Heʻano kūlohelohe ka lawehala kūʻai kanaka

Ua hoʻomaʻamaʻa ʻoe iā ʻoe iho i kahi pizza salami makana i ka pizzeria a puni ke kihi ʻoiai ua makemake wale ʻoe e hele i kaʻai ʻai? Ke manaʻo nei paha ʻoe i ka hewa ma ia hihia? ʻAʻole pono. Mea maʻamau nā mea āpau. Hana ka hana kanaka. ʻO ia ka mea e ʻike ai e ʻōlelo nei no ka mea hoʻonāukiuki kāna ʻoihana: ke kanaka hoʻokalakupua ʻO Dan Ariely.

ʻO ka manaʻo e loaʻa ana iā ia i kahi kaʻa haʻuki a ma kahi o ka ʻohana ʻohana i hoʻolālā ʻia i lalo ka palapala: "ʻOi aku ka poʻe i ka mana o lākou ma mua o ko lākou manaʻo." No ke kumu ke kuhi nei ʻo Ariely. Ua hōʻoia ka mea ʻepekema a ʻo ke kiʻi o ka mea ponoʻole ke ʻano mea ʻO Hans-Georg Häusel, nāna e kamaʻilio me ka hoʻouna ʻana i nā ʻike o ka ʻimi no ka noiʻi ʻana i nā nīnau e pili ana i ka hana o ka mea kūʻai.

“Ke hoʻomau nei ka ʻimi noiʻi i kēia manawa i ka noʻonoʻo. ʻAʻohe hoʻoholo i ke manaʻo noʻonoʻo. "

ʻO Hans-Georg Häusel

E hoʻāliʻi mea kūʻai huahana: he mau mea mākou o ka pāʻuna

Ua ʻike pū kekahi ʻoihana hoʻokalakupua ʻO Ariely i ka mea e pale ai iā mākou mai ke kumu. ʻO ka Habit ma ka piko o ka papa inoa. Wahi a ke ʻano o ko mākou kūʻai ʻana, 'o ke ʻano kēia: "A loaʻa iā mākou kahi huahana e ʻono maikaʻi, kūʻai mākou i nā mea like me ka ʻole o ka noʻonoʻo hou." ʻO Reinhard Geßl, ka mea kākau kumu o ka noiʻi "No ke aha ka poʻe mea kūʻai ( ʻaʻole) kūʻai i nā mea kanu ", ʻike i ka mea a Ariely e kamaʻilio nei:" Inā kūʻai mākou a ʻai i ka iʻa mai Austria mai a pau o ko mākou ola, a laila ua hoʻāʻo kā kēia ʻiʻo i mea maikaʻi ʻole ia no mākou. Ma muli o kahi mea kūʻai aku, ʻaʻole wau i ʻike i nā hopena no ka mālama ʻana i nā ʻoihana holoholona o ka holoholona no ka mea ʻaʻole wau i ʻike iā lākou. No laila makemake wau e loaʻa i kahi kumu kūpono noʻu iho no ke kumu e pono ai wau e kahakaha ʻia iā ia me ka mea momona maikaʻiʻai. "Kūpono ka hapanui o ka poʻe e hōʻoia i kēia mea no ka mea paʻakikī. No laila, nui ka hōʻea i ka uku kūʻai kūʻai aku, me ka pono ʻole o kekahi kūkākūkā. "ʻO ke kumukūʻai haʻahaʻa maikaʻi ke hoʻopaʻapaʻa maikaʻi no kahi kūʻai."

Heʻano hoʻokaumaha kūlike: ʻo nā rula o nā manamana a me nā makana manuahi

A laila aia ka heuristic - nā manaʻo noʻonoʻo, nā lula o ka kupa a i nā pōkole e kōkua iā mākou e hoʻoholo i nā manaʻo me ka ʻike liʻiliʻi a me ka manawa. No ka mea, noʻonoʻo pinepine nā mea kūʻai aku i ka palekikena palupalu i mea ʻilihune ʻilihune no ka mea he hui a pili paha i nā huahana kūloko, ʻoiai ua paʻa ʻole kēia wahi. ʻOiaʻiʻo i ka kumu palapala: "ʻO ke kūloko ke ʻano mea kanu hou". Ua ʻike ʻo Hans-Georg Häusel, kālepa, kūʻai, a me ka ʻimi loiloi kumu i nā kumu kumu ma hope ona: "He makemake nui ka makemake i ka palekana home. Kuhi aku nā huahana kūloko i kēia mea makemake. ʻAʻole pilikia iā ʻoe - "lawa kaʻiʻo".

