He aha ka ʻōmaʻomaʻo?

ʻO Greenwashing, ma ka wehewehe ʻana, ʻo ia ka "hoʻāʻo e pale iā ia iho ma o ka hāʻawi ʻana i ke kālā no nā hana ékological, nā hana PR a like paha. e like me ka ʻike ʻana o ka ʻike a me ke ʻano kaiāulu ". Hiki ke kiʻi ʻia mai i ka manaʻo o ka "brainwashing" - kahi ʻano kāohi a i 'alo paha i nā manaʻo.

No ke aha nā hui e lau nahele?

Nui nā paʻahana ma lalo o ka ikaika o ka neʻe ʻana i kēia lā i ke ʻano o ka loli ʻana o ka mea kūʻai. Nui aku kaʻoluʻolu e pili ana i nā mea kūlohelohe, ʻoluʻolu a me ka maikaʻi, a me ka paʻi maikaʻi ma ke kua o ka hapapa e heluhelu maoli nei.

Kōkua ʻo Greenwashing i nā ʻoihana e hoʻomaikaʻi i ko lākou kiʻi ma ke kūʻai ʻana i ka huahana me ka noʻonoʻo noʻonoʻo. No kēlā a me ke ʻano o ka ʻona āu e makemake ai e ʻeli hohonu - noi nā ʻoihana i nā kumukūʻai kiʻekiʻe. Inā kūʻai ʻia nā huahana, ʻokoʻa loa nā ʻōnaehana o ke kaiapuni.

Nā ala lāʻau Greenwashing

Wahi a ka Climate Change Global Portal, aia kekahi mau kaʻina e hoʻohana ai nā ʻoihana e mālama i ke kiʻi ʻōmaʻomaʻo:

1. He ʻike kumu: ʻO ka laʻana, aia nō nā huahana e hoʻolaha e pili ana i ka hōʻailona "CFC-free". ʻOiai ʻoiai kēia heʻoiaʻiʻo, ʻaʻole pono kēia ʻike no ka mea ua pāpā ʻia ka mea hoʻomaʻi i Kelemania mai nā makahiki 90.
2. obfuscation: "Hūnā" ʻia nā waiwai maikaʻi ʻole e nā ʻōlelo ʻōuli maikaʻi. ʻO kahi laʻana: ʻo ka "ʻōmaʻomaʻo" Bahncard. Ke hoʻohana nei nā kaʻaahi lōʻihi ma kahi o 100% uila uila, akā ʻaʻole pili kēia i ke koena o ka pūnaewele ʻoi aku ka nui, ʻo ia hoʻi nā ala lawe kūloko, no ka mea e holo ana kēia ma ka uila uila.  
3. palliation: Wahi a Adidas o kekahi mau kāmaʻa i hana ʻia i ka "Ocean Plast". Eia nō naʻe, ʻaʻole maoli ka maikaʻi o nā kāmaʻa mai ka wahi mai o ka loko, akā "āohi ʻia i ke kūʻai ʻana (...), ke komo ʻole ka ʻōpala palaki i loko o ka moana." Pehea e hana pono ai kēia, e haʻi wale iā. ʻO ka mea kūʻai ke kūʻai aku nei ʻo Adidas i ʻehā mau mau kāmaʻa like ʻole i holo ʻia i kēlā me kēia makahiki.
4. Wahahee māmala'ōlelo e hōʻike ana: Ua heluhelu paha i ka imprint "Biologically hōʻoia"? Ma kaʻoiaʻiʻo, ʻaʻohe paʻa kēia hōʻailona - ʻo ia hoʻi, hana maoli ia i nā ʻōlelo wahaheʻe.
5. Nā ʻōlelo wehe ʻole: Eia, ua ʻōlelo ʻia e like me "kūlohelohe" a "ʻōmaʻomaʻo" paha e wehewehe i ka huahana, ʻoiai inā ʻaʻole nā ​​huaʻōlelo e pili i ka huahana.

He aha ke ʻano o ka milo lāʻau no mākou?

ʻO kahi pilikia koʻikoʻi ka pilikia, no ka mea he mālamalama kuhi ʻo greenwashing. No mākou, he mea pono mākou e nānā pono. Ma ka lima ʻē aʻe, ʻo ka ʻike e pili ana i ke kōkua Keʻano a me nā ʻenehana pāʻoihana e like me ka mea i hōʻike ʻia ma luna. Hiki ke hana i kēia ma o ka mana cachet e hoʻomaopopo iā ʻoe e pale i nā ʻōlelo wahaheʻe. Wahi a Thorge Jans mai nā mea hoʻoponopono RESET, "ʻo nā huahana hou e like me nā hua a me nā mea kanu ʻai hiki ke hōʻoia ʻia i nā huahana mai nā wahi e pili ana. Māhele hele mai (...) a seasonality". Ke kūʻai lilo nei i nā manawa a i ʻole ʻāpana hoʻi he mau kaʻa lōʻihi o ka hele ʻana a no laila e kono iā ʻoe e hoʻopunipuni i ka hoʻolaha ʻana i ka hoʻomau.

A ʻo ka hopena, ʻoiaʻiʻo, aia nō ka noʻonoʻo maopopo a me ka nīnau maʻalahi - he ʻōmaʻomaʻo ʻōmaʻomaʻo ʻōmaʻomaʻo hoʻi o kahi huahana a ʻoluʻolu hoʻi i ka nohona? Hiki i ka inu ʻekolu pahu pia ke hoʻopakele i ka waoakua?

ʻO ka ʻike hou aku, nā ʻatikala a me nā noiʻi mai ka ʻatikala RESET: https://reset.org/knowledge/greenwashing-%E2%80%93-die-dunkle-seite-der-csr