Rebel Meat - for conscious meat consumption 

Rebel Meat
Rebel Meat
Rebel Meat
Rebel Meat
Rebel Meat
Rebel Meat
Rebel Meat
“With our products we want to replace classic 100% meat products and not ban the consumption of meat. Our aim is to create awareness of the value of meat again. We rely exclusively on high-quality organic meat from Austria and above all want to counteract the overconsumption of meat from factory farming. Less, but better meat is our motto.” 
Co-founder Cornelia Habacher
Rebel Meat was founded in 2019 with the motivation to make meat consumption more sustainable and has been pursuing the mission of raising awareness of meat ever since. For the 2 founders Cornelia Habacher and Philipp Stangl it was clear from the beginning that they wanted to go a natural and 100% organic way - in contrast to many highly processed vegetarian substitute products. They have developed organic meat products that consist of half organic meat and half plant-based ingredients (including cauliflower, king oyster mushrooms, millet). Due to the meat content, the typical meat taste is preserved in a completely natural way and there is no need for flavor enhancers. This makes it very easy to eat healthier and more sustainably in everyday life without giving up meat altogether.

Full transparency

Quality and full transparency regarding the origin are top priorities at Rebel Meat - so the exclusive use of organic meat from Austria is a matter of course for the young team. This not only guarantees short transport routes, but also strengthens the small-scale domestic agriculture. By entering the batch number on the website, each product can even be traced back to the farmer. "Less, but better meat" is and remains the motto for Rebel Meat.

For every taste:

The Rebel Meat range now includes 7 products:
  • Organic Käsekrainer
  • Organic sausages
  • Organic minced meat
  • Organic burger patties
  • Organic Burger Patties Deluxe with cep (frozen)
  • (Rebel Meat Kids) Organic Chicken Nuggets (frozen)
  • (Rebel Meat Kids) Organic Meatballs (Frozen)
The products are available at Billa Plus, selected Billa stores and online, among others .
Beckmanngasse 16/3, Vienna 1140


Written by Option

Option is an idealistic, fully independent and global social media platform on sustainability and civil society, founded by Helmut Melzer. Together we show positive alternatives in all areas and support meaningful innovations and forward-looking ideas - constructive-critical, optimistic, down to earth. The option community is dedicated exclusively to relevant news and documents the significant progress made by our society.