SHOPPING IN CONVERSION PART II: Los ntawm Windows khw mus yuav khoom tiag

Xav txog tej yam… 
Koj tab tom taug kev ncig ntawm txoj kev yuav khoom lossis khw yuav khoom thaum hmo ntuj. Hauv cov zaub koj tuaj yeem pom cov khoom ntawm cov khaub ncaws uas koj tau saib ntev ntev hauv cov xim uas koj ib txwm xav tau. Tab sis hnub tom qab nws yog twb muag thiab tseem ua tiav "hauv Tshuag"!

Los yog cov xwm txheej no yuav siv qhov kawg sib txawv ... Cov xwm txheej zoo li qub - qhov kev xav tau ntev - zoo nyob rau hauv lub khw qhov rai - tab sis koj tuaj yeem ua ntej nrhiav cov ntaub ntawv tseem ceeb txog cov khoom muag hauv cov lus nug ntawm lub touchscreen ncaj qha rau ntawm lub khw qhov rai lossis nrog ib lossis ob nias ntawm koj lub xov tooj ntawm tes THIAB tau ntsib nrog lawv txiav txim siab yuav tam sim no, suav nrog kev pub dawb! Yog tias tsis tau rov qab mus rau tom lub khw thiab tsis tas yuav muaj lub sijhawm tom qab no.
Qhov ntawd nrov rau koj li cas? Zoo meej!

Lo lus nug yog, dab tsi kiag ntawm cov kev hloov ua kom zoo ntawm kev lag luam muag khoom tau, ob qho tib si rau cov txiaj ntsig ntawm cov neeg siv khoom thiab txawm hais tias lub siab ntawm cov kev lag luam online nce ceev? Dab tsi yog piav qhia ntawm no qhia tau hais tias cov zaub tuaj yeem dhau mus ua thaj chaw muag khoom, uas qhib kev xaiv yuav khoom lag luam thiab txo qhov kev ua tau zoo ntawm kev tshaj tawm. Cov ntxaij cuam rov ua haujlwm ib tus zuj zus thiab nyob rau ntawm lub sijhawm rau kis tau txais kev pab uas yog sab nraum cov sij hawm qhib tshwj xeeb xav tau hauv cov khoom. Los sis tseem sib tham sib Piv txwv li: nyob rau hauv uas cov neeg hla-tuaj yeem koom nrog kev sib tw, cov kev xaiv tsa xav xav thaum twg los tau thiab nyob nruab nrab.
Cov no thiab lwm yam kev tshwm sim uas tau hais tseg yog tsis pom deb ntawm lub neej yav tom ntej, tab sis twb tau sim dhau mus lawm yam yooj yim thiab yooj yim los siv dua li koj xav!

 Twb muaj ib qhov kev muaj tiag: kev ua rooj zaum hauv dej hiav txwv

Xyoo, cov neeg siv khoom kawg tau tuaj yeem mus kav tau yooj yim los ntawm lub rooj zaum sab nraud ntawm lub sijhawm qhib. Qhov no tsis yog xov xwm ntxiv lawm. Tab sis kom muaj peev xwm ua qhov no ncaj qha rau hauv kev paub kev lag luam! Ntau thiab ntau tus neeg xav tau kev nkag ncaj qha online mus rau lawv cov khw uas nyiam thiab cov khoom lag luam ntau tus muaj, txhawm rau nrhiav kom paub txog cov khoom lag luam tshwj xeeb thiab tseem mus yuav cov khoom zoo nkauj hauv tsev. Qhov zoo ntawm nws yog, hauv kev sib piv rau cov khw hauv online lossis platform zoo li Amazon & Co: lawv paub meej cov neeg muag cov khoom muag, paub cov khoom zoo ntawm cov kev paub dhau los thiab tseem paub cov neeg muag khoom ntiag tug. Yog tias kev xa khoom thiab kev them nyiaj rov qab yog dhau sijhawm thiab muaj qhov nyuaj rau cov khw me, cov khoom tau tau yuav lossis tsawg kawg yog tshwj tseg. Tus neeg ncaj ncees cov neeg yuav khoom tuaj yeem, piv txwv li, khaws cov khoom yuav tom kev thaj yeeb hnub tom qab. Tshwj xeeb tshaj yog cov hnub no thiab ntau lub khw muag khoom me tau pom zoo lub sijhawm no thiab teeb tsa khw hauv online.

Qhov "Kombi" yog qhov kev daws teeb meem 

“Online” tau loj hlob tau ntau xyoo, tab sis siv cov thev naus laus zis tshiab “hauv khw” tseem yog thaj chaw tsis tau rau ntau lub. Hauv Concept Store Vienna ncaj qha rau Mariahilfer Straße 66, uas tau ua haujlwm zoo heev los ntawm pab pawg CU2014 txij li xyoo 2018 txog 2, cov npe lag luam hauv tsev thiab thoob ntiaj teb tuaj yeem siv cov "hauv-khw" thiab "tawm-khw" yees duab tshiab thiab kev sib raug zoo digital xaiv, piv txwv Ntsuas nws tawm ntawm (kov) cov ntxaij vab tshaus. Nrog cov khw muag khoom nyob hauv nruab nrab ntawm Vienna MaHü, cov tswv yim kev coj ua qauv no qhia tau tias kev sib txuas ntawm cov tawm- thiab kev yuav khoom hauv online los ntawm kev siv cov thev naus laus zis tuaj yeem tso hom thiab cov khw muag khoom ua ntej kev ua lag luam.
Vim tias, raws li tau hais tseg hauv Tshooj 1, cov khoom lag luam tawm ntawm cov khw muag khoom thiab kev taug kev mus ncig los ntawm lub khw mus rau lub khw muag khoom zoo hauv lub siab yuav tsum thiab tuaj yeem txuas ntxiv mus rau qhov tshwj xeeb kev ua si. Tshwj xeeb tshaj yog thaum cov lag luam thiab lawv cov tswv lag luam rov txiav txim siab thiab tswj hwm kom muaj cov kev xaiv online hauv kev sib txuas lus ncaj qha nrog kev lag luam thaj chaw zoo ib yam rau kev pabcuam tus kheej - qhov tseem ceeb sab nraum cov sijhawm qhib kev tso cai.

Los ntawm Norbert Kraus, Tus Thawj Coj Tsim Muaj @ CU2 lub koom haum muaj tswv yim