Kodi kuwononga chilengedwe ndi chiyani?

Greenwashing, ndikutanthauzira, ndi "kuyesera kudziteteza mwa kupereka ndalama zama projekiti zachilengedwe, njira za PR kapena zofanana. makamaka ozindikira zachilengedwe komanso okonda zachilengedwe ". Itha kuchotsedwa ku lingaliro la "kusokoneza bongo" - mtundu wowongolera kapena kuwongolera malingaliro.

Chifukwa chiyani makampani amapanga greenwashing?

Makampani ambiri akupanikizidwa kwambiri pakuyenda kwamasiku ano chifukwa zofuna za ogula zikusintha. Pali kutsindika kochulukirapo pa zinthu zachilengedwe, zokondweretsa komanso zabwino, ndipo kusindikiza koyenera kumbuyo kwa paketi tsopano kuliwerenga.

Greenwashing imathandiza makampani kukonza chithunzithunzi chawo pogula malonda ndi chikumbumtima choyera. Pazomwezo komanso za chilengedwe mumakondanso kukumba mozama - makampani amafuna mtengo wokwera. Ngati malonda agulitsidwa moona mtima, malamulo a chilengedwe sakhala olamulidwa bwino.

Njira zobiriwira

Malinga ndi Climate Change Global Portal, pali njira zina zomwe makampani amagwiritsa ntchito kusunga chithunzichi:

1. Chosowa: Mwachitsanzo, pali zinthu zina zomwe zimatsatsa kulembedwa kuti "CFC-free". Ngakhale izi ndizowona, izi sizothandiza chifukwa chiwonetserochi chikuletsedwa ku Germany kuyambira zaka za 90.
2. obfuscation: Zinthu zoyipa "zimabisika" potchulira ena mawu abwino. Chitsanzo: Bahncard "wobiriwira". Sitima zamtunda wautali tsopano zikugwiritsa ntchito magetsi obiriwira 100%, koma izi sizikugwirabe ntchito kwa njanji zina zazikuluzikulu, zomwe ndi mayendedwe am'deralo, popeza amayendetsedwa ndi magetsi amakala amoto.  
3. palliation: Adidas akuti zina mwa nsapatozi ndizopangidwa ndi "Ocean Plastic". Komabe, nsapato sizopangidwa kwenikweni kuchokera ku zinyalala zam'nyanja, koma "mumaletsedwa ndi kugula (...) kuti zinyalala za pulasitiki zimalowa munyanja". Kodi izi zikuyenera kugwira ntchito motani, tiyeni tingonena. Zowona kuti Adidas amagulitsa nsapato mamiliyoni anayi osapangidwanso chaka chilichonse zimasokonekera pano.
4. mawu zonama: Kodi mudawerengapo zolembedwa "Biologically certified"? Zowona, izi sizikupezeka - ndiye kuti zimangonama.
5. Mawu osagwirizana: Pano, mawu monga "mwachilengedwe" kapena "wobiriwira" amagwiritsidwa ntchito pofotokozera malonda, ngakhale kuti mawu ogwirizana ndi malonda sakutanthauza kanthu.

Kodi kubiriwira kumatanthauza chiyani kwa ife?

Ndivuto lalikulu, chifukwa kubisalira masamba ndi njira yabodza. Kwa ife ogula, izi zikutanthauza kuti tiyenera kulabadira kwambiri. Mbali imodzi, kudziwa za kumathandiza Njira ndi njira zamalonda monga tafotokozera pamwambapa. Izi zitha kuchitika kudzera ku boma cachet kukudziwitsani kuti mupewe zonama. Malinga ndi a Thorge Jans kuchokera ku akonzi a RESET, "zipatso zatsopano monga zipatso ndi ndiwo zamasamba zitha kuthandizidwa kuti zinthu zomwe zikuchokera kumalo ozungulira Chigawo bwerani (...) ndipo seasonality". Kugula kunja kwa nyengo kapena dera kumatanthawuzanso mayendedwe ataliatali choncho mukukupemphani kuti muoneke mukamalimbikitsa kukhazikika.

Ndipo potsiriza, kumene, palinso malingaliro omveka komanso mafunso osavuta - kodi phukusi lobiriwira lazogulitsidwenso ndi labwino? Kodi kumwa mowa katatu kungapulumutse nkhalango yamvula?

Zambiri, zolemba ndi maphunziro kuchokera ku nkhani ya ResET: https://reset.org/knowledge/greenwashing-%E2%80%93-die-dunkle-seite-der-csr