Imali iyisebenzisa njani i-intanethi

Nabani na ofuna ulwazi kwi-Intanethi ubuza iinjini zokukhangela kuGoogle & Co Ngawaphi amaphepha abonisiweyo apho agqitywe yimfihlo yealgorithm - ngakumbi imali.

Nabani na ongena kwigama elithi "ukuzinza" kuGoogle (kunye nezinye iinjini zokukhangela) e-Austria baya kumangaliswa kuvavanyo olunzima. Kuba ngaphandle kwentengiso ethandabuzekayo kwaye ingeyiyo enye ye-eco-NGO kumaphepha okuqala wesiphumo (somntu ngamnye), amasebe amabini agxekwa ngokungabikho kokuzibophelela kwe-eco kunye nenani elikhulu leenkampani ezinesidima semodareyitha. . Kukwakhona: i-OMV, i-Henkel, i-Chamber of Commerce, uMbutho wee-Austrian Newspaper kunye ne-Reve enkulu.

Ukugxekwa kukaGoogle & Co kugwetyelwe kwaye kuyothusa ngaxeshanye: i-Intanethi kudala ingekho njongo kwaye kuphela abo bathatha imali ezandleni zabo bafumana indawo phakathi kweendawo ezifanelekileyo kwiziphumo zokukhangela. Ayimangalisi ke into yokuba, ngenxa yongxowankulu be-Intanethi, kwanombutho ongenzi nzuzo weWWF kufuneka usebenze ngentengiso kaGoogle.

Igama lomlingo i-SEO (ukuSebenzisa iiNjini zoPhando) licacisa ukuba kutheni le nto kunjalo. Umzi-mveliso weebhiliyoni zeerandi kudala wavela kulwenziwo ekujoliswe kulo lweziphumo zophando, ezingancedi kuphela iivenkile zewebhu ukuba ziphumelele, kodwa zikwanceda ukuphembelela izimvo kwizinga elikhulu. Mhlawumbi ayisoloko ingcono. Inye into eqinisekileyo: kuphela ngabo baboniswe kude ngaphambili kuGoogle abaya kujongwa ngokufanelekileyo.

Ukhuphiswano lukhuthaza ishishini lentengiso

UGoogle-okwangoku kwindawo yesithathu yezona zinto zixabisekileyo kunye nengeniso yangoku ye-323,6 yezigidigidi zeedola- ayinakukwazi ukuzikhupha ngokulula, kuba inkampani yeinjini yokukhangela ngokwayo ifuna uninzi lwamanqanaba e-SEO kwinqanaba elifanelekileyo. Ngokwazisa ukhuthaza ukhuphiswano lwendawo enqwenelekayo-1 iindawo: Okukhona abantu bethatha inxaxheba kukhuphiswano, kokukhona kunzima ukufumana indawo elungileyo. Isiphumo: Ukuze uphumelele, konke okuseleyo kuhlawulwa ngentengiso kaGoogle, elona shishini liphambili lenjini yokukhangela.

Phantse ukucinywa

Ukusuka kumbono woluntu lwasekuhlaleni, olu phuhliso luxhalabisa kakhulu kwaye phantse luye kwicala lokuthintela: kuphela ngabo banemali eyaneleyo ezandleni ze-SEO abanokusasaza uluvo lwabo okanye umbono wabo. Zonke ezinye zikwalathisiwe, kodwa zifikelela kubantu abambalwa ngenxa yenqanaba elibi. Isiphelo: I-capitalism kudala yafikelela kwi-Intanethi. Imali ilawula uluvo kwi-Intanethi.

Ukusilela kokuqonda kukaGoogle

“Uqikelelo lokuba uGoogle angazama ukukhohlisa iziphumo alunasihlahla. Nokuba uthini na ngesihloko, uGoogle akazange aphinde ahlengahlengise iziphumo zokukhangela ukuba zichaphazele isimo sengqondo sabasebenzisi. Ukusukela ekuqaleni, ukubonelela ngeyona mpendulo ifanelekileyo kunye neziphumo kubasebenzisi bethu ibililitye lembombo kukhangelo lukaGoogle. Ingaphazamisa ukuthembela kwabantu kwiziphumo zethu nakwinkampani yethu iphela ukuba singatshintsha le khosi, utshilo uGoogle xa sibuza. UGoogle ngokucacileyo khange ayiqonde ingxaki okanye akafuni. Kungenxa yokuba ukugxekwa ayikuko ukuphathwa gwenxa, kodwa kukhethwa kwiiwebhusayithi ezenzelwe ukuba zenziwe ngotyalo-mali oluphezulu kunye nokudubula kwe-SEO dynamics.

