Ke aʻo ʻana i ka brand: ʻoi aku ka nui o ke anuanu ma mua o ka eco-tapak

Kuhi ʻia kahi mana o 104 a me nā wai wai papaʻaina i loaʻa ma ka mākeke Kelemania i nā hopena kupaianaha. ʻAʻole hiki ke ʻokoʻa nā makemake o nā hanauna ʻokoʻa. "I ka papa inoa o ka 10 kiʻekiʻe loa e pili ana i nā wai e pili ana i ka Generation Z ʻaʻohe inoa hoʻokahi e pili ana no nā pēpē pēpē," e like me nā mea kākau noiʻi mai BrandTrust.

He mea nui ka ʻike kūpono a me ka nohona no nā boomer pēpē. Hōʻike ka haʻawina i nā ʻelele o ka Manaʻo X ma ke ʻano he poʻe ʻimi holoholona laha. No lākou, e like me ka noiʻi, lawelawe ka wai "ma ke ʻano he kumu o ka ikaika a - nui loa - no ka hoʻonui ʻana iā ʻoe iho". 

ʻO Generation Z, ʻo ia hoʻi ka Pōʻalima no ka hanauna e hiki mai ana, he mea kupaianaha loa ia: makemake kēia mau vintage ʻoluʻolu a, e like me BrandTrust, kau i ka hoʻolālā a me ka leʻaleʻa ma mua o ka hiki ke hoʻomau. ʻAʻohe mea o ka mineral a me ka maikaʻi e like me ka mea nui: "ʻO ka Instagrammability, i hoʻopili ʻia me ka hoʻolālā ʻana o nā ʻōmole wai a me nā mea anuanu o ka brand, ʻoi aku ka nui o kā Gen Z ma mua o ka eco-footprint," wahi a Benedikt Streb, ka mea kākau noiʻi a me ka Senior Brand Consultant. ma BrandTrust.

ʻAʻole i hōʻoia ʻia e hiki ke hoʻololi i nā hopena i nā hui huahana a me nā ʻāina. Minamina, maopopo leʻa ka manaʻo ...

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