Alexandra Binder
"Cov tuam txhab ua txhua yam kom txog thaum lub zeem muag dhau los ua cov neeg siv khoom tiag tiag. Cov neeg uas twb muaj lawm tom qab ntawv yuav tsum yog cov neeg muas zaub qib ob. "
Koj puas paub tej ntawd? Koj hais lus rau cov neeg siv khoom thiab nug kom zoo: “Kuv puas tseem yuav nug koj lub npe?” Luv luv “Kuv tsis tas yuav hais kuv lub npe” rov qab los. Lwm qhov txawv ntawm tib qho kev ua si: koj tau txais email. Koj tus muab kev pabcuam yuav qhia koj txog kev hloov pauv loj uas tseem cuam tshuam rau koj cov khoom. Yog tias koj xav paub lwm yam ntxiv, nyem rau Cov Lus Teb, tab sis koj tsis tuaj yeem. Tus cwj pwm tsis zoo no hu ua tsis teb email thiab nws kis tus kab mob. Puas yog kev pabcuam rau cov neeg siv khoom? Koj puas tseem xav tias zoo li huab tais lossis poj huab tais cov neeg yuav khoom hnub no? Tsis yog? Koj yuav tsum tsis yog ib yam.
"Tsis muaj txoj cai tau txais kev saib xyuas zoo tshaj plaws," Barbara Bauer, tus kws tshaj lij raug cai ntawm Koom xwm rau cov neeg siv khoom cov ntaub ntawv (VKI). Thiab hauv paus ntsiab lus uas yog lo lus teb rau lo lus nug ntawm nws zoo li cas niaj hnub no nrog cov tuam txhab thiab lawv cov neeg siv khoom. Nws kuj paub tias vim li cas lawv cov kev pabcuam cov neeg lag luam hnyav zuj zus thiab tsis qhia ntau qhov: "Txhua kauj ruam uas tuaj yeem siv kho tshuab tsis muaj nqi rau ib tus neeg ua haujlwm," nws hais. Maria Kubitschek, Lub Taub Hau ntawm Kev Lag Luam Hauv Lub Tebchaws AK Vienna pom nws zoo ib yam: "Kev pabcuam zoo rau cov neeg siv khoom txhais tau tias kuv yuav tsum nqis peev rau tib neeg thiab cov tuam txhab feem ntau xav tau qhov sib txawv, hu rau kom txuag tau cov neeg ua haujlwm cov nqi." ntau yooj. Rau qhov no, tsuas yog cov nqe lus nug tus qauv teb tau muaj, tsis muaj nqi muab tso rau qhov tsis zoo thiab, hauv qhov xwm txheej tsis zoo, tsuas yog xa mus rau lwm txoj kev xaiv.
Tab sis tsis yog hais tias luv luv-tsis pom? Qhov tseeb, hais tias kev tswj hwm kev xav tus thawj coj thiab tus hais lus keynote Anne Schüller. Rau lawv, txawm li cas los xij, teeb meem yog qhov teeb meem hnub nyoog: “Cov tuam txhab ua txhua yam kom txog thaum cov neeg siv khoom zoo dhau los ua cov neeg siv khoom tiag tiag. Cov neeg uas twb muaj lawm tom qab ntawv yuav tsum yog cov neeg muas zaub qib ob. "
Tus neeg saib xyuas hlwb
Tom qab ntawd Schüller cuam lub sij hawm ntawm tus neeg yos hav zoov mentality rau hauv kev khiav. “Tus txiv neej caum tus poj niam mus txog thaum nws muaj nws thiab ua txhua yam kom yeej nws. Tom qab ntawv nws yog lub neej txhua hnub. Nws yog qhov zoo sib xws ntawm cov neeg siv khoom lag luam ib yam nkaus. ”Suab yam tsis tsim nyog, tab sis qhov no tsis muaj qhov tsis to taub hlo li. Vim tias peb tsis nyob rau lub sijhawm uas tsis muaj InternetThaum tsis muaj cov neeg sab nraud los tawm tswv yim, tsis muaj daim ntawv pov thawj, hnub qub lossis ntaus thawj, thiab cov tuam txhab tuaj yeem ua rau lawv tus kheej nyiam.
