kgetho
Amsterdam, Netherlands - Patlisiso e ncha e tsoang Univesithing ea Harvard, e laetsoeng ke Greenpeace Netherlands, e senola ts'ebeliso e atileng ea ho hlatsoa limela le tokenism ke mefuta e meholo ea likoloi tsa Europe, lifofane le lik'hamphani tsa oli le khase ho sebelisa mathata a batho ka tikoloho le ho jala disinformation inthaneteng.
Tlaleho, Meriti e meraro ea botala (hlatsoa)ke tlhahlobo e phethahetseng ea ho hlatsuoa ha botala haufinyane ke bankakarolo ba mafura a mafura ho Twitter, Instagram, Facebook, TikTok le YouTube.
Bafuputsi ba sebelisitse mekhoa e hlophisitsoeng hantle ea mahlale a sechaba ho latela mesebetsi ea mecha ea litaba ea sechaba le ho sekaseka litšoantšo le mongolo liphatlalatsong tsa lik'hamphani. [1] [2]
Moitseki oa Greenpeace Amina Adebisi Odofin o boletse: “Tlaleho ena e bontša hore boholo ba lik’hamphani tsena li sebelisa nako e ngata ea ho bua Inthaneteng lipapaling, liphallelong le fesheneng ho feta likhoebong tsa tsona tse etsang lidolara tse libilione tsa mafura a mafura. Lipapali tsena tse hlakileng le li-washwear li khothalletsa thekiso ea lihlahisoa tse senyang tlelaemete le ho hlohlelletsa likhohlano tsa machaba le tlhekefetso ea litokelo tsa botho lefatšeng ka bophara. Haeba re ikemiselitse ho sebetsana le koluoa ea boemo ba leholimo, re hloka thibelo ea papatso ea mafura a khale. ”
Liphuputso li kenyeletsa hore ke papatso e le 'ngoe feela ho tse hlano tse "tala" e rekisitseng sehlahisoa, 'me se setseng e le ho hlahisa mofuta o motala. Phatlalatso e le 'ngoe ho tse hlano ho tsoa ho lik'hamphani tsa oli, tsa likoloi le tsa lifofane li sebelisitse litaba tsa lipapali, feshene le tsa sechaba - ka kakaretso li bitsoa "tsela e fosahetseng" - ho khelosa tlhokomelo mesebetsing ea mantlha ea khoebo le boikarabello ba lik'hamphani. lik'hamphani tse fapaneng Lits'oants'o tsa tlhaho tse matlafatsang, baetsi ba basali, bahlahisi bao e seng ba binary, bahlahisi bao e seng ba Caucasian, bacha, litsebi, baatlelete le batho ba tummeng. ho holisa melaetsa ea bona ea ho hlatsuoa ha botala le thetso.[3]
Likarolo tse peli ho tse tharo (67%) tsa liphatlalatso tsa lik'hamphani tsa oli, tsa likoloi le tsa lifofane li ile tsa penta "khanya ea boqapi bo botala" mesebetsing ea bona, eo bangoli ba e supang e le e emelang mefuta e fapaneng le likhato tse tala. Lihlahisoa tsa likoloi li ne li le matla haholo mecheng ea litaba tsa sechaba ho feta lik'hamphani tsa lifofane le tsa oli, li hlahisa ka karolelano habeli ho feta lifofane le makhetlo a mane ho feta lik'hamphani tsa oli le khase. Ke liphatlalatso tse fokolang feela tse boletsoeng ka ho hlaka ka phetoho ea maemo a leholimo, leha ho na le hlabula e rekotiloeng ea Europe.
Geoffrey Supran, Motlatsi oa Lipatlisiso Lefapheng la Histori ea Saense Univesithing ea Harvard le sengoli se ka sehloohong sa thuto, o itse: “Mecha ea litaba ea sechaba ke moeli o mocha oa thetso le tieho ea boemo ba leholimo. Liphuputso tsa rona li bonts'a hore ha Europe e bile le lehlabula le chesang ka ho fetesisa tlalehong, tse ling tsa lik'hamphani tse ikarabellang haholo bakeng sa ho futhumala ha lefatše li ile tsa khutsa mabapi le koluoa ea boemo ba leholimo mecheng ea litaba tsa sechaba, tsa khetha ho sebelisa puo le litšoantšo ho ipeha boemong ba Green, Innovative, Charitable Brands. .”
Tlaleho e tiisa hore mecha ea litaba ea sechaba ke moeli o mocha oa disinformation le thetso ea boemo ba leholimo, e lumellang lithahasello tsa mafura a mesaletsa ea lintho tsa khale hore li kenelle ho seo bafuputsi ba se bitsang "brand ea maano." Ena ke phetoho ea maqheka a indasteri ea koae a amanang le litaba tsa sechaba, ao ka lilemo tse mashome a ileng a atleha ho thibela taolo ea lihlahisoa tsa eona tse bolaeang.
