Alimi pa Net: Gulani pa intaneti kuchokera kwa alimi amderali

lolemba ndi Robert B. Fishman

Chofunikira ndi mayi wa kupangidwa. Alimi sapeza mitengo yokwanira yazakudya zawo kuchokera kwa ogulitsa: mitengo imakwera, ndalama zomwe amapeza zimayima kapena kutsika. Kuonjezera apo, pali zofunikira zokhwima za chilengedwe ndi zinyama. Mu 1950 ku Germany kunali mafamu 1,6 miliyoni. Mu 2018 panali pafupifupi 267.000. M’zaka khumi zokha zapitazi, mlimi wachitatu aliyense wa mkaka wasiya. Zimakhudza makamaka ana aang'ono. Ngati mukufuna kupulumuka pankhondo yamtengo wapatali pamsika wapadziko lonse lapansi, muyenera kupanga zotsika mtengo kwambiri, ngakhale kuti chilengedwe ndi chilengedwe zimagwera m'mbali. Ndicho chifukwa chake alimi ambiri akugulitsa malonda awo mwachindunji kwa ogula. Intaneti imawathandiza ndi izi. Pamsika wamlungu uliwonse 24, makasitomala amayitanitsa pa intaneti. Madzulo, makampani opanga zinthu amakufikitsani pakhomo panu. 

Kuseri kwa nyumba yosungiramo katundu ku Bielefeld industrial park, galimoto yobweretsera magetsi ikuzungulira pakona. M’mphindi zochepa chabe, amacheza ndi anzake omwe amagwiritsa ntchito dizilo. Cooperative Wochenmarkt 24 eG imapereka zogulira kuchokera kumafamu okhala ndi ma vani otumizira ma scooter amagetsi. Maoda amayikidwa pa intaneti. 

chakudya pamawilo

"The Post tsopano imagulitsa ma scooters apamsewu apakati pa ma euro 18.000," atero Eike Claudius Kramer, membala wa board ya Wochenmarkt24. "Tinagunda." Kumwetulira kwa wopambana kumawonekera pankhope yopapatiza ya wazaka 35 wochita dala. Kampaniyo ikupanga makina opangira magetsi adzuwa padenga la holo yake yatsopano yopangira zinthu. Masana, izi zimalipira magalimoto omwe amagwiritsidwa ntchito kutulutsa chakudya usiku: tsiku lililonse kupatula Lamlungu, madalaivala ku Bielefeld ndi madera ozungulira amabweretsa maphukusi azakudya amtengo wapatali pafupifupi ma euro 800 ku mabanja pafupifupi 40. Sitolo ikukula. Zakhala zikuchulukirachulukira kuyambira pomwe mliri wa corona unayamba.

Mu 2018, alimi, ogwira ntchito m'malesitilanti ndi mapurosesa ena ang'onoang'ono ku East Westphalia adagwirizana kuti apange msika wa 24 wogwirizana. Izi zimapatsa limodzi malonda awo kuti athetse ogula pa www.wochenmarkt24.de. Kampani yopanga zinthu zonyamula katundu imatenga katunduyo m'mabwalo ndikupita nawo kumalo ochitira zinthu. Apa ndi pamene ogwira ntchito amayika pamodzi phukusi la katundu kwa makasitomala. Aliyense amene adaitanitsa pa intaneti pofika 18 koloko masana pakati pa sabata komanso 14 koloko Loweruka adzalandira thermobox yake yodzaza pakhomo usiku wotsatira. Zidakali zovuta kwa anthu okhala pakati pa mzindawu. Madalaivala onyamula katundu samayimba belu usiku ndipo samayikanso katunduyo m'mphepete mwa msewu. Phukusili likhoza kubedwa kapena kuonongeka pano. 

"Tikuyesetsa kupeza yankho," akulonjeza Eike-Claudius Kramer. Makasitomala mumzindawu akuyenera kunyamula maphukusi awo m'mashopu oyandikana nawo posachedwa.

Kusankha: zipatso zatsopano, masamba, nyama, mkaka, mazira, tchizi, zowotcha, nsomba, kufalikira, kupanikizana komanso mbale zokonzeka kuchokera kumalo odyera am'deralo, kuchokera ku spaghetti wamba kupita ku Ethiopia chickpea wot (mtundu wa mphodza) kupita ku zokometsera zachilendo. .  

