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Nazarin alama: yanayin sanyi ya fi mahimman ƙarancin layin ƙasa


Wani samfurin bincike na ma'adinai 104 da ruwan tebur da ake samu a kasuwar ta Jamus ya zo da sakamako mai ban mamaki. Abubuwan da aka zaɓa na tsararraki daban-daban da wuya su zama daban. "A cikin jerin manyan nau'ikan ruwa guda 10 da suka fi dacewa na Generation Z, babu wata alama guda daya da ta dace da masu tasowa jarirai," a cewar marubutan binciken daga BrandTrust.

Inganci da sanin muhalli suna da mahimmanci ga masu tasowa na jarirai. Binciken ya bayyana wakilan Generation X a matsayin mafarauta masu ciniki.Rashin farashi da inganci mai inganci basu da mahimmanci ga Generation Y. Dangane da binciken, ruwa yana yi musu hidima “a matsayin tushen ƙarfi kuma - mai mahimmanci - don haɓaka kai”. 

Generation Z, wanda aka fi sani da Juma'a don Tsararraki na gaba, abin ban mamaki ne musamman: Waɗannan abubuwan girbi suna son shi mai daɗi kuma, a cewar BrandTrust, sanya zane da nishaɗi sama da ɗorewa. Babu abinda ke cikin ma'adinai ko kuma ingancin da ke da fifiko: "Instagrammability, wanda ya hada da zane na kwalaben ruwa da sanyin sanadin alamar, ba su da mahimmanci ga Gen Z fiye da sawun layin doron kasa," in ji Benedikt Streb, marubucin nazari da Babban Mai ba da Shawara na Brand a BrandTrust.

Ba a tabbatar da cewa za a iya tura sakamakon zuwa wasu rukunin samfura da ƙasashe ba. Abin takaici, ra'ayin a bayyane yake ...

Ana samun cikakken nazarin nan kyauta Download (Amma dole ne ku shigar da adireshin imel).

Hotuna ta kwallon shinkafa on Unsplash

Wannan Zauren Al'umma ne ya kirkiresu. Shiga ciki ka tura sakon ka!

A KASAR KYAUTA ZUWA YANKIN AURE


Written by Karin Bornett

Dan Jarida mai zaman kansa da kuma mai rubutun ra'ayin yanar gizo a zabin Al'umma. Labrador mai ƙaunar kere-kere ta shan taba tare da sha'awar ƙaƙƙarfan ƙauyen birki da tabo na al'adun birane.
www.karinbornett.at

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