Imali isebenza kanjani i-inthanethi

Noma ngubani ofuna imininingwane kwi-Intanethi ubuza izinjini zokusesha zeGoogle & Co.Amaphi amakhasi akhonjiswa lapho anqunywa nge-algorithm yawo eyimfihlo - futhi ikakhulukazi imali.

Noma ngubani ofaka igama elithi "ukusimama" kuGoogle (nezinye izinjini) e-Austria uzomangala ekuhlolweni okubucayi. Ngoba ngaphandle kokukhangisa okungabazeki ngokomqondo futhi hhayi i-eco-NGO eyodwa emakhasini okuqala omphumela wokusesha (womuntu ngamunye), iminyango emibili igxekwe ngokungazibophezeli kwe-eco kanye nenani elikhulu kakhulu lezinkampani ezinedumela elilinganayo lemvelo. . Kubuye kube khona: i-OMV, iHenkel, iChamber of Commerce, i-Association of Austrian Newspapers kanye neReve giant.

Ukugxekwa kweGoogle & Co kuvumelekile futhi kuyashaqisa ngasikhathi sinye: i-Intanethi kade ingazange ibe nenhloso futhi yilabo kuphela abathatha imali ezandleni zabo abathola indawo phakathi kwezindawo ezifanele eziphezulu emiphumeleni yosesho. Ngakho-ke akumangalisi ukuthi ngokubheka osonhlamvukazi be-Intanethi, ngisho nenhlangano engenzi nzuzo iWWF kufanele isebenzise ukukhangisa kweGoogle.

Igama lomlingo SEO (Search Engine Optimization) lichaza ukuthi kungani kunjalo. Imboni eyizigidi eziyizinkulungwane zamadola kade yavela ekukhohlisweni okuhlosiwe kwemiphumela yosesho, engasizi nje kuphela izitolo zewebhu ukuthi ziphumelele, kepha futhi isiza ukuthonya imibono ngezinga elikhulu. Mhlawumbe hhayi njalo kube ngcono. Yinye into eqinisekile: yilabo kuphela ababoniswa kude kuGoogle abazobonwa ngokufanele.

Umncintiswano ukhuthaza ibhizinisi lokukhangisa

IGoogle - okwamanje esendaweni yesithathu yemikhiqizo ebaluleke kakhulu enenzuzo yamanje yamadola ayizigidi eziyizinkulungwane ezingama-323,6 - ayikwazi ukuzikhipha kalula kule ndaba, ngoba inkampani yezinjini zokusesha uqobo lwayo idinga iningi lezinyathelo ze-SEO zezinga elihle. ikhuthaza ngokucophelela umncintiswano wezindawo ozifisayo-1: Lapho abantu bebamba iqhaza emncintiswaneni, kulapho kuba nzima khona ukuthola indawo enhle. Umphumela: Ukuze uphumelele, konke okusele ukukhangiswa kwe-Google okukhokhelwayo, ibhizinisi eliyinhloko le-giant search engine.

Cishe ukuvinjelwa

Ngokombono womphakathi, intuthuko ikhathaza kakhulu futhi icishe ibheke ekucwaningweni: yilabo kuphela abanemali eyanele esandleni se-SEO abangasabalalisa umbono wabo noma imibono yabo. Zonke ezinye nazo zikhonjisiwe, kepha zifinyelela kubantu abambalwa kakhulu ngenxa yezinga elibi. Isiphetho: Ubungxiwankulu kudala bufinyelele kwi-Intanethi. Imali ilawula imibono kwi-Intanethi.

Ukuntuleka kokuqonda kweGoogle

“Umbono wokuthi iGoogle ingazama ukukhohlisa imiphumela ayinasisekelo ngokuphelele. Akunandaba nesihloko, i-Google ayikaze ihlele kabusha imiphumela yosesho ukuthonya izimo zabasebenzisi. Kusukela ekuqaleni, ukuhlinzeka izimpendulo ezifanele kakhulu nemiphumela kubasebenzisi bethu bekulokhu kuyisisekelo sosesho lweGoogle. Kunganciphisa ukuthembela kwabantu emiphumeleni yethu nasenkampanini yethu yonke uma singashintsha lesi sifundo, "kusho uGoogle ngenkathi sibuza. I-Google ngokusobala ibingaqondi inkinga noma ingafuni. Ngoba ukugxeka akukhona ukukhohlisa okuqondile, kepha okuthandwa amawebhusayithi akhuliswe ngokutshalwa kwezimali okuphezulu nokudubula kwe-SEO dynamics.