Nkhosa zotsagana nazo

Mutha kuyitanitsa zakudya zabwinozi pa intaneti kudzera pa Wochenmarkt24.de mwachindunji kuchokera kwa alimi ogwirizana ndi mapurosesa amderali. Mwachitsanzo pa Wildhandel transmitter ku Verl pafupi ndi Gütersloh:

Stephen Graute amaweta nkhosa ndi nkhumba zakale. Sapeza ogula pa malondawo. Kuchuluka kwake ndi kochepa kwambiri ndipo nyama sikugwirizana ndi chikhalidwe. Mufunika "nyama yankhumba yabwino" kuti mupite ndi nyama yanu yowonda. Amangochipeza kuchokera ku nkhumba zamitundu yakale. Koma nyama zimenezi zimakula pang’onopang’ono. Izi zimapangitsa kuti nyama ikhale yokwera mtengo. 

Nayenso mlimiyo amapatsa nkhosa ndi nkhumba moyo wogwirizana ndi mtundu wake. Mlimi amene ali ndi mawu odekha, otsika amadziona ngati munthu wanzeru. Amatsagana ndi nyama zake "ndi mtima ndi moyo kuyambira chibadwidwe mpaka njira yawo itatha ndi ife". Amakhala woganiza bwino. "Ngati tikufuna kudya nyama, tiyeneranso kuthana ndi mfundo yakuti chilichonse chili ndi chiyambi ndipo chili ndi mapeto." Graute amabweretsa nyama zake kwa butcher yomwe ili pafupi naye.

Nkhosa zake zakuda za Valais sizikudziwabe izi. Amakonda kusisita pamitu yawo yakuda. Masana amadya msipu panja pa malo odyetserako ziweto a Senne. Graute watembenuza gofu yomwe yatayidwa yomwe amawabweretsera madzi ndi chakudya.  

Graute amatha kugwira ntchito m'njira yotereyi yosamalira bwino nyama chifukwa amagulitsa mwachindunji. Mwanjira imeneyi, amatha kufikira makasitomala mumzinda popanda kuyendetsa galimoto kumeneko.

Mgwirizano wa alimi

Makampani amalipira ma euro 500 pagawo la mgwirizano. Mfundo yofunika: Membala aliyense ali ndi voti imodzi, mosasamala kanthu za kuchuluka kwa zoperekazo. Wochenmarkt24 idayamba ndi ndalama zisanu ndi imodzi ndi Robert Tönnies, mphwake wa wopha nyama Clemens Tönnies kufupi ndi Rheda-Wiedenbrück. Kwa zaka ziwiri akhala akukangana za tsogolo la ufumu wa nyama. Ndicho chifukwa chake Robert Tönnies sakufunanso kufotokoza maganizo ake pagulu.

Eike Claudius Kramer, membala wa board, adakulira pafamu yekha. Bambo ake anali ndi famu yaing'ono yokhala ndi malonda ake enieni. Koma palibe katswiri aliyense amene amakhalabe ndi nthawi yopita kukagula zinthu pafamu. Ndizofulumira komanso zosavuta pa intaneti.

Otsatsa amasamutsa 20 peresenti yazogulitsa ku Wochenmarkt24 - pazantchito, ukadaulo ndi kasamalidwe. Mu shopu yapaintaneti, makasitomala amalipira pafupifupi zofanana ndi zomwe zili m'sitolo - kuphatikiza kutumiza kwaulere. Mtengo wocheperako: 20 mayuro. Kwa alimi, ndikofunikira kuyitanitsa maoda 10 mpaka 20 patsiku kapena kupitilira apo.

Kuthandizira ulimi wokhazikika

Wochenmarkt24, monga zotsatsa zina zachindunji, imathandizira kuti ulimi ukhale wokhazikika, wokonda zachilengedwe komanso wokonda nyengo. Mafamu ang'onoang'ono ambiri amakhalabe ndi moyo chifukwa amapeza mitengo yokwera pazinthu zawo pano. Zochepa komanso zakudya zachilendo zitha kugulidwanso pa intaneti. Mwanjira imeneyi, alimi amatha kusiyanitsa zokolola zawo ndikubzala mbewu zosiyanasiyana m'madera ang'onoang'ono. Amabweretsa zosiyanasiyana m'minda, kulimbitsa chonde m'nthaka ndi zamoyo zosiyanasiyana. Tizilombo timapeza chakudya pamitengo yamaluwa yomwe imamera pakati pa minda yaying'ono, yosiyanasiyana.

