Kev kawm paub txog hom: qhov xwm txheej txias yog qhov tseem ceeb tshaj eco-hneev taw

Lub lag luam tshuaj xyuas txog 104 cov ntxhia thiab cov dej cov lus muaj ntawm cov khw hauv German los txog cov txiaj ntsig xav tsis thoob. Qhov kev nyiam ntawm ntau tiam yuav tsis sib txawv. "Hauv cov npe ntawm 10 yam muaj txiaj ntsig zoo tshaj plaws ntawm cov dej cim ntawm Generation Z, tsis muaj ib lub npe nkaus xwb uas cuam tshuam rau cov menyuam yaus tsoo," raws li kev tshawb nrhiav cov kws sau ntawv los ntawm BrandTrust.

Cov kev ua tau zoo thiab ib puag ncig yog qhov tseem ceeb rau menyuam kev ua si. Txoj kev kawm no piav qhia txog cov neeg sawv cev ntawm Generation X uas yog cov neeg yos hav zoov. Tus nqi qis thiab qhov zoo yog qhov tsis tshua tseem ceeb rau Generation Y. Rau lawv, raws li txoj kev tshawb no, dej ua haujlwm "ua lub hauv paus ntawm lub zog thiab - tseem ceeb heev - rau kev ua kom zoo ntawm tus kheej". 

Lub Cim Z, tseem hu ua Cov Hnub So rau Yav Tom Ntej Tiam, yog qhov tshwj xeeb tshaj yog: Cov vintages zoo li nws xis thiab, raws li BrandTrust, muab cov qauv tsim thiab kev lom zem saum toj saud. Cov dej qab zib tsis muaj cov ntsiab lus tsis zoo yog qhov tseem ceeb: "Instagrammability, uas suav nrog kev tsim cov taub dej thiab cov cim ntawm qhov ua tau txias, yog qhov tseem ceeb rau Gen Z dua li ntawm eco-hneev," hais tias Benedikt Streb, kawm txog tus kws sau ntawv thiab Tus Kws Pab Tswv Yim Rau Cov Neeg Laus. ntawm BrandTrust.

Nws tsis tau muaj pov thawj pom tias cov txiaj ntsig tuaj yeem hloov mus rau lwm pawg khoom lag luam thiab lub tebchaws. Hmoov tsis zoo, lub tswv yim pom tseeb ...

Cov ua tiav txhij txhua muaj nyob ntawm no pub dawb download (Tab sis koj yuav tsum sau email chaw nyob).

Diam duab los ntawm mov pob on Unsplash