Ua ʻike ʻo Geßl e hōʻole ʻia ka kūleʻa kulekele e nā mea kūʻai aku: "Inā ʻoe e pane i ka nīnau ma hea ʻoe e kūʻai ai i kāu" maikaʻi "maikaʻi, a laila e pane pane" ʻAʻole loa! "No ka mea ke kūʻai wale nō ʻoe ma ka hale kūʻai. ʻAʻole maopopo iaʻu i kēia loiloi. Inā ʻaʻole wau e ʻoluʻolu i kahi huahana, ʻaʻole wau e kūʻai i kahi mea haʻahaʻa ma nā ʻano āpau e ka potages. ”E kūʻai ʻoe i kahi kaʻa maikaʻi aku inā ʻaʻole ʻoe ʻālunu a ʻaʻole hewa ʻoe. Ua hōʻoia ʻo Ariely i kēia mahele. Ma ke ʻano o kāna ʻōlelo, ʻōlelo ʻo ia, ʻo kā ke kanaka ponoʻī i loko o ka mea hoʻohana e alakaʻi ʻia e nā mea nui aʻe, ʻoi aku ka wikiwiki. E haʻi: "ʻO ka mea e hoʻokau i kahi Porsche Boxter e makemake pinepine iā 911, nona ka hale liʻiliʻi, ʻoi aku ka nui."

ʻO ka mea alualu, akā naʻe, hele lima lima me ka nalowale o ke kahakai. A laila hiki i ka hana ke hoʻokipa maʻalahi iā ʻoe i ka uku no 200 euros ma kahi uku no ka mau tausani miliona a e kūʻai hou i kahi voucher i kēia lā aʻe e mālama ai i 25 keneta ma kahi hoʻokahi-euro ka hupa.

Hōʻailona e kūlou i ka: hana hoʻohiwahiwa nani

ʻIke ʻia kā mākou huhū i loko o ka wahi nani. Ma laila, he nui nā mea ʻenehana e ʻike ana i ka ʻenehana a me ka lāʻau hoʻoliʻi o ka cell cell hoʻoliʻi a ke makemake nei e uku i kekahi kumukūʻai. Aia nō hoʻi kaʻiʻo ma aneʻi, wahi a ke alakaʻi noʻonoʻo manaʻo ʻo neuromarketing ʻo Häusel: "Ke manaʻoʻiʻo nei mākou i ka ʻatikala, a manaʻoʻiʻo mākou i ke ola ma hope o ka make, a ke manaʻoʻiʻo nei naʻe e hōʻake kahi aila i kā mākou mauʻu. 'O ka manaolana a me ka pili pili -' aʻole mea nui o ka nohona kanaka. 'Aʻo nā mea āpau e hoʻoikaika nei: "' Aʻo ke ola e hōʻike ana i ka palekana a me ka palekana, e lana ana ka manaolana e holomua. ke aupuni '? "Ua hoʻopili ʻia kaʻiʻo ma ko mākou kaulike, kā mākou palekana palekana, ke manaʻo hou aku i kā mākou ʻenehana hoʻohālike o ka uku."

Akā he aha ka ʻōlelo a ka ʻepekema, ʻo wai ka mea i ʻike e hana ma waho o nā manaʻo āpau? Examinkotest hope loa i hōʻike ʻia he 2017 mau kaʻa me nā maka he nui ma ka makahiki 22, me ka ʻokoʻa he ʻumikumamālua maoli nā mea hoʻonaniHolika. ʻOiai ʻaʻohe mea i hoʻopiʻi me ka hopena o hope, ua loaʻa nā huahana maʻamau i nā huahana pilikia like ʻole. B. dereg / PEG derivatives, mea hoʻomehana halogen kūleʻa, kānalua UV kānana a i ʻole nā ​​mea ʻala.

No ke aha e hoʻohana mau ai ka hapa nui o nā mea kūʻai? "Ma muli o ka loaʻa ʻole o kēia ʻike i kekahi pili pololei ma waena o nā huahana nani a me kā mākou olakino," wahi a Sophia Elmlinger, kumu o ka vegan fresh cosmetics label Imiko. Mālama naʻe mākou i nā mea kūleʻa e like me nā huahana a mākou e hoʻohana wale ai i waho.

