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Amsterdam, Netherlands - Ucwaningo olusha oluvela eNyuvesi yase-Harvard, olugunyazwe iGreenpeace Netherlands, luveza ukusetshenziswa okusabalele kokuwashwa okuluhlaza kanye namathokheni yizinkampani ezinkulu zezimoto zase-Europe, izinkampani zezindiza nezinkampani zikawoyela negesi ukuze kuxhashazwe ukukhathazeka kwabantu ngendawo ezungezile nokusabalalisa ulwazi oluyi-disinformation ku-inthanethi.
Umbiko, Izithunzi ezintathu eziluhlaza (wash)kuwukuhlola okuphelele kakhulu kokuwashwa luhlaza kwakamuva ngababambe iqhaza kuphethiloli wezinsalela ezimbiwa phansi ku-Twitter, Instagram, Facebook, TikTok naku-YouTube.
Abacwaningi basebenzise izindlela ezisungulwe kahle zesayensi yezenhlalo ukuze balandelele imisebenzi yemithombo yezokuxhumana kanye nokuhlaziya izithombe nombhalo kokuthunyelwe yizinkampani.[1][2]
Isishoshovu seGreenpeace u-Amina Adebisi Odofin uthe: “Lo mbiko ubonisa ukuthi eziningi zalezi zinkampani zichitha isikhathi esiningi somoya ku-inthanethi kwezemidlalo, izinhlangano ezisiza abaswele nezemfashini kunasemabhizinisini azo abiza izigidigidi zamadola. Le midlalo ecacile ne-washwear ikhuthaza ukuthengiswa kwemikhiqizo elimaza isimo sezulu futhi ibhebhezela izingxabano zamazwe ngamazwe kanye nokuhlukunyezwa kwamalungelo abantu emhlabeni jikelele. Uma sizimisele ngokubhekana nenkinga yesimo sezulu, sidinga ukuvinjelwa kokukhangisa kukaphethiloli. ”
Okutholiwe kufaka phakathi ukuthi isikhangiso semoto esisodwa kwezihlanu kuphela "esiluhlaza" esithengise umkhiqizo, okusele sisebenzela ukwethula uhlobo oluluhlaza. Okukodwa kokuhlanu okuvela ezinkampanini zikawoyela, zezimoto nezasemkhathini kusebenzise izindaba zezemidlalo, imfashini nezenhlalo - zizonke ezibizwa ngokuthi "ukudukisa" - ukuze kuphambukise ukunaka ezindimeni zebhizinisi eziyinhloko nezibopho zezinkampani. izinkampani ezahlukene Izithombe ezisetshenziswayo zemvelo, abethuli besifazane, abethuli abanganamba kanambambili, abethuli abangewona ama-caucasian, intsha, ochwepheshe, abasubathi, nosaziwayo ukukhulisa izigijimi zabo zokuwasha nokukhohlisa.[3]
Izingxenye ezimbili kwezintathu (67%) zokuthunyelwe ezinkundleni zokuxhumana zezinkampani zikawoyela, zezimoto, nezasemoyeni zipende "ukukhanya okusha okuluhlaza" emisebenzini yazo, ababhali abahlonze njengokumelela izinhlobo namadigri wokuwashwa okuluhlaza. Imikhiqizo yezimoto ibisebenza kakhulu ezinkundleni zokuxhumana kunezinkampani zezindiza nezinkampani zikawoyela, ikhiqiza ngokwesilinganiso ngokuphindwe kabili kunezinkampani zezindiza kanye nokuphindwe kane kunezinkampani zikawoyela negesi. Izandla ezimbalwa kuphela zokuthunyelwe okubhekiselwe ngokusobala ekuguquguqukeni kwesimo sezulu, naphezu kwehlobo eliqopha umlando waseYurophu.
Geoffrey Supran, I-Research Associate eMnyangweni Wezomlando wezeSayensi e-Harvard University kanye nombhali oholayo wocwaningo, uthe: “Izinkundla zokuxhumana ziwumngcele omusha wokukhohlisa nokubambezeleka kwesimo sezulu. Esikutholile kukhombisa ukuthi njengoba i-Europe ibhekene nehlobo elishisa kakhulu kunawo wonke emlandweni, ezinye zezinkampani ezibhekene nokufudumala kwembulunga yonke zathula cwaka mayelana nenkinga yesimo sezulu ezinkundleni zokuxhumana, zakhetha ukusebenzisa ulimi nezithombe ukuze zizibeke njengeGreen, Innovative, Charitable Brands. .”
Lo mbiko uqinisekisa ukuthi izinkundla zokuxhumana ziwumngcele omusha wokungabi nalwazi kwesimo sezulu kanye nenkohliso, okuvumela izithakazelo zikaphethiloli wezinto ezimbiwa phansi ukuthi zihlanganyele kulokho abacwaningi abakubiza ngokuthi "ukwenza umkhiqizo wamasu." Lokhu kuwukuvela kwamaqhinga emboni kagwayi ezindabeni zomphakathi, okwathi amashumi eminyaka yavimbela ngempumelelo ukulawulwa kwemikhiqizo yayo ebulalayo.