Schüller hais tias, "Ntawm lub vev xaib koj raug ntxias mus rau kev ua plees ua yi txhua feeb," "Yog tias kuv tsuas yog tus neeg yuav khoom uas twb muaj lawm, ib qho kev ncig ntawm cov neeg yuav khoom lag luam yuav pib dua tam sim ntawd." Koj tshawb nrhiav seb koj puas tau ntes cov chaw muab kev pab zoo tshaj, kev paub dab tsi muaj, cov nqi sib piv cov portals hais li cas. Schüller piav ntxiv "Yog tias muaj cov kev pom zoo dua, Kuv yuav ploj mus ntxiv," piav qhia Schüller. Thiab cov tuam txhab? Feem ntau lawv tsis txawm pom tias cov neeg siv khoom dhia tawm thiab yog li tsis nug lawv tus cwj pwm. Yog tias tsis muaj cov software coj los qhia tias cov neeg siv khoom ib txwm tsis tau yuav dab tsi rau ntau lub hlis, qhov no tsuas yog hla cov tuam txhab. "Tom qab ntawd lawv ua rau lawv tus kheej nyiam, ua haujlwm ntawm lawv qhov kev ua tau zoo thiab hais kom cov neeg siv khoom yuav tsum ua raws li lawv cov txheej txheem," Schüller hais. “Cov twj paj nruag xws li tsis teb e-mail tseem yog lub tswv yim super. Koj tsis tas yuav txhawj txog nws thiab koj tsis muaj qhov ua rau cov neeg siv dag noj dag haus zoo siab thiab tsis txhob tso. "
Lub EU cuam tshuam
Lub EU hais tias tsis muaj thiab yuav tsim lub neej yav tom ntej Omnibus Kev Qhia rov qab. "Nws tau hais qhia, ntawm lwm yam, uas cov neeg ua lag luam yuav tsum xyuas kom meej tias ib txoj kev sib txuas lus uas nws ua rau muaj kev ua tau zoo", hais tias Bauer. Yuav ua li cas qhov no yuav mus nrog Khab cov chaw hauv seem tseem pom. Yog tias cov neeg ua haujlwm pabcuam qhua tuaj noj mov tsis kam qhia nws lub npe, yog tias nws cov lus tuaj yeem ua haujlwm raug cai rau tus kws ua lag luam, cov lus taw qhia yog ib zaug siv. Tab sis yog tias qhov teeb meem los xaus rau hauv tsev hais plaub, ib qho yuav tsum tau ua pov thawj nws.
Qhov tseeb tias cov neeg tau txais cov lus teb rau cov lus tsis txaus siab los ntawm cov tuam txhab loj thiab nws tsis paub meej tias lub tuam txhab lossis qhov chaw sab nrauv hu yog tus xa - uas tseem yuav tsis muaj nyob rau yav tom ntej. Lub npe thiab chaw nyob yuav tsum tau qhia tawm. Raws li tus qhua tuaj noj mov, koj kuj tseem muaj feem zoo yog tias qhov xwm txheej ntawm daim ntawv cog lus xaus txhais tau hais tias muaj kev pabcuam mus tas li rau cov kev txhawb nqa txog kev xwm txheej yuav tsum muaj. Qhov no yog qhov xwm txheej nrog cov tuam txhab kev sib txuas lus, piv txwv. Yog tias tsuas yog ib tus neeg ua haujlwm tuaj yeem daws cov teeb meem tau zoo, tab sis tsis muaj kev txhawb nqa tib neeg ntxiv lawm, ces koj tsim nyog tau txais kev txo nyiaj.
Rov ua haujlwm rau tib neeg channel
Cov thawj coj kev tswj hwm Schüller paub tseeb tias qhov teeb meem nrog kev pabcuam tsis zoo rau cov qhua tuaj noj mov yuav daws nws tus kheej. Txawm hais tias niaj hnub no, nws hais tias, cov neeg siv khoom tsawg dua thiab tsawg dua uas muaj peev xwm nyiaj tau nws. "Txhua tus neeg siv khoom-ua phooj ywg tsis zoo yog lub qhov rooj rau kev cuam tshuam. Cov tuam txhab hluas uas siv cov ntsiab lus tsis muaj zog no thiab muab cov kev pabcuam zoo ib yam, cov khoom lag luam zoo li kev pib ua haujlwm nrog kev pabcuam zoo dua. triggered.
Koj xav li cas rau lub tuam txhab uas xav kom muaj sia nyob hauv kev ua lag luam los ntawm cov neeg siv khoom lag luam kev pom yuav tsum muaj peev xwm ua tau? Ua kom yooj yim siv cov kev hloov kho thiab ua kom cov neeg muaj peev xwm nyob hauv qhov chaw zoo dua. Txog Schüller qhov no yog qhov tseem ceeb ntawm qhov teeb meem: “Yog tias kuv xav hais lus rau ib tus neeg raws li tus neeg yuav khoom, kuv yuav tsum muaj peev xwm ua tau li ntawd. Thiab tib neeg yuav tsum ua zoo dua li txhua tus txheej txheem automation, txhua bot thiab txhua phau ntawv nyeem. "
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