ʻO nā makana a me nā palapala laikini kūpono

ʻO ke kuleana ke kūʻai aku ʻole a ʻaʻohe paha e kūʻai, e like me kā mākou ʻike mai ka noiʻi ʻona i kēia mau lā, ʻo nā waiwai pono ʻole o ka uku o ka huahana. Ano, manaʻo paha ʻoe kēia ka hihia me nā mea kūʻai mai ʻōmaʻomaʻo mālama, Akā ʻaʻole i kaʻoiaʻiʻo: ʻO ke kumu ikaika loa ka makemake o ka hanohano me nā poʻe ʻē aʻe, e like me ka Rotterdam School of Management e hui pū ana me ʻelua mau kula US.

Akā i mea e pōʻino loa ai: ʻo Nina Mazar a ʻo Chen-Bo Zhong mai ke Kulanui o Toronto e hōʻike ana i ka poʻe kūʻai, ma hope o ka hōʻiliʻili ʻana i nā helu i ko lākou "moʻomeheu kūpono" me nā kūʻai kūlohelohe, hana pēlā egoist mutated. Ua hana kūlike nā kumuhana hōʻike inā ʻaʻole lākou i hoʻokūkū mua me nā huahana organik. Eia nō naʻe, inā ʻaʻole lākou i nānā iā lākou, akā kūʻai aku iā lāua, ua hoʻomaʻa maikaʻi ʻole a he hoʻopunipuni a he ʻaihue pinepine paha lākou i nā hanana hoʻokolohua. Palapala Hoʻolālā Moral Ua kapa ʻia ka huaʻōlelo ʻepekema a ua ʻōlelo ʻo ia: ʻO ka mea e ʻoi i luna o kāna moʻoʻōlelo kūpono i kekahi wahi o ke ola e ʻike i ke kuleana e hoʻokuʻu iā ia iho i nā wahi ʻē aʻe. I kekahi mea hoʻonā. Akā hiki paha iā ʻoe ke lawe i nā countermeasures ma hope o nā mea a pau?

E hoʻāla
Nāʻike mai nā neuromarketing

1. Hōʻike ka uku kūleʻa i nā kūʻai mai - nā hōʻailona hōʻemi e hōʻoia i ka hoʻonui nui nui i ka make. Hoʻōla ʻia ka kikowaena uku i kahi manawa o ka lolo e kuleana ai ka kaohi i hōʻemi ai i kāna mau hana. Ma ka hoʻokolohua, loaʻa i nā ʻelua papa maka like me nā papa me nā kālama i mua o kahi kūʻai. Ma ka lima ʻē aʻe, ua loaʻa paha ka ʻaʻa no ka ʻekolu euro, ma kahi kokoke i laila ʻo ia ka mea e hōʻike ai ke kūʻai ʻia he ʻekolu paketi 15 euro. Ma ke ʻano o ka hoʻohālikelike maʻalahi ʻana, ua kūʻai ʻia nā pākolu ʻekolu.
2. Paipai ʻia nā kiʻi maikaʻi i mākou - Inā ʻike mākou i kekahi kumu hoʻohālike me kahi kiʻi kūpono a ʻakaʻaka iā mākou, e hoʻomaʻamaʻa i kēia ma ke ala uku, ʻo ia ke kuleana no ka "makemake" a me ka hauʻoli.
3. Noho ana nā maka - Inā makemake ʻoe e hoʻomanaʻo ʻia, hilinaʻi ʻoe i nā helehelena, ʻaʻohe hou ma nā loiloi. Hoʻokomo ikaika nā wahi i ka lolo i nā wahi ikaika, ka mea i pili me ka manaʻo a me ka hoʻomohala ʻana.
4. Hoʻomaopopo mākou i ka mea i ka hoʻomaka - nā hōʻike i loko o kahi scan MRI e hōʻike ʻia ana kahi inoa inoa inoa e hoʻomanaʻo ʻia ana i ka wā e kau ana nā kihi i ka pā ma ka hoʻomaka ʻana kahi wahi hoʻolaha.
5. Ke hoʻololi nei ke kiʻi o ka hōʻailona i ka ʻike - He hoʻokolohua i hāʻawi ʻia nā kumuhana Coca Cola a me Pepsi i mea inu maikaʻi: inā ʻaʻole ʻike nā kumuhana hōʻike i ka mea a lākou e inu ai, ʻoi aku ka maikaʻi o Pepsi, ua hoʻopau lākou iā ia i ka ʻike i ka inoa, ʻo Coca Cola ,

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