Ekhuluma nabaholi bomhlaba eMhlanganweni-Jikelele we-UN izolo, uNobhala-Jikelele weNhlangano Yezizwe u-António Guterres ucele ukuthi kubhekwe kakhudlwana umshini we-PR "wemboni enkulu, engenisa izigidigidi ze-PR ukuvikela imboni kaphethiloli." abagqugquzeli bemboni kagwayi kanye nodokotela abajikelezayo okwathi amashumi eminyaka bavimbela ngempumelelo ukulawulwa komkhiqizo wabo obulalayo [2]. IGreenpeace nezinye izinhlangano ezingama-40 ziphusha isicelo se-European Citizens' Initiative (ECI) sokuthi kumiswe umthetho omusha ofana nogwayi ovimbela ukukhangisa nokuxhaswa kukaphethiloli wezinsalela e-European Union.
USilvia Pastorelli, isishoshovu sezulu kanye namandla e-EU uthe: “Okunye esikutholile okumangalisa kakhulu ukuthi izimboni zikawoyela, izimoto nezezindiza zase-Europe zibusebenzisa ngobuqili kodwa ngendlela ehlelekile ubuhle bemvelo ezinkundleni zokuxhumana ukuze 'bube luhlaza' isithombe sazo emphakathini. Izinhlobo zezimoto ikakhulukazi zisebenza kakhulu ezinkundleni zokuxhumana kunezinkampani zezindiza nezinkulu zikawoyela. Lokhu kusho ukuthi abakhiqizi bezimoto banendima enkulu kakhulu okufanele bayidlale ekulolongeni ukulandisa komphakathi mayelana nesimo sezulu, izibaso ezimbiwa phansi kanye nokushintsha kwamandla. Le nqubo etholakala yonke indawo nenamandla yezindaba zomphakathi isicashe ngokusobala futhi idinga ukubhekisiswa. Lona umzamo ohlelekile wokuwasha indawo eluhlaza okufanele kubhekwane nawo ngokuvinjelwa okusemthethweni kwakho konke ukukhangisa nokuxhaswa kukaphethiloli wezinsalela kulo lonke elaseYurophu, njengoba kuye kwenziwa ngogwayi.”
Ngonyaka odlule, iGreenpeace EU nezinye izinhlangano ezingama-40 zaqala eyodwa Isicelo se-European Citizens' Initiative (ECI). ikhwelo lomthetho omusha ofana nogwayi ovimbela ukukhangisa kwamafutha ezinsalela ezimbiwa phansi kanye noxhaso e-European Union.
Ngokokuqala ngqa kulo nyaka, i-Intergovernmental Panel on Climate Change (IPCC) ihlonze indima yokuxhumana nomphakathi kanye nokukhangisa ekubhebhezeleni inkinga yesimo sezulu, kuyilapho amakhulu ososayensi esayine incwadi enxusa izinhlangano ezisebenzelana nomphakathi kanye nezokukhangisa ukuba ziyeke ukusebenzisana nezinkampani zikaphethiloli. kanye nokusabalala kolwazi lwesimo sezulu.[4][5]
amanothi:
Qedela umbiko, Izithunzi ezintathu eziluhlaza (wash)
[1] Indlela yokwenza: Ucwaningo luhlaziye okuthunyelwe okungu-1 okuvela kuma-akhawunti angama-31 ezinkundleni ezinhlanu (Twitter, Instagram, Facebook, TikTok kanye ne-Youtube) phakathi kukaJuni 2022 noJulayi 2.325, 375 ezinkampanini ezinkulu eziyi-12 nezinkampani zezindiza ezinkulu ezinhlanu (ngemali yemakethe) kanye nezinkampani ezinkulu ezinhlanu izinto zokubasa ezimbiwa phansi (ezinomlando omkhulu wokukhishwa kwegesi ebamba ukushisa 5-5). Okuguquguqukayo okungu-1965 kombhalo nokubonwayo kwafakwa amakhodi njengengxenye yokuhlaziywa kokuqukethwe okwasebenzisa ukuhlolwa kwezibalo (ukuhlolwa okuqondile kukaFisher) kokuhlotshaniswa kwazo zonke inhlanganisela yezinto eziguquguqukayo ezizimele.
[2] Ithimba labacwaningi nabaphathi: Ucwaningo lwenziwe ithimba labacwaningi abavela e-Harvard kanye nososayensi bekhompyutha abavela ku-Algorithmic Transparency Institute. Ucwaningo lwaluholwa nguGeoffrey Supran waseHarvard, okushicilelwe okuhlanganisa ukuhlaziywa kokuqala ngontanga komlando we-ExxonMobil weminyaka engu-40 wokuxhumana ngokushintsha kwesimo sezulu, okubonisa ukuthi inkampani idukise umphakathi ngesayensi yesimo sezulu kanye nomthelela wayo.
[3] Ukuhlolwa kwesimo sezulu se-ExxonMobil (1977-2014)
[4] Kungani i-IPCC iye yagqama ezikhungweni zokukhangisa zisasebenza namakhasimende kaphethiloli
[5] Ososayensi baqondise ku-PR kanye namafemu okukhangisa abawasola ngokusabalalisa ulwazi olungaqondile
Kontakt
USol Gosetti, Umxhumanisi Wezindaba Wamahhala We-Fossil Revolution, Greenpeace Netherlands: [i-imeyili ivikelwe]+44 (0) 7807352020 WhatsApp +44 (0) 7380845754
IHhovisi Lezindaba Lamazwe Ngamazwe laseGreenpeace: [i-imeyili ivikelwe]+31 (0) 20 718 2470 (itholakala amahora angu-XNUMX ngosuku)
ukulandela @greenpeacepress ku-Twitter ukuze uthole ukukhishwa kwezindaba zamazwe ngamazwe kwakamuva
umthombo
Izithombe: Greenpeace
