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Xa inkampani ye-DRAPAL yaqala ukuzinikela kumandla axabisekileyo endalo kwi-1948 ukwenzela ukuba ifikeleleke kubantu ngendlela elula kunye nethe ngqo, ukutya okunempilo kunye "ne-organic" kwakungaziwa ngokupheleleyo. Akukho mntu wakha weva nge-detox, ukutya okucocekileyo okanye ukutya okuphezulu. Nangona kunjalo, iimveliso ze-DRAPAL zazisemilebeni yomntu wonke. Ngoku sinokuthi: Babesele bengumkhwa ngaphambi kokuba kubekho into enjalo. Kodwa asikho phantsi kweenkohliso: I-DRAPAL ayizange ibe "ngaphakathi". Noko ke, oko akusikhathazi. Okuphikisanayo! Ngokwenene sicinga ukuba kuhle kakhulu. Ngenxa yokuba i-DRAPAL ayisoze "iphume".
Namhlanje i-DRAPAL lishishini losapho elizimeleyo elinabasebenzi be-20, eliqhutywe nguMarcus Drapal kwisizukulwana sesithathu ukususela ngo-2005 kwaye i-Austrian enkulu yomvelisi wejusi yezityalo.
Simele ntoni?
Iitrendi zihlala ixesha elifutshane, i-hype iyanyamalala ngokukhawuleza njengoko ifikile. Nangona kunjalo, umgangatho wokwenyani uhleli.
Iimveliso zethu zicocekile kuba akukho nto ingena kuzo. Ngaphandle kwendalo. Ngelixa kule mihla amandla amaninzi efakwa kwiinkqubo ezahlukeneyo zokusulungekisa ezijonge ukwenza imveliso ibengcono, ibe qatha kwaye ibe mnandi nangakumbi, sibona izinto ngokwahlukileyo xa kufikwa ekusulungekisweni.
Sigcina ubunyulu bokuqala - kwaye musa ukongeza nantoni na.
Kuba indalo ayifuni: yeyona nto ibalaseleyo.
Yeyiphi imilinganiselo ebaluleke ngokukhethekileyo kuthi?
I-Superfood ayiyiyo into eyenziwa ngumntu, indalo isoloko inika i-superfood. Ngokuchaseneyo ne-hype, asiyi kukuthengisela iijusi zethu zezityalo ezicocekileyo njenge-smoothie. Asinayo i-hashtag epholileyo, i-app yendlela yokuphila okanye iiposti ze-selfie. Kodwa sinolwazi lwakudala malunga namandla okuphilisa amayeza. Kwaye oko bekungqinelana namaxesha kangangeenkulungwane.
Inexesha elingakanani ikho inkampani yethu?
Ukususela ngowe-1948 (yasekwa nguWilhelm A. Drapal)