Ha a bua le baetapele ba lefats'e Kopanong e Akaretsang ea Machaba a Kopaneng maobane, Mongoli-Kakaretso oa Machaba a Kopaneng, António Guterres o kopile hore ho hlahlojoe ka matla "mochini oa PR o moholo, o etsang chelete e kaalo ka libilione ho sireletsa indasteri ea mafura". batšehetsi ba indasteri ea koae le lingaka tsa spin tseo ka lilemo tse mashome li ileng tsa atleha ho thibela taolo ea sehlahisoa sa bona se bolaeang [2]. Greenpeace le mekhatlo e meng e 40 e sutumelletsa boipiletso ba European Citizens' Initiative (ECI) bo batlang molao o mocha o kang oa koae o thibelang papatso ea mafura le tšehetso ho European Union.
Silvia Pastorelli, moitseki oa boemo ba leholimo le matla a EU o itse: "E 'ngoe ea lintho tse makatsang tseo re li fumaneng ke hore liindasteri tsa oli, likoloi le lifofane tsa Europe li lumellana le botle ba tlhaho mecheng ea bona ea litaba tsa sechaba hore e be 'botala' sechabeng. Mefuta ea likoloi ka ho khetheha e sebetsa haholo mecheng ea litaba tsa sechaba ho feta lik'hamphani tsa lifofane le tsa oli. Sena se bolela hore baetsi ba likoloi ba na le karolo e kholoanyane eo ba lokelang ho e bapala ho bopa tlaleho ea sechaba mabapi le boemo ba leholimo, mafura a lintho tsa khale le phetoho ea matla. Mokhoa ona o fumanehang hohle le o matla oa litaba tsa sechaba o ipatile pepeneneng mme o hloka hore ho hlahlojoe hantle. Ona ke boiteko bo hlophisitsoeng ba ho hlatsoa botala bo hlokang ho rarolloa ka ho thibela ka molao liphatlalatso tsohle tsa mafura le tšehetso ea lichelete ho pholletsa le Europe, feela joalokaha ho entsoe ka koae.”
Selemong se fetileng, Greenpeace EU le mekhatlo e meng e 40 e qalile e le 'ngoe Kopo ea European Citizens' Initiative (ECI). boipiletso ba molao o mocha o kang oa koae o thibelang papatso ea mafura le tšehetso ea lichelete European Union.
Ka lekhetlo la pele selemong sena, Intergovernmental Panel on Climate Change (IPCC) e khethile karolo ea likamano tsa sechaba le papatso ho fehleng bothata ba tlelaemete, ha bo-rasaense ba makholo ba saenetse lengolo le khothalletsang likamano tsa sechaba le mekhatlo ea papatso ho emisa ho sebetsa le lik'hamphani tsa mafura. le ho ata ha litaba tsa boemo ba leholimo.[4][5]
Mantsoe:
Tlaleho e felletseng, Meriti e meraro ea botala (hlatsoa)
[1] Mokhoa: Patlisiso e hlahlobile lipapatso tse 1 tse tsoang liak'haonteng tse 31 li-platform tse hlano (Twitter, Instagram, Facebook, TikTok le Youtube) lipakeng tsa la 2022 Phuptjane le la 2.325 Phupu 375 ho tsoa ho mefuta e 12 e meholo ea likoloi le lifofane tse 5 tse kholo ka ho fetisisa (ka chelete ea 'maraka) le lik'hamphani tse 5 tse kholo ka ho fetesisa. mafura a lintho tsa khale (ka palo e kholo ka ho fetisisa ea khale ea khase e futhumatsang lefatše ka 1965-2018). Liphetoho tse 145 tsa mongolo le pono li ne li ngotsoe e le karolo ea tlhahlobo ea litaba e sebelisitseng tlhahlobo ea lipalo (teko e nepahetseng ea Fisher) bakeng sa maqhama pakeng tsa mefuta eohle ea mefuta e ikemetseng.
[2] Sehlopha sa lipatlisiso le botsamaisi: Patlisiso e entsoe ke sehlopha sa bafuputsi ba Harvard le bo-rasaense ba khomphutha ho tsoa ho Algorithmic Transparency Institute. Patlisiso e ne e etelletsoe pele ke Geoffrey Supran oa Harvard, eo lingoliloeng tsa tsona li kenyelletsang tlhahlobo ea pele ea tlhahlobo ea lithaka ea nalane ea lilemo tse 40 ea ExxonMobil ea ho buisana ka phetoho ea maemo a leholimo, e bonts'ang hore k'hamphani e khelositse sechaba ka saense ea boemo ba leholimo le litlamorao tsa eona.
[3] Tekolo ea puisano ea boemo ba leholimo ea ExxonMobil (1977-2014)
[4] Hobaneng ha IPCC e khantšelitse litsi tsa papatso tse ntseng li sebetsa le bareki ba mafura a mafura
ikopanye
Sol Gosetti, Mohokahanyi oa Mecha ea phatlalatso ea Mesaletsa ea Mesaletsa ea Mesaletsa, Greenpeace Netherlands: [imeile e sirelelitsoe]+44 (0) 7807352020 WhatsApp +44 (0) 7380845754
Ofisi ea Khatiso ea Machabeng ea Greenpeace: [imeile e sirelelitsoe]+31 (0) 20 718 2470 (e fumaneha lihora tse XNUMX ka letsatsi)
latela @greenpeacepress ho Twitter bakeng sa likhatiso tsa rona tsa morao-rao tsa boralitaba tsa machabeng
mohloding
Lifoto: Greenpeace