Makasitomala ambiri ogulitsa mwachindunji amakhala okonzeka kulipira pang'ono pogula zinthu kuposa ogula omwe amachotsera. Pafupifupi 13 peresenti yazinthu zomwe zidayitanidwa ku Wochenmarkt24 ndi zinthu zakuthupi, zochulukirapo kuwirikiza kawiri kuposa zomwe zili ku Germany.

Zowonongeka zochepa

Amangogulitsidwa m'dera lomwelo. Njira zoyendera zimakhala zazifupi. Alimi amatulutsa zomwe makasitomala alamula. Izi zimapangitsa kuti chakudya chisawonongeke kwambiri. "Ndimapha ng'ombe pokhapokha ziwalo zonse zagulitsidwa," akufotokoza motero Heike Zeller, yemwe amafufuza malonda a zaulimi pa Weihenstephan University of Applied Sciences. 

Zotsatira zamalingaliro siziyenera kunyalanyazidwanso: Otsatsa achindunji ambiri amapereka maulendo oyendera mafamu komwe alimi ndi ogula amadziwana. “Alimi amapeza zimene ogula amafuna ndi mosemphanitsa.” Nthaŵi ndi nthaŵi, Zeller anamvanso kuchokera kwa amalonda achindunji kuti amalingalira kuti iwo ndi ntchito yawo anali kufunika pamene akumana ndi makasitomala. M’nthaŵi zimene alimi akuvutika ndi malingaliro oipa akuwononga nyengo ndi chilengedwe, ichi ndi chinthu chofunika kwambiri. Nyengo, kupanga chakudya ndi kukhudzidwa kwawo kwa chilengedwe zitha kukhalanso "zachindunji" m'mafamu a anthu okhala mumzinda. Mwanjira imeneyo, anthu angamvetse bwino maulalikiwo.

Zachigawo, zatsopano komanso zachilengedwe

Zotsatira zake zikadali zazing'ono, komabe, chifukwa pafupifupi XNUMX mpaka XNUMX peresenti yamakampani amagulitsa malonda awo mwachindunji. Mafamu ambiri, makamaka ang'onoang'ono, ali ndi zogulitsa zochepa kwambiri zomwe angagulitse pafamu yawo kapena malo ogulitsira pa intaneti, akutero Jürgen Braun. Amaphunzitsa zaulimi wokhazikika komanso kasamalidwe ka chakudya ku yunivesite ya Economics ndi Environment ku Nürtingen.

Msika wamlungu ndi mlungu 24 umapereka chidule chazomwe zimaperekedwa ndi opanga pawokha patsamba limodzi. Makasitomala amalandira zinthu kuchokera kwa opereka ambiri ndikutumiza kumodzi kokha, komwe amalipira kwathunthu pa intaneti. Wochenmarkt 24 imagawa zogulitsa kwa omwe akukhudzidwa.

Kwa Jürgen Braun ndi Heike Zeller, nsanja zotsatsa zachindunji zimagwirizana ndi nthawi: Ogula ambiri amafuna kudziwa momwe chakudya chawo chimapangidwira komanso komwe chimachokera. Kwa anthu ambiri, dera ndilofunika kwambiri kuposa organic.

Ambiri mwa mamembala a Wochenmarkt 24 adagulitsa kale mwachindunji - mwachitsanzo ndi malo awo ogulitsira. Kwa wina aliyense, kuyesayesa koyamba kumakhala kwakukulu. Ayenera kunyamula, kujambula ndi kuwonetsa zinthu zawo. M'malo mwa galimoto ya mkaka kunyamula mkaka kamodzi pa tsiku, pali maoda ang'onoang'ono ambiri, kufunsa kwa ogula, maimelo ndi mafoni tsiku lonse. Kuchita zonsezi kumafuna nthawi ndi mphamvu. Koma amene amalowa nawo kaŵirikaŵiri amafupidwa.

Nkhumba paradiso

Wochenmarkt24 idayamba koyambirira kwa 2020 m'chigawo choyandikana ndi Osnabrück ku Bielefeld. Apa Gabriele Mörixmann amamuyendetsa "Khola la nkhumba". Mayi wosangalalayo ataimba ndi kuliza malikhweru, ana a nkhumba mazana apinki amabwera akuthamanga muholo yodzala ndi udzu. Nyamazo zimamuunjikira n’kumadya nsapato zake ndi maovololo ofiira owala kwambiri. Aliyense amafuna kuti atengeko pang'ono. 

