Izinkampani ezizinzile zikhona kuzo zonke izingxenye zemakethe: kungaba ukudla noma izindwangu, izimpahla zasendlini noma izinto zokwakha, abahlinzeki bezinsizakalo zezezimali noma abahlinzeki bamandla. Izinkampani ezizinzile zimele ubulungiswa bemvelo nobenhlalo imikhiqizo futhi ngaleyo ndlela wenze umnikelo obalulekile ku ukusetshenziswa okuqhubekayo wonke umuntu. Ucwaningo oluhlukahlukene lwezimakethe lukhombisa nokuthi izinkampani ezizinzile ziya ngokuya zanda. Amaphayona amaningi kanye nokuqala kuncike ekusimeni, ngoba ukufunwa kuyanda ngokuqhubekayo futhi nakho kunikezwa. Futhi imikhiqizo yezinkampani ezizinzile ayisekho i-niche. Sebelungele uquqaba futhi batholakala ezitolo ezinkulu kanye nasezitolo ezidayisa izidakamizwa kanye nakwabo. Labo abathenga ngokuqaphela bayazi ukuthi kunezinhlobonhlobo ezinkulu zezinkampani ezizinzile. Lapha ungathola futhi Izindaba zenkampani esimeme.