Momwe capital imagwiritsira ntchito intaneti

Aliyense amene akufuna kudziwa zambiri pa intaneti amafunsa makina osakira a Google & Co Masamba ati omwe amawonetsedwa pamenepo amasankhidwa ndi njira zawo zachinsinsi - makamaka ndalama.

Aliyense amene alowe mu mawu oti "kukhazikika" pa Google (ndi ma injini ena osaka) ku Austria adzadabwitsidwa pakuwunika kovuta. Chifukwa kupatula kutsatsa kotsutsa komanso palibe eco-NGO m'masamba oyamba azosaka (zamunthu aliyense), maunduna awiri adadzudzula chifukwa chodzipereka kwa eco komanso makamaka makampani ambiri omwe ali ndi mbiri yabwino yazachilengedwe. Aliponso: OMV, Henkel, Chamber of Commerce, Association of Austrian Newspaper ndi chimphona chogulitsa cha Rewe.

Kudzudzula kwa Google & Co kuli koyenera komanso kochititsa mantha nthawi yomweyo: intaneti sikunakhaleko cholinga ndipo okhawo omwe amatenga ndalama m'manja ndi omwe amapeza malo pakati pazofunikirako pazotsatira zakusaka. Chifukwa chake sizosadabwitsa kuti chifukwa chogwiritsa ntchito intaneti, ngakhale bungwe lopanda phindu la WWF liyenera kutsatsa Google.

Matsenga akuti SEO (Search Engine Optimization) amafotokoza chifukwa chake zili choncho. Makampani opanga madola biliyoni adayamba kale kuchokera pakukonza zotsatira zakusaka, zomwe sizimangothandiza kuti masitolo akugulitsidwe bwino, komanso zimathandizira kutulutsa malingaliro pamlingo waukulu. Mwinanso sizabwino nthawi zonse. Pali chinthu chimodzi chotsimikizika: okhawo omwe akuwonetsedwa patsogolo pa Google ndiomwe adzazindikiridwe moyenera.

Mpikisano umalimbikitsa bizinesi yotsatsa

Google - yomwe ili pamalo achitatu amitundu yamtengo wapatali kwambiri yomwe ilipo pakadali pano madola mabiliyoni a 323,6 - sangathe kudzichotsa pazinthuzi, chifukwa kampani yosakira yokha imafunikira njira zambiri za SEO kuti izikhala bwino. amalimbikitsa mwachidwi mpikisano wamalo omwe amasilira tsamba 1: Anthu ambiri akamachita nawo mpikisano, zimakhala zovuta kwambiri kupeza malo abwino. Zotsatira zake: Kuti zinthu zikuyendereni bwino, zonse zomwe zatsala ndikulipira kwa Google, bizinesi yayikulu ya injini yosakira.

Pafupifupi kuletsa

Kuchokera pagulu lachitukuko, chitukuko chimadetsa nkhawa kwambiri ndipo chatsala pang'ono kupita kuletsa: Ndi okhawo omwe ali ndi ndalama zokwanira za SEO omwe angafalitse malingaliro kapena malingaliro awo. Zina zonse zimalembedwanso, koma chifukwa chazovuta zomwe zimafikira anthu ocheperako. Kutsiliza: Capitalism idayamba kale pa intaneti. Ndalama zimalamulira malingaliro pa intaneti.

Kusamvetsetsa kwa Google

"Lingaliro loti Google akhoza kuyesa kusokoneza zotsatira zilibe maziko. Mosasamala za mutuwo, Google sinakonzenso zotsatira zakusaka kuti zithandizire ogwiritsa ntchito. Kuyambira pachiyambi, kupereka mayankho ndi zotsatira kwa ogwiritsa ntchito athu kwakhala mwala wapangodya pakusaka kwa Google. Zingasokoneze kukhulupirira anthu pazotsatira zathu komanso ku kampani yathu yonse ngati titasintha njirayi, "adatero Google pomwe tidafunsa. Google mwachiwonekere samamvetsetsa vutoli kapena sakufuna. Chifukwa chodzudzuliracho sichimangotsogola mwachindunji, koma kukonda masamba awebusayiti omwe adakwaniritsidwa chifukwa chazachuma chambiri ndikuwombera mphamvu za SEO.

Komabe, Google imatsimikizira izi ngati sizinatchulidwe motere: a tsambalo. […] Ngati masamba ena odziwika amalumikizana ndi tsamba pamutuwu, ndichizindikiro chabwino kuti chidziwitsocho chimakwanira pomwepo. […] Kuthandiza eni masamba awebusayiti, tapereka zitsogozo ndi zida zambiri, monga PageSpeed ​​Insights ndi Webpagetest.org, kuti athe kuwona zomwe angafunike kuti asinthe mawebusayiti awo kuti azitha kuyenda. "
Mwanjira ina: Ndi okhawo omwe amapititsa patsogolo tsamba lawo kukhala ndi mwayi wokhala ndi Google & Co Ndipo: Ndikofunikira kwambiri kukwaniritsa zomwe Google idakhazikitsa.

Njira zina sizabwino kwambiri

Aliyense amene akuganiza kuti zili bwino ndi injini zina zosakira ndiye kuti walakwitsa. Kupatula gawo lalikulu pamsika wa Google pamsika wapadziko lonse (70,43% pa ​​desktop, 93,27% mobile, Ogasiti 2020), injini zina zonse zofufuzira zimagwiritsanso ntchito ma algorithms ofanana. Ndipo ngakhale injini yosakira yomwe akuti ndi "Ecosia" sichoncho. Zotsatira zakusaka kwa Ecosia komanso zotsatsa zimatumizidwa ndi Bing (Microsoft).

Kuopsa kwachidziwitso

Ngakhale njira ya Google ikutsata malonda ake, zotsatira zake ndizovuta, zofanana ndikukula kwa malo ochezera a pa Intaneti: Makamaka, zimatsegula chitseko cha kupusitsa malingaliro ndi kusokoneza. Ngati mukufuna kufalitsa malingaliro anu, mutha kuchita bwino kuposa kale ndi likulu lofunikira. Ndipo izi zitha kusintha malingaliro omwe alipo kuti athandize omwe amapindula nawo. Malamulo andale akuchedwa.

Kukhathamiritsa kwa injini zakusaka (SEO) zimatheka chifukwa chobwereza kutsata mawu osakira m'malemba ndi "zidule" zina. Kuti zinthu zikuyendereni bwino, kupeza mitengo yotsika mtengo yamakampani apadera kuyenera kupezeka. Kuwonetsa mwachangu zomwe zili ndizofunikanso kuti tsamba lawebusayiti lipambane ndi ma injini osakira. Seva yofulumira, kulumikizidwa kogwiritsa ntchito netiweki ndi zida zotchedwa cache ndizofunikira makamaka pa izi. Mtengo weniweni wapachaka wa izi: masauzande angapo.
Kuthekera kwina konyengerera ndi komwe kumatchedwa kulumikizana. Pachifukwa ichi, zolemba za SEO zimayikidwa pamawebusayiti akunja pamalipiro, omwe amatanthauza tsamba lanu kudzera paulalo. Mwanjira imeneyi, ma injini osakira amatsogoleredwa kuti akhulupirire kuti ndizofunikira makamaka, zomwe zimapangitsa kuti magwiridwe antchito akwaniritsidwe.

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