Mlimi mwachangu amatsogolera kupyola mu paradaiso wa nkhumba: malo, owala, okhala ndi denga komanso okulirapo kuposa masukulu awiri ochitira masewera olimbitsa thupi okhala ndi malo odyetserako chakudya, shawa, bafa, ngodya ya udzu, malo opangira roughage, zidebe zochitira, mipira yapulasitiki yowala yachikasu ndi zoseweretsa zina. Nyamazo zimamwa madzi m’dziwe ngati kuti zachokera mumtsinje. Kumbuyo kwake kumapita ku “bwalo”, kumene nkhumbazo zimagona padzuwa, zitamangirirana pamodzi muudzu. Ndikofunika kwa Mörixmann kuti onse asunge michira yawo yopindika: "chizindikiro chakuti nyama zili bwino".

Mu 2020, nduna ya zaulimi idapatsa Mörixmann Mendulo ya Golide ya Pulofesa Niklas chifukwa cha lingaliro lake "monga gwero lofunikira pazaulimi". 

Ndalama zothandizira zinyama

Kampaniyo imagulitsa nyamayo kudzera m'malo ogulitsa nyama. Amagulitsanso izi kudzera pa Wochenmarkt24. Mörixmann ndi wokondwa ndi oyimba ambiri omwe akufuna kuwona khola lokhazikika - ndi kanema. Popangana, amaperekanso maulendo oyendera maulendo pansi pa Corona. Amakonda kucheza ndi anthu. Mlimiyo amapereka mosalekeza otsatira 5000 pa Instagram zithunzi zatsopano za nyama zake. Kumeneko, pa Facebook ndi YouTube, adalandira ndemanga zokondweretsa.

Koma kusamalira zinyama kumawononga ndalama. Nyama yawo ndi yokwera 30 mpaka 50 peresenti poyerekeza ndi katundu wamba wopangidwa mochuluka. Mörixmann amatenga gawo lina la ndalama zowonjezera podutsa malonda apakatikati. Ndipo anthu odziwa famuyo amakhala okonzeka kulipira zambiri kuti agule nyamayo.

Kuposa kawiri pa lita imodzi ya mkaka

Ali ndi zokumana nazo zofanana Mlimi wa mkaka Dennis Strothlüke ku Bielefeld. Popanda malonda ake achindunji, wazaka 36 "akadatseka kale zitseko". Lita imodzi ya mkaka, yomwe amagulitsa pamsika wa sabata 60, imamubweretsera zofanana ndi masenti 24. Mkaka amalipira zosakwana theka: 29,7 senti. Wopanga magetsi ophunzitsidwa bwino komanso mlimi amatcha mtengo uwu "kusokoneza komvetsa chisoni, komvetsa chisoni ndi wopanga".

Koma alinso ndi ndalama zambiri komanso ntchito. Pasteurize mkaka, mudzaze, lembani ndi zina zotero. Bizinesi yabanja yokhala ndi wophunzira m'modzi idakhala kampani yokhala ndi antchito ena atatu okhazikika komanso antchito awiri a 450 euros. “Ndipo banja lonse lidzakhala nanu ngati pakufunika kutero.” Zowonjezera pa izi ndi mtengo wake: mkaka wanu, pasteurization, kudzaza, mabotolo, zivindikiro, zolemba ndi zina. Mlimi amakhala wochita bizinesi. Zomwe wapeza akuyenera kuziyikanso. Strothmann, amene anakwatiwa ndi kampani zaka zapitazo akuwonjezera kuti: “Ndife amene timakumana ndi mavutowa. “Uyenera kuŵerengera zonse ndipo uyenera kutenga ngoziyo.” Ngakhale atakhala kuti “nthaŵi zina amawodzera” chifukwa cha mtengo wake ndi ngoziyo, iye lerolino akunena kuti: “Imeneyo inali sitepe yabwino kwa ife.

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Msika wamlungu uliwonse pakali pano yapereka chithandizo cha chakudya chatsopano kuchokera ku famu ya East Westphalia, Osnabrück, ndi Lörrach-Basel. Mu Marichi 2021, zoperekazo zidakhazikitsidwanso mdera la Munich-Northeast kuchigawo cha Erding. Madera a Paderborn ndi Münster adzawonjezedwa posachedwa.