Nangona kunjalo, uGoogle ngokungangqalanga uyasingqina isityholo kwingxelo yakhe: yewebhusayithi efanelekileyo. […] Ukuba ezinye iiwebhusayithi eziyaziwayo zinxibelelana nephepha kwesi sihloko, ngumqondiso olungileyo wokuba ulwazi lulunga kakuhle apho. […] Ukunceda abanini bewebhusayithi, sinikeze isikhokelo esineenkcukacha kunye nezixhobo, ezinje ngePageSpeed ​​Insights kunye neWebpagetest.org, ukuze babone into abanokuyidinga ukuyilungisa ukuze benze iiwebhusayithi zabo zihambe. "
Ngamanye amagama: Kuphela ngabo baqhubeka nokwenza ngcono iwebhusayithi yabo banethuba lokuma okuhle kuGoogle & Co Kwaye: Kubaluleke ngakumbi ukuhlangabezana neenqobo ezimiselwe nguGoogle.

Ezinye iindlela azingcono kangako

Nabani na ocinga ukuba kubhetele ezinye iinjini zokukhangela azilunganga. Ngaphandle kwesabelo sentengiso sikaGoogle esigqithisileyo kwimarike yehlabathi (iipesenti ezingama-70,43 kwidesktop, iipesenti ezingama-93,27 ezihambayo, nge-Agasti 2020), zonke ezinye iinjini zokukhangela zisebenzisa ii-algorithms ezihambelanayo. Kwaye ne-injini ekucingelwa ukuba "ilungile" i-Ecosia ayisiyiyo. Zombini iziphumo zophando ze-Ecosia kunye neentengiso zophando zenziwa yi-Bing (Microsoft).

Umngcipheko we-disinformation

Nokuba indlela kaGoogle ilandela ngokusemthethweni ishishini lakhe, isiphumo sinengxaki, siyafana nokuphuhliswa kweenethiwekhi: Ngokukodwa, kuvula ucango olulahlekisayo lokuyila uluvo kunye ne-disinformation. Ukuba ufuna ukusasaza uluvo lwakho, ungakwenza ngcono kunangaphambili nanamhlanje ngemali eyimfuneko. Kwaye oku kungatshintsha izimvo ezikhoyo ukuze kuzuze abaxhamli. Ummiselo wepolitiki ulindelwe lixesha.

Ukulungiswa kweinjini yokukhangela (SEO) kufezekiswa ngokuphindaphinda okujoliswe kuko kwamagama ophando kwisicatshulwa nakwezinye "iindlela". Ukuze ube yimpumelelo yokwenyani, ulwazi olubizayo lweenkampani ezikhethekileyo kufuneka zifikeleleke. Umboniso okhawulezayo kunokwenzeka womxholo nawo uthatha isigqibo sokuba uphumelele iwebhusayithi kunye neeinjini zokukhangela. Iserver ekhawulezayo, uqhagamshelo lwenethiwekhi olwenziweyo kunye nezixhobo ezibizwa ngokuba zii-cache ziyimfuneko ikakhulu koku. Ixabiso elifanelekileyo lonyaka loku: amawaka ali-euro.
Enye into enokubakho ngobuqhetseba yinto ebizwa ngokuba sisakhiwo sekhonkco. Ukulungiselela le njongo, iitekisi ze-SEO zibekwa kwiiwebhusayithi zangaphandle ngentlawulo, ezibhekisa kwiwebhusayithi yakho ngekhonkco. Ngale ndlela, iinjini zokukhangela zikhokelwa ukuba zikholelwe ukuba zibaluleke ngokukodwa, ezenza ukuba umgangatho ophucukileyo uzuzwe.

Photo / Ividiyo: Shutterstock.