Okutobala pomwe kampaniyo idalengeza kuti yadzipereka ku bizinesi yake ndi zogulitsa zonse ndikubwerera posatenga nawo mbali nyengo. Popeza Zalando alibe chilengedwe komanso bizinesi yake, sanadziwe chinsinsi. M'modzi FAZ nkhani CEO Rubin Ritter akuti: "Tikuwona kulumikizana kowonekeratu pakati pa kuchitapo kanthu ndikukhazikika kwachuma. Makampani okhawo omwe amaphatikiza kupititsa patsogolo njira zawo zamalonda ndi omwe angatsalire makasitomala. Tikukhulupirira kuti uwu udzakhala mwayi wopikisana nawo mtsogolo. "

Chifukwa chomwe "chizindikiro chokhazikika" cha Zalando chimapereka chotsutsa, werenganinso pa ulangizowu pansipa.