Kodwa-ke, i-Google iqinisekisa ngokungaqondile ukumangalelwa esitatimendeni sayo: “Ama-algorithm ahlaziya amakhulu ezinto ezahlukahlukene ukuze athole imininingwane ehamba phambili kuwebhu - kusuka ekuhlokweni kokuqukethwe kuya kumvamisa wegama lokusesha ekhasini kuya kubungani obusebenziseka kalula yewebhusayithi efanele. […] Uma amanye amawebhusayithi aziwayo exhuma ekhasini elikulesi sihloko, lokho kuyisibonakaliso esihle sokuthi imininingwane ingena kahle lapho. […] Ukusiza abanikazi bewebhusayithi, sihlinzeke ngemihlahlandlela namathuluzi anemininingwane, njengePageSpeed ​​Insights ne-Webpagetest.org, ukuze bakwazi ukubona ukuthi yini abangayidinga ukuyilungisa ukwenza amawebhusayithi abo abe yiselula. "
Ngamanye amagama: Yilabo kuphela abasebenzisa iwebhusayithi yabo ngokuqhubekayo abanethuba lokuhlelwa kahle ngeGoogle & Co Futhi: Kubaluleke kakhulu ukuhlangabezana nenqubo ebekwe yiGoogle.

Ezinye izindlela azingcono kangako

Noma ngubani ocabanga ukuthi kungcono nezinye izinjini zokusesha akulungile. Ngaphandle kwesabelo semakethe esibi kakhulu seGoogle emakethe yomhlaba (amaphesenti angama-70,43 kudeskithophu, amaphesenti angama-93,27 eselula, ngo-Agasti 2020), zonke ezinye izinjini zokusesha nazo zisebenzisa ama-algorithms ahambisanayo. Futhi ne-injini yokusesha okuthiwa "yinhle" i-Ecosia ayiyona into ehlukile. Kokubili imiphumela yosesho ye-Ecosia kanye nezikhangiso zosesho zinikezwa yi-Bing (Microsoft).

Ubungozi bokungaziwa kahle kwemininingwane

Noma indlela yeGoogle ilandela ngokufanele ezamabhizinisi, umphumela uba nezinkinga, ofana nokwakhiwa kwezingosi zokuxhumana nabantu: Ikakhulukazi, kuvula umnyango wokwakha imibono nokudukisa ulwazi. Uma ufuna ukusabalalisa umbono wakho, ungakwenza kangcono kunanini ngaphambili ngemali eningi edingekayo. Futhi lokhu kungashintsha imibono ekhona ukuze kusizakale abahlomulayo. Ukulawulwa kwezepolitiki sekwedlule isikhathi.

Ukusebenza kwe-injini yokusesha (i-SEO) kutholakala ngokuphindaphinda okuhlosiwe kwamagama osesho embhalweni nakwamanye "amaqhinga". Ukuze uphumelele ngempela, ulwazi olubizayo lwezinkampani ezikhethekile kufanele lutholakale. Ukuboniswa okusheshayo kokuqukethwe nakho kuyisinqumo sempumelelo yewebhusayithi enezinjini zokusesha. Iseva esheshayo, uxhumano lwenethiwekhi olulungiselelwe kanye namathuluzi okuthiwa i-cache ayadingeka kakhulu kulokhu. Izindleko ezingokoqobo zonyaka zalokhu: ama-euro ayizinkulungwane eziningana.
Okunye ongakwenza ngokukhohlisa isakhiwo esibizwa ngokuthi isixhumanisi. Ngale njongo, imibhalo ye-SEO ibekwa kumawebhusayithi angaphandle ngemali ekhokhwayo, ebhekisa kuwebhusayithi yakho ngesixhumanisi. Ngale ndlela, izinjini zokusesha ziholelwa ekukholweni ukuthi zihambisana ngokukhethekile, okwenza ukuthi isikhundla esingcono sitholakale.

Photo / Video: Ugogo.