Pfungwa
Sangano rakasimukira riri kuramba richida nyika inogadzikana. Kunyanya, maitiro ekushandisa eGeneration Y ari kuchinja. Ari kutsvaga dzimwe nzira dzisinganyanye kukuvadza vanhu nezvakatipoteredza uye anotarisira kuti makambani mumaindasitiri ese kwete kungopa zvigadzirwa nemasevhisi anoyevedza, asiwo kuti vabatsire mukusimudzira kukuru.
"Kana iwe uchida kusvika kuna Gen Y, iwe unoda kupihwa kunobatsira uye kunoenderana," anotenda Marie-Sophie von Bibra, Musoro weGlobal Growth Operations kuReadly, iyo, mukubatana pamwe neEthos International, yakagadzira gore rayo rekutanga gwaro rekusimudzira. * Bibra inoburitsa 3 Inosvika kukambani yeSweden, ine musika wakakura kuGerman, inovavarira kusvika kuna Gen Y:
Huwandu hunoda mhando
“Semapiyona muchikamu chedu chemusika, tiri kuwedzera basa mupiro wedu wakanaka mukumanikidza matambudziko akaita sekushanduka kwemamiriro ekunze nekupararira kwenhau dzenhema. Ready neayo ese-iwe-unogona-kuverenga nzira inopa vaverengi kuwana kune anopfuura 5000 magazini - kusanganisira 1300 emitauro yechiGerman. Nhoroondo yega yega inogona kugoverwa nenhengo dzemhuri shanu. Asi huwandu uye mhando hazvifanire kunge zvichisarudzika - kunyanya kana iwe uchida kupa inoyevedza kune madiki madiki mapoka. "Tinochengetedza kudyidzana zvakaenzana nevaparidzi vanopfuura mazana mapfumbamwe vane mukurumbira, vane zvemukati zvinotariswa nevapepeti vakuru."
Kugara uchiongorora kwemapoka evatengi
“Takaona kuwedzera kwemapoka evatengi vadiki mumakore maviri kusvika matatu apfuura. Isu hatina kutaura zvakananga nevashandisi ava, asi kuburikidza neyedu chiteshi musanganiswa vanowana zviri nyore uye vanoratidza pachena kufarira. Mukubatana neizvi, zvikonzero zvechisarudzo chekutenga zvinoshandukawo. Kwechina yeVanyori vanoverenga, kuchengetedza peji ndicho chikonzero chikuru chekuyedza kuverenga kwedhijitari. Ichi chinangwa chinotora chinzvimbo chakasimba kwazvo muzera revane makore makumi maviri kusvika makumi matatu nemashanu ekuberekwa, izvo zvinoratidzira kuziva kwemamiriro ekunze kweGeneration Y. "
Kurarama hutungamiriri hunofambiswa nehunhu hwevanhu
"Kuna CEO wedu Maria Hedengren, hutungamiriri hunofambiswa nevanhu hunokosha chikamu chehutungamiriri hwakanaka, chinoonekwa mukambani yese. Tinotenda kuti munhu akazvimiririra uye munhu ari kubasa mumwechete uye kuti isu semaneja tinofanirwa kuona nekuisa izvi - kune vashandi nekambani. Semuenzaniso: Mwanakomana mudiki wemumwe wevashandi vangu airwara kwemavhiki akati wandei. Ndakaona mashandiro aive achiita basa naye, asi zvirinani kuti ndakakwanisa kumubatsira munzvimbo iyi kuwana mhinduro iri nani. Isu takazonyatsomisa misangano, takagadzirisa zvirongwa nekugadzirisa zvakare mashoma mabasa kuitira kuti agone kuvapo zvakanyanya kumwanakomana wake masikati uyezve aive nenguva pfupi kwaari, uye akashanda kwemamwe mavhiki mashoma manheru, izvo zvaive zvakakosha iye. "Kwatiri kubasa hazvina kuita musiyano maererano nemashandiro avo."
* Yakazara Readly's Sustainability Report inogona kuwanikwa pano
About Readly
Readly chirongwa chevezvenhau chinopa mukana usingagumi kune zviuru zvishanu zvemunyika uye zvepasi rese magazini nemapepanhau. Iyo kambani yakavambwa muSweden naJoel Wikell mu5.000 uye yave imwe yemapuratifomu anotungamira eEuropean ekuverenga kwedhijitari nevashandisi mumisika makumi mashanu. Mukubatana nevaparidzi vanosvika mazana mapfumbamwe pasi rose, Readly iri kugadzira indasitiri yemagazini uye inoda kuendesa mashiripiti emagazini mune ramangwana. Muna 2012, anopfuura magazini zana nemakumi mana emakumi emakore akaunzwa papuratifomu, akaverengwa ka50 miriyoni.
Photo / Video: readly.
